Global DSP (Demand-Side Platform) Supply, Demand and Key Producers, 2024-2030
Page: 138
Published Date: 22 Feb 2024
Category: Service & Software
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Description
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags
Description
The global DSP (Demand-Side Platform) market size is expected to reach $ 42760 million by 2030, rising at a market growth of 21.0% CAGR during the forecast period (2024-2030).
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
This report studies the global DSP (Demand-Side Platform) demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for DSP (Demand-Side Platform), and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2023 as the base year. This report explores demand trends and competition, as well as details the characteristics of DSP (Demand-Side Platform) that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global DSP (Demand-Side Platform) total market, 2019-2030, (USD Million)
Global DSP (Demand-Side Platform) total market by region & country, CAGR, 2019-2030, (USD Million)
U.S. VS China: DSP (Demand-Side Platform) total market, key domestic companies and share, (USD Million)
Global DSP (Demand-Side Platform) revenue by player and market share 2019-2024, (USD Million)
Global DSP (Demand-Side Platform) total market by Type, CAGR, 2019-2030, (USD Million)
Global DSP (Demand-Side Platform) total market by Application, CAGR, 2019-2030, (USD Million).
This reports profiles major players in the global DSP (Demand-Side Platform) market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Roku and Mediamath, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World DSP (Demand-Side Platform) market.
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2019-2030 by year with 2023 as the base year, 2024 as the estimate year, and 2025-2030 as the forecast year.
Global DSP (Demand-Side Platform) Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global DSP (Demand-Side Platform) Market, Segmentation by Type
RTB
PPB
Global DSP (Demand-Side Platform) Market, Segmentation by Application
Retail
Automotive
Financial
Telecom
Others
Companies Profiled:
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
Key Questions Answered
1. How big is the global DSP (Demand-Side Platform) market?
2. What is the demand of the global DSP (Demand-Side Platform) market?
3. What is the year over year growth of the global DSP (Demand-Side Platform) market?
4. What is the total value of the global DSP (Demand-Side Platform) market?
5. Who are the major players in the global DSP (Demand-Side Platform) market?
Table of Contents
1 Supply Summary
1.1 DSP (Demand-Side Platform) Introduction
1.2 World DSP (Demand-Side Platform) Market Size & Forecast (2019 & 2023 & 2030)
1.3 World DSP (Demand-Side Platform) Total Market by Region (by Headquarter Location)
1.3.1 World DSP (Demand-Side Platform) Market Size by Region (2019-2030), (by Headquarter Location)
1.3.2 United States DSP (Demand-Side Platform) Market Size (2019-2030)
1.3.3 China DSP (Demand-Side Platform) Market Size (2019-2030)
1.3.4 Europe DSP (Demand-Side Platform) Market Size (2019-2030)
1.3.5 Japan DSP (Demand-Side Platform) Market Size (2019-2030)
1.3.6 South Korea DSP (Demand-Side Platform) Market Size (2019-2030)
1.3.7 ASEAN DSP (Demand-Side Platform) Market Size (2019-2030)
1.3.8 India DSP (Demand-Side Platform) Market Size (2019-2030)
1.4 Market Drivers, Restraints and Trends
1.4.1 DSP (Demand-Side Platform) Market Drivers
1.4.2 Factors Affecting Demand
1.4.3 DSP (Demand-Side Platform) Major Market Trends
2.1 World DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.2 World DSP (Demand-Side Platform) Consumption Value by Region
2.2.1 World DSP (Demand-Side Platform) Consumption Value by Region (2019-2024)
2.2.2 World DSP (Demand-Side Platform) Consumption Value Forecast by Region (2025-2030)
2.3 United States DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.4 China DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.5 Europe DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.6 Japan DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.7 South Korea DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.8 ASEAN DSP (Demand-Side Platform) Consumption Value (2019-2030)
2.9 India DSP (Demand-Side Platform) Consumption Value (2019-2030)
