Global Search Engine Marketing Supply, Demand and Key Producers, 2023-2029

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Published Date: 13 Mar 2023

Category: Service & Software

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Description
Table of Contents
Table of Figures
Research Methodology
Related Reports
Product Tags

Description

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
This report studies the global Search Engine Marketing demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Search Engine Marketing, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Search Engine Marketing that contribute to its increasing demand across many markets.

The global Search Engine Marketing market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Highlights and key features of the study
Global Search Engine Marketing total market, 2018-2029, (USD Million)
Global Search Engine Marketing total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Search Engine Marketing total market, key domestic companies and share, (USD Million)
Global Search Engine Marketing revenue by player and market share 2018-2023, (USD Million)
Global Search Engine Marketing total market by Type, CAGR, 2018-2029, (USD Million)
Global Search Engine Marketing total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Search Engine Marketing market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Google, Bing, Baidu, Yahoo！, Sogou, Yandex, Naver, Seznam and DuckDuckGo, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Search Engine Marketing market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Search Engine Marketing Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Search Engine Marketing Market, Segmentation by Type
    Pay-per-click
    Cost Per Impression
    Search Analytics
    Web Analytics

Global Search Engine Marketing Market, Segmentation by Application
    Mobile
    PC

Companies Profiled:
    Google
    Bing
    Baidu
    Yahoo！
    Sogou
    Yandex
    Naver
    Seznam
    DuckDuckGo
    Alibaba
    360

Key Questions Answered
1. How big is the global Search Engine Marketing market?
2. What is the demand of the global Search Engine Marketing market?
3. What is the year over year growth of the global Search Engine Marketing market?
4. What is the total value of the global Search Engine Marketing market?
5. Who are the major players in the global Search Engine Marketing market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 Search Engine Marketing Introduction
    1.2 World Search Engine Marketing Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World Search Engine Marketing Total Market by Region (by Headquarter Location)
        1.3.1 World Search Engine Marketing Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States Search Engine Marketing Market Size (2018-2029)
        1.3.3 China Search Engine Marketing Market Size (2018-2029)
        1.3.4 Europe Search Engine Marketing Market Size (2018-2029)
        1.3.5 Japan Search Engine Marketing Market Size (2018-2029)
        1.3.6 South Korea Search Engine Marketing Market Size (2018-2029)
        1.3.7 ASEAN Search Engine Marketing Market Size (2018-2029)
        1.3.8 India Search Engine Marketing Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Search Engine Marketing Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Search Engine Marketing Major Market Trends
    1.5 Influence of COVID-19 and Russia-Ukraine War
        1.5.1 Influence of COVID-19
        1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
    2.1 World Search Engine Marketing Consumption Value (2018-2029)
    2.2 World Search Engine Marketing Consumption Value by Region
        2.2.1 World Search Engine Marketing Consumption Value by Region (2018-2023)
        2.2.2 World Search Engine Marketing Consumption Value Forecast by Region (2024-2029)
    2.3 United States Search Engine Marketing Consumption Value (2018-2029)
    2.4 China Search Engine Marketing Consumption Value (2018-2029)
    2.5 Europe Search Engine Marketing Consumption Value (2018-2029)
    2.6 Japan Search Engine Marketing Consumption Value (2018-2029)
    2.7 South Korea Search Engine Marketing Consumption Value (2018-2029)
    2.8 ASEAN Search Engine Marketing Consumption Value (2018-2029)
    2.9 India Search Engine Marketing Consumption Value (2018-2029)

