Global Location Based Advertising Supply, Demand and Key Producers, 2023-2029
Page: 113
Published Date: 01 Feb 2023
Category: Service & Software
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- Description
- Table of Contents
- Table of Figures
- Research Methodology
- Companies Mentioned
- Related Reports
- Product Tags
Description
The global Location Based Advertising market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).
Location based advertising is a form of advertising that combines mobile advertising and location-based services.
This report studies the global Location Based Advertising demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Location Based Advertising, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Location Based Advertising that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Location Based Advertising total market, 2018-2029, (USD Million)
Global Location Based Advertising total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Location Based Advertising total market, key domestic companies and share, (USD Million)
Global Location Based Advertising revenue by player and market share 2018-2023, (USD Million)
Global Location Based Advertising total market by Type, CAGR, 2018-2029, (USD Million)
Global Location Based Advertising total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global Location Based Advertising market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Facebook Inc., Foursquare, Google, Proximus Mobility, LLC., Near Pte Ltd, GroundTruth, Emodo (Placecast), AdMoove and IBM, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Location Based Advertising market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.
Global Location Based Advertising Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Location Based Advertising Market, Segmentation by Type
Push
Pull
Global Location Based Advertising Market, Segmentation by Application
Retail Outlets
Public Spaces
Airports
Others
Companies Profiled:
Facebook Inc.
Foursquare
Proximus Mobility, LLC.
Near Pte Ltd
GroundTruth
Emodo (Placecast)
AdMoove
IBM
Telenity
Scanbuy
YOOSE Pte. Ltd.
Key Questions Answered
1. How big is the global Location Based Advertising market?
2. What is the demand of the global Location Based Advertising market?
3. What is the year over year growth of the global Location Based Advertising market?
4. What is the total value of the global Location Based Advertising market?
5. Who are the major players in the global Location Based Advertising market?
6. What are the growth factors driving the market demand?
Table of Contents
1 Supply Summary
1.1 Location Based Advertising Introduction
1.2 World Location Based Advertising Market Size & Forecast (2018 & 2022 & 2029)
1.3 World Location Based Advertising Total Market by Region (by Headquarter Location)
1.3.1 World Location Based Advertising Market Size by Region (2018-2029), (by Headquarter Location)
1.3.2 United States Location Based Advertising Market Size (2018-2029)
1.3.3 China Location Based Advertising Market Size (2018-2029)
1.3.4 Europe Location Based Advertising Market Size (2018-2029)
1.3.5 Japan Location Based Advertising Market Size (2018-2029)
1.3.6 South Korea Location Based Advertising Market Size (2018-2029)
1.3.7 ASEAN Location Based Advertising Market Size (2018-2029)
1.3.8 India Location Based Advertising Market Size (2018-2029)
1.4 Market Drivers, Restraints and Trends
1.4.1 Location Based Advertising Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Location Based Advertising Major Market Trends
1.5 Influence of COVID-19 and Russia-Ukraine War
1.5.1 Influence of COVID-19
1.5.2 Influence of Russia-Ukraine War
2 Demand Summary
2.1 World Location Based Advertising Consumption Value (2018-2029)
2.2 World Location Based Advertising Consumption Value by Region
2.2.1 World Location Based Advertising Consumption Value by Region (2018-2023)
2.2.2 World Location Based Advertising Consumption Value Forecast by Region (2024-2029)
2.3 United States Location Based Advertising Consumption Value (2018-2029)
2.4 China Location Based Advertising Consumption Value (2018-2029)
2.5 Europe Location Based Advertising Consumption Value (2018-2029)
2.6 Japan Location Based Advertising Consumption Value (2018-2029)
2.7 South Korea Location Based Advertising Consumption Value (2018-2029)
2.8 ASEAN Location Based Advertising Consumption Value (2018-2029)
2.9 India Location Based Advertising Consumption Value (2018-2029)
3 World Location Based Advertising Companies Competitive Analysis
3.1 World Location Based Advertising Revenue by Player (2018-2023)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Location Based Advertising Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Location Based Advertising in 2022
3.2.3 Global Concentration Ratios (CR8) for Location Based Advertising in 2022
3.3 Location Based Advertising Company Evaluation Quadrant
3.4 Location Based Advertising Market: Overall Company Footprint Analysis
3.4.1 Location Based Advertising Market: Region Footprint
3.4.2 Location Based Advertising Market: Company Product Type Footprint
3.4.3 Location Based Advertising Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity
4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Location Based Advertising Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Location Based Advertising Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
4.1.2 United States VS China: Location Based Advertising Revenue Market Share Comparison (2018 & 2022 & 2029)
4.2 United States Based Companies VS China Based Companies: Location Based Advertising Consumption Value Comparison
4.2.1 United States VS China: Location Based Advertising Consumption Value Comparison (2018 & 2022 & 2029)
4.2.2 United States VS China: Location Based Advertising Consumption Value Market Share Comparison (2018 & 2022 & 2029)
4.3 United States Based Location Based Advertising Companies and Market Share, 2018-2023
4.3.1 United States Based Location Based Advertising Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Location Based Advertising Revenue, (2018-2023)
4.4 China Based Companies Location Based Advertising Revenue and Market Share, 2018-2023
4.4.1 China Based Location Based Advertising Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Location Based Advertising Revenue, (2018-2023)
4.5 Rest of World Based Location Based Advertising Companies and Market Share, 2018-2023
4.5.1 Rest of World Based Location Based Advertising Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Location Based Advertising Revenue, (2018-2023)