3.1 World DSP (Demand-Side Platform) Revenue by Player (2019-2024)
3.2 Industry Rank and Concentration Rate (CR)
3.2.1 Global DSP (Demand-Side Platform) Industry Rank of Major Players
3.2.2 Global Concentration Ratios (CR4) for DSP (Demand-Side Platform) in 2023
3.2.3 Global Concentration Ratios (CR8) for DSP (Demand-Side Platform) in 2023
3.3 DSP (Demand-Side Platform) Company Evaluation Quadrant
3.4 DSP (Demand-Side Platform) Market: Overall Company Footprint Analysis
3.4.1 DSP (Demand-Side Platform) Market: Region Footprint
3.4.2 DSP (Demand-Side Platform) Market: Company Product Type Footprint
3.4.3 DSP (Demand-Side Platform) Market: Company Product Application Footprint
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition
3.6 Mergers, Acquisitions Activity
4.1 United States VS China: DSP (Demand-Side Platform) Revenue Comparison (by Headquarter Location)
4.1.1 United States VS China: DSP (Demand-Side Platform) Market Size Comparison (2019 & 2023 & 2030) (by Headquarter Location)
4.1.2 United States VS China: DSP (Demand-Side Platform) Revenue Market Share Comparison (2019 & 2023 & 2030)
4.2 United States Based Companies VS China Based Companies: DSP (Demand-Side Platform) Consumption Value Comparison
4.2.1 United States VS China: DSP (Demand-Side Platform) Consumption Value Comparison (2019 & 2023 & 2030)
4.2.2 United States VS China: DSP (Demand-Side Platform) Consumption Value Market Share Comparison (2019 & 2023 & 2030)
4.3 United States Based DSP (Demand-Side Platform) Companies and Market Share, 2019-2024
4.3.1 United States Based DSP (Demand-Side Platform) Companies, Headquarters (States, Country)
4.3.2 United States Based Companies DSP (Demand-Side Platform) Revenue, (2019-2024)
4.4 China Based Companies DSP (Demand-Side Platform) Revenue and Market Share, 2019-2024
4.4.1 China Based DSP (Demand-Side Platform) Companies, Company Headquarters (Province, Country)
4.4.2 China Based Companies DSP (Demand-Side Platform) Revenue, (2019-2024)
4.5 Rest of World Based DSP (Demand-Side Platform) Companies and Market Share, 2019-2024
4.5.1 Rest of World Based DSP (Demand-Side Platform) Companies, Headquarters (States, Country)
4.5.2 Rest of World Based Companies DSP (Demand-Side Platform) Revenue, (2019-2024)
5.1 World DSP (Demand-Side Platform) Market Size Overview by Type: 2019 VS 2023 VS 2030
5.2 Segment Introduction by Type
5.2.1 RTB
5.2.2 PPB
5.3 Market Segment by Type
5.3.1 World DSP (Demand-Side Platform) Market Size by Type (2019-2024)
5.3.2 World DSP (Demand-Side Platform) Market Size by Type (2025-2030)
5.3.3 World DSP (Demand-Side Platform) Market Size Market Share by Type (2019-2030)
6.1 World DSP (Demand-Side Platform) Market Size Overview by Application: 2019 VS 2023 VS 2030
6.2 Segment Introduction by Application
6.2.1 Retail
6.2.2 Automotive
6.2.3 Financial
6.2.4 Telecom
6.2.5 Telecom
6.3 Market Segment by Application
6.3.1 World DSP (Demand-Side Platform) Market Size by Application (2019-2024)
6.3.2 World DSP (Demand-Side Platform) Market Size by Application (2025-2030)
6.3.3 World DSP (Demand-Side Platform) Market Size by Application (2019-2030)
7.1 Criteo
7.1.1 Criteo Details
7.1.2 Criteo Major Business
7.1.3 Criteo DSP (Demand-Side Platform) Product and Services
7.1.4 Criteo DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.1.5 Criteo Recent Developments/Updates
7.1.6 Criteo Competitive Strengths & Weaknesses
7.2 Double Click (Google)
7.2.1 Double Click (Google) Details
7.2.2 Double Click (Google) Major Business
7.2.3 Double Click (Google) DSP (Demand-Side Platform) Product and Services
7.2.4 Double Click (Google) DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.2.5 Double Click (Google) Recent Developments/Updates
7.2.6 Double Click (Google) Competitive Strengths & Weaknesses
7.3 Facebook Ads Manager
7.3.1 Facebook Ads Manager Details
7.3.2 Facebook Ads Manager Major Business
7.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Product and Services
7.3.4 Facebook Ads Manager DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.3.5 Facebook Ads Manager Recent Developments/Updates
7.3.6 Facebook Ads Manager Competitive Strengths & Weaknesses
7.4 Adobe
7.4.1 Adobe Details
7.4.2 Adobe Major Business
7.4.3 Adobe DSP (Demand-Side Platform) Product and Services
