Global Smart TV Ads Supply, Demand and Key Producers, 2023-2029

Description

The global Smart TV Ads market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

This report studies the global Smart TV Ads demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Smart TV Ads, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Smart TV Ads that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Smart TV Ads total market, 2018-2029, (USD Million)
Global Smart TV Ads total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Smart TV Ads total market, key domestic companies and share, (USD Million)
Global Smart TV Ads revenue by player and market share 2018-2023, (USD Million)
Global Smart TV Ads total market by Type, CAGR, 2018-2029, (USD Million)
Global Smart TV Ads total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Smart TV Ads market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Mccann World Group, TERAN TBWA, OGILVY, FCB Mexico, Ganem Group, VMLY&R, ANóNIMO, Vale Network and 1N PRIMER NIVEL Group, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Smart TV Ads market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Smart TV Ads Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Smart TV Ads Market, Segmentation by Type
    Commercial Advertising
    Public Service Advertisement

Global Smart TV Ads Market, Segmentation by Application
    Home-use TV
    Commercial-use TV

Companies Profiled:
    Mccann World Group
    TERAN TBWA
    OGILVY
    FCB Mexico
    Ganem Group
    VMLY&R
    ANóNIMO
    Vale Network
    1N PRIMER NIVEL Group
    Alquimia
    Basis Technologies

Key Questions Answered
1. How big is the global Smart TV Ads market?
2. What is the demand of the global Smart TV Ads market?
3. What is the year over year growth of the global Smart TV Ads market?
4. What is the total value of the global Smart TV Ads market?
5. Who are the major players in the global Smart TV Ads market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 Smart TV Ads Introduction
    1.2 World Smart TV Ads Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World Smart TV Ads Total Market by Region (by Headquarter Location)
        1.3.1 World Smart TV Ads Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States Smart TV Ads Market Size (2018-2029)
        1.3.3 China Smart TV Ads Market Size (2018-2029)
        1.3.4 Europe Smart TV Ads Market Size (2018-2029)
        1.3.5 Japan Smart TV Ads Market Size (2018-2029)
        1.3.6 South Korea Smart TV Ads Market Size (2018-2029)
        1.3.7 ASEAN Smart TV Ads Market Size (2018-2029)
        1.3.8 India Smart TV Ads Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Smart TV Ads Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Smart TV Ads Major Market Trends
    1.5 Influence of COVID-19 and Russia-Ukraine War
        1.5.1 Influence of COVID-19
        1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
    2.1 World Smart TV Ads Consumption Value (2018-2029)
    2.2 World Smart TV Ads Consumption Value by Region
        2.2.1 World Smart TV Ads Consumption Value by Region (2018-2023)
        2.2.2 World Smart TV Ads Consumption Value Forecast by Region (2024-2029)
    2.3 United States Smart TV Ads Consumption Value (2018-2029)
    2.4 China Smart TV Ads Consumption Value (2018-2029)
    2.5 Europe Smart TV Ads Consumption Value (2018-2029)
    2.6 Japan Smart TV Ads Consumption Value (2018-2029)
    2.7 South Korea Smart TV Ads Consumption Value (2018-2029)
    2.8 ASEAN Smart TV Ads Consumption Value (2018-2029)
    2.9 India Smart TV Ads Consumption Value (2018-2029)

