Global Location-based Advertising Supply, Demand and Key Producers, 2024-2030
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Published Date: 04 Mar 2024
Category: Service & Software
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- Description
- Table of Contents
- Table of Figures
- Research Methodology
- Companies Mentioned
- Related Reports
- Product Tags
Description
The global Location-based Advertising market size is expected to reach $ million by 2030, rising at a market growth of % CAGR during the forecast period (2024-2030).
The widespread adoption of smartphones and other mobile devices has been a significant driver for location-based advertising. As more people carry these devices with them wherever they go, it enables advertisers to target users based on their precise location and deliver relevant ads.
Advancements in location tracking technologies such as GPS (Global Positioning System), Wi-Fi, beacons, and NFC (Near Field Communication) have made it easier for advertisers to identify the real-time location of users. These technologies provide accurate and up-to-date location data, enabling targeted and personalized advertising campaigns.
Location-based advertising allows for highly targeted and personalized marketing messages. By leveraging location data, advertisers can deliver ads that are relevant to the user's immediate surroundings, preferences, and interests. This level of personalization enhances user engagement and increases the effectiveness of advertising campaigns.
Location-based advertising refers to the practice of delivering targeted advertisements to individuals based on their geographic location. It leverages technologies such as GPS, Wi-Fi, and cellular networks to determine the location of mobile devices or other connected devices. By knowing a user's location, advertisers can deliver relevant and timely ads that are tailored to their specific context.
This report studies the global Location-based Advertising demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Location-based Advertising, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2023 as the base year. This report explores demand trends and competition, as well as details the characteristics of Location-based Advertising that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Location-based Advertising total market, 2019-2030, (USD Million)
Global Location-based Advertising total market by region & country, CAGR, 2019-2030, (USD Million)
U.S. VS China: Location-based Advertising total market, key domestic companies and share, (USD Million)
Global Location-based Advertising revenue by player and market share 2019-2024, (USD Million)
Global Location-based Advertising total market by Type, CAGR, 2019-2030, (USD Million)
Global Location-based Advertising total market by Application, CAGR, 2019-2030, (USD Million).
This reports profiles major players in the global Location-based Advertising market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Cirius Technologies, Foursquare, PlaceIQ, GroundTruth, Quotient, Groupon, Placecast, Scanbuy and Shopkick, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Location-based Advertising market.
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2019-2030 by year with 2023 as the base year, 2024 as the estimate year, and 2025-2030 as the forecast year.
Global Location-based Advertising Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Location-based Advertising Market, Segmentation by Type
Geo-Fencing
Geo Conquesting
Beacons
Geo-Targeting
Other
Global Location-based Advertising Market, Segmentation by Application
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others
Companies Profiled:
