Global B2B Marketing Automation Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

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Published Date: 19 Jan 2024

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Description
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags

Description

According to our (Global Info Research) latest study, the global B2B Marketing Automation Software market size was valued at USD 3112.6 million in 2023 and is forecast to a readjusted size of USD 8053.6 million by 2030 with a CAGR of 14.5% during review period.

B2B marketing automation software is a category of software tools and platforms designed to streamline and automate marketing processes and campaigns specifically for business-to-business (B2B) marketing. These platforms help B2B organizations generate leads, nurture prospects, and optimize their marketing efforts.

The global market for B2B marketing automation software has seen significant growth and evolution in recent years, driven by the increasing need for businesses to streamline marketing efforts, generate high-quality leads, and improve customer engagement. The adoption of B2B marketing automation software has been driven by factors such as the growing emphasis on lead generation, customer relationship management, personalized marketing, and the need for data-driven decision-making. North America has been a dominant market for B2B marketing automation software. The United States, in particular, has a significant presence of both software providers and adopters. European countries, including the UK and Germany, have witnessed steady adoption of marketing automation solutions, especially in industries such as manufacturing, finance, and technology. The Asia-Pacific region has shown increasing interest in B2B marketing automation, with countries like India and China experiencing rapid adoption as businesses seek to expand their digital marketing efforts.

The Global Info Research report includes an overview of the development of the B2B Marketing Automation Software industry chain, the market status of SMEs (Email Marketing, Campaign Management), Large Enterprises (Email Marketing, Campaign Management), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of B2B Marketing Automation Software.

Regionally, the report analyzes the B2B Marketing Automation Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global B2B Marketing Automation Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the B2B Marketing Automation Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the B2B Marketing Automation Software industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Email Marketing, Campaign Management).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the B2B Marketing Automation Software market.

Regional Analysis: The report involves examining the B2B Marketing Automation Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the B2B Marketing Automation Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to B2B Marketing Automation Software:
Company Analysis: Report covers individual B2B Marketing Automation Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards B2B Marketing Automation Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (SMEs, Large Enterprises).

Technology Analysis: Report covers specific technologies relevant to B2B Marketing Automation Software. It assesses the current state, advancements, and potential future developments in B2B Marketing Automation Software areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the B2B Marketing Automation Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
B2B Marketing Automation Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Email Marketing
Campaign Management
Reporting and Analytics
Others

Market segment by Application
SMEs
Large Enterprises

Market segment by players, this report covers
HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe B2B Marketing Automation Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of B2B Marketing Automation Software, with revenue, gross margin and global market share of B2B Marketing Automation Software from 2019 to 2024.
Chapter 3, the B2B Marketing Automation Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and B2B Marketing Automation Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of B2B Marketing Automation Software.
Chapter 13, to describe B2B Marketing Automation Software research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of B2B Marketing Automation Software
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of B2B Marketing Automation Software by Type
        1.3.1 Overview: Global B2B Marketing Automation Software Market Size by Type: 2019 Versus 2023 Versus 2030
        1.3.2 Global B2B Marketing Automation Software Consumption Value Market Share by Type in 2023
        1.3.3 Email Marketing
        1.3.4 Campaign Management
        1.3.5 Reporting and Analytics
        1.3.6 Others
    1.4 Global B2B Marketing Automation Software Market by Application
        1.4.1 Overview: Global B2B Marketing Automation Software Market Size by Application: 2019 Versus 2023 Versus 2030
        1.4.2 SMEs
        1.4.3 Large Enterprises
    1.5 Global B2B Marketing Automation Software Market Size & Forecast
    1.6 Global B2B Marketing Automation Software Market Size and Forecast by Region
        1.6.1 Global B2B Marketing Automation Software Market Size by Region: 2019 VS 2023 VS 2030
        1.6.2 Global B2B Marketing Automation Software Market Size by Region, (2019-2030)
        1.6.3 North America B2B Marketing Automation Software Market Size and Prospect (2019-2030)
        1.6.4 Europe B2B Marketing Automation Software Market Size and Prospect (2019-2030)
        1.6.5 Asia-Pacific B2B Marketing Automation Software Market Size and Prospect (2019-2030)
        1.6.6 South America B2B Marketing Automation Software Market Size and Prospect (2019-2030)
        1.6.7 Middle East and Africa B2B Marketing Automation Software Market Size and Prospect (2019-2030)

