Global DSP (Demand Side Platform) System Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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Published Date: 07 Jan 2023

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Description
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags

Description

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

According to our (Global Info Research) latest study, the global DSP (Demand Side Platform) System market size was valued at USD 11290 million in 2022 and is forecast to a readjusted size of USD 14120 million by 2029 with a CAGR of 3.3% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

This report is a detailed and comprehensive analysis for global DSP (Demand Side Platform) System market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.

Key Features:
Global DSP (Demand Side Platform) System market size and forecasts, in consumption value ($ Million), 2018-2029
Global DSP (Demand Side Platform) System market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global DSP (Demand Side Platform) System market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global DSP (Demand Side Platform) System market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for DSP (Demand Side Platform) System
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global DSP (Demand Side Platform) System market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Criteo, Double Click, Facebook Ads Manager, Adobe and Trade Desk, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Market segmentation
DSP (Demand Side Platform) System market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
    RTB (Real Time Bidding)
    PPB (Programmatic Premium Buying)

Market segment by Application
    Retail
    Automotive
    Financial
    Telecom
    Others

Market segment by players, this report covers
    Criteo
    Double Click
    Facebook Ads Manager
    Adobe
    Trade Desk
    Amazon (AAP)
    Appnexus
    Dataxu
    Mediamath
    SocioMatic
    Sizmek
    Tubemogul
    Oath Inc
    AdForm
    Amobee
    Centro Inc

Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe DSP (Demand Side Platform) System product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of DSP (Demand Side Platform) System, with revenue, gross margin and global market share of DSP (Demand Side Platform) System from 2018 to 2023.
Chapter 3, the DSP (Demand Side Platform) System competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and DSP (Demand Side Platform) System market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of DSP (Demand Side Platform) System.
Chapter 13, to describe DSP (Demand Side Platform) System research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of DSP (Demand Side Platform) System
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of DSP (Demand Side Platform) System by Type
        1.3.1 Overview: Global DSP (Demand Side Platform) System Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global DSP (Demand Side Platform) System Consumption Value Market Share by Type in 2022
        1.3.3 RTB (Real Time Bidding)
        1.3.4 PPB (Programmatic Premium Buying)
    1.4 Global DSP (Demand Side Platform) System Market by Application
        1.4.1 Overview: Global DSP (Demand Side Platform) System Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 Retail
        1.4.3 Automotive
        1.4.4 Financial
        1.4.5 Telecom
        1.4.6 Others
    1.5 Global DSP (Demand Side Platform) System Market Size & Forecast
    1.6 Global DSP (Demand Side Platform) System Market Size and Forecast by Region
        1.6.1 Global DSP (Demand Side Platform) System Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global DSP (Demand Side Platform) System Market Size by Region, (2018-2029)
        1.6.3 North America DSP (Demand Side Platform) System Market Size and Prospect (2018-2029)
        1.6.4 Europe DSP (Demand Side Platform) System Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific DSP (Demand Side Platform) System Market Size and Prospect (2018-2029)
        1.6.6 South America DSP (Demand Side Platform) System Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa DSP (Demand Side Platform) System Market Size and Prospect (2018-2029)

