Market Research Report: Current Situation Analysis and Development Prospect Forecast of Search Engine Market

Global Search Engine Marketing Market.The so-called search engine is a search technology that uses specific strategies to retrieve and formulate information from the Internet and feed back to users according to user needs and certain algorithms. Search engines rely on a variety of technologies, such as web crawler technology, retrieval and sorting technology, web page processing technology, big data processing technology, natural language processing technology, etc., to provide fast and highly relevant information services for information retrieval users.

At present, the world's largest search engine is Google search, and the world's largest Chinese search engine is Baidu search. For foreign trade companies, Google search is undoubtedly a better way to place search ads, but other search engine platforms can also be considered , because other search engine platforms are also used by millions of users every day.

Domestic search engines have integrated various advanced technologies such as voice recognition, image recognition, artificial intelligence, and machine learning. After a period of rapid development, the domestic search engine industry has ushered in stable development. As of June 2021, the number of search engine users in my country has reached 795 million, an increase of 25.67 million from December 2020, accounting for 78.7% of the total Internet users.

The active level of search engine users continued to grow, and the scale of revenue showed a trend of recovery. First, thanks to the in-depth development of search engine content construction and mini program services, users are increasingly active. Data show that in March 2021, the number of monthly active users of Baidu APP reached 558 million, an increase of 2.6% compared with the end of December 2020.

The number of monthly active users of WeChat Souyisou has maintained a rapid growth trend since its launch. More than 500 million; Second, as the economic situation improves, the scale of revenue generated around search has shown a trend of recovery. In the first quarter of 2021, Baidu's online marketing revenue increased by 27% year-on-year; in addition, Toutiao Search, WeChat Souyisou, etc. focus on continuously strengthening connection capabilities and improving search ecological construction to provide growth momentum for commercialization.

Search engines continue to explore subdivided development tracks. One is in terms of content construction: search engines have joined the competition of user usage time through the development of short video searches; the other is in terms of search connection services: small programs have become an important traffic destination for mobile search; Carried out acquisitions and mergers with video social media YYLive, and reached content cooperation with Bilibili and Xiaohongshu, and continuously improved the search ecosystem in terms of technology, content, and traffic.

For more detailed analysis of the industry, you can click to view the Global Search Engine Market Consulting Report "". The report conducts specific investigation, research, and analysis on various factors related to the industry to gain insight into the future development direction of the industry, the evolution trend of the industry's competitive landscape, technical standards, market size, potential problems, and crux of the industry's development, and evaluates the investment value and effect of the industry The degree of benefit, put forward constructive suggestions, and provide reference for industry investment decision makers and business operators.