Market research on architectural ceramics: the export volume in 2021 will be 600 million square meters

Architectural ceramics are ceramic products used in various civil construction projects such as houses, roads, water supply and drainage, and gardens. According to the material of the products, they are divided into four categories: rough pottery, fine pottery, semi-porcelain and porcelain; according to the degree of sintering of the green body, it is divided into porous , compactness and glazed and unglazed products. Their common features are high strength, moisture-proof, fire-proof, acid-resistant, alkali-resistant, frost-resistant, no aging, no deterioration, no fading, easy to clean, etc., and have rich artistic decoration effects.

Architectural ceramics can create a living environment with different styles by using its own color, pattern, and texture, showing the user's personality and taste, and is a semi-finished space aesthetic material. Architectural ceramics also have the advantages of waterproof, wear-resistant, corrosion-resistant, easy maintenance, and environmental protection.

Therefore, they are loved by consumers and their application fields continue to expand. my country is one of the major consumers of architectural ceramics, ranking first among the top ten global ceramic tile consumers from 2015 to 2020, accounting for an average consumption of about 39.18%, occupying an absolute leading position.

At the same time, my country also relies on the scale advantage of production, and has long been ranked first among the global exporters of ceramic tiles. Since 2015, affected by factors such as Sino-US trade frictions and the epidemic, my country's export volume of building ceramics has shown a downward trend.

In 2020, the export volume of my country's architectural ceramics will be 620 million square meters, a year-on-year decrease of 19.5%; in 2021, the export volume of my country's architectural ceramics will be 600 million square meters, a year-on-year decrease of 3.2%. According to export volume statistics, my country's architectural ceramics are mainly exported to the Philippines, Indonesia, South Korea and other places, and the export volume in 2021 will account for 16.04%, 11.2%, and 10.5% respectively.

my country's local leading ceramic companies rely on their understanding of consumer preferences, deep cultivation of word-of-mouth, channels, and supply chains formed in the local market, coupled with natural advantages on the cost side, and have an absolute advantage in the competition. From 2016 to 2020, the top 500 real estate development enterprises in my country preferred ceramic tiles all to the domestic brand Marco Polo, and the preferred rate increased from 17% to 20%.