2 Company Profiles
    2.1 Criteo
        2.1.1 Criteo Details
        2.1.2 Criteo Major Business
        2.1.3 Criteo DSP (Demand Side Platform) System Product and Solutions
        2.1.4 Criteo DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Criteo Recent Developments and Future Plans
    2.2 Double Click
        2.2.1 Double Click Details
        2.2.2 Double Click Major Business
        2.2.3 Double Click DSP (Demand Side Platform) System Product and Solutions
        2.2.4 Double Click DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Double Click Recent Developments and Future Plans
    2.3 Facebook Ads Manager
        2.3.1 Facebook Ads Manager Details
        2.3.2 Facebook Ads Manager Major Business
        2.3.3 Facebook Ads Manager DSP (Demand Side Platform) System Product and Solutions
        2.3.4 Facebook Ads Manager DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 Facebook Ads Manager Recent Developments and Future Plans
    2.4 Adobe
        2.4.1 Adobe Details
        2.4.2 Adobe Major Business
        2.4.3 Adobe DSP (Demand Side Platform) System Product and Solutions
        2.4.4 Adobe DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 Adobe Recent Developments and Future Plans
    2.5 Trade Desk
        2.5.1 Trade Desk Details
        2.5.2 Trade Desk Major Business
        2.5.3 Trade Desk DSP (Demand Side Platform) System Product and Solutions
        2.5.4 Trade Desk DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 Trade Desk Recent Developments and Future Plans
    2.6 Amazon (AAP)
        2.6.1 Amazon (AAP) Details
        2.6.2 Amazon (AAP) Major Business
        2.6.3 Amazon (AAP) DSP (Demand Side Platform) System Product and Solutions
        2.6.4 Amazon (AAP) DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 Amazon (AAP) Recent Developments and Future Plans
    2.7 Appnexus
        2.7.1 Appnexus Details
        2.7.2 Appnexus Major Business
        2.7.3 Appnexus DSP (Demand Side Platform) System Product and Solutions
        2.7.4 Appnexus DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Appnexus Recent Developments and Future Plans
    2.8 Dataxu
        2.8.1 Dataxu Details
        2.8.2 Dataxu Major Business
        2.8.3 Dataxu DSP (Demand Side Platform) System Product and Solutions
        2.8.4 Dataxu DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 Dataxu Recent Developments and Future Plans
    2.9 Mediamath
        2.9.1 Mediamath Details
        2.9.2 Mediamath Major Business
        2.9.3 Mediamath DSP (Demand Side Platform) System Product and Solutions
        2.9.4 Mediamath DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 Mediamath Recent Developments and Future Plans
    2.10 SocioMatic
        2.10.1 SocioMatic Details
        2.10.2 SocioMatic Major Business
        2.10.3 SocioMatic DSP (Demand Side Platform) System Product and Solutions
        2.10.4 SocioMatic DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 SocioMatic Recent Developments and Future Plans
    2.11 Sizmek
        2.11.1 Sizmek Details
        2.11.2 Sizmek Major Business
        2.11.3 Sizmek DSP (Demand Side Platform) System Product and Solutions
        2.11.4 Sizmek DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 Sizmek Recent Developments and Future Plans
    2.12 Tubemogul
        2.12.1 Tubemogul Details
        2.12.2 Tubemogul Major Business
        2.12.3 Tubemogul DSP (Demand Side Platform) System Product and Solutions
        2.12.4 Tubemogul DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 Tubemogul Recent Developments and Future Plans
    2.13 Oath Inc
        2.13.1 Oath Inc Details
        2.13.2 Oath Inc Major Business
        2.13.3 Oath Inc DSP (Demand Side Platform) System Product and Solutions
        2.13.4 Oath Inc DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.13.5 Oath Inc Recent Developments and Future Plans
    2.14 AdForm
        2.14.1 AdForm Details
        2.14.2 AdForm Major Business
        2.14.3 AdForm DSP (Demand Side Platform) System Product and Solutions
        2.14.4 AdForm DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.14.5 AdForm Recent Developments and Future Plans
    2.15 Amobee
        2.15.1 Amobee Details
        2.15.2 Amobee Major Business
        2.15.3 Amobee DSP (Demand Side Platform) System Product and Solutions
        2.15.4 Amobee DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.15.5 Amobee Recent Developments and Future Plans
    2.16 Centro Inc
        2.16.1 Centro Inc Details
        2.16.2 Centro Inc Major Business
        2.16.3 Centro Inc DSP (Demand Side Platform) System Product and Solutions
        2.16.4 Centro Inc DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        2.16.5 Centro Inc Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global DSP (Demand Side Platform) System Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of DSP (Demand Side Platform) System by Company Revenue
        3.2.2 Top 3 DSP (Demand Side Platform) System Players Market Share in 2022
        3.2.3 Top 6 DSP (Demand Side Platform) System Players Market Share in 2022
    3.3 DSP (Demand Side Platform) System Market: Overall Company Footprint Analysis
        3.3.1 DSP (Demand Side Platform) System Market: Region Footprint
        3.3.2 DSP (Demand Side Platform) System Market: Company Product Type Footprint
        3.3.3 DSP (Demand Side Platform) System Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global DSP (Demand Side Platform) System Consumption Value and Market Share by Type (2018-2023)
    4.2 Global DSP (Demand Side Platform) System Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
    5.1 Global DSP (Demand Side Platform) System Consumption Value Market Share by Application (2018-2023)
    5.2 Global DSP (Demand Side Platform) System Market Forecast by Application (2024-2029)