2 Company Profiles
    2.1 HubSpot
        2.1.1 HubSpot Details
        2.1.2 HubSpot Major Business
        2.1.3 HubSpot B2B Marketing Automation Software Product and Solutions
        2.1.4 HubSpot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.1.5 HubSpot Recent Developments and Future Plans
    2.2 Act-On Software
        2.2.1 Act-On Software Details
        2.2.2 Act-On Software Major Business
        2.2.3 Act-On Software B2B Marketing Automation Software Product and Solutions
        2.2.4 Act-On Software B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.2.5 Act-On Software Recent Developments and Future Plans
    2.3 Marketo
        2.3.1 Marketo Details
        2.3.2 Marketo Major Business
        2.3.3 Marketo B2B Marketing Automation Software Product and Solutions
        2.3.4 Marketo B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.3.5 Marketo Recent Developments and Future Plans
    2.4 Adobe
        2.4.1 Adobe Details
        2.4.2 Adobe Major Business
        2.4.3 Adobe B2B Marketing Automation Software Product and Solutions
        2.4.4 Adobe B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.4.5 Adobe Recent Developments and Future Plans
    2.5 Salesforce
        2.5.1 Salesforce Details
        2.5.2 Salesforce Major Business
        2.5.3 Salesforce B2B Marketing Automation Software Product and Solutions
        2.5.4 Salesforce B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.5.5 Salesforce Recent Developments and Future Plans
    2.6 Infusionsoft
        2.6.1 Infusionsoft Details
        2.6.2 Infusionsoft Major Business
        2.6.3 Infusionsoft B2B Marketing Automation Software Product and Solutions
        2.6.4 Infusionsoft B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.6.5 Infusionsoft Recent Developments and Future Plans
    2.7 Oracle
        2.7.1 Oracle Details
        2.7.2 Oracle Major Business
        2.7.3 Oracle B2B Marketing Automation Software Product and Solutions
        2.7.4 Oracle B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.7.5 Oracle Recent Developments and Future Plans
    2.8 Etrigue
        2.8.1 Etrigue Details
        2.8.2 Etrigue Major Business
        2.8.3 Etrigue B2B Marketing Automation Software Product and Solutions
        2.8.4 Etrigue B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.8.5 Etrigue Recent Developments and Future Plans
    2.9 GreenRope
        2.9.1 GreenRope Details
        2.9.2 GreenRope Major Business
        2.9.3 GreenRope B2B Marketing Automation Software Product and Solutions
        2.9.4 GreenRope B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.9.5 GreenRope Recent Developments and Future Plans
    2.10 Cognizant
        2.10.1 Cognizant Details
        2.10.2 Cognizant Major Business
        2.10.3 Cognizant B2B Marketing Automation Software Product and Solutions
        2.10.4 Cognizant B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.10.5 Cognizant Recent Developments and Future Plans
    2.11 LeadSquared
        2.11.1 LeadSquared Details
        2.11.2 LeadSquared Major Business
        2.11.3 LeadSquared B2B Marketing Automation Software Product and Solutions
        2.11.4 LeadSquared B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.11.5 LeadSquared Recent Developments and Future Plans
    2.12 Omnisend
        2.12.1 Omnisend Details
        2.12.2 Omnisend Major Business
        2.12.3 Omnisend B2B Marketing Automation Software Product and Solutions
        2.12.4 Omnisend B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.12.5 Omnisend Recent Developments and Future Plans
    2.13 MarcomCentral
        2.13.1 MarcomCentral Details
        2.13.2 MarcomCentral Major Business
        2.13.3 MarcomCentral B2B Marketing Automation Software Product and Solutions
        2.13.4 MarcomCentral B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.13.5 MarcomCentral Recent Developments and Future Plans
    2.14 Autopilot
        2.14.1 Autopilot Details
        2.14.2 Autopilot Major Business
        2.14.3 Autopilot B2B Marketing Automation Software Product and Solutions
        2.14.4 Autopilot B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.14.5 Autopilot Recent Developments and Future Plans
    2.15 iContact
        2.15.1 iContact Details
        2.15.2 iContact Major Business
        2.15.3 iContact B2B Marketing Automation Software Product and Solutions
        2.15.4 iContact B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.15.5 iContact Recent Developments and Future Plans
    2.16 MailChimp
        2.16.1 MailChimp Details
        2.16.2 MailChimp Major Business
        2.16.3 MailChimp B2B Marketing Automation Software Product and Solutions
        2.16.4 MailChimp B2B Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        2.16.5 MailChimp Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global B2B Marketing Automation Software Revenue and Share by Players (2019-2024)
    3.2 Market Share Analysis (2023)
        3.2.1 Market Share of B2B Marketing Automation Software by Company Revenue
        3.2.2 Top 3 B2B Marketing Automation Software Players Market Share in 2023
        3.2.3 Top 6 B2B Marketing Automation Software Players Market Share in 2023
    3.3 B2B Marketing Automation Software Market: Overall Company Footprint Analysis
        3.3.1 B2B Marketing Automation Software Market: Region Footprint
        3.3.2 B2B Marketing Automation Software Market: Company Product Type Footprint
        3.3.3 B2B Marketing Automation Software Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global B2B Marketing Automation Software Consumption Value and Market Share by Type (2019-2024)
    4.2 Global B2B Marketing Automation Software Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
    5.1 Global B2B Marketing Automation Software Consumption Value Market Share by Application (2019-2024)
    5.2 Global B2B Marketing Automation Software Market Forecast by Application (2025-2030)

