the global Natto market size is projected to grow from USD 1632.13 million in 2023 to USD 2608.63 million by 2029

Natto Market Summary

According to the new market research report "Global Natto Market Report 2023-2029", published by GlobalInfoResearch, the global Natto market size is projected to grow from USD 1632.13 million in 2023 to USD 2608.63 million by 2029, at a CAGR of 8.28% during the forecast period.

• Global Natto MarketSize(US$ Million), 2018-2029

Source: GlobalInfoResearch, “Global Natto Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029”.

Market Drivers:

1.Natto is often promoted for its health benefits. It is a good source of protein, fiber, and various vitamins and minerals. Additionally, it contains probiotics, which are beneficial for gut health.

2.As more people adopt vegetarian and vegan lifestyles, there is a growing demand for plant-based protein sources. Natto, being a soy-based product, fits well into these dietary preferences.

3.There is a broader trend toward the consumption of fermented foods due to their association with gut health and probiotic benefits. Natto's fermentation process contributes to its unique texture and flavor and aligns with this trend.

Restraint:

1.Natto has a distinct and acquired taste, along with a sticky and slimy texture that not everyone finds appealing. Convincing consumers unfamiliar with these characteristics to try and regularly consume natto can be a challenge.

2.While the trend of consuming fermented foods is growing, some consumers may still have reservations or misconceptions about fermentation. Convincing individuals to embrace fermented products like natto may require education and marketing efforts.

3.Fresh natto typically has a short shelf life due to its fermentation process. Ensuring freshness and extending the product's shelf life without compromising its unique qualities can be a logistical challenge.

Opportunity:

1.The increasing focus on health and wellness provides an opportunity for natto, given its nutritional profile. Positioning natto as a healthy and functional food, rich in protein, probiotics, and other nutrients, can attract health-conscious consumers.

2.Natto's soy-based nature positions it well in the plant-based and vegan markets. As more consumers adopt plant-centric diets, there is an opportunity to market natto as a sustainable and plant-derived protein source.

3.Opportunities exist for developing innovative natto-based products or incorporating natto into a variety of dishes. This could include ready-to-eat meals, snacks, or even natto-infused products in collaboration with other food brands.

• Global Natto Top4Players Ranking and Market Share（Continually updated）

Source: GlobalInfoResearch, “Global Natto Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029”.

This report profiles key players of Natto such as Takano，AZUMA，Mizkan，Kikusui Food，ETC.

In 2022, the global top 4 Natto players account for 45.2% of market share in terms of revenue. Above figure shows the key players ranked by revenue in Natto.

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