Cirius Technologies
Foursquare
PlaceIQ
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech
Key Questions Answered
1. How big is the global Location-based Advertising market?
2. What is the demand of the global Location-based Advertising market?
3. What is the year over year growth of the global Location-based Advertising market?
4. What is the total value of the global Location-based Advertising market?
5. Who are the major players in the global Location-based Advertising market?
Table of Contents
1 Supply Summary
1.1 Location-based Advertising Introduction
1.2 World Location-based Advertising Market Size & Forecast (2019 & 2023 & 2030)
1.3 World Location-based Advertising Total Market by Region (by Headquarter Location)
1.3.1 World Location-based Advertising Market Size by Region (2019-2030), (by Headquarter Location)
1.3.2 United States Location-based Advertising Market Size (2019-2030)
1.3.3 China Location-based Advertising Market Size (2019-2030)
1.3.4 Europe Location-based Advertising Market Size (2019-2030)
1.3.5 Japan Location-based Advertising Market Size (2019-2030)
1.3.6 South Korea Location-based Advertising Market Size (2019-2030)
1.3.7 ASEAN Location-based Advertising Market Size (2019-2030)
1.3.8 India Location-based Advertising Market Size (2019-2030)
1.4 Market Drivers, Restraints and Trends
1.4.1 Location-based Advertising Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 Location-based Advertising Major Market Trends
2 Demand Summary
2.1 World Location-based Advertising Consumption Value (2019-2030)
2.2 World Location-based Advertising Consumption Value by Region
2.2.1 World Location-based Advertising Consumption Value by Region (2019-2024)
2.2.2 World Location-based Advertising Consumption Value Forecast by Region (2025-2030)
2.3 United States Location-based Advertising Consumption Value (2019-2030)
2.4 China Location-based Advertising Consumption Value (2019-2030)
2.5 Europe Location-based Advertising Consumption Value (2019-2030)
2.6 Japan Location-based Advertising Consumption Value (2019-2030)
2.7 South Korea Location-based Advertising Consumption Value (2019-2030)
2.8 ASEAN Location-based Advertising Consumption Value (2019-2030)
2.9 India Location-based Advertising Consumption Value (2019-2030)
3 World Location-based Advertising Companies Competitive Analysis
3.1 World Location-based Advertising Revenue by Player (2019-2024)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global Location-based Advertising Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for Location-based Advertising in 2023
3.2.3 Global Concentration Ratios (CR8) for Location-based Advertising in 2023
3.3 Location-based Advertising Company Evaluation Quadrant
3.4 Location-based Advertising Market: Overall Company Footprint Analysis
3.4.1 Location-based Advertising Market: Region Footprint
3.4.2 Location-based Advertising Market: Company Product Type Footprint
3.4.3 Location-based Advertising Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity
4 United States VS China VS Rest of the World (by Headquarter Location)
4.1 United States VS China: Location-based Advertising Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: Location-based Advertising Market Size Comparison (2019 & 2023 & 2030) (by Headquarter Location)
4.1.2 United States VS China: Location-based Advertising Revenue Market Share Comparison (2019 & 2023 & 2030)
4.2 United States Based Companies VS China Based Companies: Location-based Advertising Consumption Value Comparison
4.2.1 United States VS China: Location-based Advertising Consumption Value Comparison (2019 & 2023 & 2030)
4.2.2 United States VS China: Location-based Advertising Consumption Value Market Share Comparison (2019 & 2023 & 2030)
4.3 United States Based Location-based Advertising Companies and Market Share, 2019-2024
4.3.1 United States Based Location-based Advertising Companies, Headquarters (States, Country)
4.3.2 United States Based Companies Location-based Advertising Revenue, (2019-2024)
4.4 China Based Companies Location-based Advertising Revenue and Market Share, 2019-2024
4.4.1 China Based Location-based Advertising Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies Location-based Advertising Revenue, (2019-2024)
4.5 Rest of World Based Location-based Advertising Companies and Market Share, 2019-2024
4.5.1 Rest of World Based Location-based Advertising Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies Location-based Advertising Revenue, (2019-2024)