3 World Smart TV Ads Companies Competitive Analysis
    3.1 World Smart TV Ads Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Smart TV Ads Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Smart TV Ads in 2022
        3.2.3 Global Concentration Ratios (CR8) for Smart TV Ads in 2022
    3.3 Smart TV Ads Company Evaluation Quadrant
    3.4 Smart TV Ads Market: Overall Company Footprint Analysis
        3.4.1 Smart TV Ads Market: Region Footprint
        3.4.2 Smart TV Ads Market: Company Product Type Footprint
        3.4.3 Smart TV Ads Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: Smart TV Ads Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Smart TV Ads Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: Smart TV Ads Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: Smart TV Ads Consumption Value Comparison
        4.2.1 United States VS China: Smart TV Ads Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: Smart TV Ads Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based Smart TV Ads Companies and Market Share, 2018-2023
        4.3.1 United States Based Smart TV Ads Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Smart TV Ads Revenue, (2018-2023)
    4.4 China Based Companies Smart TV Ads Revenue and Market Share, 2018-2023
        4.4.1 China Based Smart TV Ads Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Smart TV Ads Revenue, (2018-2023)
    4.5 Rest of World Based Smart TV Ads Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based Smart TV Ads Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies Smart TV Ads Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World Smart TV Ads Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 Commercial Advertising
        5.2.2 Public Service Advertisement
    5.3 Market Segment by Type
        5.3.1 World Smart TV Ads Market Size by Type (2018-2023)
        5.3.2 World Smart TV Ads Market Size by Type (2024-2029)
        5.3.3 World Smart TV Ads Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World Smart TV Ads Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 Home-use TV
        6.2.2 Commercial-use TV
    6.3 Market Segment by Application
        6.3.1 World Smart TV Ads Market Size by Application (2018-2023)
        6.3.2 World Smart TV Ads Market Size by Application (2024-2029)
        6.3.3 World Smart TV Ads Market Size by Application (2018-2029)