6 North America
    6.1 North America B2B Marketing Automation Software Consumption Value by Type (2019-2030)
    6.2 North America B2B Marketing Automation Software Consumption Value by Application (2019-2030)
    6.3 North America B2B Marketing Automation Software Market Size by Country
        6.3.1 North America B2B Marketing Automation Software Consumption Value by Country (2019-2030)
        6.3.2 United States B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        6.3.3 Canada B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        6.3.4 Mexico B2B Marketing Automation Software Market Size and Forecast (2019-2030)

7 Europe
    7.1 Europe B2B Marketing Automation Software Consumption Value by Type (2019-2030)
    7.2 Europe B2B Marketing Automation Software Consumption Value by Application (2019-2030)
    7.3 Europe B2B Marketing Automation Software Market Size by Country
        7.3.1 Europe B2B Marketing Automation Software Consumption Value by Country (2019-2030)
        7.3.2 Germany B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        7.3.3 France B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        7.3.4 United Kingdom B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        7.3.5 Russia B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        7.3.6 Italy B2B Marketing Automation Software Market Size and Forecast (2019-2030)

8 Asia-Pacific
    8.1 Asia-Pacific B2B Marketing Automation Software Consumption Value by Type (2019-2030)
    8.2 Asia-Pacific B2B Marketing Automation Software Consumption Value by Application (2019-2030)
    8.3 Asia-Pacific B2B Marketing Automation Software Market Size by Region
        8.3.1 Asia-Pacific B2B Marketing Automation Software Consumption Value by Region (2019-2030)
        8.3.2 China B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        8.3.3 Japan B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        8.3.4 South Korea B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        8.3.5 India B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        8.3.6 Southeast Asia B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        8.3.7 Australia B2B Marketing Automation Software Market Size and Forecast (2019-2030)

9 South America
    9.1 South America B2B Marketing Automation Software Consumption Value by Type (2019-2030)
    9.2 South America B2B Marketing Automation Software Consumption Value by Application (2019-2030)
    9.3 South America B2B Marketing Automation Software Market Size by Country
        9.3.1 South America B2B Marketing Automation Software Consumption Value by Country (2019-2030)
        9.3.2 Brazil B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        9.3.3 Argentina B2B Marketing Automation Software Market Size and Forecast (2019-2030)

10 Middle East & Africa
    10.1 Middle East & Africa B2B Marketing Automation Software Consumption Value by Type (2019-2030)
    10.2 Middle East & Africa B2B Marketing Automation Software Consumption Value by Application (2019-2030)
    10.3 Middle East & Africa B2B Marketing Automation Software Market Size by Country
        10.3.1 Middle East & Africa B2B Marketing Automation Software Consumption Value by Country (2019-2030)
        10.3.2 Turkey B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        10.3.3 Saudi Arabia B2B Marketing Automation Software Market Size and Forecast (2019-2030)
        10.3.4 UAE B2B Marketing Automation Software Market Size and Forecast (2019-2030)

