Global Marketing Automation Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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Published Date: 18 Mar 2023

Category: Service & Software

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Description
Table of Contents
Table of Figures
Research Methodology
Related Reports
Product Tags

Description

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

According to our (Global Info Research) latest study, the global Marketing Automation Software market size was valued at USD 3388.3 million in 2022 and is forecast to a readjusted size of USD 9132.4 million by 2029 with a CAGR of 15.2% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

This report is a detailed and comprehensive analysis for global Marketing Automation Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:
Global Marketing Automation Software market size and forecasts, in consumption value ($ Million), 2018-2029
Global Marketing Automation Software market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Marketing Automation Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Marketing Automation Software market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Marketing Automation Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Marketing Automation Software market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Marketo, Act-On Software, Salesforce and Adobe Systems, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market segmentation
Marketing Automation Software market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others

Market segment by Application
    Large Enterprises
    Small and Mid-sized Enterprises (SMEs)

Market segment by players, this report covers
    HubSpot
    Marketo
    Act-On Software
    Salesforce
    Adobe Systems
    Oracle
    Infusionsoft
    IBM
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    IContact
    LeadSquared
    MarcomCentral
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
    Aprimo

Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Marketing Automation Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Marketing Automation Software, with revenue, gross margin and global market share of Marketing Automation Software from 2018 to 2023.
Chapter 3, the Marketing Automation Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Marketing Automation Software market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Marketing Automation Software.
Chapter 13, to describe Marketing Automation Software research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of Marketing Automation Software
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Marketing Automation Software by Type
        1.3.1 Overview: Global Marketing Automation Software Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Marketing Automation Software Consumption Value Market Share by Type in 2022
        1.3.3 Campaign Management
        1.3.4 Email Marketing
        1.3.5 Mobile Application
        1.3.6 Inbound Marketing
        1.3.7 Lead Nurturing and Lead Scoring
        1.3.8 Reporting and Analytics
        1.3.9 Social Media Marketing
        1.3.10 Others
    1.4 Global Marketing Automation Software Market by Application
        1.4.1 Overview: Global Marketing Automation Software Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 Large Enterprises
        1.4.3 Small and Mid-sized Enterprises (SMEs)
    1.5 Global Marketing Automation Software Market Size & Forecast
    1.6 Global Marketing Automation Software Market Size and Forecast by Region
        1.6.1 Global Marketing Automation Software Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Marketing Automation Software Market Size by Region, (2018-2029)
        1.6.3 North America Marketing Automation Software Market Size and Prospect (2018-2029)
        1.6.4 Europe Marketing Automation Software Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Marketing Automation Software Market Size and Prospect (2018-2029)
        1.6.6 South America Marketing Automation Software Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Marketing Automation Software Market Size and Prospect (2018-2029)