7 Company Profiles
    7.1 Mccann World Group
        7.1.1 Mccann World Group Details
        7.1.2 Mccann World Group Major Business
        7.1.3 Mccann World Group Smart TV Ads Product and Services
        7.1.4 Mccann World Group Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 Mccann World Group Recent Developments/Updates
        7.1.6 Mccann World Group Competitive Strengths & Weaknesses
    7.2 TERAN TBWA
        7.2.1 TERAN TBWA Details
        7.2.2 TERAN TBWA Major Business
        7.2.3 TERAN TBWA Smart TV Ads Product and Services
        7.2.4 TERAN TBWA Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 TERAN TBWA Recent Developments/Updates
        7.2.6 TERAN TBWA Competitive Strengths & Weaknesses
    7.3 OGILVY
        7.3.1 OGILVY Details
        7.3.2 OGILVY Major Business
        7.3.3 OGILVY Smart TV Ads Product and Services
        7.3.4 OGILVY Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 OGILVY Recent Developments/Updates
        7.3.6 OGILVY Competitive Strengths & Weaknesses
    7.4 FCB Mexico
        7.4.1 FCB Mexico Details
        7.4.2 FCB Mexico Major Business
        7.4.3 FCB Mexico Smart TV Ads Product and Services
        7.4.4 FCB Mexico Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 FCB Mexico Recent Developments/Updates
        7.4.6 FCB Mexico Competitive Strengths & Weaknesses
    7.5 Ganem Group
        7.5.1 Ganem Group Details
        7.5.2 Ganem Group Major Business
        7.5.3 Ganem Group Smart TV Ads Product and Services
        7.5.4 Ganem Group Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.5.5 Ganem Group Recent Developments/Updates
        7.5.6 Ganem Group Competitive Strengths & Weaknesses
    7.6 VMLY&R
        7.6.1 VMLY&R Details
        7.6.2 VMLY&R Major Business
        7.6.3 VMLY&R Smart TV Ads Product and Services
        7.6.4 VMLY&R Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.6.5 VMLY&R Recent Developments/Updates
        7.6.6 VMLY&R Competitive Strengths & Weaknesses
    7.7 ANóNIMO
        7.7.1 ANóNIMO Details
        7.7.2 ANóNIMO Major Business
        7.7.3 ANóNIMO Smart TV Ads Product and Services
        7.7.4 ANóNIMO Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.7.5 ANóNIMO Recent Developments/Updates
        7.7.6 ANóNIMO Competitive Strengths & Weaknesses
    7.8 Vale Network
        7.8.1 Vale Network Details
        7.8.2 Vale Network Major Business
        7.8.3 Vale Network Smart TV Ads Product and Services
        7.8.4 Vale Network Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.8.5 Vale Network Recent Developments/Updates
        7.8.6 Vale Network Competitive Strengths & Weaknesses
    7.9 1N PRIMER NIVEL Group
        7.9.1 1N PRIMER NIVEL Group Details
        7.9.2 1N PRIMER NIVEL Group Major Business
        7.9.3 1N PRIMER NIVEL Group Smart TV Ads Product and Services
        7.9.4 1N PRIMER NIVEL Group Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.9.5 1N PRIMER NIVEL Group Recent Developments/Updates
        7.9.6 1N PRIMER NIVEL Group Competitive Strengths & Weaknesses
    7.10 Alquimia
        7.10.1 Alquimia Details
        7.10.2 Alquimia Major Business
        7.10.3 Alquimia Smart TV Ads Product and Services
        7.10.4 Alquimia Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.10.5 Alquimia Recent Developments/Updates
        7.10.6 Alquimia Competitive Strengths & Weaknesses
    7.11 Basis Technologies
        7.11.1 Basis Technologies Details
        7.11.2 Basis Technologies Major Business
        7.11.3 Basis Technologies Smart TV Ads Product and Services
        7.11.4 Basis Technologies Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023)
        7.11.5 Basis Technologies Recent Developments/Updates
        7.11.6 Basis Technologies Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Smart TV Ads Industry Chain
    8.2 Smart TV Ads Upstream Analysis
    8.3 Smart TV Ads Midstream Analysis
    8.4 Smart TV Ads Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World Smart TV Ads Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World Smart TV Ads Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World Smart TV Ads Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World Smart TV Ads Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World Smart TV Ads Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World Smart TV Ads Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World Smart TV Ads Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World Smart TV Ads Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World Smart TV Ads Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key Smart TV Ads Players in 2022
    Table 12. World Smart TV Ads Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global Smart TV Ads Company Evaluation Quadrant
    Table 14. Head Office of Key Smart TV Ads Player
    Table 15. Smart TV Ads Market: Company Product Type Footprint
    Table 16. Smart TV Ads Market: Company Product Application Footprint
    Table 17. Smart TV Ads Mergers & Acquisitions Activity
    Table 18. United States VS China Smart TV Ads Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China Smart TV Ads Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based Smart TV Ads Companies, Headquarters (States, Country)
    Table 21. United States Based Companies Smart TV Ads Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies Smart TV Ads Revenue Market Share (2018-2023)
    Table 23. China Based Smart TV Ads Companies, Headquarters (Province, Country)
    Table 24. China Based Companies Smart TV Ads Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies Smart TV Ads Revenue Market Share (2018-2023)
    Table 26. Rest of World Based Smart TV Ads Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies Smart TV Ads Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies Smart TV Ads Revenue Market Share (2018-2023)
    Table 29. World Smart TV Ads Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World Smart TV Ads Market Size by Type (2018-2023) & (USD Million)