11 Market Dynamics
    11.1 B2B Marketing Automation Software Market Drivers
    11.2 B2B Marketing Automation Software Market Restraints
    11.3 B2B Marketing Automation Software Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 B2B Marketing Automation Software Industry Chain
    12.2 B2B Marketing Automation Software Upstream Analysis
    12.3 B2B Marketing Automation Software Midstream Analysis
    12.4 B2B Marketing Automation Software Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global B2B Marketing Automation Software Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Table 2. Global B2B Marketing Automation Software Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
    Table 3. Global B2B Marketing Automation Software Consumption Value by Region (2019-2024) & (USD Million)
    Table 4. Global B2B Marketing Automation Software Consumption Value by Region (2025-2030) & (USD Million)
    Table 5. HubSpot Company Information, Head Office, and Major Competitors
    Table 6. HubSpot Major Business
    Table 7. HubSpot B2B Marketing Automation Software Product and Solutions
    Table 8. HubSpot B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 9. HubSpot Recent Developments and Future Plans
    Table 10. Act-On Software Company Information, Head Office, and Major Competitors
    Table 11. Act-On Software Major Business
    Table 12. Act-On Software B2B Marketing Automation Software Product and Solutions
    Table 13. Act-On Software B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 14. Act-On Software Recent Developments and Future Plans
    Table 15. Marketo Company Information, Head Office, and Major Competitors
    Table 16. Marketo Major Business
    Table 17. Marketo B2B Marketing Automation Software Product and Solutions
    Table 18. Marketo B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 19. Marketo Recent Developments and Future Plans
    Table 20. Adobe Company Information, Head Office, and Major Competitors
    Table 21. Adobe Major Business
    Table 22. Adobe B2B Marketing Automation Software Product and Solutions
    Table 23. Adobe B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 24. Adobe Recent Developments and Future Plans
    Table 25. Salesforce Company Information, Head Office, and Major Competitors
    Table 26. Salesforce Major Business
    Table 27. Salesforce B2B Marketing Automation Software Product and Solutions
    Table 28. Salesforce B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 29. Salesforce Recent Developments and Future Plans
    Table 30. Infusionsoft Company Information, Head Office, and Major Competitors
    Table 31. Infusionsoft Major Business
    Table 32. Infusionsoft B2B Marketing Automation Software Product and Solutions
    Table 33. Infusionsoft B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 34. Infusionsoft Recent Developments and Future Plans
    Table 35. Oracle Company Information, Head Office, and Major Competitors
    Table 36. Oracle Major Business
    Table 37. Oracle B2B Marketing Automation Software Product and Solutions
    Table 38. Oracle B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 39. Oracle Recent Developments and Future Plans
    Table 40. Etrigue Company Information, Head Office, and Major Competitors
    Table 41. Etrigue Major Business
    Table 42. Etrigue B2B Marketing Automation Software Product and Solutions
    Table 43. Etrigue B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 44. Etrigue Recent Developments and Future Plans
    Table 45. GreenRope Company Information, Head Office, and Major Competitors
    Table 46. GreenRope Major Business
    Table 47. GreenRope B2B Marketing Automation Software Product and Solutions
    Table 48. GreenRope B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 49. GreenRope Recent Developments and Future Plans
    Table 50. Cognizant Company Information, Head Office, and Major Competitors
    Table 51. Cognizant Major Business
    Table 52. Cognizant B2B Marketing Automation Software Product and Solutions
    Table 53. Cognizant B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 54. Cognizant Recent Developments and Future Plans
    Table 55. LeadSquared Company Information, Head Office, and Major Competitors
    Table 56. LeadSquared Major Business
    Table 57. LeadSquared B2B Marketing Automation Software Product and Solutions
    Table 58. LeadSquared B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 59. LeadSquared Recent Developments and Future Plans
    Table 60. Omnisend Company Information, Head Office, and Major Competitors
    Table 61. Omnisend Major Business
    Table 62. Omnisend B2B Marketing Automation Software Product and Solutions
    Table 63. Omnisend B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 64. Omnisend Recent Developments and Future Plans
    Table 65. MarcomCentral Company Information, Head Office, and Major Competitors
    Table 66. MarcomCentral Major Business
    Table 67. MarcomCentral B2B Marketing Automation Software Product and Solutions
    Table 68. MarcomCentral B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 69. MarcomCentral Recent Developments and Future Plans
    Table 70. Autopilot Company Information, Head Office, and Major Competitors
    Table 71. Autopilot Major Business
    Table 72. Autopilot B2B Marketing Automation Software Product and Solutions
    Table 73. Autopilot B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 74. Autopilot Recent Developments and Future Plans
    Table 75. iContact Company Information, Head Office, and Major Competitors
    Table 76. iContact Major Business