7.4.4 Adobe DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.4.5 Adobe Recent Developments/Updates
7.4.6 Adobe Competitive Strengths & Weaknesses
7.5 Trade Desk
7.5.1 Trade Desk Details
7.5.2 Trade Desk Major Business
7.5.3 Trade Desk DSP (Demand-Side Platform) Product and Services
7.5.4 Trade Desk DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.5.5 Trade Desk Recent Developments/Updates
7.5.6 Trade Desk Competitive Strengths & Weaknesses
7.6 Amazon (AAP)
7.6.1 Amazon (AAP) Details
7.6.2 Amazon (AAP) Major Business
7.6.3 Amazon (AAP) DSP (Demand-Side Platform) Product and Services
7.6.4 Amazon (AAP) DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.6.5 Amazon (AAP) Recent Developments/Updates
7.6.6 Amazon (AAP) Competitive Strengths & Weaknesses
7.7 Appnexus
7.7.1 Appnexus Details
7.7.2 Appnexus Major Business
7.7.3 Appnexus DSP (Demand-Side Platform) Product and Services
7.7.4 Appnexus DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.7.5 Appnexus Recent Developments/Updates
7.7.6 Appnexus Competitive Strengths & Weaknesses
7.8 Roku
7.8.1 Roku Details
7.8.2 Roku Major Business
7.8.3 Roku DSP (Demand-Side Platform) Product and Services
7.8.4 Roku DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.8.5 Roku Recent Developments/Updates
7.8.6 Roku Competitive Strengths & Weaknesses
7.9 Mediamath
7.9.1 Mediamath Details
7.9.2 Mediamath Major Business
7.9.3 Mediamath DSP (Demand-Side Platform) Product and Services
7.9.4 Mediamath DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.9.5 Mediamath Recent Developments/Updates
7.9.6 Mediamath Competitive Strengths & Weaknesses
7.10 SocioMatic
7.10.1 SocioMatic Details
7.10.2 SocioMatic Major Business
7.10.3 SocioMatic DSP (Demand-Side Platform) Product and Services
7.10.4 SocioMatic DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.10.5 SocioMatic Recent Developments/Updates
7.10.6 SocioMatic Competitive Strengths & Weaknesses
7.11 Zeta Global
7.11.1 Zeta Global Details
7.11.2 Zeta Global Major Business
7.11.3 Zeta Global DSP (Demand-Side Platform) Product and Services
7.11.4 Zeta Global DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.11.5 Zeta Global Recent Developments/Updates
7.11.6 Zeta Global Competitive Strengths & Weaknesses
7.12 Verizon Media
7.12.1 Verizon Media Details
7.12.2 Verizon Media Major Business
7.12.3 Verizon Media DSP (Demand-Side Platform) Product and Services
7.12.4 Verizon Media DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.12.5 Verizon Media Recent Developments/Updates
7.12.6 Verizon Media Competitive Strengths & Weaknesses
7.13 AdForm
7.13.1 AdForm Details
7.13.2 AdForm Major Business
7.13.3 AdForm DSP (Demand-Side Platform) Product and Services
7.13.4 AdForm DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.13.5 AdForm Recent Developments/Updates
7.13.6 AdForm Competitive Strengths & Weaknesses
7.14 Amobee
7.14.1 Amobee Details
7.14.2 Amobee Major Business
7.14.3 Amobee DSP (Demand-Side Platform) Product and Services
7.14.4 Amobee DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.14.5 Amobee Recent Developments/Updates
7.14.6 Amobee Competitive Strengths & Weaknesses
7.15 Centro Inc
7.15.1 Centro Inc Details
7.15.2 Centro Inc Major Business
7.15.3 Centro Inc DSP (Demand-Side Platform) Product and Services
7.15.4 Centro Inc DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024)
7.15.5 Centro Inc Recent Developments/Updates
7.15.6 Centro Inc Competitive Strengths & Weaknesses
8.1 DSP (Demand-Side Platform) Industry Chain
8.2 DSP (Demand-Side Platform) Upstream Analysis
8.3 DSP (Demand-Side Platform) Midstream Analysis
8.4 DSP (Demand-Side Platform) Downstream Analysis
10.1 Methodology
10.2 Research Process and Data Source
10.3 Disclaimer
Table of Figures
List of Tables
Table 1. World DSP (Demand-Side Platform) Revenue by Region (2019, 2023 and 2030) & (USD Million), (by Headquarter Location)
Table 2. World DSP (Demand-Side Platform) Revenue by Region (2019-2024) & (USD Million), (by Headquarter Location)
Table 3. World DSP (Demand-Side Platform) Revenue by Region (2025-2030) & (USD Million), (by Headquarter Location)
Table 4. World DSP (Demand-Side Platform) Revenue Market Share by Region (2019-2024), (by Headquarter Location)
Table 5. World DSP (Demand-Side Platform) Revenue Market Share by Region (2025-2030), (by Headquarter Location)