6 North America
    6.1 North America DSP (Demand Side Platform) System Consumption Value by Type (2018-2029)
    6.2 North America DSP (Demand Side Platform) System Consumption Value by Application (2018-2029)
    6.3 North America DSP (Demand Side Platform) System Market Size by Country
        6.3.1 North America DSP (Demand Side Platform) System Consumption Value by Country (2018-2029)
        6.3.2 United States DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        6.3.3 Canada DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        6.3.4 Mexico DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)

7 Europe
    7.1 Europe DSP (Demand Side Platform) System Consumption Value by Type (2018-2029)
    7.2 Europe DSP (Demand Side Platform) System Consumption Value by Application (2018-2029)
    7.3 Europe DSP (Demand Side Platform) System Market Size by Country
        7.3.1 Europe DSP (Demand Side Platform) System Consumption Value by Country (2018-2029)
        7.3.2 Germany DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        7.3.3 France DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        7.3.5 Russia DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        7.3.6 Italy DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)

8 Asia-Pacific
    8.1 Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific DSP (Demand Side Platform) System Market Size by Region
        8.3.1 Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Region (2018-2029)
        8.3.2 China DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        8.3.3 Japan DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        8.3.4 South Korea DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        8.3.5 India DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        8.3.7 Australia DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)

9 South America
    9.1 South America DSP (Demand Side Platform) System Consumption Value by Type (2018-2029)
    9.2 South America DSP (Demand Side Platform) System Consumption Value by Application (2018-2029)
    9.3 South America DSP (Demand Side Platform) System Market Size by Country
        9.3.1 South America DSP (Demand Side Platform) System Consumption Value by Country (2018-2029)
        9.3.2 Brazil DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        9.3.3 Argentina DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)

10 Middle East & Africa
    10.1 Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa DSP (Demand Side Platform) System Market Size by Country
        10.3.1 Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Country (2018-2029)
        10.3.2 Turkey DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)
        10.3.4 UAE DSP (Demand Side Platform) System Market Size and Forecast (2018-2029)