5 Market Analysis by Type
5.1 World Location-based Advertising Market Size Overview by Type: 2019 VS 2023 VS 2030
5.2 Segment Introduction by Type
5.2.1 Geo-Fencing
5.2.2 Geo Conquesting
5.2.3 Beacons
5.2.4 Geo-Targeting
5.2.5 Other
5.3 Market Segment by Type
5.3.1 World Location-based Advertising Market Size by Type (2019-2024)
5.3.2 World Location-based Advertising Market Size by Type (2025-2030)
5.3.3 World Location-based Advertising Market Size Market Share by Type (2019-2030)
6 Market Analysis by Application
6.1 World Location-based Advertising Market Size Overview by Application: 2019 VS 2023 VS 2030
6.2 Segment Introduction by Application
6.2.1 Retail
6.2.2 Hospitality
6.2.3 Healthcare
6.2.4 BFSI
6.2.5 BFSI
6.2.6 Transportation and Logistics
6.2.7 Automotive
6.2.8 Others
6.3 Market Segment by Application
6.3.1 World Location-based Advertising Market Size by Application (2019-2024)
6.3.2 World Location-based Advertising Market Size by Application (2025-2030)
6.3.3 World Location-based Advertising Market Size by Application (2019-2030)
7 Company Profiles
7.1 Cirius Technologies
7.1.1 Cirius Technologies Details
7.1.2 Cirius Technologies Major Business
7.1.3 Cirius Technologies Location-based Advertising Product and Services
7.1.4 Cirius Technologies Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.1.5 Cirius Technologies Recent Developments/Updates
7.1.6 Cirius Technologies Competitive Strengths & Weaknesses
7.2 Foursquare
7.2.1 Foursquare Details
7.2.2 Foursquare Major Business
7.2.3 Foursquare Location-based Advertising Product and Services
7.2.4 Foursquare Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.2.5 Foursquare Recent Developments/Updates
7.2.6 Foursquare Competitive Strengths & Weaknesses
7.3 PlaceIQ
7.3.1 PlaceIQ Details
7.3.2 PlaceIQ Major Business
7.3.3 PlaceIQ Location-based Advertising Product and Services
7.3.4 PlaceIQ Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.3.5 PlaceIQ Recent Developments/Updates
7.3.6 PlaceIQ Competitive Strengths & Weaknesses
7.4 GroundTruth
7.4.1 GroundTruth Details
7.4.2 GroundTruth Major Business
7.4.3 GroundTruth Location-based Advertising Product and Services
7.4.4 GroundTruth Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.4.5 GroundTruth Recent Developments/Updates
7.4.6 GroundTruth Competitive Strengths & Weaknesses
7.5 Quotient
7.5.1 Quotient Details
7.5.2 Quotient Major Business
7.5.3 Quotient Location-based Advertising Product and Services
7.5.4 Quotient Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.5.5 Quotient Recent Developments/Updates
7.5.6 Quotient Competitive Strengths & Weaknesses
7.6 Groupon
7.6.1 Groupon Details
7.6.2 Groupon Major Business
7.6.3 Groupon Location-based Advertising Product and Services
7.6.4 Groupon Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.6.5 Groupon Recent Developments/Updates
7.6.6 Groupon Competitive Strengths & Weaknesses
7.7 Placecast
7.7.1 Placecast Details
7.7.2 Placecast Major Business
7.7.3 Placecast Location-based Advertising Product and Services
7.7.4 Placecast Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.7.5 Placecast Recent Developments/Updates
7.7.6 Placecast Competitive Strengths & Weaknesses
7.8 Scanbuy
7.8.1 Scanbuy Details
7.8.2 Scanbuy Major Business
7.8.3 Scanbuy Location-based Advertising Product and Services
7.8.4 Scanbuy Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.8.5 Scanbuy Recent Developments/Updates
7.8.6 Scanbuy Competitive Strengths & Weaknesses
7.9 Shopkick
7.9.1 Shopkick Details
7.9.2 Shopkick Major Business
7.9.3 Shopkick Location-based Advertising Product and Services
7.9.4 Shopkick Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.9.5 Shopkick Recent Developments/Updates
7.9.6 Shopkick Competitive Strengths & Weaknesses
7.10 Telenity
7.10.1 Telenity Details
7.10.2 Telenity Major Business
7.10.3 Telenity Location-based Advertising Product and Services
7.10.4 Telenity Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.10.5 Telenity Recent Developments/Updates
7.10.6 Telenity Competitive Strengths & Weaknesses
7.11 AdMoove
7.11.1 AdMoove Details
7.11.2 AdMoove Major Business
7.11.3 AdMoove Location-based Advertising Product and Services
7.11.4 AdMoove Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.11.5 AdMoove Recent Developments/Updates
7.11.6 AdMoove Competitive Strengths & Weaknesses
7.12 AdNear
7.12.1 AdNear Details
7.12.2 AdNear Major Business
7.12.3 AdNear Location-based Advertising Product and Services