3 World Search Engine Marketing Companies Competitive Analysis
    3.1 World Search Engine Marketing Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Search Engine Marketing Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Search Engine Marketing in 2022
        3.2.3 Global Concentration Ratios (CR8) for Search Engine Marketing in 2022
    3.3 Search Engine Marketing Company Evaluation Quadrant
    3.4 Search Engine Marketing Market: Overall Company Footprint Analysis
        3.4.1 Search Engine Marketing Market: Region Footprint
        3.4.2 Search Engine Marketing Market: Company Product Type Footprint
        3.4.3 Search Engine Marketing Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: Search Engine Marketing Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Search Engine Marketing Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: Search Engine Marketing Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: Search Engine Marketing Consumption Value Comparison
        4.2.1 United States VS China: Search Engine Marketing Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: Search Engine Marketing Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based Search Engine Marketing Companies and Market Share, 2018-2023
        4.3.1 United States Based Search Engine Marketing Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Search Engine Marketing Revenue, (2018-2023)
    4.4 China Based Companies Search Engine Marketing Revenue and Market Share, 2018-2023
        4.4.1 China Based Search Engine Marketing Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Search Engine Marketing Revenue, (2018-2023)
    4.5 Rest of World Based Search Engine Marketing Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based Search Engine Marketing Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies Search Engine Marketing Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World Search Engine Marketing Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 Pay-per-click
        5.2.2 Cost Per Impression
        5.2.3 Search Analytics
        5.2.4 Web Analytics
    5.3 Market Segment by Type
        5.3.1 World Search Engine Marketing Market Size by Type (2018-2023)
        5.3.2 World Search Engine Marketing Market Size by Type (2024-2029)
        5.3.3 World Search Engine Marketing Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World Search Engine Marketing Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 Mobile
        6.2.2 PC
    6.3 Market Segment by Application
        6.3.1 World Search Engine Marketing Market Size by Application (2018-2023)
        6.3.2 World Search Engine Marketing Market Size by Application (2024-2029)
        6.3.3 World Search Engine Marketing Market Size by Application (2018-2029)