11 Market Dynamics
    11.1 DSP (Demand Side Platform) System Market Drivers
    11.2 DSP (Demand Side Platform) System Market Restraints
    11.3 DSP (Demand Side Platform) System Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis
    12.1 DSP (Demand Side Platform) System Industry Chain
    12.2 DSP (Demand Side Platform) System Upstream Analysis
    12.3 DSP (Demand Side Platform) System Midstream Analysis
    12.4 DSP (Demand Side Platform) System Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global DSP (Demand Side Platform) System Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Table 2. Global DSP (Demand Side Platform) System Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
    Table 3. Global DSP (Demand Side Platform) System Consumption Value by Region (2018-2023) & (USD Million)
    Table 4. Global DSP (Demand Side Platform) System Consumption Value by Region (2024-2029) & (USD Million)
    Table 5. Criteo Company Information, Head Office, and Major Competitors
    Table 6. Criteo Major Business
    Table 7. Criteo DSP (Demand Side Platform) System Product and Solutions
    Table 8. Criteo DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 9. Criteo Recent Developments and Future Plans
    Table 10. Double Click Company Information, Head Office, and Major Competitors
    Table 11. Double Click Major Business
    Table 12. Double Click DSP (Demand Side Platform) System Product and Solutions
    Table 13. Double Click DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 14. Double Click Recent Developments and Future Plans
    Table 15. Facebook Ads Manager Company Information, Head Office, and Major Competitors
    Table 16. Facebook Ads Manager Major Business
    Table 17. Facebook Ads Manager DSP (Demand Side Platform) System Product and Solutions
    Table 18. Facebook Ads Manager DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 19. Facebook Ads Manager Recent Developments and Future Plans
    Table 20. Adobe Company Information, Head Office, and Major Competitors
    Table 21. Adobe Major Business
    Table 22. Adobe DSP (Demand Side Platform) System Product and Solutions
    Table 23. Adobe DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 24. Adobe Recent Developments and Future Plans
    Table 25. Trade Desk Company Information, Head Office, and Major Competitors
    Table 26. Trade Desk Major Business
    Table 27. Trade Desk DSP (Demand Side Platform) System Product and Solutions
    Table 28. Trade Desk DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 29. Trade Desk Recent Developments and Future Plans
    Table 30. Amazon (AAP) Company Information, Head Office, and Major Competitors
    Table 31. Amazon (AAP) Major Business
    Table 32. Amazon (AAP) DSP (Demand Side Platform) System Product and Solutions
    Table 33. Amazon (AAP) DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 34. Amazon (AAP) Recent Developments and Future Plans
    Table 35. Appnexus Company Information, Head Office, and Major Competitors
    Table 36. Appnexus Major Business
    Table 37. Appnexus DSP (Demand Side Platform) System Product and Solutions
    Table 38. Appnexus DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 39. Appnexus Recent Developments and Future Plans
    Table 40. Dataxu Company Information, Head Office, and Major Competitors
    Table 41. Dataxu Major Business
    Table 42. Dataxu DSP (Demand Side Platform) System Product and Solutions
    Table 43. Dataxu DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 44. Dataxu Recent Developments and Future Plans
    Table 45. Mediamath Company Information, Head Office, and Major Competitors
    Table 46. Mediamath Major Business
    Table 47. Mediamath DSP (Demand Side Platform) System Product and Solutions
    Table 48. Mediamath DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 49. Mediamath Recent Developments and Future Plans
    Table 50. SocioMatic Company Information, Head Office, and Major Competitors
    Table 51. SocioMatic Major Business
    Table 52. SocioMatic DSP (Demand Side Platform) System Product and Solutions
    Table 53. SocioMatic DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 54. SocioMatic Recent Developments and Future Plans
    Table 55. Sizmek Company Information, Head Office, and Major Competitors
    Table 56. Sizmek Major Business
    Table 57. Sizmek DSP (Demand Side Platform) System Product and Solutions
    Table 58. Sizmek DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 59. Sizmek Recent Developments and Future Plans
    Table 60. Tubemogul Company Information, Head Office, and Major Competitors
    Table 61. Tubemogul Major Business
    Table 62. Tubemogul DSP (Demand Side Platform) System Product and Solutions
    Table 63. Tubemogul DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 64. Tubemogul Recent Developments and Future Plans
    Table 65. Oath Inc Company Information, Head Office, and Major Competitors
    Table 66. Oath Inc Major Business
    Table 67. Oath Inc DSP (Demand Side Platform) System Product and Solutions
    Table 68. Oath Inc DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 69. Oath Inc Recent Developments and Future Plans
    Table 70. AdForm Company Information, Head Office, and Major Competitors
    Table 71. AdForm Major Business
    Table 72. AdForm DSP (Demand Side Platform) System Product and Solutions
    Table 73. AdForm DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 74. AdForm Recent Developments and Future Plans
    Table 75. Amobee Company Information, Head Office, and Major Competitors
    Table 76. Amobee Major Business
    Table 77. Amobee DSP (Demand Side Platform) System Product and Solutions