7.12.4 AdNear Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.12.5 AdNear Recent Developments/Updates
7.12.6 AdNear Competitive Strengths & Weaknesses
7.13 Sekel Tech
7.13.1 Sekel Tech Details
7.13.2 Sekel Tech Major Business
7.13.3 Sekel Tech Location-based Advertising Product and Services
7.13.4 Sekel Tech Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024)
7.13.5 Sekel Tech Recent Developments/Updates
7.13.6 Sekel Tech Competitive Strengths & Weaknesses
8 Industry Chain Analysis
8.1 Location-based Advertising Industry Chain
8.2 Location-based Advertising Upstream Analysis
8.3 Location-based Advertising Midstream Analysis
8.4 Location-based Advertising Downstream Analysis
9 Research Findings and Conclusion
10 Appendix
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
Table of Figures
List of Tables
Table 1. World Location-based Advertising Revenue by Region (2019, 2023 and 2030) & (USD Million), (by Headquarter Location)
Table 2. World Location-based Advertising Revenue by Region (2019-2024) & (USD Million), (by Headquarter Location)
Table 3. World Location-based Advertising Revenue by Region (2025-2030) & (USD Million), (by Headquarter Location)
Table 4. World Location-based Advertising Revenue Market Share by Region (2019-2024), (by Headquarter Location)
Table 5. World Location-based Advertising Revenue Market Share by Region (2025-2030), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World Location-based Advertising Consumption Value Growth Rate Forecast by Region (2019 & 2023 & 2030) & (USD Million)
Table 8. World Location-based Advertising Consumption Value by Region (2019-2024) & (USD Million)
Table 9. World Location-based Advertising Consumption Value Forecast by Region (2025-2030) & (USD Million)
Table 10. World Location-based Advertising Revenue by Player (2019-2024) & (USD Million)
Table 11. Revenue Market Share of Key Location-based Advertising Players in 2023
Table 12. World Location-based Advertising Industry Rank of Major Player, Based on Revenue in 2023
Table 13. Global Location-based Advertising Company Evaluation Quadrant
Table 14. Head Office of Key Location-based Advertising Player
Table 15. Location-based Advertising Market: Company Product Type Footprint
Table 16. Location-based Advertising Market: Company Product Application Footprint
Table 17. Location-based Advertising Mergers & Acquisitions Activity
Table 18. United States VS China Location-based Advertising Market Size Comparison, (2019 & 2023 & 2030) & (USD Million)
Table 19. United States VS China Location-based Advertising Consumption Value Comparison, (2019 & 2023 & 2030) & (USD Million)
Table 20. United States Based Location-based Advertising Companies, Headquarters (States, Country)
Table 21. United States Based Companies Location-based Advertising Revenue, (2019-2024) & (USD Million)
Table 22. United States Based Companies Location-based Advertising Revenue Market Share (2019-2024)
Table 23. China Based Location-based Advertising Companies, Headquarters (Province, Country)
Table 24. China Based Companies Location-based Advertising Revenue, (2019-2024) & (USD Million)
Table 25. China Based Companies Location-based Advertising Revenue Market Share (2019-2024)
Table 26. Rest of World Based Location-based Advertising Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies Location-based Advertising Revenue, (2019-2024) & (USD Million)
Table 28. Rest of World Based Companies Location-based Advertising Revenue Market Share (2019-2024)
Table 29. World Location-based Advertising Market Size by Type, (USD Million), 2019 & 2023 & 2030
Table 30. World Location-based Advertising Market Size by Type (2019-2024) & (USD Million)
Table 31. World Location-based Advertising Market Size by Type (2025-2030) & (USD Million)
Table 32. World Location-based Advertising Market Size by Application, (USD Million), 2019 & 2023 & 2030
Table 33. World Location-based Advertising Market Size by Application (2019-2024) & (USD Million)
Table 34. World Location-based Advertising Market Size by Application (2025-2030) & (USD Million)
Table 35. Cirius Technologies Basic Information, Area Served and Competitors
Table 36. Cirius Technologies Major Business
Table 37. Cirius Technologies Location-based Advertising Product and Services
Table 38. Cirius Technologies Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 39. Cirius Technologies Recent Developments/Updates
Table 40. Cirius Technologies Competitive Strengths & Weaknesses
Table 41. Foursquare Basic Information, Area Served and Competitors