Table 6. Major Market Trends
Table 7. World DSP (Demand-Side Platform) Consumption Value Growth Rate Forecast by Region (2019 & 2023 & 2030) & (USD Million)
Table 8. World DSP (Demand-Side Platform) Consumption Value by Region (2019-2024) & (USD Million)
Table 9. World DSP (Demand-Side Platform) Consumption Value Forecast by Region (2025-2030) & (USD Million)
Table 10. World DSP (Demand-Side Platform) Revenue by Player (2019-2024) & (USD Million)
Table 11. Revenue Market Share of Key DSP (Demand-Side Platform) Players in 2023
Table 12. World DSP (Demand-Side Platform) Industry Rank of Major Player, Based on Revenue in 2023
Table 13. Global DSP (Demand-Side Platform) Company Evaluation Quadrant
Table 14. Head Office of Key DSP (Demand-Side Platform) Player
Table 15. DSP (Demand-Side Platform) Market: Company Product Type Footprint
Table 16. DSP (Demand-Side Platform) Market: Company Product Application Footprint
Table 17. DSP (Demand-Side Platform) Mergers & Acquisitions Activity
Table 18. United States VS China DSP (Demand-Side Platform) Market Size Comparison, (2019 & 2023 & 2030) & (USD Million)
Table 19. United States VS China DSP (Demand-Side Platform) Consumption Value Comparison, (2019 & 2023 & 2030) & (USD Million)
Table 20. United States Based DSP (Demand-Side Platform) Companies, Headquarters (States, Country)
Table 21. United States Based Companies DSP (Demand-Side Platform) Revenue, (2019-2024) & (USD Million)
Table 22. United States Based Companies DSP (Demand-Side Platform) Revenue Market Share (2019-2024)
Table 23. China Based DSP (Demand-Side Platform) Companies, Headquarters (Province, Country)
Table 24. China Based Companies DSP (Demand-Side Platform) Revenue, (2019-2024) & (USD Million)
Table 25. China Based Companies DSP (Demand-Side Platform) Revenue Market Share (2019-2024)
Table 26. Rest of World Based DSP (Demand-Side Platform) Companies, Headquarters (States, Country)
Table 27. Rest of World Based Companies DSP (Demand-Side Platform) Revenue, (2019-2024) & (USD Million)
Table 28. Rest of World Based Companies DSP (Demand-Side Platform) Revenue Market Share (2019-2024)
Table 29. World DSP (Demand-Side Platform) Market Size by Type, (USD Million), 2019 & 2023 & 2030
Table 30. World DSP (Demand-Side Platform) Market Size by Type (2019-2024) & (USD Million)
Table 31. World DSP (Demand-Side Platform) Market Size by Type (2025-2030) & (USD Million)
Table 32. World DSP (Demand-Side Platform) Market Size by Application, (USD Million), 2019 & 2023 & 2030
Table 33. World DSP (Demand-Side Platform) Market Size by Application (2019-2024) & (USD Million)
Table 34. World DSP (Demand-Side Platform) Market Size by Application (2025-2030) & (USD Million)
Table 35. Criteo Basic Information, Area Served and Competitors
Table 36. Criteo Major Business
Table 37. Criteo DSP (Demand-Side Platform) Product and Services
Table 38. Criteo DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 39. Criteo Recent Developments/Updates
Table 40. Criteo Competitive Strengths & Weaknesses
Table 41. Double Click (Google) Basic Information, Area Served and Competitors
Table 42. Double Click (Google) Major Business
Table 43. Double Click (Google) DSP (Demand-Side Platform) Product and Services
Table 44. Double Click (Google) DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 45. Double Click (Google) Recent Developments/Updates
Table 46. Double Click (Google) Competitive Strengths & Weaknesses
Table 47. Facebook Ads Manager Basic Information, Area Served and Competitors
Table 48. Facebook Ads Manager Major Business
Table 49. Facebook Ads Manager DSP (Demand-Side Platform) Product and Services
Table 50. Facebook Ads Manager DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 51. Facebook Ads Manager Recent Developments/Updates
Table 52. Facebook Ads Manager Competitive Strengths & Weaknesses
Table 53. Adobe Basic Information, Area Served and Competitors
Table 54. Adobe Major Business
Table 55. Adobe DSP (Demand-Side Platform) Product and Services
Table 56. Adobe DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 57. Adobe Recent Developments/Updates
Table 58. Adobe Competitive Strengths & Weaknesses
Table 59. Trade Desk Basic Information, Area Served and Competitors
Table 60. Trade Desk Major Business
Table 61. Trade Desk DSP (Demand-Side Platform) Product and Services
