Global Social Media Analytics Market 2024 by Company, Regions, Type and Application, Forecast to 2030

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Published Date: 02 Jan 2024

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Description
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags

Description

According to our (Global Info Research) latest study, the global Social Media Analytics market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.

The Global Info Research report includes an overview of the development of the Social Media Analytics industry chain, the market status of Banking, Financial Services and Insurance (BFSI) (Customer Segmentation and Targeting, Multichannel Campaign Management), Telecommunications and IT (Customer Segmentation and Targeting, Multichannel Campaign Management), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Social Media Analytics.

Regionally, the report analyzes the Social Media Analytics markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Social Media Analytics market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the Social Media Analytics market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Social Media Analytics industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Customer Segmentation and Targeting, Multichannel Campaign Management).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Social Media Analytics market.

Regional Analysis: The report involves examining the Social Media Analytics market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Social Media Analytics market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Social Media Analytics:
Company Analysis: Report covers individual Social Media Analytics players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Social Media Analytics This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Banking, Financial Services and Insurance (BFSI), Telecommunications and IT).

Technology Analysis: Report covers specific technologies relevant to Social Media Analytics. It assesses the current state, advancements, and potential future developments in Social Media Analytics areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Social Media Analytics market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
Social Media Analytics market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
    Customer Segmentation and Targeting
    Multichannel Campaign Management
    Competitor Benchmarking
    Customer Behavioral Analysis
    Marketing Measurement

Market segment by Application
    Banking, Financial Services and Insurance (BFSI)
    Telecommunications and IT
    Retail
    Healthcare
    Government
    Media and Entertainment
    Transportation and Logistics
    Others

Market segment by players, this report covers
    IBM
    Oracle
    Salesforce
    Adobe Systems
    SAS Institute
    Clarabridge
    Netbase Solutions
    Brandwatch
    Talkwalker
    GoodData
    Crimson Hexagon
    Simply Measured
    Sysomos
    Digimind
    Unmetric
    Cision US

Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Social Media Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Social Media Analytics, with revenue, gross margin and global market share of Social Media Analytics from 2019 to 2024.
Chapter 3, the Social Media Analytics competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Social Media Analytics market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Social Media Analytics.
Chapter 13, to describe Social Media Analytics research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of Social Media Analytics
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Social Media Analytics by Type
        1.3.1 Overview: Global Social Media Analytics Market Size by Type: 2019 Versus 2023 Versus 2030
        1.3.2 Global Social Media Analytics Consumption Value Market Share by Type in 2023
        1.3.3 Customer Segmentation and Targeting
        1.3.4 Multichannel Campaign Management
        1.3.5 Competitor Benchmarking
        1.3.6 Customer Behavioral Analysis
        1.3.7 Marketing Measurement
    1.4 Global Social Media Analytics Market by Application
        1.4.1 Overview: Global Social Media Analytics Market Size by Application: 2019 Versus 2023 Versus 2030
        1.4.2 Banking, Financial Services and Insurance (BFSI)
        1.4.3 Telecommunications and IT
        1.4.4 Retail
        1.4.5 Healthcare
        1.4.6 Government
        1.4.7 Media and Entertainment
        1.4.8 Transportation and Logistics
        1.4.9 Others
    1.5 Global Social Media Analytics Market Size & Forecast
    1.6 Global Social Media Analytics Market Size and Forecast by Region
        1.6.1 Global Social Media Analytics Market Size by Region: 2019 VS 2023 VS 2030
        1.6.2 Global Social Media Analytics Market Size by Region, (2019-2030)
        1.6.3 North America Social Media Analytics Market Size and Prospect (2019-2030)
        1.6.4 Europe Social Media Analytics Market Size and Prospect (2019-2030)
        1.6.5 Asia-Pacific Social Media Analytics Market Size and Prospect (2019-2030)
        1.6.6 South America Social Media Analytics Market Size and Prospect (2019-2030)
        1.6.7 Middle East and Africa Social Media Analytics Market Size and Prospect (2019-2030)