2 Company Profiles
    2.1 HubSpot
        2.1.1 HubSpot Details
        2.1.2 HubSpot Major Business
        2.1.3 HubSpot Marketing Automation Software Product and Solutions
        2.1.4 HubSpot Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 HubSpot Recent Developments and Future Plans
    2.2 Marketo
        2.2.1 Marketo Details
        2.2.2 Marketo Major Business
        2.2.3 Marketo Marketing Automation Software Product and Solutions
        2.2.4 Marketo Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Marketo Recent Developments and Future Plans
    2.3 Act-On Software
        2.3.1 Act-On Software Details
        2.3.2 Act-On Software Major Business
        2.3.3 Act-On Software Marketing Automation Software Product and Solutions
        2.3.4 Act-On Software Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 Act-On Software Recent Developments and Future Plans
    2.4 Salesforce
        2.4.1 Salesforce Details
        2.4.2 Salesforce Major Business
        2.4.3 Salesforce Marketing Automation Software Product and Solutions
        2.4.4 Salesforce Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 Salesforce Recent Developments and Future Plans
    2.5 Adobe Systems
        2.5.1 Adobe Systems Details
        2.5.2 Adobe Systems Major Business
        2.5.3 Adobe Systems Marketing Automation Software Product and Solutions
        2.5.4 Adobe Systems Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 Adobe Systems Recent Developments and Future Plans
    2.6 Oracle
        2.6.1 Oracle Details
        2.6.2 Oracle Major Business
        2.6.3 Oracle Marketing Automation Software Product and Solutions
        2.6.4 Oracle Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 Oracle Recent Developments and Future Plans
    2.7 Infusionsoft
        2.7.1 Infusionsoft Details
        2.7.2 Infusionsoft Major Business
        2.7.3 Infusionsoft Marketing Automation Software Product and Solutions
        2.7.4 Infusionsoft Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Infusionsoft Recent Developments and Future Plans
    2.8 IBM
        2.8.1 IBM Details
        2.8.2 IBM Major Business
        2.8.3 IBM Marketing Automation Software Product and Solutions
        2.8.4 IBM Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 IBM Recent Developments and Future Plans
    2.9 Cognizant
        2.9.1 Cognizant Details
        2.9.2 Cognizant Major Business
        2.9.3 Cognizant Marketing Automation Software Product and Solutions
        2.9.4 Cognizant Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 Cognizant Recent Developments and Future Plans
    2.10 ETrigue
        2.10.1 ETrigue Details
        2.10.2 ETrigue Major Business
        2.10.3 ETrigue Marketing Automation Software Product and Solutions
        2.10.4 ETrigue Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 ETrigue Recent Developments and Future Plans
    2.11 GreenRope
        2.11.1 GreenRope Details
        2.11.2 GreenRope Major Business
        2.11.3 GreenRope Marketing Automation Software Product and Solutions
        2.11.4 GreenRope Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 GreenRope Recent Developments and Future Plans
    2.12 Hatchbuck
        2.12.1 Hatchbuck Details
        2.12.2 Hatchbuck Major Business
        2.12.3 Hatchbuck Marketing Automation Software Product and Solutions
        2.12.4 Hatchbuck Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 Hatchbuck Recent Developments and Future Plans
    2.13 IContact
        2.13.1 IContact Details
        2.13.2 IContact Major Business
        2.13.3 IContact Marketing Automation Software Product and Solutions
        2.13.4 IContact Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.13.5 IContact Recent Developments and Future Plans
    2.14 LeadSquared
        2.14.1 LeadSquared Details
        2.14.2 LeadSquared Major Business
        2.14.3 LeadSquared Marketing Automation Software Product and Solutions
        2.14.4 LeadSquared Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.14.5 LeadSquared Recent Developments and Future Plans
    2.15 MarcomCentral
        2.15.1 MarcomCentral Details
        2.15.2 MarcomCentral Major Business
        2.15.3 MarcomCentral Marketing Automation Software Product and Solutions
        2.15.4 MarcomCentral Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.15.5 MarcomCentral Recent Developments and Future Plans
    2.16 Salesfusion
        2.16.1 Salesfusion Details
        2.16.2 Salesfusion Major Business
        2.16.3 Salesfusion Marketing Automation Software Product and Solutions
        2.16.4 Salesfusion Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.16.5 Salesfusion Recent Developments and Future Plans
    2.17 SALESmanago
        2.17.1 SALESmanago Details
        2.17.2 SALESmanago Major Business
        2.17.3 SALESmanago Marketing Automation Software Product and Solutions
        2.17.4 SALESmanago Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.17.5 SALESmanago Recent Developments and Future Plans
    2.18 SAP
        2.18.1 SAP Details
        2.18.2 SAP Major Business
        2.18.3 SAP Marketing Automation Software Product and Solutions
        2.18.4 SAP Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.18.5 SAP Recent Developments and Future Plans
    2.19 SAS Institute
        2.19.1 SAS Institute Details
        2.19.2 SAS Institute Major Business
        2.19.3 SAS Institute Marketing Automation Software Product and Solutions
        2.19.4 SAS Institute Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.19.5 SAS Institute Recent Developments and Future Plans
    2.20 SharpSpring
        2.20.1 SharpSpring Details
        2.20.2 SharpSpring Major Business
        2.20.3 SharpSpring Marketing Automation Software Product and Solutions
        2.20.4 SharpSpring Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.20.5 SharpSpring Recent Developments and Future Plans
    2.21 Aprimo
        2.21.1 Aprimo Details
        2.21.2 Aprimo Major Business
        2.21.3 Aprimo Marketing Automation Software Product and Solutions
        2.21.4 Aprimo Marketing Automation Software Revenue, Gross Margin and Market Share (2018-2023)
        2.21.5 Aprimo Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global Marketing Automation Software Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Marketing Automation Software by Company Revenue
        3.2.2 Top 3 Marketing Automation Software Players Market Share in 2022
        3.2.3 Top 6 Marketing Automation Software Players Market Share in 2022
    3.3 Marketing Automation Software Market: Overall Company Footprint Analysis
        3.3.1 Marketing Automation Software Market: Region Footprint
        3.3.2 Marketing Automation Software Market: Company Product Type Footprint
        3.3.3 Marketing Automation Software Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global Marketing Automation Software Consumption Value and Market Share by Type (2018-2023)
    4.2 Global Marketing Automation Software Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
    5.1 Global Marketing Automation Software Consumption Value Market Share by Application (2018-2023)
    5.2 Global Marketing Automation Software Market Forecast by Application (2024-2029)