Table 62. Trade Desk DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 63. Trade Desk Recent Developments/Updates
Table 64. Trade Desk Competitive Strengths & Weaknesses
Table 65. Amazon (AAP) Basic Information, Area Served and Competitors
Table 66. Amazon (AAP) Major Business
Table 67. Amazon (AAP) DSP (Demand-Side Platform) Product and Services
Table 68. Amazon (AAP) DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 69. Amazon (AAP) Recent Developments/Updates
Table 70. Amazon (AAP) Competitive Strengths & Weaknesses
Table 71. Appnexus Basic Information, Area Served and Competitors
Table 72. Appnexus Major Business
Table 73. Appnexus DSP (Demand-Side Platform) Product and Services
Table 74. Appnexus DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 75. Appnexus Recent Developments/Updates
Table 76. Appnexus Competitive Strengths & Weaknesses
Table 77. Roku Basic Information, Area Served and Competitors
Table 78. Roku Major Business
Table 79. Roku DSP (Demand-Side Platform) Product and Services
Table 80. Roku DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 81. Roku Recent Developments/Updates
Table 82. Roku Competitive Strengths & Weaknesses
Table 83. Mediamath Basic Information, Area Served and Competitors
Table 84. Mediamath Major Business
Table 85. Mediamath DSP (Demand-Side Platform) Product and Services
Table 86. Mediamath DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 87. Mediamath Recent Developments/Updates
Table 88. Mediamath Competitive Strengths & Weaknesses
Table 89. SocioMatic Basic Information, Area Served and Competitors
Table 90. SocioMatic Major Business
Table 91. SocioMatic DSP (Demand-Side Platform) Product and Services
Table 92. SocioMatic DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 93. SocioMatic Recent Developments/Updates
Table 94. SocioMatic Competitive Strengths & Weaknesses
Table 95. Zeta Global Basic Information, Area Served and Competitors
Table 96. Zeta Global Major Business
Table 97. Zeta Global DSP (Demand-Side Platform) Product and Services
Table 98. Zeta Global DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 99. Zeta Global Recent Developments/Updates
Table 100. Zeta Global Competitive Strengths & Weaknesses
Table 101. Verizon Media Basic Information, Area Served and Competitors
Table 102. Verizon Media Major Business
Table 103. Verizon Media DSP (Demand-Side Platform) Product and Services
Table 104. Verizon Media DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 105. Verizon Media Recent Developments/Updates
Table 106. Verizon Media Competitive Strengths & Weaknesses
Table 107. AdForm Basic Information, Area Served and Competitors
Table 108. AdForm Major Business
Table 109. AdForm DSP (Demand-Side Platform) Product and Services
Table 110. AdForm DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 111. AdForm Recent Developments/Updates
Table 112. AdForm Competitive Strengths & Weaknesses
Table 113. Amobee Basic Information, Area Served and Competitors
Table 114. Amobee Major Business
Table 115. Amobee DSP (Demand-Side Platform) Product and Services
Table 116. Amobee DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 117. Amobee Recent Developments/Updates
Table 118. Centro Inc Basic Information, Area Served and Competitors
Table 119. Centro Inc Major Business
Table 120. Centro Inc DSP (Demand-Side Platform) Product and Services
Table 121. Centro Inc DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
Table 122. Global Key Players of DSP (Demand-Side Platform) Upstream (Raw Materials)
Table 123. DSP (Demand-Side Platform) Typical Customers
List of Figure
Figure 1. DSP (Demand-Side Platform) Picture
Figure 2. World DSP (Demand-Side Platform) Total Market Size: 2019 & 2023 & 2030, (USD Million)
Figure 3. World DSP (Demand-Side Platform) Total Market Size (2019-2030) & (USD Million)
Figure 4. World DSP (Demand-Side Platform) Revenue Market Share by Region (2019, 2023 and 2030) & (USD Million) , (by Headquarter Location)
Figure 5. World DSP (Demand-Side Platform) Revenue Market Share by Region (2019-2030), (by Headquarter Location)