2 Company Profiles
    2.1 IBM
        2.1.1 IBM Details
        2.1.2 IBM Major Business
        2.1.3 IBM Social Media Analytics Product and Solutions
        2.1.4 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.1.5 IBM Recent Developments and Future Plans
    2.2 Oracle
        2.2.1 Oracle Details
        2.2.2 Oracle Major Business
        2.2.3 Oracle Social Media Analytics Product and Solutions
        2.2.4 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.2.5 Oracle Recent Developments and Future Plans
    2.3 Salesforce
        2.3.1 Salesforce Details
        2.3.2 Salesforce Major Business
        2.3.3 Salesforce Social Media Analytics Product and Solutions
        2.3.4 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.3.5 Salesforce Recent Developments and Future Plans
    2.4 Adobe Systems
        2.4.1 Adobe Systems Details
        2.4.2 Adobe Systems Major Business
        2.4.3 Adobe Systems Social Media Analytics Product and Solutions
        2.4.4 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.4.5 Adobe Systems Recent Developments and Future Plans
    2.5 SAS Institute
        2.5.1 SAS Institute Details
        2.5.2 SAS Institute Major Business
        2.5.3 SAS Institute Social Media Analytics Product and Solutions
        2.5.4 SAS Institute Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.5.5 SAS Institute Recent Developments and Future Plans
    2.6 Clarabridge
        2.6.1 Clarabridge Details
        2.6.2 Clarabridge Major Business
        2.6.3 Clarabridge Social Media Analytics Product and Solutions
        2.6.4 Clarabridge Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.6.5 Clarabridge Recent Developments and Future Plans
    2.7 Netbase Solutions
        2.7.1 Netbase Solutions Details
        2.7.2 Netbase Solutions Major Business
        2.7.3 Netbase Solutions Social Media Analytics Product and Solutions
        2.7.4 Netbase Solutions Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.7.5 Netbase Solutions Recent Developments and Future Plans
    2.8 Brandwatch
        2.8.1 Brandwatch Details
        2.8.2 Brandwatch Major Business
        2.8.3 Brandwatch Social Media Analytics Product and Solutions
        2.8.4 Brandwatch Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.8.5 Brandwatch Recent Developments and Future Plans
    2.9 Talkwalker
        2.9.1 Talkwalker Details
        2.9.2 Talkwalker Major Business
        2.9.3 Talkwalker Social Media Analytics Product and Solutions
        2.9.4 Talkwalker Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.9.5 Talkwalker Recent Developments and Future Plans
    2.10 GoodData
        2.10.1 GoodData Details
        2.10.2 GoodData Major Business
        2.10.3 GoodData Social Media Analytics Product and Solutions
        2.10.4 GoodData Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.10.5 GoodData Recent Developments and Future Plans
    2.11 Crimson Hexagon
        2.11.1 Crimson Hexagon Details
        2.11.2 Crimson Hexagon Major Business
        2.11.3 Crimson Hexagon Social Media Analytics Product and Solutions
        2.11.4 Crimson Hexagon Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.11.5 Crimson Hexagon Recent Developments and Future Plans
    2.12 Simply Measured
        2.12.1 Simply Measured Details
        2.12.2 Simply Measured Major Business
        2.12.3 Simply Measured Social Media Analytics Product and Solutions
        2.12.4 Simply Measured Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.12.5 Simply Measured Recent Developments and Future Plans
    2.13 Sysomos
        2.13.1 Sysomos Details
        2.13.2 Sysomos Major Business
        2.13.3 Sysomos Social Media Analytics Product and Solutions
        2.13.4 Sysomos Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.13.5 Sysomos Recent Developments and Future Plans
    2.14 Digimind
        2.14.1 Digimind Details
        2.14.2 Digimind Major Business
        2.14.3 Digimind Social Media Analytics Product and Solutions
        2.14.4 Digimind Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.14.5 Digimind Recent Developments and Future Plans
    2.15 Unmetric
        2.15.1 Unmetric Details
        2.15.2 Unmetric Major Business
        2.15.3 Unmetric Social Media Analytics Product and Solutions
        2.15.4 Unmetric Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.15.5 Unmetric Recent Developments and Future Plans
    2.16 Cision US
        2.16.1 Cision US Details
        2.16.2 Cision US Major Business
        2.16.3 Cision US Social Media Analytics Product and Solutions
        2.16.4 Cision US Social Media Analytics Revenue, Gross Margin and Market Share (2019-2024)
        2.16.5 Cision US Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global Social Media Analytics Revenue and Share by Players (2019-2024)
    3.2 Market Share Analysis (2023)
        3.2.1 Market Share of Social Media Analytics by Company Revenue
        3.2.2 Top 3 Social Media Analytics Players Market Share in 2023
        3.2.3 Top 6 Social Media Analytics Players Market Share in 2023
    3.3 Social Media Analytics Market: Overall Company Footprint Analysis
        3.3.1 Social Media Analytics Market: Region Footprint
        3.3.2 Social Media Analytics Market: Company Product Type Footprint
        3.3.3 Social Media Analytics Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global Social Media Analytics Consumption Value and Market Share by Type (2019-2024)
    4.2 Global Social Media Analytics Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
    5.1 Global Social Media Analytics Consumption Value Market Share by Application (2019-2024)
    5.2 Global Social Media Analytics Market Forecast by Application (2025-2030)