5 Market Analysis by Type
5.1 World Location Based Advertising Market Size Overview by Type: 2018 VS 2022 VS 2029
5.2 Segment Introduction by Type
5.2.1 Push
5.2.2 Pull
5.3 Market Segment by Type
5.3.1 World Location Based Advertising Market Size by Type (2018-2023)
5.3.2 World Location Based Advertising Market Size by Type (2024-2029)
5.3.3 World Location Based Advertising Market Size Market Share by Type (2018-2029)
6 Market Analysis by Application
6.1 World Location Based Advertising Market Size Overview by Application: 2018 VS 2022 VS 2029
6.2 Segment Introduction by Application
6.2.1 Retail Outlets
6.2.2 Public Spaces
6.2.3 Airports
6.2.4 Others
6.2.5 Others
6.3 Market Segment by Application
6.3.1 World Location Based Advertising Market Size by Application (2018-2023)
6.3.2 World Location Based Advertising Market Size by Application (2024-2029)
6.3.3 World Location Based Advertising Market Size by Application (2018-2029)
7 Company Profiles
7.1 Facebook Inc.
7.1.1 Facebook Inc. Details
7.1.2 Facebook Inc. Major Business
7.1.3 Facebook Inc. Location Based Advertising Product and Services
7.1.4 Facebook Inc. Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.1.5 Facebook Inc. Recent Developments/Updates
7.1.6 Facebook Inc. Competitive Strengths & Weaknesses
7.2 Foursquare
7.2.1 Foursquare Details
7.2.2 Foursquare Major Business
7.2.3 Foursquare Location Based Advertising Product and Services
7.2.4 Foursquare Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.2.5 Foursquare Recent Developments/Updates
7.2.6 Foursquare Competitive Strengths & Weaknesses
7.3 Google
7.3.1 Google Details
7.3.2 Google Major Business
7.3.3 Google Location Based Advertising Product and Services
7.3.4 Google Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.3.5 Google Recent Developments/Updates
7.3.6 Google Competitive Strengths & Weaknesses
7.4 Proximus Mobility, LLC.
7.4.1 Proximus Mobility, LLC. Details
7.4.2 Proximus Mobility, LLC. Major Business
7.4.3 Proximus Mobility, LLC. Location Based Advertising Product and Services
7.4.4 Proximus Mobility, LLC. Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.4.5 Proximus Mobility, LLC. Recent Developments/Updates
7.4.6 Proximus Mobility, LLC. Competitive Strengths & Weaknesses
7.5 Near Pte Ltd
7.5.1 Near Pte Ltd Details
7.5.2 Near Pte Ltd Major Business
7.5.3 Near Pte Ltd Location Based Advertising Product and Services
7.5.4 Near Pte Ltd Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.5.5 Near Pte Ltd Recent Developments/Updates
7.5.6 Near Pte Ltd Competitive Strengths & Weaknesses
7.6 GroundTruth
7.6.1 GroundTruth Details
7.6.2 GroundTruth Major Business
7.6.3 GroundTruth Location Based Advertising Product and Services
7.6.4 GroundTruth Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.6.5 GroundTruth Recent Developments/Updates
7.6.6 GroundTruth Competitive Strengths & Weaknesses
7.7 Emodo (Placecast)
7.7.1 Emodo (Placecast) Details
7.7.2 Emodo (Placecast) Major Business
7.7.3 Emodo (Placecast) Location Based Advertising Product and Services
7.7.4 Emodo (Placecast) Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.7.5 Emodo (Placecast) Recent Developments/Updates
7.7.6 Emodo (Placecast) Competitive Strengths & Weaknesses
7.8 AdMoove
7.8.1 AdMoove Details
7.8.2 AdMoove Major Business
7.8.3 AdMoove Location Based Advertising Product and Services
7.8.4 AdMoove Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.8.5 AdMoove Recent Developments/Updates
7.8.6 AdMoove Competitive Strengths & Weaknesses
7.9 IBM
7.9.1 IBM Details
7.9.2 IBM Major Business
7.9.3 IBM Location Based Advertising Product and Services
7.9.4 IBM Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.9.5 IBM Recent Developments/Updates
7.9.6 IBM Competitive Strengths & Weaknesses
7.10 Telenity
7.10.1 Telenity Details
7.10.2 Telenity Major Business
7.10.3 Telenity Location Based Advertising Product and Services
7.10.4 Telenity Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.10.5 Telenity Recent Developments/Updates
7.10.6 Telenity Competitive Strengths & Weaknesses
7.11 Scanbuy
7.11.1 Scanbuy Details
7.11.2 Scanbuy Major Business
7.11.3 Scanbuy Location Based Advertising Product and Services
7.11.4 Scanbuy Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.11.5 Scanbuy Recent Developments/Updates