6 North America
    6.1 North America Marketing Automation Software Consumption Value by Type (2018-2029)
    6.2 North America Marketing Automation Software Consumption Value by Application (2018-2029)
    6.3 North America Marketing Automation Software Market Size by Country
        6.3.1 North America Marketing Automation Software Consumption Value by Country (2018-2029)
        6.3.2 United States Marketing Automation Software Market Size and Forecast (2018-2029)
        6.3.3 Canada Marketing Automation Software Market Size and Forecast (2018-2029)
        6.3.4 Mexico Marketing Automation Software Market Size and Forecast (2018-2029)

7 Europe
    7.1 Europe Marketing Automation Software Consumption Value by Type (2018-2029)
    7.2 Europe Marketing Automation Software Consumption Value by Application (2018-2029)
    7.3 Europe Marketing Automation Software Market Size by Country
        7.3.1 Europe Marketing Automation Software Consumption Value by Country (2018-2029)
        7.3.2 Germany Marketing Automation Software Market Size and Forecast (2018-2029)
        7.3.3 France Marketing Automation Software Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Marketing Automation Software Market Size and Forecast (2018-2029)
        7.3.5 Russia Marketing Automation Software Market Size and Forecast (2018-2029)
        7.3.6 Italy Marketing Automation Software Market Size and Forecast (2018-2029)

8 Asia-Pacific
    8.1 Asia-Pacific Marketing Automation Software Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific Marketing Automation Software Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Marketing Automation Software Market Size by Region
        8.3.1 Asia-Pacific Marketing Automation Software Consumption Value by Region (2018-2029)
        8.3.2 China Marketing Automation Software Market Size and Forecast (2018-2029)
        8.3.3 Japan Marketing Automation Software Market Size and Forecast (2018-2029)
        8.3.4 South Korea Marketing Automation Software Market Size and Forecast (2018-2029)
        8.3.5 India Marketing Automation Software Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Marketing Automation Software Market Size and Forecast (2018-2029)
        8.3.7 Australia Marketing Automation Software Market Size and Forecast (2018-2029)

9 South America
    9.1 South America Marketing Automation Software Consumption Value by Type (2018-2029)
    9.2 South America Marketing Automation Software Consumption Value by Application (2018-2029)
    9.3 South America Marketing Automation Software Market Size by Country
        9.3.1 South America Marketing Automation Software Consumption Value by Country (2018-2029)
        9.3.2 Brazil Marketing Automation Software Market Size and Forecast (2018-2029)
        9.3.3 Argentina Marketing Automation Software Market Size and Forecast (2018-2029)

10 Middle East & Africa
    10.1 Middle East & Africa Marketing Automation Software Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa Marketing Automation Software Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Marketing Automation Software Market Size by Country
        10.3.1 Middle East & Africa Marketing Automation Software Consumption Value by Country (2018-2029)
        10.3.2 Turkey Marketing Automation Software Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Marketing Automation Software Market Size and Forecast (2018-2029)
        10.3.4 UAE Marketing Automation Software Market Size and Forecast (2018-2029)