7 Company Profiles
    7.1 Google
        7.1.1 Google Details
        7.1.2 Google Major Business
        7.1.3 Google Search Engine Marketing Product and Services
        7.1.4 Google Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 Google Recent Developments/Updates
        7.1.6 Google Competitive Strengths & Weaknesses
    7.2 Bing
        7.2.1 Bing Details
        7.2.2 Bing Major Business
        7.2.3 Bing Search Engine Marketing Product and Services
        7.2.4 Bing Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 Bing Recent Developments/Updates
        7.2.6 Bing Competitive Strengths & Weaknesses
    7.3 Baidu
        7.3.1 Baidu Details
        7.3.2 Baidu Major Business
        7.3.3 Baidu Search Engine Marketing Product and Services
        7.3.4 Baidu Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 Baidu Recent Developments/Updates
        7.3.6 Baidu Competitive Strengths & Weaknesses
    7.4 Yahoo！
        7.4.1 Yahoo！ Details
        7.4.2 Yahoo！ Major Business
        7.4.3 Yahoo！ Search Engine Marketing Product and Services
        7.4.4 Yahoo！ Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 Yahoo！ Recent Developments/Updates
        7.4.6 Yahoo！ Competitive Strengths & Weaknesses
    7.5 Sogou
        7.5.1 Sogou Details
        7.5.2 Sogou Major Business
        7.5.3 Sogou Search Engine Marketing Product and Services
        7.5.4 Sogou Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.5.5 Sogou Recent Developments/Updates
        7.5.6 Sogou Competitive Strengths & Weaknesses
    7.6 Yandex
        7.6.1 Yandex Details
        7.6.2 Yandex Major Business
        7.6.3 Yandex Search Engine Marketing Product and Services
        7.6.4 Yandex Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.6.5 Yandex Recent Developments/Updates
        7.6.6 Yandex Competitive Strengths & Weaknesses
    7.7 Naver
        7.7.1 Naver Details
        7.7.2 Naver Major Business
        7.7.3 Naver Search Engine Marketing Product and Services
        7.7.4 Naver Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.7.5 Naver Recent Developments/Updates
        7.7.6 Naver Competitive Strengths & Weaknesses
    7.8 Seznam
        7.8.1 Seznam Details
        7.8.2 Seznam Major Business
        7.8.3 Seznam Search Engine Marketing Product and Services
        7.8.4 Seznam Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.8.5 Seznam Recent Developments/Updates
        7.8.6 Seznam Competitive Strengths & Weaknesses
    7.9 DuckDuckGo
        7.9.1 DuckDuckGo Details
        7.9.2 DuckDuckGo Major Business
        7.9.3 DuckDuckGo Search Engine Marketing Product and Services
        7.9.4 DuckDuckGo Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.9.5 DuckDuckGo Recent Developments/Updates
        7.9.6 DuckDuckGo Competitive Strengths & Weaknesses
    7.10 Alibaba
        7.10.1 Alibaba Details
        7.10.2 Alibaba Major Business
        7.10.3 Alibaba Search Engine Marketing Product and Services
        7.10.4 Alibaba Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.10.5 Alibaba Recent Developments/Updates
        7.10.6 Alibaba Competitive Strengths & Weaknesses
    7.11 360
        7.11.1 360 Details
        7.11.2 360 Major Business
        7.11.3 360 Search Engine Marketing Product and Services
        7.11.4 360 Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023)
        7.11.5 360 Recent Developments/Updates
        7.11.6 360 Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Search Engine Marketing Industry Chain
    8.2 Search Engine Marketing Upstream Analysis
    8.3 Search Engine Marketing Midstream Analysis
    8.4 Search Engine Marketing Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World Search Engine Marketing Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World Search Engine Marketing Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World Search Engine Marketing Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World Search Engine Marketing Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World Search Engine Marketing Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World Search Engine Marketing Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World Search Engine Marketing Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World Search Engine Marketing Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World Search Engine Marketing Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key Search Engine Marketing Players in 2022
    Table 12. World Search Engine Marketing Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global Search Engine Marketing Company Evaluation Quadrant
    Table 14. Head Office of Key Search Engine Marketing Player
    Table 15. Search Engine Marketing Market: Company Product Type Footprint
    Table 16. Search Engine Marketing Market: Company Product Application Footprint
    Table 17. Search Engine Marketing Mergers & Acquisitions Activity
    Table 18. United States VS China Search Engine Marketing Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China Search Engine Marketing Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based Search Engine Marketing Companies, Headquarters (States, Country)
    Table 21. United States Based Companies Search Engine Marketing Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies Search Engine Marketing Revenue Market Share (2018-2023)
    Table 23. China Based Search Engine Marketing Companies, Headquarters (Province, Country)
    Table 24. China Based Companies Search Engine Marketing Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies Search Engine Marketing Revenue Market Share (2018-2023)
    Table 26. Rest of World Based Search Engine Marketing Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies Search Engine Marketing Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies Search Engine Marketing Revenue Market Share (2018-2023)
    Table 29. World Search Engine Marketing Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World Search Engine Marketing Market Size by Type (2018-2023) & (USD Million)
