Global DSP (Demand Side Platform) System Supply, Demand and Key Producers, 2023-2029

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Published Date: 18 Mar 2023

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Description
Table of Contents
Table of Figures
Research Methodology
Related Reports
Product Tags

Description

The global DSP (Demand Side Platform) System market size is expected to reach $ 14120 million by 2029, rising at a market growth of 3.3% CAGR during the forecast period (2023-2029).

The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

This report studies the global DSP (Demand Side Platform) System demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for DSP (Demand Side Platform) System, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of DSP (Demand Side Platform) System that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global DSP (Demand Side Platform) System total market, 2018-2029, (USD Million)
Global DSP (Demand Side Platform) System total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: DSP (Demand Side Platform) System total market, key domestic companies and share, (USD Million)
Global DSP (Demand Side Platform) System revenue by player and market share 2018-2023, (USD Million)
Global DSP (Demand Side Platform) System total market by Type, CAGR, 2018-2029, (USD Million)
Global DSP (Demand Side Platform) System total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global DSP (Demand Side Platform) System market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Criteo, Double Click, Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Dataxu and Mediamath, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World DSP (Demand Side Platform) System market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global DSP (Demand Side Platform) System Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global DSP (Demand Side Platform) System Market, Segmentation by Type
    RTB (Real Time Bidding)
    PPB (Programmatic Premium Buying)

Global DSP (Demand Side Platform) System Market, Segmentation by Application
    Retail
    Automotive
    Financial
    Telecom
    Others

Companies Profiled:
    Criteo
    Double Click
    Facebook Ads Manager
    Adobe
    Trade Desk
    Amazon (AAP)
    Appnexus
    Dataxu
    Mediamath
    SocioMatic
    Sizmek
    Tubemogul
    Oath Inc
    AdForm
    Amobee
    Centro Inc

Key Questions Answered
1. How big is the global DSP (Demand Side Platform) System market?
2. What is the demand of the global DSP (Demand Side Platform) System market?
3. What is the year over year growth of the global DSP (Demand Side Platform) System market?
4. What is the total value of the global DSP (Demand Side Platform) System market?
5. Who are the major players in the global DSP (Demand Side Platform) System market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 DSP (Demand Side Platform) System Introduction
    1.2 World DSP (Demand Side Platform) System Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World DSP (Demand Side Platform) System Total Market by Region (by Headquarter Location)
        1.3.1 World DSP (Demand Side Platform) System Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States DSP (Demand Side Platform) System Market Size (2018-2029)
        1.3.3 China DSP (Demand Side Platform) System Market Size (2018-2029)
        1.3.4 Europe DSP (Demand Side Platform) System Market Size (2018-2029)
        1.3.5 Japan DSP (Demand Side Platform) System Market Size (2018-2029)
        1.3.6 South Korea DSP (Demand Side Platform) System Market Size (2018-2029)
        1.3.7 ASEAN DSP (Demand Side Platform) System Market Size (2018-2029)
        1.3.8 India DSP (Demand Side Platform) System Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 DSP (Demand Side Platform) System Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 DSP (Demand Side Platform) System Major Market Trends
    1.5 Influence of COVID-19 and Russia-Ukraine War
        1.5.1 Influence of COVID-19
        1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
    2.1 World DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.2 World DSP (Demand Side Platform) System Consumption Value by Region
        2.2.1 World DSP (Demand Side Platform) System Consumption Value by Region (2018-2023)
        2.2.2 World DSP (Demand Side Platform) System Consumption Value Forecast by Region (2024-2029)
    2.3 United States DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.4 China DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.5 Europe DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.6 Japan DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.7 South Korea DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.8 ASEAN DSP (Demand Side Platform) System Consumption Value (2018-2029)
    2.9 India DSP (Demand Side Platform) System Consumption Value (2018-2029)