Figure 6. United States Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 7. China Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 8. Europe Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 9. Japan Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 10. South Korea Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 11. ASEAN Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 12. India Based Company DSP (Demand-Side Platform) Revenue (2019-2030) & (USD Million)
Figure 13. DSP (Demand-Side Platform) Market Drivers
Figure 14. Factors Affecting Demand
Figure 15. World DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 16. World DSP (Demand-Side Platform) Consumption Value Market Share by Region (2019-2030)
Figure 17. United States DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 18. China DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 19. Europe DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 20. Japan DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 21. South Korea DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 22. ASEAN DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 23. India DSP (Demand-Side Platform) Consumption Value (2019-2030) & (USD Million)
Figure 24. Producer Shipments of DSP (Demand-Side Platform) by Player Revenue ($MM) and Market Share (%): 2023
Figure 25. Global Four-firm Concentration Ratios (CR4) for DSP (Demand-Side Platform) Markets in 2023
Figure 26. Global Four-firm Concentration Ratios (CR8) for DSP (Demand-Side Platform) Markets in 2023
Figure 27. United States VS China: DSP (Demand-Side Platform) Revenue Market Share Comparison (2019 & 2023 & 2030)
Figure 28. United States VS China: DSP (Demand-Side Platform) Consumption Value Market Share Comparison (2019 & 2023 & 2030)
Figure 29. World DSP (Demand-Side Platform) Market Size by Type, (USD Million), 2019 & 2023 & 2030
Figure 30. World DSP (Demand-Side Platform) Market Size Market Share by Type in 2023
Figure 31. RTB
Figure 32. PPB
Figure 33. World DSP (Demand-Side Platform) Market Size Market Share by Type (2019-2030)
Figure 34. World DSP (Demand-Side Platform) Market Size by Application, (USD Million), 2019 & 2023 & 2030
Figure 35. World DSP (Demand-Side Platform) Market Size Market Share by Application in 2023
Figure 36. Retail
Figure 37. Automotive
Figure 38. Financial
Figure 39. Telecom
Figure 40. Others
Figure 41. DSP (Demand-Side Platform) Industrial Chain
Figure 42. Methodology
Figure 43. Research Process and Data Source
Research Methodology
Client Requirements
Review and analyze client requirements
Discussion of all the project requirements and queries
Flexibility Check
Project Feasibility Analysis
Finalizing tentative research programme
Structuring project proposal with scope, timeline, and costs
Analyzing Market Dynamics
Determination of key drivers, restraints, challenge, and opportunity
Identifies market needs and trends
Market Size Estimation & Forecast
Estimation of historical data based on secondary and primary data
Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)
Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies
Consideration of geography, region-specific product/service demand for region segments
Consideration of product utilization rates, product demand outlook for segments by application or end-user.
Data Source
Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports,
paid database, press releases, blogs, newsletters,and GIR repositories.
Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts
to verify insights.
Validation
and
triangulation of
secondary and primary source.
Collection of data
Cumulating and collating the essential qualitative and quantitative data
Generation of report in client requested format by research analysts
Reviews by expert analysts
Final quality check
Clarifying queries
Receiving feedback
Ensuring satisfaction
01 Identification of data
This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
-
02 Evaluation of Market Dynamic
This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
-
03 Collection of Data
This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
-
04 Collaboration of Data
This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis
This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.
Companies Mentioned
Criteo Double Click (Google) Facebook Ads Manager Adobe Trade Desk Amazon (AAP) Appnexus Roku Mediamath SocioMatic Zeta Global Verizon Media AdForm Amobee Centro Inc
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