7.11.6 Scanbuy Competitive Strengths & Weaknesses
7.12 YOOSE Pte. Ltd.
7.12.1 YOOSE Pte. Ltd. Details
7.12.2 YOOSE Pte. Ltd. Major Business
7.12.3 YOOSE Pte. Ltd. Location Based Advertising Product and Services
7.12.4 YOOSE Pte. Ltd. Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023)
7.12.5 YOOSE Pte. Ltd. Recent Developments/Updates
7.12.6 YOOSE Pte. Ltd. Competitive Strengths & Weaknesses
8 Industry Chain Analysis
8.1 Location Based Advertising Industry Chain
8.2 Location Based Advertising Upstream Analysis
8.3 Location Based Advertising Midstream Analysis
8.4 Location Based Advertising Downstream Analysis
9 Research Findings and Conclusion
10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
Table of Figures
List of Tables
Table 1. World Location Based Advertising Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
Table 2. World Location Based Advertising Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
Table 3. World Location Based Advertising Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
Table 4. World Location Based Advertising Revenue Market Share by Region (2018-2023), (by Headquarter Location)
Table 5. World Location Based Advertising Revenue Market Share by Region (2024-2029), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Location Based Advertising Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
Table 8. World Location Based Advertising Consumption Value by Region (2018-2023) & (USD Million)
Table 9. World Location Based Advertising Consumption Value Forecast by Region (2024-2029) & (USD Million)
Table 10. World Location Based Advertising Revenue by Player (2018-2023) & (USD Million)
Table 11. Revenue Market Share of Key Location Based Advertising Players in 2022
Table 12. World Location Based Advertising Industry Rank of Major Player, Based on Revenue in 2022
Table 13. Global Location Based Advertising Company Evaluation Quadrant
Table 14. Head Office of Key Location Based Advertising Player
Table 15. Location Based Advertising Market: Company Product Type Footprint
Table 16. Location Based Advertising Market: Company Product Application Footprint
Table 17. Location Based Advertising Mergers & Acquisitions Activity
Table 18. United States VS China Location Based Advertising Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 19. United States VS China Location Based Advertising Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
Table 20. United States Based Location Based Advertising Companies, Headquarters (States, Country)
Table 21. United States Based Companies Location Based Advertising Revenue, (2018-2023) & (USD Million)
Table 22. United States Based Companies Location Based Advertising Revenue Market Share (2018-2023)
Table 23. China Based Location Based Advertising Companies, Headquarters (Province, Country)
Table 24. China Based Companies Location Based Advertising Revenue, (2018-2023) & (USD Million)
Table 25. China Based Companies Location Based Advertising Revenue Market Share (2018-2023)
Table 26. Rest of World Based Location Based Advertising Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Location Based Advertising Revenue, (2018-2023) & (USD Million)
Table 28. Rest of World Based Companies Location Based Advertising Revenue Market Share (2018-2023)
Table 29. World Location Based Advertising Market Size by Type, (USD Million), 2018 & 2022 & 2029
Table 30. World Location Based Advertising Market Size by Type (2018-2023) & (USD Million)
Table 31. World Location Based Advertising Market Size by Type (2024-2029) & (USD Million)
Table 32. World Location Based Advertising Market Size by Application, (USD Million), 2018 & 2022 & 2029
Table 33. World Location Based Advertising Market Size by Application (2018-2023) & (USD Million)
Table 34. World Location Based Advertising Market Size by Application (2024-2029) & (USD Million)
Table 35. Facebook Inc. Basic Information, Area Served and Competitors
Table 36. Facebook Inc. Major Business
Table 37. Facebook Inc. Location Based Advertising Product and Services
Table 38. Facebook Inc. Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 39. Facebook Inc. Recent Developments/Updates
Table 40. Facebook Inc. Competitive Strengths & Weaknesses
Table 41. Foursquare Basic Information, Area Served and Competitors