3 World DSP (Demand Side Platform) System Companies Competitive Analysis
    3.1 World DSP (Demand Side Platform) System Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global DSP (Demand Side Platform) System Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for DSP (Demand Side Platform) System in 2022
        3.2.3 Global Concentration Ratios (CR8) for DSP (Demand Side Platform) System in 2022
    3.3 DSP (Demand Side Platform) System Company Evaluation Quadrant
    3.4 DSP (Demand Side Platform) System Market: Overall Company Footprint Analysis
        3.4.1 DSP (Demand Side Platform) System Market: Region Footprint
        3.4.2 DSP (Demand Side Platform) System Market: Company Product Type Footprint
        3.4.3 DSP (Demand Side Platform) System Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: DSP (Demand Side Platform) System Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: DSP (Demand Side Platform) System Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: DSP (Demand Side Platform) System Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: DSP (Demand Side Platform) System Consumption Value Comparison
        4.2.1 United States VS China: DSP (Demand Side Platform) System Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: DSP (Demand Side Platform) System Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based DSP (Demand Side Platform) System Companies and Market Share, 2018-2023
        4.3.1 United States Based DSP (Demand Side Platform) System Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies DSP (Demand Side Platform) System Revenue, (2018-2023)
    4.4 China Based Companies DSP (Demand Side Platform) System Revenue and Market Share, 2018-2023
        4.4.1 China Based DSP (Demand Side Platform) System Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies DSP (Demand Side Platform) System Revenue, (2018-2023)
    4.5 Rest of World Based DSP (Demand Side Platform) System Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based DSP (Demand Side Platform) System Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies DSP (Demand Side Platform) System Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World DSP (Demand Side Platform) System Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 RTB (Real Time Bidding)
        5.2.2 PPB (Programmatic Premium Buying)
    5.3 Market Segment by Type
        5.3.1 World DSP (Demand Side Platform) System Market Size by Type (2018-2023)
        5.3.2 World DSP (Demand Side Platform) System Market Size by Type (2024-2029)
        5.3.3 World DSP (Demand Side Platform) System Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World DSP (Demand Side Platform) System Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 Retail
        6.2.2 Automotive
        6.2.3 Financial
        6.2.4 Telecom
        6.2.5 Telecom
    6.3 Market Segment by Application
        6.3.1 World DSP (Demand Side Platform) System Market Size by Application (2018-2023)
        6.3.2 World DSP (Demand Side Platform) System Market Size by Application (2024-2029)
        6.3.3 World DSP (Demand Side Platform) System Market Size by Application (2018-2029)