6 North America
    6.1 North America Social Media Analytics Consumption Value by Type (2019-2030)
    6.2 North America Social Media Analytics Consumption Value by Application (2019-2030)
    6.3 North America Social Media Analytics Market Size by Country
        6.3.1 North America Social Media Analytics Consumption Value by Country (2019-2030)
        6.3.2 United States Social Media Analytics Market Size and Forecast (2019-2030)
        6.3.3 Canada Social Media Analytics Market Size and Forecast (2019-2030)
        6.3.4 Mexico Social Media Analytics Market Size and Forecast (2019-2030)

7 Europe
    7.1 Europe Social Media Analytics Consumption Value by Type (2019-2030)
    7.2 Europe Social Media Analytics Consumption Value by Application (2019-2030)
    7.3 Europe Social Media Analytics Market Size by Country
        7.3.1 Europe Social Media Analytics Consumption Value by Country (2019-2030)
        7.3.2 Germany Social Media Analytics Market Size and Forecast (2019-2030)
        7.3.3 France Social Media Analytics Market Size and Forecast (2019-2030)
        7.3.4 United Kingdom Social Media Analytics Market Size and Forecast (2019-2030)
        7.3.5 Russia Social Media Analytics Market Size and Forecast (2019-2030)
        7.3.6 Italy Social Media Analytics Market Size and Forecast (2019-2030)

8 Asia-Pacific
    8.1 Asia-Pacific Social Media Analytics Consumption Value by Type (2019-2030)
    8.2 Asia-Pacific Social Media Analytics Consumption Value by Application (2019-2030)
    8.3 Asia-Pacific Social Media Analytics Market Size by Region
        8.3.1 Asia-Pacific Social Media Analytics Consumption Value by Region (2019-2030)
        8.3.2 China Social Media Analytics Market Size and Forecast (2019-2030)
        8.3.3 Japan Social Media Analytics Market Size and Forecast (2019-2030)
        8.3.4 South Korea Social Media Analytics Market Size and Forecast (2019-2030)
        8.3.5 India Social Media Analytics Market Size and Forecast (2019-2030)
        8.3.6 Southeast Asia Social Media Analytics Market Size and Forecast (2019-2030)
        8.3.7 Australia Social Media Analytics Market Size and Forecast (2019-2030)