    Table 78. Amobee DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 79. Amobee Recent Developments and Future Plans
    Table 80. Centro Inc Company Information, Head Office, and Major Competitors
    Table 81. Centro Inc Major Business
    Table 82. Centro Inc DSP (Demand Side Platform) System Product and Solutions
    Table 83. Centro Inc DSP (Demand Side Platform) System Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 84. Centro Inc Recent Developments and Future Plans
    Table 85. Global DSP (Demand Side Platform) System Revenue (USD Million) by Players (2018-2023)
    Table 86. Global DSP (Demand Side Platform) System Revenue Share by Players (2018-2023)
    Table 87. Breakdown of DSP (Demand Side Platform) System by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 88. Market Position of Players in DSP (Demand Side Platform) System, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
    Table 89. Head Office of Key DSP (Demand Side Platform) System Players
    Table 90. DSP (Demand Side Platform) System Market: Company Product Type Footprint
    Table 91. DSP (Demand Side Platform) System Market: Company Product Application Footprint
    Table 92. DSP (Demand Side Platform) System New Market Entrants and Barriers to Market Entry
    Table 93. DSP (Demand Side Platform) System Mergers, Acquisition, Agreements, and Collaborations
    Table 94. Global DSP (Demand Side Platform) System Consumption Value (USD Million) by Type (2018-2023)
    Table 95. Global DSP (Demand Side Platform) System Consumption Value Share by Type (2018-2023)
    Table 96. Global DSP (Demand Side Platform) System Consumption Value Forecast by Type (2024-2029)
    Table 97. Global DSP (Demand Side Platform) System Consumption Value by Application (2018-2023)
    Table 98. Global DSP (Demand Side Platform) System Consumption Value Forecast by Application (2024-2029)
    Table 99. North America DSP (Demand Side Platform) System Consumption Value by Type (2018-2023) & (USD Million)
    Table 100. North America DSP (Demand Side Platform) System Consumption Value by Type (2024-2029) & (USD Million)
    Table 101. North America DSP (Demand Side Platform) System Consumption Value by Application (2018-2023) & (USD Million)
    Table 102. North America DSP (Demand Side Platform) System Consumption Value by Application (2024-2029) & (USD Million)
    Table 103. North America DSP (Demand Side Platform) System Consumption Value by Country (2018-2023) & (USD Million)
    Table 104. North America DSP (Demand Side Platform) System Consumption Value by Country (2024-2029) & (USD Million)
    Table 105. Europe DSP (Demand Side Platform) System Consumption Value by Type (2018-2023) & (USD Million)
    Table 106. Europe DSP (Demand Side Platform) System Consumption Value by Type (2024-2029) & (USD Million)
    Table 107. Europe DSP (Demand Side Platform) System Consumption Value by Application (2018-2023) & (USD Million)
    Table 108. Europe DSP (Demand Side Platform) System Consumption Value by Application (2024-2029) & (USD Million)
    Table 109. Europe DSP (Demand Side Platform) System Consumption Value by Country (2018-2023) & (USD Million)
    Table 110. Europe DSP (Demand Side Platform) System Consumption Value by Country (2024-2029) & (USD Million)
    Table 111. Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Type (2018-2023) & (USD Million)
    Table 112. Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Type (2024-2029) & (USD Million)
    Table 113. Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Application (2018-2023) & (USD Million)
    Table 114. Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Application (2024-2029) & (USD Million)
    Table 115. Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Region (2018-2023) & (USD Million)
    Table 116. Asia-Pacific DSP (Demand Side Platform) System Consumption Value by Region (2024-2029) & (USD Million)
    Table 117. South America DSP (Demand Side Platform) System Consumption Value by Type (2018-2023) & (USD Million)
    Table 118. South America DSP (Demand Side Platform) System Consumption Value by Type (2024-2029) & (USD Million)
    Table 119. South America DSP (Demand Side Platform) System Consumption Value by Application (2018-2023) & (USD Million)
    Table 120. South America DSP (Demand Side Platform) System Consumption Value by Application (2024-2029) & (USD Million)
    Table 121. South America DSP (Demand Side Platform) System Consumption Value by Country (2018-2023) & (USD Million)
    Table 122. South America DSP (Demand Side Platform) System Consumption Value by Country (2024-2029) & (USD Million)
    Table 123. Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Type (2018-2023) & (USD Million)
    Table 124. Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Type (2024-2029) & (USD Million)
    Table 125. Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Application (2018-2023) & (USD Million)
    Table 126. Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Application (2024-2029) & (USD Million)
    Table 127. Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Country (2018-2023) & (USD Million)
    Table 128. Middle East & Africa DSP (Demand Side Platform) System Consumption Value by Country (2024-2029) & (USD Million)
    Table 129. DSP (Demand Side Platform) System Raw Material
    Table 130. Key Suppliers of DSP (Demand Side Platform) System Raw Materials
List of Figures
    Figure 1. DSP (Demand Side Platform) System Picture
    Figure 2. Global DSP (Demand Side Platform) System Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Figure 3. Global DSP (Demand Side Platform) System Consumption Value Market Share by Type in 2022
    Figure 4. RTB (Real Time Bidding)
    Figure 5. PPB (Programmatic Premium Buying)