7 Company Profiles
    7.1 Criteo
        7.1.1 Criteo Details
        7.1.2 Criteo Major Business
        7.1.3 Criteo DSP (Demand Side Platform) System Product and Services
        7.1.4 Criteo DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 Criteo Recent Developments/Updates
        7.1.6 Criteo Competitive Strengths & Weaknesses
    7.2 Double Click
        7.2.1 Double Click Details
        7.2.2 Double Click Major Business
        7.2.3 Double Click DSP (Demand Side Platform) System Product and Services
        7.2.4 Double Click DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 Double Click Recent Developments/Updates
        7.2.6 Double Click Competitive Strengths & Weaknesses
    7.3 Facebook Ads Manager
        7.3.1 Facebook Ads Manager Details
        7.3.2 Facebook Ads Manager Major Business
        7.3.3 Facebook Ads Manager DSP (Demand Side Platform) System Product and Services
        7.3.4 Facebook Ads Manager DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 Facebook Ads Manager Recent Developments/Updates
        7.3.6 Facebook Ads Manager Competitive Strengths & Weaknesses
    7.4 Adobe
        7.4.1 Adobe Details
        7.4.2 Adobe Major Business
        7.4.3 Adobe DSP (Demand Side Platform) System Product and Services
        7.4.4 Adobe DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 Adobe Recent Developments/Updates
        7.4.6 Adobe Competitive Strengths & Weaknesses
    7.5 Trade Desk
        7.5.1 Trade Desk Details
        7.5.2 Trade Desk Major Business
        7.5.3 Trade Desk DSP (Demand Side Platform) System Product and Services
        7.5.4 Trade Desk DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.5.5 Trade Desk Recent Developments/Updates
        7.5.6 Trade Desk Competitive Strengths & Weaknesses
    7.6 Amazon (AAP)
        7.6.1 Amazon (AAP) Details
        7.6.2 Amazon (AAP) Major Business
        7.6.3 Amazon (AAP) DSP (Demand Side Platform) System Product and Services
        7.6.4 Amazon (AAP) DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.6.5 Amazon (AAP) Recent Developments/Updates
        7.6.6 Amazon (AAP) Competitive Strengths & Weaknesses
    7.7 Appnexus
        7.7.1 Appnexus Details
        7.7.2 Appnexus Major Business
        7.7.3 Appnexus DSP (Demand Side Platform) System Product and Services
        7.7.4 Appnexus DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.7.5 Appnexus Recent Developments/Updates
        7.7.6 Appnexus Competitive Strengths & Weaknesses
    7.8 Dataxu
        7.8.1 Dataxu Details
        7.8.2 Dataxu Major Business
        7.8.3 Dataxu DSP (Demand Side Platform) System Product and Services
        7.8.4 Dataxu DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.8.5 Dataxu Recent Developments/Updates
        7.8.6 Dataxu Competitive Strengths & Weaknesses
    7.9 Mediamath
        7.9.1 Mediamath Details
        7.9.2 Mediamath Major Business
        7.9.3 Mediamath DSP (Demand Side Platform) System Product and Services
        7.9.4 Mediamath DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.9.5 Mediamath Recent Developments/Updates
        7.9.6 Mediamath Competitive Strengths & Weaknesses
    7.10 SocioMatic
        7.10.1 SocioMatic Details
        7.10.2 SocioMatic Major Business
        7.10.3 SocioMatic DSP (Demand Side Platform) System Product and Services
        7.10.4 SocioMatic DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.10.5 SocioMatic Recent Developments/Updates
        7.10.6 SocioMatic Competitive Strengths & Weaknesses
    7.11 Sizmek
        7.11.1 Sizmek Details
        7.11.2 Sizmek Major Business
        7.11.3 Sizmek DSP (Demand Side Platform) System Product and Services
        7.11.4 Sizmek DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.11.5 Sizmek Recent Developments/Updates
        7.11.6 Sizmek Competitive Strengths & Weaknesses
    7.12 Tubemogul
        7.12.1 Tubemogul Details
        7.12.2 Tubemogul Major Business
        7.12.3 Tubemogul DSP (Demand Side Platform) System Product and Services
        7.12.4 Tubemogul DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.12.5 Tubemogul Recent Developments/Updates
        7.12.6 Tubemogul Competitive Strengths & Weaknesses
    7.13 Oath Inc
        7.13.1 Oath Inc Details
        7.13.2 Oath Inc Major Business
        7.13.3 Oath Inc DSP (Demand Side Platform) System Product and Services
        7.13.4 Oath Inc DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.13.5 Oath Inc Recent Developments/Updates
        7.13.6 Oath Inc Competitive Strengths & Weaknesses
    7.14 AdForm
        7.14.1 AdForm Details
        7.14.2 AdForm Major Business
        7.14.3 AdForm DSP (Demand Side Platform) System Product and Services
        7.14.4 AdForm DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.14.5 AdForm Recent Developments/Updates
        7.14.6 AdForm Competitive Strengths & Weaknesses
    7.15 Amobee
        7.15.1 Amobee Details
        7.15.2 Amobee Major Business
        7.15.3 Amobee DSP (Demand Side Platform) System Product and Services
        7.15.4 Amobee DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.15.5 Amobee Recent Developments/Updates
        7.15.6 Amobee Competitive Strengths & Weaknesses
    7.16 Centro Inc
        7.16.1 Centro Inc Details
        7.16.2 Centro Inc Major Business
        7.16.3 Centro Inc DSP (Demand Side Platform) System Product and Services
        7.16.4 Centro Inc DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023)
        7.16.5 Centro Inc Recent Developments/Updates
        7.16.6 Centro Inc Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 DSP (Demand Side Platform) System Industry Chain
    8.2 DSP (Demand Side Platform) System Upstream Analysis
    8.3 DSP (Demand Side Platform) System Midstream Analysis
    8.4 DSP (Demand Side Platform) System Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World DSP (Demand Side Platform) System Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World DSP (Demand Side Platform) System Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World DSP (Demand Side Platform) System Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World DSP (Demand Side Platform) System Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World DSP (Demand Side Platform) System Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World DSP (Demand Side Platform) System Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World DSP (Demand Side Platform) System Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World DSP (Demand Side Platform) System Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World DSP (Demand Side Platform) System Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key DSP (Demand Side Platform) System Players in 2022