9 South America
    9.1 South America Social Media Analytics Consumption Value by Type (2019-2030)
    9.2 South America Social Media Analytics Consumption Value by Application (2019-2030)
    9.3 South America Social Media Analytics Market Size by Country
        9.3.1 South America Social Media Analytics Consumption Value by Country (2019-2030)
        9.3.2 Brazil Social Media Analytics Market Size and Forecast (2019-2030)
        9.3.3 Argentina Social Media Analytics Market Size and Forecast (2019-2030)

10 Middle East & Africa
    10.1 Middle East & Africa Social Media Analytics Consumption Value by Type (2019-2030)
    10.2 Middle East & Africa Social Media Analytics Consumption Value by Application (2019-2030)
    10.3 Middle East & Africa Social Media Analytics Market Size by Country
        10.3.1 Middle East & Africa Social Media Analytics Consumption Value by Country (2019-2030)
        10.3.2 Turkey Social Media Analytics Market Size and Forecast (2019-2030)
        10.3.3 Saudi Arabia Social Media Analytics Market Size and Forecast (2019-2030)
        10.3.4 UAE Social Media Analytics Market Size and Forecast (2019-2030)

11 Market Dynamics
    11.1 Social Media Analytics Market Drivers
    11.2 Social Media Analytics Market Restraints
    11.3 Social Media Analytics Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 Social Media Analytics Industry Chain
    12.2 Social Media Analytics Upstream Analysis
    12.3 Social Media Analytics Midstream Analysis
    12.4 Social Media Analytics Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global Social Media Analytics Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Table 2. Global Social Media Analytics Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
    Table 3. Global Social Media Analytics Consumption Value by Region (2019-2024) & (USD Million)
    Table 4. Global Social Media Analytics Consumption Value by Region (2025-2030) & (USD Million)
    Table 5. IBM Company Information, Head Office, and Major Competitors
    Table 6. IBM Major Business
    Table 7. IBM Social Media Analytics Product and Solutions
    Table 8. IBM Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 9. IBM Recent Developments and Future Plans
    Table 10. Oracle Company Information, Head Office, and Major Competitors
    Table 11. Oracle Major Business
    Table 12. Oracle Social Media Analytics Product and Solutions
    Table 13. Oracle Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 14. Oracle Recent Developments and Future Plans
    Table 15. Salesforce Company Information, Head Office, and Major Competitors
    Table 16. Salesforce Major Business
    Table 17. Salesforce Social Media Analytics Product and Solutions
    Table 18. Salesforce Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 19. Salesforce Recent Developments and Future Plans
    Table 20. Adobe Systems Company Information, Head Office, and Major Competitors
    Table 21. Adobe Systems Major Business
    Table 22. Adobe Systems Social Media Analytics Product and Solutions
    Table 23. Adobe Systems Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 24. Adobe Systems Recent Developments and Future Plans
    Table 25. SAS Institute Company Information, Head Office, and Major Competitors
    Table 26. SAS Institute Major Business
    Table 27. SAS Institute Social Media Analytics Product and Solutions
    Table 28. SAS Institute Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 29. SAS Institute Recent Developments and Future Plans
    Table 30. Clarabridge Company Information, Head Office, and Major Competitors
    Table 31. Clarabridge Major Business
    Table 32. Clarabridge Social Media Analytics Product and Solutions
    Table 33. Clarabridge Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 34. Clarabridge Recent Developments and Future Plans
    Table 35. Netbase Solutions Company Information, Head Office, and Major Competitors
    Table 36. Netbase Solutions Major Business
    Table 37. Netbase Solutions Social Media Analytics Product and Solutions
    Table 38. Netbase Solutions Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 39. Netbase Solutions Recent Developments and Future Plans
    Table 40. Brandwatch Company Information, Head Office, and Major Competitors
    Table 41. Brandwatch Major Business
    Table 42. Brandwatch Social Media Analytics Product and Solutions
    Table 43. Brandwatch Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 44. Brandwatch Recent Developments and Future Plans