Table 42. Foursquare Major Business
Table 43. Foursquare Location Based Advertising Product and Services
Table 44. Foursquare Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 45. Foursquare Recent Developments/Updates
Table 46. Foursquare Competitive Strengths & Weaknesses
Table 47. Google Basic Information, Area Served and Competitors
Table 48. Google Major Business
Table 49. Google Location Based Advertising Product and Services
Table 50. Google Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 51. Google Recent Developments/Updates
Table 52. Google Competitive Strengths & Weaknesses
Table 53. Proximus Mobility, LLC. Basic Information, Area Served and Competitors
Table 54. Proximus Mobility, LLC. Major Business
Table 55. Proximus Mobility, LLC. Location Based Advertising Product and Services
Table 56. Proximus Mobility, LLC. Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 57. Proximus Mobility, LLC. Recent Developments/Updates
Table 58. Proximus Mobility, LLC. Competitive Strengths & Weaknesses
Table 59. Near Pte Ltd Basic Information, Area Served and Competitors
Table 60. Near Pte Ltd Major Business
Table 61. Near Pte Ltd Location Based Advertising Product and Services
Table 62. Near Pte Ltd Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 63. Near Pte Ltd Recent Developments/Updates
Table 64. Near Pte Ltd Competitive Strengths & Weaknesses
Table 65. GroundTruth Basic Information, Area Served and Competitors
Table 66. GroundTruth Major Business
Table 67. GroundTruth Location Based Advertising Product and Services
Table 68. GroundTruth Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 69. GroundTruth Recent Developments/Updates
Table 70. GroundTruth Competitive Strengths & Weaknesses
Table 71. Emodo (Placecast) Basic Information, Area Served and Competitors
Table 72. Emodo (Placecast) Major Business
Table 73. Emodo (Placecast) Location Based Advertising Product and Services
Table 74. Emodo (Placecast) Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 75. Emodo (Placecast) Recent Developments/Updates
Table 76. Emodo (Placecast) Competitive Strengths & Weaknesses
Table 77. AdMoove Basic Information, Area Served and Competitors
Table 78. AdMoove Major Business
Table 79. AdMoove Location Based Advertising Product and Services
Table 80. AdMoove Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 81. AdMoove Recent Developments/Updates
Table 82. AdMoove Competitive Strengths & Weaknesses
Table 83. IBM Basic Information, Area Served and Competitors
Table 84. IBM Major Business
Table 85. IBM Location Based Advertising Product and Services
Table 86. IBM Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 87. IBM Recent Developments/Updates
Table 88. IBM Competitive Strengths & Weaknesses
Table 89. Telenity Basic Information, Area Served and Competitors
Table 90. Telenity Major Business
Table 91. Telenity Location Based Advertising Product and Services
Table 92. Telenity Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 93. Telenity Recent Developments/Updates
Table 94. Telenity Competitive Strengths & Weaknesses
Table 95. Scanbuy Basic Information, Area Served and Competitors
Table 96. Scanbuy Major Business
Table 97. Scanbuy Location Based Advertising Product and Services
Table 98. Scanbuy Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 99. Scanbuy Recent Developments/Updates
Table 100. YOOSE Pte. Ltd. Basic Information, Area Served and Competitors
Table 101. YOOSE Pte. Ltd. Major Business
Table 102. YOOSE Pte. Ltd. Location Based Advertising Product and Services
Table 103. YOOSE Pte. Ltd. Location Based Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
Table 104. Global Key Players of Location Based Advertising Upstream (Raw Materials)
Table 105. Location Based Advertising Typical Customers
List of Figure
Figure 1. Location Based Advertising Picture
Figure 2. World Location Based Advertising Total Market Size: 2018 & 2022 & 2029, (USD Million)
Figure 3. World Location Based Advertising Total Market Size (2018-2029) & (USD Million)
Figure 4. World Location Based Advertising Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
Figure 5. World Location Based Advertising Revenue Market Share by Region (2018-2029), (by Headquarter Location)