    Table 77. iContact B2B Marketing Automation Software Product and Solutions
    Table 78. iContact B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 79. iContact Recent Developments and Future Plans
    Table 80. MailChimp Company Information, Head Office, and Major Competitors
    Table 81. MailChimp Major Business
    Table 82. MailChimp B2B Marketing Automation Software Product and Solutions
    Table 83. MailChimp B2B Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 84. MailChimp Recent Developments and Future Plans
    Table 85. Global B2B Marketing Automation Software Revenue (USD Million) by Players (2019-2024)
    Table 86. Global B2B Marketing Automation Software Revenue Share by Players (2019-2024)
    Table 87. Breakdown of B2B Marketing Automation Software by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 88. Market Position of Players in B2B Marketing Automation Software, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
    Table 89. Head Office of Key B2B Marketing Automation Software Players
    Table 90. B2B Marketing Automation Software Market: Company Product Type Footprint
    Table 91. B2B Marketing Automation Software Market: Company Product Application Footprint
    Table 92. B2B Marketing Automation Software New Market Entrants and Barriers to Market Entry
    Table 93. B2B Marketing Automation Software Mergers, Acquisition, Agreements, and Collaborations
    Table 94. Global B2B Marketing Automation Software Consumption Value (USD Million) by Type (2019-2024)
    Table 95. Global B2B Marketing Automation Software Consumption Value Share by Type (2019-2024)
    Table 96. Global B2B Marketing Automation Software Consumption Value Forecast by Type (2025-2030)
    Table 97. Global B2B Marketing Automation Software Consumption Value by Application (2019-2024)
    Table 98. Global B2B Marketing Automation Software Consumption Value Forecast by Application (2025-2030)
    Table 99. North America B2B Marketing Automation Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 100. North America B2B Marketing Automation Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 101. North America B2B Marketing Automation Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 102. North America B2B Marketing Automation Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 103. North America B2B Marketing Automation Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 104. North America B2B Marketing Automation Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 105. Europe B2B Marketing Automation Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 106. Europe B2B Marketing Automation Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 107. Europe B2B Marketing Automation Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 108. Europe B2B Marketing Automation Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 109. Europe B2B Marketing Automation Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 110. Europe B2B Marketing Automation Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 111. Asia-Pacific B2B Marketing Automation Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 112. Asia-Pacific B2B Marketing Automation Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 113. Asia-Pacific B2B Marketing Automation Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 114. Asia-Pacific B2B Marketing Automation Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 115. Asia-Pacific B2B Marketing Automation Software Consumption Value by Region (2019-2024) & (USD Million)
    Table 116. Asia-Pacific B2B Marketing Automation Software Consumption Value by Region (2025-2030) & (USD Million)
    Table 117. South America B2B Marketing Automation Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 118. South America B2B Marketing Automation Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 119. South America B2B Marketing Automation Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 120. South America B2B Marketing Automation Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 121. South America B2B Marketing Automation Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 122. South America B2B Marketing Automation Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 123. Middle East & Africa B2B Marketing Automation Software Consumption Value by Type (2019-2024) & (USD Million)
    Table 124. Middle East & Africa B2B Marketing Automation Software Consumption Value by Type (2025-2030) & (USD Million)
    Table 125. Middle East & Africa B2B Marketing Automation Software Consumption Value by Application (2019-2024) & (USD Million)
    Table 126. Middle East & Africa B2B Marketing Automation Software Consumption Value by Application (2025-2030) & (USD Million)
    Table 127. Middle East & Africa B2B Marketing Automation Software Consumption Value by Country (2019-2024) & (USD Million)
    Table 128. Middle East & Africa B2B Marketing Automation Software Consumption Value by Country (2025-2030) & (USD Million)
    Table 129. B2B Marketing Automation Software Raw Material
    Table 130. Key Suppliers of B2B Marketing Automation Software Raw Materials
List of Figures
    Figure 1. B2B Marketing Automation Software Picture
    Figure 2. Global B2B Marketing Automation Software Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 3. Global B2B Marketing Automation Software Consumption Value Market Share by Type in 2023
    Figure 4. Email Marketing
    Figure 5. Campaign Management
    Figure 6. Reporting and Analytics
    Figure 7. Others
    Figure 8. Global B2B Marketing Automation Software Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 9. B2B Marketing Automation Software Consumption Value Market Share by Application in 2023
