The global Visual Content market size is projected to reach USD 8.6 billion by 2029

Visual Content Definition

Visual content includes images, videos, illustrations, vectors, and others. Visual content marketing refers to content marketing that employs visual content rather than text content. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.

Visual Content Picture

Visual Content Market Summary

According to the new market research report “Global Visual Content Market Report 2023-2029”, published by GlobalInfoResearch, the global Visual Content market size is projected to reach USD 8.6 billion by 2029, at a CAGR of 10.6% during the forecast period.

• Global Visual Content MarketSize(US$ Million), 2018-2029

Source: GlobalInfoResearch, “Global Visual Content Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029”.

Market Drivers:

Social Spreading Potential: Visual content is a great way to stimulate people to share what they’ve seen. Whenever they see a video with a higher emotional impact, they’ll quickly want to share it with their friends. Viral content nowadays is always either a funny picture, a well-made info graphic, or an amazing video. Adding visual content in social media campaigns is best choice if some companies or someone wants to boost their brand awareness.

Most Efficient Way of Conveying: Visual contents convey what a thousand words can’t. When you explain something using words, it’s harder to describe the actual feeling or the actual sight of what you’re explaining. Visual contents are always easier to understand because you can actually see what’s being explained.

Growing Digital Marketing: The growing digital marketing is notably driving the visual content market growth.

Restraint:

Content Oversaturation: The digital landscape is saturated with visual content across various platforms. This oversaturation makes it challenging for brands and content creators to stand out and capture the audience's attention.

Copyright and Intellectual Property Concerns: Managing copyright and intellectual property rights, especially with the reuse of visuals across different channels, poses legal challenges. Ensuring compliance with copyright laws and licensing agreements is crucial.

Rapid Technological Changes: The rapid evolution of technologies, including augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), introduces both opportunities and challenges. Staying updated and integrating new technologies into visual content strategies requires continuous adaptation.

• Global Visual Content Top16Players Ranking and Market Share（Continually updated）

Source: GlobalInfoResearch, “Global Visual Content Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029”.

The global key manufacturers of Visual Content include Getty Images, Shutterstock, Adobe, VCG.com, Dreamstime, Freepik, 123RF, Depositphotos, Storyblocks, Envato, etc. In 2022, the global top five players had a share approximately 54.0% in terms of revenue.

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