Market research and analysis:The market for DSP (Demand-Side Platform) is expected to grow steadily over the next few years

Global Info Research report 《Global DSP (Demand-Side Platform) Market 2023 by Company, Regions, Type and Application, Forecast to 2029》. This report provides a basic overview of the DSP (Demand-Side Platform) market, including definitions, classifications, applications, and industry chain structures, and also discusses development policies and plans as well as manufacturing processes and cost structures, and analyzes the development of the DSP (Demand-Side Platform) market The current situation and future market trends, and analyze the main production areas, main consumption areas and main manufacturers of the DSP (Demand-Side Platform) market from the perspectives of production and consumption.

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

According to our (Global Info Research) latest study, the global DSP (Demand-Side Platform) market size was valued at USD 11290 million in 2022 and is forecast to a readjusted size of USD 42760 million by 2029 with a CAGR of 21.0% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

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