Sales of Gluten Free Products Increasing at a CAGR of 16.97% in 2012-2017

According to

Global Gluten Free Products Market by Manufacturers, Regions, Type and Application, Forecast to 2022

,Sales of gluten free products have been increasing in both volume and value at a CAGR of 17.17% (value) in 2012-2017. However, the gluten free products market is still in its early growth, which is expected to achieve higher growth rates from 2017 to 2022, in terms of revenue.

Bakery products, which include breads, rolls, buns & cakes, cookies, crackers, wafers & biscuits, baking mixes, flours & others, are the single highest grossing product category in the gluten free market, which accounted for 49.04% of market share, in terms of sales volume in 2016. However, the other gluten free categories, which include a multitude of categories (including pizzas & pastas, cereals & snacks, savories and others) had the largest and volume sales in 2016.

Gluten free products have been described by consumers as: "a mainstream sensation, embraced by both out of necessity and as a personal choice toward achieving a healthier way to live."

Well over 15% of consumers are purchasing gluten free products as part of a healthy lifestyle not just due to dietary restrictions. Gluten free, once thought a fad, is now a global trend, and there are even more than 15% of households using gluten free products in North America.

* Perception by consumers that gluten free products are healthier

* 13% of consumers are eating/buying gluten free products to treat other heath conditions/symptoms

* Packaged Facts also found that food manufacturers are blending more ancient grains, such as quinoa and amaranth into their gluten free products, which increases nutrition, and may enhance flavor but also brings new and interesting products to market

* Gluten free products have improved in taste, quality and nutrition, consumers have more options and are buying, both, base ingredients and ready-to-eat packaged goods

* Improved product labeling, enhanced trust and confidence in ready-to-eat foods

* Diagnosis of celiac disease and gluten free sensitivity has grown with awareness of it by both consumers and health professionals. It often used to take up to 8 years for a diagnosis of celiac disease. Today with enhanced awareness and better diagnostic tools this number is dropping

* Small niche gluten free marketers have grown into national forces requiring communication tools that go beyond word of mouth

* Internet has given a voice to a target group that relied on word of mouth and support groups limited to local communities

* Smaller local communities that once did not have access to products from larger cities now have access with the Internet and next-day delivery nationally.


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