11 Market Dynamics
    11.1 Marketing Automation Software Market Drivers
    11.2 Marketing Automation Software Market Restraints
    11.3 Marketing Automation Software Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis
    12.1 Marketing Automation Software Industry Chain
    12.2 Marketing Automation Software Upstream Analysis
    12.3 Marketing Automation Software Midstream Analysis
    12.4 Marketing Automation Software Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global Marketing Automation Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Table 2. Global Marketing Automation Software Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
    Table 3. Global Marketing Automation Software Consumption Value by Region (2018-2023) & (USD Million)
    Table 4. Global Marketing Automation Software Consumption Value by Region (2024-2029) & (USD Million)
    Table 5. HubSpot Company Information, Head Office, and Major Competitors
    Table 6. HubSpot Major Business
    Table 7. HubSpot Marketing Automation Software Product and Solutions
    Table 8. HubSpot Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 9. HubSpot Recent Developments and Future Plans
    Table 10. Marketo Company Information, Head Office, and Major Competitors
    Table 11. Marketo Major Business
    Table 12. Marketo Marketing Automation Software Product and Solutions
    Table 13. Marketo Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 14. Marketo Recent Developments and Future Plans
    Table 15. Act-On Software Company Information, Head Office, and Major Competitors
    Table 16. Act-On Software Major Business
    Table 17. Act-On Software Marketing Automation Software Product and Solutions
    Table 18. Act-On Software Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 19. Act-On Software Recent Developments and Future Plans
    Table 20. Salesforce Company Information, Head Office, and Major Competitors
    Table 21. Salesforce Major Business
    Table 22. Salesforce Marketing Automation Software Product and Solutions
    Table 23. Salesforce Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 24. Salesforce Recent Developments and Future Plans
    Table 25. Adobe Systems Company Information, Head Office, and Major Competitors
    Table 26. Adobe Systems Major Business
    Table 27. Adobe Systems Marketing Automation Software Product and Solutions
    Table 28. Adobe Systems Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 29. Adobe Systems Recent Developments and Future Plans
    Table 30. Oracle Company Information, Head Office, and Major Competitors
    Table 31. Oracle Major Business
    Table 32. Oracle Marketing Automation Software Product and Solutions
    Table 33. Oracle Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 34. Oracle Recent Developments and Future Plans
    Table 35. Infusionsoft Company Information, Head Office, and Major Competitors
    Table 36. Infusionsoft Major Business
    Table 37. Infusionsoft Marketing Automation Software Product and Solutions
    Table 38. Infusionsoft Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 39. Infusionsoft Recent Developments and Future Plans
    Table 40. IBM Company Information, Head Office, and Major Competitors
    Table 41. IBM Major Business
    Table 42. IBM Marketing Automation Software Product and Solutions
    Table 43. IBM Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 44. IBM Recent Developments and Future Plans
    Table 45. Cognizant Company Information, Head Office, and Major Competitors
    Table 46. Cognizant Major Business
    Table 47. Cognizant Marketing Automation Software Product and Solutions
    Table 48. Cognizant Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 49. Cognizant Recent Developments and Future Plans
    Table 50. ETrigue Company Information, Head Office, and Major Competitors
    Table 51. ETrigue Major Business
    Table 52. ETrigue Marketing Automation Software Product and Solutions
    Table 53. ETrigue Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 54. ETrigue Recent Developments and Future Plans
    Table 55. GreenRope Company Information, Head Office, and Major Competitors
    Table 56. GreenRope Major Business
    Table 57. GreenRope Marketing Automation Software Product and Solutions
    Table 58. GreenRope Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 59. GreenRope Recent Developments and Future Plans
    Table 60. Hatchbuck Company Information, Head Office, and Major Competitors
    Table 61. Hatchbuck Major Business
    Table 62. Hatchbuck Marketing Automation Software Product and Solutions
    Table 63. Hatchbuck Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 64. Hatchbuck Recent Developments and Future Plans
    Table 65. IContact Company Information, Head Office, and Major Competitors
    Table 66. IContact Major Business
    Table 67. IContact Marketing Automation Software Product and Solutions