Table 42. Foursquare Major Business
Table 43. Foursquare Location-based Advertising Product and Services
Table 44. Foursquare Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 45. Foursquare Recent Developments/Updates
Table 46. Foursquare Competitive Strengths & Weaknesses
Table 47. PlaceIQ Basic Information, Area Served and Competitors
Table 48. PlaceIQ Major Business
Table 49. PlaceIQ Location-based Advertising Product and Services
Table 50. PlaceIQ Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 51. PlaceIQ Recent Developments/Updates
Table 52. PlaceIQ Competitive Strengths & Weaknesses
Table 53. GroundTruth Basic Information, Area Served and Competitors
Table 54. GroundTruth Major Business
Table 55. GroundTruth Location-based Advertising Product and Services
Table 56. GroundTruth Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 57. GroundTruth Recent Developments/Updates
Table 58. GroundTruth Competitive Strengths & Weaknesses
Table 59. Quotient Basic Information, Area Served and Competitors
Table 60. Quotient Major Business
Table 61. Quotient Location-based Advertising Product and Services
Table 62. Quotient Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 63. Quotient Recent Developments/Updates
Table 64. Quotient Competitive Strengths & Weaknesses
Table 65. Groupon Basic Information, Area Served and Competitors
Table 66. Groupon Major Business
Table 67. Groupon Location-based Advertising Product and Services
Table 68. Groupon Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 69. Groupon Recent Developments/Updates
Table 70. Groupon Competitive Strengths & Weaknesses
Table 71. Placecast Basic Information, Area Served and Competitors
Table 72. Placecast Major Business
Table 73. Placecast Location-based Advertising Product and Services
Table 74. Placecast Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 75. Placecast Recent Developments/Updates
Table 76. Placecast Competitive Strengths & Weaknesses
Table 77. Scanbuy Basic Information, Area Served and Competitors
Table 78. Scanbuy Major Business
Table 79. Scanbuy Location-based Advertising Product and Services
Table 80. Scanbuy Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 81. Scanbuy Recent Developments/Updates
Table 82. Scanbuy Competitive Strengths & Weaknesses
Table 83. Shopkick Basic Information, Area Served and Competitors
Table 84. Shopkick Major Business
Table 85. Shopkick Location-based Advertising Product and Services
Table 86. Shopkick Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 87. Shopkick Recent Developments/Updates
Table 88. Shopkick Competitive Strengths & Weaknesses
Table 89. Telenity Basic Information, Area Served and Competitors
Table 90. Telenity Major Business
Table 91. Telenity Location-based Advertising Product and Services
Table 92. Telenity Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 93. Telenity Recent Developments/Updates
Table 94. Telenity Competitive Strengths & Weaknesses
Table 95. AdMoove Basic Information, Area Served and Competitors
Table 96. AdMoove Major Business
Table 97. AdMoove Location-based Advertising Product and Services
Table 98. AdMoove Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 99. AdMoove Recent Developments/Updates
Table 100. AdMoove Competitive Strengths & Weaknesses
Table 101. AdNear Basic Information, Area Served and Competitors
Table 102. AdNear Major Business
Table 103. AdNear Location-based Advertising Product and Services
Table 104. AdNear Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 105. AdNear Recent Developments/Updates
Table 106. Sekel Tech Basic Information, Area Served and Competitors
Table 107. Sekel Tech Major Business
Table 108. Sekel Tech Location-based Advertising Product and Services
Table 109. Sekel Tech Location-based Advertising Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 110. Global Key Players of Location-based Advertising Upstream (Raw Materials)
Table 111. Location-based Advertising Typical Customers
List of Figure
Figure 1. Location-based Advertising Picture
Figure 2. World Location-based Advertising Total Market Size: 2019 & 2023 & 2030, (USD Million)
Figure 3. World Location-based Advertising Total Market Size (2019-2030) & (USD Million)
Figure 4. World Location-based Advertising Revenue Market Share by Region (2019, 2023 and 2030) & (USD Million) , (by Headquarter Location)
Figure 5. World Location-based Advertising Revenue Market Share by Region (2019-2030), (by Headquarter Location)