    Table 31. World Search Engine Marketing Market Size by Type (2024-2029) & (USD Million)
    Table 32. World Search Engine Marketing Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World Search Engine Marketing Market Size by Application (2018-2023) & (USD Million)
    Table 34. World Search Engine Marketing Market Size by Application (2024-2029) & (USD Million)
    Table 35. Google Basic Information, Area Served and Competitors
    Table 36. Google Major Business
    Table 37. Google Search Engine Marketing Product and Services
    Table 38. Google Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. Google Recent Developments/Updates
    Table 40. Google Competitive Strengths & Weaknesses
    Table 41. Bing Basic Information, Area Served and Competitors
    Table 42. Bing Major Business
    Table 43. Bing Search Engine Marketing Product and Services
    Table 44. Bing Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. Bing Recent Developments/Updates
    Table 46. Bing Competitive Strengths & Weaknesses
    Table 47. Baidu Basic Information, Area Served and Competitors
    Table 48. Baidu Major Business
    Table 49. Baidu Search Engine Marketing Product and Services
    Table 50. Baidu Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. Baidu Recent Developments/Updates
    Table 52. Baidu Competitive Strengths & Weaknesses
    Table 53. Yahoo！ Basic Information, Area Served and Competitors
    Table 54. Yahoo！ Major Business
    Table 55. Yahoo！ Search Engine Marketing Product and Services
    Table 56. Yahoo！ Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 57. Yahoo！ Recent Developments/Updates
    Table 58. Yahoo！ Competitive Strengths & Weaknesses
    Table 59. Sogou Basic Information, Area Served and Competitors
    Table 60. Sogou Major Business
    Table 61. Sogou Search Engine Marketing Product and Services
    Table 62. Sogou Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 63. Sogou Recent Developments/Updates
    Table 64. Sogou Competitive Strengths & Weaknesses
    Table 65. Yandex Basic Information, Area Served and Competitors
    Table 66. Yandex Major Business
    Table 67. Yandex Search Engine Marketing Product and Services
    Table 68. Yandex Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 69. Yandex Recent Developments/Updates
    Table 70. Yandex Competitive Strengths & Weaknesses
    Table 71. Naver Basic Information, Area Served and Competitors
    Table 72. Naver Major Business
    Table 73. Naver Search Engine Marketing Product and Services
    Table 74. Naver Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 75. Naver Recent Developments/Updates
    Table 76. Naver Competitive Strengths & Weaknesses
    Table 77. Seznam Basic Information, Area Served and Competitors
    Table 78. Seznam Major Business
    Table 79. Seznam Search Engine Marketing Product and Services
    Table 80. Seznam Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 81. Seznam Recent Developments/Updates
    Table 82. Seznam Competitive Strengths & Weaknesses
    Table 83. DuckDuckGo Basic Information, Area Served and Competitors
    Table 84. DuckDuckGo Major Business
    Table 85. DuckDuckGo Search Engine Marketing Product and Services
    Table 86. DuckDuckGo Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 87. DuckDuckGo Recent Developments/Updates
    Table 88. DuckDuckGo Competitive Strengths & Weaknesses
    Table 89. Alibaba Basic Information, Area Served and Competitors
    Table 90. Alibaba Major Business
    Table 91. Alibaba Search Engine Marketing Product and Services
    Table 92. Alibaba Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 93. Alibaba Recent Developments/Updates
    Table 94. 360 Basic Information, Area Served and Competitors
    Table 95. 360 Major Business
    Table 96. 360 Search Engine Marketing Product and Services
    Table 97. 360 Search Engine Marketing Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 98. Global Key Players of Search Engine Marketing Upstream (Raw Materials)
    Table 99. Search Engine Marketing Typical Customers
List of Figure
    Figure 1. Search Engine Marketing Picture
    Figure 2. World Search Engine Marketing Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World Search Engine Marketing Total Market Size (2018-2029) & (USD Million)
    Figure 4. World Search Engine Marketing Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World Search Engine Marketing Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company Search Engine Marketing Revenue (2018-2029) & (USD Million)
    Figure 13. Search Engine Marketing Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 16. World Search Engine Marketing Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 18. China Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 23. India Search Engine Marketing Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of Search Engine Marketing by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for Search Engine Marketing Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for Search Engine Marketing Markets in 2022
    Figure 27. United States VS China: Search Engine Marketing Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: Search Engine Marketing Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World Search Engine Marketing Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World Search Engine Marketing Market Size Market Share by Type in 2022
    Figure 31. Pay-per-click
    Figure 32. Cost Per Impression
    Figure 33. Search Analytics
    Figure 34. Web Analytics
    Figure 35. World Search Engine Marketing Market Size Market Share by Type (2018-2029)
    Figure 36. World Search Engine Marketing Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 37. World Search Engine Marketing Market Size Market Share by Application in 2022
    Figure 38. Mobile
    Figure 39. PC
    Figure 40. Search Engine Marketing Industrial Chain
    Figure 41. Methodology
    Figure 42. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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