    Table 31. World Smart TV Ads Market Size by Type (2024-2029) & (USD Million)
    Table 32. World Smart TV Ads Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World Smart TV Ads Market Size by Application (2018-2023) & (USD Million)
    Table 34. World Smart TV Ads Market Size by Application (2024-2029) & (USD Million)
    Table 35. Mccann World Group Basic Information, Area Served and Competitors
    Table 36. Mccann World Group Major Business
    Table 37. Mccann World Group Smart TV Ads Product and Services
    Table 38. Mccann World Group Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. Mccann World Group Recent Developments/Updates
    Table 40. Mccann World Group Competitive Strengths & Weaknesses
    Table 41. TERAN TBWA Basic Information, Area Served and Competitors
    Table 42. TERAN TBWA Major Business
    Table 43. TERAN TBWA Smart TV Ads Product and Services
    Table 44. TERAN TBWA Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. TERAN TBWA Recent Developments/Updates
    Table 46. TERAN TBWA Competitive Strengths & Weaknesses
    Table 47. OGILVY Basic Information, Area Served and Competitors
    Table 48. OGILVY Major Business
    Table 49. OGILVY Smart TV Ads Product and Services
    Table 50. OGILVY Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. OGILVY Recent Developments/Updates
    Table 52. OGILVY Competitive Strengths & Weaknesses
    Table 53. FCB Mexico Basic Information, Area Served and Competitors
    Table 54. FCB Mexico Major Business
    Table 55. FCB Mexico Smart TV Ads Product and Services
    Table 56. FCB Mexico Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 57. FCB Mexico Recent Developments/Updates
    Table 58. FCB Mexico Competitive Strengths & Weaknesses
    Table 59. Ganem Group Basic Information, Area Served and Competitors
    Table 60. Ganem Group Major Business
    Table 61. Ganem Group Smart TV Ads Product and Services
    Table 62. Ganem Group Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 63. Ganem Group Recent Developments/Updates
    Table 64. Ganem Group Competitive Strengths & Weaknesses
    Table 65. VMLY&R Basic Information, Area Served and Competitors
    Table 66. VMLY&R Major Business
    Table 67. VMLY&R Smart TV Ads Product and Services
    Table 68. VMLY&R Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 69. VMLY&R Recent Developments/Updates
    Table 70. VMLY&R Competitive Strengths & Weaknesses
    Table 71. ANóNIMO Basic Information, Area Served and Competitors
    Table 72. ANóNIMO Major Business
    Table 73. ANóNIMO Smart TV Ads Product and Services
    Table 74. ANóNIMO Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 75. ANóNIMO Recent Developments/Updates
    Table 76. ANóNIMO Competitive Strengths & Weaknesses
    Table 77. Vale Network Basic Information, Area Served and Competitors
    Table 78. Vale Network Major Business
    Table 79. Vale Network Smart TV Ads Product and Services
    Table 80. Vale Network Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 81. Vale Network Recent Developments/Updates
    Table 82. Vale Network Competitive Strengths & Weaknesses
    Table 83. 1N PRIMER NIVEL Group Basic Information, Area Served and Competitors
    Table 84. 1N PRIMER NIVEL Group Major Business
    Table 85. 1N PRIMER NIVEL Group Smart TV Ads Product and Services
    Table 86. 1N PRIMER NIVEL Group Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 87. 1N PRIMER NIVEL Group Recent Developments/Updates
    Table 88. 1N PRIMER NIVEL Group Competitive Strengths & Weaknesses
    Table 89. Alquimia Basic Information, Area Served and Competitors
    Table 90. Alquimia Major Business
    Table 91. Alquimia Smart TV Ads Product and Services
    Table 92. Alquimia Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 93. Alquimia Recent Developments/Updates
    Table 94. Basis Technologies Basic Information, Area Served and Competitors
    Table 95. Basis Technologies Major Business
    Table 96. Basis Technologies Smart TV Ads Product and Services
    Table 97. Basis Technologies Smart TV Ads Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 98. Global Key Players of Smart TV Ads Upstream (Raw Materials)
    Table 99. Smart TV Ads Typical Customers
List of Figure
    Figure 1. Smart TV Ads Picture
    Figure 2. World Smart TV Ads Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World Smart TV Ads Total Market Size (2018-2029) & (USD Million)
    Figure 4. World Smart TV Ads Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World Smart TV Ads Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company Smart TV Ads Revenue (2018-2029) & (USD Million)
    Figure 13. Smart TV Ads Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 16. World Smart TV Ads Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 18. China Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 23. India Smart TV Ads Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of Smart TV Ads by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for Smart TV Ads Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for Smart TV Ads Markets in 2022
    Figure 27. United States VS China: Smart TV Ads Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: Smart TV Ads Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World Smart TV Ads Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World Smart TV Ads Market Size Market Share by Type in 2022
    Figure 31. Commercial Advertising
    Figure 32. Public Service Advertisement
    Figure 33. World Smart TV Ads Market Size Market Share by Type (2018-2029)
    Figure 34. World Smart TV Ads Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 35. World Smart TV Ads Market Size Market Share by Application in 2022
    Figure 36. Home-use TV
    Figure 37. Commercial-use TV
    Figure 38. Smart TV Ads Industrial Chain
    Figure 39. Methodology
    Figure 40. Research Process and Data Source