    Figure 10. SMEs Picture
    Figure 11. Large Enterprises Picture
    Figure 12. Global B2B Marketing Automation Software Consumption Value, (USD Million): 2019 & 2023 & 2030
    Figure 13. Global B2B Marketing Automation Software Consumption Value and Forecast (2019-2030) & (USD Million)
    Figure 14. Global Market B2B Marketing Automation Software Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
    Figure 15. Global B2B Marketing Automation Software Consumption Value Market Share by Region (2019-2030)
    Figure 16. Global B2B Marketing Automation Software Consumption Value Market Share by Region in 2023
    Figure 17. North America B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 18. Europe B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 19. Asia-Pacific B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 20. South America B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 21. Middle East and Africa B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 22. Global B2B Marketing Automation Software Revenue Share by Players in 2023
    Figure 23. B2B Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
    Figure 24. Global Top 3 Players B2B Marketing Automation Software Market Share in 2023
    Figure 25. Global Top 6 Players B2B Marketing Automation Software Market Share in 2023
    Figure 26. Global B2B Marketing Automation Software Consumption Value Share by Type (2019-2024)
    Figure 27. Global B2B Marketing Automation Software Market Share Forecast by Type (2025-2030)
    Figure 28. Global B2B Marketing Automation Software Consumption Value Share by Application (2019-2024)
    Figure 29. Global B2B Marketing Automation Software Market Share Forecast by Application (2025-2030)
    Figure 30. North America B2B Marketing Automation Software Consumption Value Market Share by Type (2019-2030)
    Figure 31. North America B2B Marketing Automation Software Consumption Value Market Share by Application (2019-2030)
    Figure 32. North America B2B Marketing Automation Software Consumption Value Market Share by Country (2019-2030)
    Figure 33. United States B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 34. Canada B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 35. Mexico B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 36. Europe B2B Marketing Automation Software Consumption Value Market Share by Type (2019-2030)
    Figure 37. Europe B2B Marketing Automation Software Consumption Value Market Share by Application (2019-2030)
    Figure 38. Europe B2B Marketing Automation Software Consumption Value Market Share by Country (2019-2030)
    Figure 39. Germany B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 40. France B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 41. United Kingdom B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 42. Russia B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 43. Italy B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 44. Asia-Pacific B2B Marketing Automation Software Consumption Value Market Share by Type (2019-2030)
    Figure 45. Asia-Pacific B2B Marketing Automation Software Consumption Value Market Share by Application (2019-2030)
    Figure 46. Asia-Pacific B2B Marketing Automation Software Consumption Value Market Share by Region (2019-2030)
    Figure 47. China B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 48. Japan B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 49. South Korea B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 50. India B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 51. Southeast Asia B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 52. Australia B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 53. South America B2B Marketing Automation Software Consumption Value Market Share by Type (2019-2030)
    Figure 54. South America B2B Marketing Automation Software Consumption Value Market Share by Application (2019-2030)
    Figure 55. South America B2B Marketing Automation Software Consumption Value Market Share by Country (2019-2030)
    Figure 56. Brazil B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 57. Argentina B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 58. Middle East and Africa B2B Marketing Automation Software Consumption Value Market Share by Type (2019-2030)
    Figure 59. Middle East and Africa B2B Marketing Automation Software Consumption Value Market Share by Application (2019-2030)
    Figure 60. Middle East and Africa B2B Marketing Automation Software Consumption Value Market Share by Country (2019-2030)
    Figure 61. Turkey B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 62. Saudi Arabia B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 63. UAE B2B Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 64. B2B Marketing Automation Software Market Drivers
    Figure 65. B2B Marketing Automation Software Market Restraints
    Figure 66. B2B Marketing Automation Software Market Trends
    Figure 67. Porters Five Forces Analysis
    Figure 68. Manufacturing Cost Structure Analysis of B2B Marketing Automation Software in 2023
    Figure 69. Manufacturing Process Analysis of B2B Marketing Automation Software
    Figure 70. B2B Marketing Automation Software Industrial Chain
    Figure 71. Methodology
    Figure 72. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Companies Mentioned

HubSpot
Act-On Software
Marketo
Adobe
Salesforce
Infusionsoft
Oracle
Etrigue
GreenRope
Cognizant
LeadSquared
Omnisend
MarcomCentral
Autopilot
iContact
MailChimp

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