    Table 68. IContact Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 69. IContact Recent Developments and Future Plans
    Table 70. LeadSquared Company Information, Head Office, and Major Competitors
    Table 71. LeadSquared Major Business
    Table 72. LeadSquared Marketing Automation Software Product and Solutions
    Table 73. LeadSquared Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 74. LeadSquared Recent Developments and Future Plans
    Table 75. MarcomCentral Company Information, Head Office, and Major Competitors
    Table 76. MarcomCentral Major Business
    Table 77. MarcomCentral Marketing Automation Software Product and Solutions
    Table 78. MarcomCentral Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 79. MarcomCentral Recent Developments and Future Plans
    Table 80. Salesfusion Company Information, Head Office, and Major Competitors
    Table 81. Salesfusion Major Business
    Table 82. Salesfusion Marketing Automation Software Product and Solutions
    Table 83. Salesfusion Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 84. Salesfusion Recent Developments and Future Plans
    Table 85. SALESmanago Company Information, Head Office, and Major Competitors
    Table 86. SALESmanago Major Business
    Table 87. SALESmanago Marketing Automation Software Product and Solutions
    Table 88. SALESmanago Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 89. SALESmanago Recent Developments and Future Plans
    Table 90. SAP Company Information, Head Office, and Major Competitors
    Table 91. SAP Major Business
    Table 92. SAP Marketing Automation Software Product and Solutions
    Table 93. SAP Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 94. SAP Recent Developments and Future Plans
    Table 95. SAS Institute Company Information, Head Office, and Major Competitors
    Table 96. SAS Institute Major Business
    Table 97. SAS Institute Marketing Automation Software Product and Solutions
    Table 98. SAS Institute Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 99. SAS Institute Recent Developments and Future Plans
    Table 100. SharpSpring Company Information, Head Office, and Major Competitors
    Table 101. SharpSpring Major Business
    Table 102. SharpSpring Marketing Automation Software Product and Solutions
    Table 103. SharpSpring Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 104. SharpSpring Recent Developments and Future Plans
    Table 105. Aprimo Company Information, Head Office, and Major Competitors
    Table 106. Aprimo Major Business
    Table 107. Aprimo Marketing Automation Software Product and Solutions
    Table 108. Aprimo Marketing Automation Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 109. Aprimo Recent Developments and Future Plans
    Table 110. Global Marketing Automation Software Revenue (USD Million) by Players (2018-2023)
    Table 111. Global Marketing Automation Software Revenue Share by Players (2018-2023)
    Table 112. Breakdown of Marketing Automation Software by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 113. Market Position of Players in Marketing Automation Software, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
    Table 114. Head Office of Key Marketing Automation Software Players
    Table 115. Marketing Automation Software Market: Company Product Type Footprint
    Table 116. Marketing Automation Software Market: Company Product Application Footprint
    Table 117. Marketing Automation Software New Market Entrants and Barriers to Market Entry
    Table 118. Marketing Automation Software Mergers, Acquisition, Agreements, and Collaborations
    Table 119. Global Marketing Automation Software Consumption Value (USD Million) by Type (2018-2023)
    Table 120. Global Marketing Automation Software Consumption Value Share by Type (2018-2023)
    Table 121. Global Marketing Automation Software Consumption Value Forecast by Type (2024-2029)
    Table 122. Global Marketing Automation Software Consumption Value by Application (2018-2023)
    Table 123. Global Marketing Automation Software Consumption Value Forecast by Application (2024-2029)
    Table 124. North America Marketing Automation Software Consumption Value by Type (2018-2023) & (USD Million)
    Table 125. North America Marketing Automation Software Consumption Value by Type (2024-2029) & (USD Million)
    Table 126. North America Marketing Automation Software Consumption Value by Application (2018-2023) & (USD Million)
    Table 127. North America Marketing Automation Software Consumption Value by Application (2024-2029) & (USD Million)
    Table 128. North America Marketing Automation Software Consumption Value by Country (2018-2023) & (USD Million)
    Table 129. North America Marketing Automation Software Consumption Value by Country (2024-2029) & (USD Million)
    Table 130. Europe Marketing Automation Software Consumption Value by Type (2018-2023) & (USD Million)