    Table 45. Talkwalker Company Information, Head Office, and Major Competitors
    Table 46. Talkwalker Major Business
    Table 47. Talkwalker Social Media Analytics Product and Solutions
    Table 48. Talkwalker Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 49. Talkwalker Recent Developments and Future Plans
    Table 50. GoodData Company Information, Head Office, and Major Competitors
    Table 51. GoodData Major Business
    Table 52. GoodData Social Media Analytics Product and Solutions
    Table 53. GoodData Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 54. GoodData Recent Developments and Future Plans
    Table 55. Crimson Hexagon Company Information, Head Office, and Major Competitors
    Table 56. Crimson Hexagon Major Business
    Table 57. Crimson Hexagon Social Media Analytics Product and Solutions
    Table 58. Crimson Hexagon Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 59. Crimson Hexagon Recent Developments and Future Plans
    Table 60. Simply Measured Company Information, Head Office, and Major Competitors
    Table 61. Simply Measured Major Business
    Table 62. Simply Measured Social Media Analytics Product and Solutions
    Table 63. Simply Measured Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 64. Simply Measured Recent Developments and Future Plans
    Table 65. Sysomos Company Information, Head Office, and Major Competitors
    Table 66. Sysomos Major Business
    Table 67. Sysomos Social Media Analytics Product and Solutions
    Table 68. Sysomos Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 69. Sysomos Recent Developments and Future Plans
    Table 70. Digimind Company Information, Head Office, and Major Competitors
    Table 71. Digimind Major Business
    Table 72. Digimind Social Media Analytics Product and Solutions
    Table 73. Digimind Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 74. Digimind Recent Developments and Future Plans
    Table 75. Unmetric Company Information, Head Office, and Major Competitors
    Table 76. Unmetric Major Business
    Table 77. Unmetric Social Media Analytics Product and Solutions
    Table 78. Unmetric Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 79. Unmetric Recent Developments and Future Plans
    Table 80. Cision US Company Information, Head Office, and Major Competitors
    Table 81. Cision US Major Business
    Table 82. Cision US Social Media Analytics Product and Solutions
    Table 83. Cision US Social Media Analytics Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 84. Cision US Recent Developments and Future Plans
    Table 85. Global Social Media Analytics Revenue (USD Million) by Players (2019-2024)
    Table 86. Global Social Media Analytics Revenue Share by Players (2019-2024)
    Table 87. Breakdown of Social Media Analytics by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 88. Market Position of Players in Social Media Analytics, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
    Table 89. Head Office of Key Social Media Analytics Players
    Table 90. Social Media Analytics Market: Company Product Type Footprint
    Table 91. Social Media Analytics Market: Company Product Application Footprint
    Table 92. Social Media Analytics New Market Entrants and Barriers to Market Entry
    Table 93. Social Media Analytics Mergers, Acquisition, Agreements, and Collaborations
    Table 94. Global Social Media Analytics Consumption Value (USD Million) by Type (2019-2024)
    Table 95. Global Social Media Analytics Consumption Value Share by Type (2019-2024)
    Table 96. Global Social Media Analytics Consumption Value Forecast by Type (2025-2030)
    Table 97. Global Social Media Analytics Consumption Value by Application (2019-2024)
    Table 98. Global Social Media Analytics Consumption Value Forecast by Application (2025-2030)
    Table 99. North America Social Media Analytics Consumption Value by Type (2019-2024) & (USD Million)
    Table 100. North America Social Media Analytics Consumption Value by Type (2025-2030) & (USD Million)
    Table 101. North America Social Media Analytics Consumption Value by Application (2019-2024) & (USD Million)
    Table 102. North America Social Media Analytics Consumption Value by Application (2025-2030) & (USD Million)
    Table 103. North America Social Media Analytics Consumption Value by Country (2019-2024) & (USD Million)
    Table 104. North America Social Media Analytics Consumption Value by Country (2025-2030) & (USD Million)