Figure 6. United States Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 7. China Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 8. Europe Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 9. Japan Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 10. South Korea Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 11. ASEAN Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 12. India Based Company Location Based Advertising Revenue (2018-2029) & (USD Million)
Figure 13. Location Based Advertising Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 16. World Location Based Advertising Consumption Value Market Share by Region (2018-2029)
Figure 17. United States Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 18. China Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 19. Europe Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 20. Japan Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 21. South Korea Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 22. ASEAN Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 23. India Location Based Advertising Consumption Value (2018-2029) & (USD Million)
Figure 24. Producer Shipments of Location Based Advertising by Player Revenue ($MM) and Market Share (%): 2022
Figure 25. Global Four-firm Concentration Ratios (CR4) for Location Based Advertising Markets in 2022
Figure 26. Global Four-firm Concentration Ratios (CR8) for Location Based Advertising Markets in 2022
Figure 27. United States VS China: Location Based Advertising Revenue Market Share Comparison (2018 & 2022 & 2029)
Figure 28. United States VS China: Location Based Advertising Consumption Value Market Share Comparison (2018 & 2022 & 2029)
Figure 29. World Location Based Advertising Market Size by Type, (USD Million), 2018 & 2022 & 2029
Figure 30. World Location Based Advertising Market Size Market Share by Type in 2022
Figure 31. Push
Figure 32. Pull
Figure 33. World Location Based Advertising Market Size Market Share by Type (2018-2029)
Figure 34. World Location Based Advertising Market Size by Application, (USD Million), 2018 & 2022 & 2029
Figure 35. World Location Based Advertising Market Size Market Share by Application in 2022
Figure 36. Retail Outlets
Figure 37. Public Spaces
Figure 38. Airports
Figure 39. Others
Figure 40. Location Based Advertising Industrial Chain
Figure 41. Methodology
Figure 42. Research Process and Data Source
Research Methodology
Client Requirements
Review and analyze client requirements
Discussion of all the project requirements and queries
Flexibility Check
Project Feasibility Analysis
Finalizing tentative research programme
Structuring project proposal with scope, timeline, and costs
Analyzing Market Dynamics
Determination of key drivers, restraints, challenge, and opportunity
Identifies market needs and trends
Market Size Estimation & Forecast
Estimation of historical data based on secondary and primary data
Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)
Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies
Consideration of geography, region-specific product/service demand for region segments
Consideration of product utilization rates, product demand outlook for segments by application or end-user.
Data Source
Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports,
paid database, press releases, blogs, newsletters,and GIR repositories.
Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts
to verify insights.
Validation
and
triangulation of
secondary and primary source.
Collection of data
Cumulating and collating the essential qualitative and quantitative data
Generation of report in client requested format by research analysts
Reviews by expert analysts
Final quality check
Clarifying queries
Receiving feedback
Ensuring satisfaction
01 Identification of data
This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic
This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data
This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data
This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis
This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.
Companies Mentioned
Facebook Inc. Foursquare Google Proximus Mobility, LLC. Near Pte Ltd GroundTruth Emodo (Placecast) AdMoove IBM Telenity Scanbuy YOOSE Pte. Ltd.
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