    Table 131. Europe Marketing Automation Software Consumption Value by Type (2024-2029) & (USD Million)
    Table 132. Europe Marketing Automation Software Consumption Value by Application (2018-2023) & (USD Million)
    Table 133. Europe Marketing Automation Software Consumption Value by Application (2024-2029) & (USD Million)
    Table 134. Europe Marketing Automation Software Consumption Value by Country (2018-2023) & (USD Million)
    Table 135. Europe Marketing Automation Software Consumption Value by Country (2024-2029) & (USD Million)
    Table 136. Asia-Pacific Marketing Automation Software Consumption Value by Type (2018-2023) & (USD Million)
    Table 137. Asia-Pacific Marketing Automation Software Consumption Value by Type (2024-2029) & (USD Million)
    Table 138. Asia-Pacific Marketing Automation Software Consumption Value by Application (2018-2023) & (USD Million)
    Table 139. Asia-Pacific Marketing Automation Software Consumption Value by Application (2024-2029) & (USD Million)
    Table 140. Asia-Pacific Marketing Automation Software Consumption Value by Region (2018-2023) & (USD Million)
    Table 141. Asia-Pacific Marketing Automation Software Consumption Value by Region (2024-2029) & (USD Million)
    Table 142. South America Marketing Automation Software Consumption Value by Type (2018-2023) & (USD Million)
    Table 143. South America Marketing Automation Software Consumption Value by Type (2024-2029) & (USD Million)
    Table 144. South America Marketing Automation Software Consumption Value by Application (2018-2023) & (USD Million)
    Table 145. South America Marketing Automation Software Consumption Value by Application (2024-2029) & (USD Million)
    Table 146. South America Marketing Automation Software Consumption Value by Country (2018-2023) & (USD Million)
    Table 147. South America Marketing Automation Software Consumption Value by Country (2024-2029) & (USD Million)
    Table 148. Middle East & Africa Marketing Automation Software Consumption Value by Type (2018-2023) & (USD Million)
    Table 149. Middle East & Africa Marketing Automation Software Consumption Value by Type (2024-2029) & (USD Million)
    Table 150. Middle East & Africa Marketing Automation Software Consumption Value by Application (2018-2023) & (USD Million)
    Table 151. Middle East & Africa Marketing Automation Software Consumption Value by Application (2024-2029) & (USD Million)
    Table 152. Middle East & Africa Marketing Automation Software Consumption Value by Country (2018-2023) & (USD Million)
    Table 153. Middle East & Africa Marketing Automation Software Consumption Value by Country (2024-2029) & (USD Million)
    Table 154. Marketing Automation Software Raw Material
    Table 155. Key Suppliers of Marketing Automation Software Raw Materials
List of Figures
    Figure 1. Marketing Automation Software Picture
    Figure 2. Global Marketing Automation Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Figure 3. Global Marketing Automation Software Consumption Value Market Share by Type in 2022
    Figure 4. Campaign Management
    Figure 5. Email Marketing
    Figure 6. Mobile Application
    Figure 7. Inbound Marketing
    Figure 8. Lead Nurturing and Lead Scoring
    Figure 9. Reporting and Analytics
    Figure 10. Social Media Marketing
    Figure 11. Others
    Figure 12. Global Marketing Automation Software Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Figure 13. Marketing Automation Software Consumption Value Market Share by Application in 2022
    Figure 14. Large Enterprises Picture
    Figure 15. Small and Mid-sized Enterprises (SMEs) Picture
    Figure 16. Global Marketing Automation Software Consumption Value, (USD Million): 2018 & 2022 & 2029
    Figure 17. Global Marketing Automation Software Consumption Value and Forecast (2018-2029) & (USD Million)
    Figure 18. Global Market Marketing Automation Software Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
    Figure 19. Global Marketing Automation Software Consumption Value Market Share by Region (2018-2029)
    Figure 20. Global Marketing Automation Software Consumption Value Market Share by Region in 2022
    Figure 21. North America Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 22. Europe Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 23. Asia-Pacific Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 24. South America Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 25. Middle East and Africa Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 26. Global Marketing Automation Software Revenue Share by Players in 2022
    Figure 27. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
    Figure 28. Global Top 3 Players Marketing Automation Software Market Share in 2022
    Figure 29. Global Top 6 Players Marketing Automation Software Market Share in 2022
    Figure 30. Global Marketing Automation Software Consumption Value Share by Type (2018-2023)
    Figure 31. Global Marketing Automation Software Market Share Forecast by Type (2024-2029)