    Figure 6. Global DSP (Demand Side Platform) System Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Figure 7. DSP (Demand Side Platform) System Consumption Value Market Share by Application in 2022
    Figure 8. Retail Picture
    Figure 9. Automotive Picture
    Figure 10. Financial Picture
    Figure 11. Telecom Picture
    Figure 12. Others Picture
    Figure 13. Global DSP (Demand Side Platform) System Consumption Value, (USD Million): 2018 & 2022 & 2029
    Figure 14. Global DSP (Demand Side Platform) System Consumption Value and Forecast (2018-2029) & (USD Million)
    Figure 15. Global Market DSP (Demand Side Platform) System Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
    Figure 16. Global DSP (Demand Side Platform) System Consumption Value Market Share by Region (2018-2029)
    Figure 17. Global DSP (Demand Side Platform) System Consumption Value Market Share by Region in 2022
    Figure 18. North America DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 20. Asia-Pacific DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 21. South America DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 22. Middle East and Africa DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 23. Global DSP (Demand Side Platform) System Revenue Share by Players in 2022
    Figure 24. DSP (Demand Side Platform) System Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
    Figure 25. Global Top 3 Players DSP (Demand Side Platform) System Market Share in 2022
    Figure 26. Global Top 6 Players DSP (Demand Side Platform) System Market Share in 2022
    Figure 27. Global DSP (Demand Side Platform) System Consumption Value Share by Type (2018-2023)
    Figure 28. Global DSP (Demand Side Platform) System Market Share Forecast by Type (2024-2029)
    Figure 29. Global DSP (Demand Side Platform) System Consumption Value Share by Application (2018-2023)
    Figure 30. Global DSP (Demand Side Platform) System Market Share Forecast by Application (2024-2029)
    Figure 31. North America DSP (Demand Side Platform) System Consumption Value Market Share by Type (2018-2029)
    Figure 32. North America DSP (Demand Side Platform) System Consumption Value Market Share by Application (2018-2029)
    Figure 33. North America DSP (Demand Side Platform) System Consumption Value Market Share by Country (2018-2029)
    Figure 34. United States DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 35. Canada DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 36. Mexico DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 37. Europe DSP (Demand Side Platform) System Consumption Value Market Share by Type (2018-2029)
    Figure 38. Europe DSP (Demand Side Platform) System Consumption Value Market Share by Application (2018-2029)
    Figure 39. Europe DSP (Demand Side Platform) System Consumption Value Market Share by Country (2018-2029)
    Figure 40. Germany DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 41. France DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 42. United Kingdom DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 43. Russia DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 44. Italy DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 45. Asia-Pacific DSP (Demand Side Platform) System Consumption Value Market Share by Type (2018-2029)
    Figure 46. Asia-Pacific DSP (Demand Side Platform) System Consumption Value Market Share by Application (2018-2029)
    Figure 47. Asia-Pacific DSP (Demand Side Platform) System Consumption Value Market Share by Region (2018-2029)
    Figure 48. China DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 49. Japan DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 50. South Korea DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 51. India DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 52. Southeast Asia DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 53. Australia DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 54. South America DSP (Demand Side Platform) System Consumption Value Market Share by Type (2018-2029)
    Figure 55. South America DSP (Demand Side Platform) System Consumption Value Market Share by Application (2018-2029)
    Figure 56. South America DSP (Demand Side Platform) System Consumption Value Market Share by Country (2018-2029)
    Figure 57. Brazil DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 58. Argentina DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 59. Middle East and Africa DSP (Demand Side Platform) System Consumption Value Market Share by Type (2018-2029)
    Figure 60. Middle East and Africa DSP (Demand Side Platform) System Consumption Value Market Share by Application (2018-2029)
    Figure 61. Middle East and Africa DSP (Demand Side Platform) System Consumption Value Market Share by Country (2018-2029)
    Figure 62. Turkey DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 63. Saudi Arabia DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 64. UAE DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 65. DSP (Demand Side Platform) System Market Drivers
    Figure 66. DSP (Demand Side Platform) System Market Restraints
    Figure 67. DSP (Demand Side Platform) System Market Trends
    Figure 68. Porters Five Forces Analysis
    Figure 69. Manufacturing Cost Structure Analysis of DSP (Demand Side Platform) System in 2022
    Figure 70. Manufacturing Process Analysis of DSP (Demand Side Platform) System
    Figure 71. DSP (Demand Side Platform) System Industrial Chain
    Figure 72. Methodology
    Figure 73. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Companies Mentioned

Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc

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