Figure 6. United States Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 7. China Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 8. Europe Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 9. Japan Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 10. South Korea Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 11. ASEAN Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 12. India Based Company Location-based Advertising Revenue (2019-2030) & (USD Million)
Figure 13. Location-based Advertising Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 16. World Location-based Advertising Consumption Value Market Share by Region (2019-2030)
Figure 17. United States Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 18. China Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 19. Europe Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 20. Japan Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 21. South Korea Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 22. ASEAN Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 23. India Location-based Advertising Consumption Value (2019-2030) & (USD Million)
Figure 24. Producer Shipments of Location-based Advertising by Player Revenue ($MM) and Market Share (%): 2023
Figure 25. Global Four-firm Concentration Ratios (CR4) for Location-based Advertising Markets in 2023
Figure 26. Global Four-firm Concentration Ratios (CR8) for Location-based Advertising Markets in 2023
Figure 27. United States VS China: Location-based Advertising Revenue Market Share Comparison (2019 & 2023 & 2030)
Figure 28. United States VS China: Location-based Advertising Consumption Value Market Share Comparison (2019 & 2023 & 2030)
Figure 29. World Location-based Advertising Market Size by Type, (USD Million), 2019 & 2023 & 2030
Figure 30. World Location-based Advertising Market Size Market Share by Type in 2023
Figure 31. Geo-Fencing
Figure 32. Geo Conquesting
Figure 33. Beacons
Figure 34. Geo-Targeting
Figure 35. Other
Figure 36. World Location-based Advertising Market Size Market Share by Type (2019-2030)
Figure 37. World Location-based Advertising Market Size by Application, (USD Million), 2019 & 2023 & 2030
Figure 38. World Location-based Advertising Market Size Market Share by Application in 2023
Figure 39. Retail
Figure 40. Hospitality
Figure 41. Healthcare
Figure 42. BFSI
Figure 43. Education
Figure 44. Transportation and Logistics
Figure 45. Automotive
Figure 46. Others
Figure 47. Location-based Advertising Industrial Chain
Figure 48. Methodology
Figure 49. Research Process and Data Source
Research Methodology
Client Requirements
Review and analyze client requirements
Discussion of all the project requirements and queries
Flexibility Check
Project Feasibility Analysis
Finalizing tentative research programme
Structuring project proposal with scope, timeline, and costs
Analyzing Market Dynamics
Determination of key drivers, restraints, challenge, and opportunity
Identifies market needs and trends
Market Size Estimation & Forecast
Estimation of historical data based on secondary and primary data
Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)
Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies
Consideration of geography, region-specific product/service demand for region segments
Consideration of product utilization rates, product demand outlook for segments by application or end-user.
Data Source
Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports,
paid database, press releases, blogs, newsletters,and GIR repositories.
Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts
to verify insights.
Validation
and
triangulation of
secondary and primary source.
Collection of data
Cumulating and collating the essential qualitative and quantitative data
Generation of report in client requested format by research analysts
Reviews by expert analysts
Final quality check
Clarifying queries
Receiving feedback
Ensuring satisfaction
01 Identification of data
This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic
This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data
This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data
This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis
This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.
Companies Mentioned
Cirius Technologies Foursquare PlaceIQ GroundTruth Quotient Groupon Placecast Scanbuy Shopkick Telenity AdMoove AdNear Sekel Tech
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