    Table 105. Europe Social Media Analytics Consumption Value by Type (2019-2024) & (USD Million)
    Table 106. Europe Social Media Analytics Consumption Value by Type (2025-2030) & (USD Million)
    Table 107. Europe Social Media Analytics Consumption Value by Application (2019-2024) & (USD Million)
    Table 108. Europe Social Media Analytics Consumption Value by Application (2025-2030) & (USD Million)
    Table 109. Europe Social Media Analytics Consumption Value by Country (2019-2024) & (USD Million)
    Table 110. Europe Social Media Analytics Consumption Value by Country (2025-2030) & (USD Million)
    Table 111. Asia-Pacific Social Media Analytics Consumption Value by Type (2019-2024) & (USD Million)
    Table 112. Asia-Pacific Social Media Analytics Consumption Value by Type (2025-2030) & (USD Million)
    Table 113. Asia-Pacific Social Media Analytics Consumption Value by Application (2019-2024) & (USD Million)
    Table 114. Asia-Pacific Social Media Analytics Consumption Value by Application (2025-2030) & (USD Million)
    Table 115. Asia-Pacific Social Media Analytics Consumption Value by Region (2019-2024) & (USD Million)
    Table 116. Asia-Pacific Social Media Analytics Consumption Value by Region (2025-2030) & (USD Million)
    Table 117. South America Social Media Analytics Consumption Value by Type (2019-2024) & (USD Million)
    Table 118. South America Social Media Analytics Consumption Value by Type (2025-2030) & (USD Million)
    Table 119. South America Social Media Analytics Consumption Value by Application (2019-2024) & (USD Million)
    Table 120. South America Social Media Analytics Consumption Value by Application (2025-2030) & (USD Million)
    Table 121. South America Social Media Analytics Consumption Value by Country (2019-2024) & (USD Million)
    Table 122. South America Social Media Analytics Consumption Value by Country (2025-2030) & (USD Million)
    Table 123. Middle East & Africa Social Media Analytics Consumption Value by Type (2019-2024) & (USD Million)
    Table 124. Middle East & Africa Social Media Analytics Consumption Value by Type (2025-2030) & (USD Million)
    Table 125. Middle East & Africa Social Media Analytics Consumption Value by Application (2019-2024) & (USD Million)
    Table 126. Middle East & Africa Social Media Analytics Consumption Value by Application (2025-2030) & (USD Million)
    Table 127. Middle East & Africa Social Media Analytics Consumption Value by Country (2019-2024) & (USD Million)
    Table 128. Middle East & Africa Social Media Analytics Consumption Value by Country (2025-2030) & (USD Million)
    Table 129. Social Media Analytics Raw Material
    Table 130. Key Suppliers of Social Media Analytics Raw Materials
List of Figures
    Figure 1. Social Media Analytics Picture
    Figure 2. Global Social Media Analytics Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 3. Global Social Media Analytics Consumption Value Market Share by Type in 2023
    Figure 4. Customer Segmentation and Targeting
    Figure 5. Multichannel Campaign Management
    Figure 6. Competitor Benchmarking
    Figure 7. Customer Behavioral Analysis
    Figure 8. Marketing Measurement
    Figure 9. Global Social Media Analytics Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 10. Social Media Analytics Consumption Value Market Share by Application in 2023
    Figure 11. Banking, Financial Services and Insurance (BFSI) Picture
    Figure 12. Telecommunications and IT Picture
    Figure 13. Retail Picture
    Figure 14. Healthcare Picture
    Figure 15. Government Picture
    Figure 16. Media and Entertainment Picture
    Figure 17. Transportation and Logistics Picture
    Figure 18. Others Picture
    Figure 19. Global Social Media Analytics Consumption Value, (USD Million): 2019 & 2023 & 2030
    Figure 20. Global Social Media Analytics Consumption Value and Forecast (2019-2030) & (USD Million)
    Figure 21. Global Market Social Media Analytics Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
    Figure 22. Global Social Media Analytics Consumption Value Market Share by Region (2019-2030)
    Figure 23. Global Social Media Analytics Consumption Value Market Share by Region in 2023
    Figure 24. North America Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 25. Europe Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 26. Asia-Pacific Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 27. South America Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 28. Middle East and Africa Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 29. Global Social Media Analytics Revenue Share by Players in 2023
