Global Maternity Wear Market Was Valued 12.6 Billion USD In 2016

The global Maternity Wear market was valued 12.6 billion USD in 2016, and is expected to grow to 16.9 billion USD at the end of 2022, the CAGR from the forecast year 2017-2022, is 6.1%. The rise in the demand for maternity wear from developing countries such as India and China is one of the drivers for the growth of the market. The market is expected to witness good growth during the forecast period; however, factors such as proving the perfect through online services may curtail the growth of the market.

Market segmentation of global maternity wear market by product type: dresses, tops, bottoms and lingerie. The dresses segment accounted for a share of 38.12% during 2016. The lingerie segment includes the maternity bras, nursing bras and panty. Organic maternity lingerie are on high demand in the market.

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Geographical segmentation of the global maternity wear market: USA, Europe, China and Japan. The Europe region accounted for the largest share of the market in the consumption end. Developing countries such as India and China, will witness the highest growth in the next few years, due the large amount of newborns.

In terms of distribution channels, the global maternity wear market is segmented into Supermarket & Mall, Brand Store, Maternity & Baby Store and Online. In 2016, online distribution channel develop at the fastest speed among these channels, with the high fashion conscious consumers, through media and publicity, and the increase in online sale are some drivers for the growth in the market.

The global maternity wear market is competitive and fragmented with a small number of large global firm, and thousands of smaller local companies, the concentration of this market is very low. Top 10 players only occupy about 10% of the global market in 2016. Leading companies are Destination Maternity, H&M, Gap, Mothercare, Thyme Maternity, OCTmami, JoJo Maman Bébé and Seraphine.

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