    Figure 32. Global Marketing Automation Software Consumption Value Share by Application (2018-2023)
    Figure 33. Global Marketing Automation Software Market Share Forecast by Application (2024-2029)
    Figure 34. North America Marketing Automation Software Consumption Value Market Share by Type (2018-2029)
    Figure 35. North America Marketing Automation Software Consumption Value Market Share by Application (2018-2029)
    Figure 36. North America Marketing Automation Software Consumption Value Market Share by Country (2018-2029)
    Figure 37. United States Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 38. Canada Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 39. Mexico Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 40. Europe Marketing Automation Software Consumption Value Market Share by Type (2018-2029)
    Figure 41. Europe Marketing Automation Software Consumption Value Market Share by Application (2018-2029)
    Figure 42. Europe Marketing Automation Software Consumption Value Market Share by Country (2018-2029)
    Figure 43. Germany Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 44. France Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 45. United Kingdom Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 46. Russia Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 47. Italy Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 48. Asia-Pacific Marketing Automation Software Consumption Value Market Share by Type (2018-2029)
    Figure 49. Asia-Pacific Marketing Automation Software Consumption Value Market Share by Application (2018-2029)
    Figure 50. Asia-Pacific Marketing Automation Software Consumption Value Market Share by Region (2018-2029)
    Figure 51. China Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 52. Japan Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 53. South Korea Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 54. India Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 55. Southeast Asia Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 56. Australia Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 57. South America Marketing Automation Software Consumption Value Market Share by Type (2018-2029)
    Figure 58. South America Marketing Automation Software Consumption Value Market Share by Application (2018-2029)
    Figure 59. South America Marketing Automation Software Consumption Value Market Share by Country (2018-2029)
    Figure 60. Brazil Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 61. Argentina Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 62. Middle East and Africa Marketing Automation Software Consumption Value Market Share by Type (2018-2029)
    Figure 63. Middle East and Africa Marketing Automation Software Consumption Value Market Share by Application (2018-2029)
    Figure 64. Middle East and Africa Marketing Automation Software Consumption Value Market Share by Country (2018-2029)
    Figure 65. Turkey Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 66. Saudi Arabia Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 67. UAE Marketing Automation Software Consumption Value (2018-2029) & (USD Million)
    Figure 68. Marketing Automation Software Market Drivers
    Figure 69. Marketing Automation Software Market Restraints
    Figure 70. Marketing Automation Software Market Trends
    Figure 71. Porters Five Forces Analysis
    Figure 72. Manufacturing Cost Structure Analysis of Marketing Automation Software in 2022
    Figure 73. Manufacturing Process Analysis of Marketing Automation Software
    Figure 74. Marketing Automation Software Industrial Chain
    Figure 75. Methodology
    Figure 76. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Related Reports

Global Marketing Automation Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Global Marketing Automation Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

date 02 Jan 2024

date Service & Software

According to our (Global Info Research) latest study, the global Marketing Automation Software market size was valued at USD 3388.3 million in 2023 and is forecast to a readjusted size of USD 9132.4 million by 2030 with a CAGR of 15.2% during review period.

Global Marketing Automation Software Supply, Demand and Key Producers, 2024-2030

Global Marketing Automation Software Supply, Demand and Key Producers, 2024-2030

date 10 Feb 2024

date Service & Software

The global Marketing Automation Software market size is expected to reach $ 9132.4 million by 2030, rising at a market growth of 15.2% CAGR during the forecast period (2024-2030).

Product Tags

Marketing Automation Software

Sales and Marketing Automation Software

Marketing Automation Software for Ecommerce

Real Estate Marketing Automation Software

B2B Marketing Automation Software

Legal Marketing Automation Software

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