    Figure 30. Social Media Analytics Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
    Figure 31. Global Top 3 Players Social Media Analytics Market Share in 2023
    Figure 32. Global Top 6 Players Social Media Analytics Market Share in 2023
    Figure 33. Global Social Media Analytics Consumption Value Share by Type (2019-2024)
    Figure 34. Global Social Media Analytics Market Share Forecast by Type (2025-2030)
    Figure 35. Global Social Media Analytics Consumption Value Share by Application (2019-2024)
    Figure 36. Global Social Media Analytics Market Share Forecast by Application (2025-2030)
    Figure 37. North America Social Media Analytics Consumption Value Market Share by Type (2019-2030)
    Figure 38. North America Social Media Analytics Consumption Value Market Share by Application (2019-2030)
    Figure 39. North America Social Media Analytics Consumption Value Market Share by Country (2019-2030)
    Figure 40. United States Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 41. Canada Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 42. Mexico Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 43. Europe Social Media Analytics Consumption Value Market Share by Type (2019-2030)
    Figure 44. Europe Social Media Analytics Consumption Value Market Share by Application (2019-2030)
    Figure 45. Europe Social Media Analytics Consumption Value Market Share by Country (2019-2030)
    Figure 46. Germany Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 47. France Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 48. United Kingdom Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 49. Russia Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 50. Italy Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 51. Asia-Pacific Social Media Analytics Consumption Value Market Share by Type (2019-2030)
    Figure 52. Asia-Pacific Social Media Analytics Consumption Value Market Share by Application (2019-2030)
    Figure 53. Asia-Pacific Social Media Analytics Consumption Value Market Share by Region (2019-2030)
    Figure 54. China Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 55. Japan Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 56. South Korea Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 57. India Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 58. Southeast Asia Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 59. Australia Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 60. South America Social Media Analytics Consumption Value Market Share by Type (2019-2030)
    Figure 61. South America Social Media Analytics Consumption Value Market Share by Application (2019-2030)
    Figure 62. South America Social Media Analytics Consumption Value Market Share by Country (2019-2030)
    Figure 63. Brazil Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 64. Argentina Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 65. Middle East and Africa Social Media Analytics Consumption Value Market Share by Type (2019-2030)
    Figure 66. Middle East and Africa Social Media Analytics Consumption Value Market Share by Application (2019-2030)
    Figure 67. Middle East and Africa Social Media Analytics Consumption Value Market Share by Country (2019-2030)
    Figure 68. Turkey Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 69. Saudi Arabia Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 70. UAE Social Media Analytics Consumption Value (2019-2030) & (USD Million)
    Figure 71. Social Media Analytics Market Drivers
    Figure 72. Social Media Analytics Market Restraints
    Figure 73. Social Media Analytics Market Trends
    Figure 74. Porters Five Forces Analysis
    Figure 75. Manufacturing Cost Structure Analysis of Social Media Analytics in 2023
    Figure 76. Manufacturing Process Analysis of Social Media Analytics
    Figure 77. Social Media Analytics Industrial Chain
    Figure 78. Methodology
    Figure 79. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Companies Mentioned

IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US

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Social Media Analytics (SMA) Tools

Social Media Analytics And Reporting Tools (SMART)

Social Media Analytics Software

Social Media Analytics Tools

Enterprise Social Media Analytics Tools

Social Media Analytics Tools Software

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