    Table 12. World DSP (Demand Side Platform) System Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global DSP (Demand Side Platform) System Company Evaluation Quadrant
    Table 14. Head Office of Key DSP (Demand Side Platform) System Player
    Table 15. DSP (Demand Side Platform) System Market: Company Product Type Footprint
    Table 16. DSP (Demand Side Platform) System Market: Company Product Application Footprint
    Table 17. DSP (Demand Side Platform) System Mergers & Acquisitions Activity
    Table 18. United States VS China DSP (Demand Side Platform) System Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China DSP (Demand Side Platform) System Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based DSP (Demand Side Platform) System Companies, Headquarters (States, Country)
    Table 21. United States Based Companies DSP (Demand Side Platform) System Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies DSP (Demand Side Platform) System Revenue Market Share (2018-2023)
    Table 23. China Based DSP (Demand Side Platform) System Companies, Headquarters (Province, Country)
    Table 24. China Based Companies DSP (Demand Side Platform) System Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies DSP (Demand Side Platform) System Revenue Market Share (2018-2023)
    Table 26. Rest of World Based DSP (Demand Side Platform) System Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies DSP (Demand Side Platform) System Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies DSP (Demand Side Platform) System Revenue Market Share (2018-2023)
    Table 29. World DSP (Demand Side Platform) System Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World DSP (Demand Side Platform) System Market Size by Type (2018-2023) & (USD Million)
    Table 31. World DSP (Demand Side Platform) System Market Size by Type (2024-2029) & (USD Million)
    Table 32. World DSP (Demand Side Platform) System Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World DSP (Demand Side Platform) System Market Size by Application (2018-2023) & (USD Million)
    Table 34. World DSP (Demand Side Platform) System Market Size by Application (2024-2029) & (USD Million)
    Table 35. Criteo Basic Information, Area Served and Competitors
    Table 36. Criteo Major Business
    Table 37. Criteo DSP (Demand Side Platform) System Product and Services
    Table 38. Criteo DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. Criteo Recent Developments/Updates
    Table 40. Criteo Competitive Strengths & Weaknesses
    Table 41. Double Click Basic Information, Area Served and Competitors
    Table 42. Double Click Major Business
    Table 43. Double Click DSP (Demand Side Platform) System Product and Services
    Table 44. Double Click DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. Double Click Recent Developments/Updates
    Table 46. Double Click Competitive Strengths & Weaknesses
    Table 47. Facebook Ads Manager Basic Information, Area Served and Competitors
    Table 48. Facebook Ads Manager Major Business
    Table 49. Facebook Ads Manager DSP (Demand Side Platform) System Product and Services
    Table 50. Facebook Ads Manager DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. Facebook Ads Manager Recent Developments/Updates
    Table 52. Facebook Ads Manager Competitive Strengths & Weaknesses
    Table 53. Adobe Basic Information, Area Served and Competitors
    Table 54. Adobe Major Business
    Table 55. Adobe DSP (Demand Side Platform) System Product and Services
    Table 56. Adobe DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 57. Adobe Recent Developments/Updates
    Table 58. Adobe Competitive Strengths & Weaknesses
    Table 59. Trade Desk Basic Information, Area Served and Competitors
    Table 60. Trade Desk Major Business
    Table 61. Trade Desk DSP (Demand Side Platform) System Product and Services
    Table 62. Trade Desk DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 63. Trade Desk Recent Developments/Updates
    Table 64. Trade Desk Competitive Strengths & Weaknesses
    Table 65. Amazon (AAP) Basic Information, Area Served and Competitors
    Table 66. Amazon (AAP) Major Business
    Table 67. Amazon (AAP) DSP (Demand Side Platform) System Product and Services
    Table 68. Amazon (AAP) DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 69. Amazon (AAP) Recent Developments/Updates
    Table 70. Amazon (AAP) Competitive Strengths & Weaknesses
    Table 71. Appnexus Basic Information, Area Served and Competitors
    Table 72. Appnexus Major Business
    Table 73. Appnexus DSP (Demand Side Platform) System Product and Services
    Table 74. Appnexus DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 75. Appnexus Recent Developments/Updates
    Table 76. Appnexus Competitive Strengths & Weaknesses
    Table 77. Dataxu Basic Information, Area Served and Competitors
    Table 78. Dataxu Major Business
    Table 79. Dataxu DSP (Demand Side Platform) System Product and Services
    Table 80. Dataxu DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 81. Dataxu Recent Developments/Updates
    Table 82. Dataxu Competitive Strengths & Weaknesses
    Table 83. Mediamath Basic Information, Area Served and Competitors
    Table 84. Mediamath Major Business
    Table 85. Mediamath DSP (Demand Side Platform) System Product and Services
    Table 86. Mediamath DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 87. Mediamath Recent Developments/Updates
    Table 88. Mediamath Competitive Strengths & Weaknesses
    Table 89. SocioMatic Basic Information, Area Served and Competitors
    Table 90. SocioMatic Major Business
    Table 91. SocioMatic DSP (Demand Side Platform) System Product and Services
    Table 92. SocioMatic DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 93. SocioMatic Recent Developments/Updates
    Table 94. SocioMatic Competitive Strengths & Weaknesses
    Table 95. Sizmek Basic Information, Area Served and Competitors
    Table 96. Sizmek Major Business
    Table 97. Sizmek DSP (Demand Side Platform) System Product and Services
    Table 98. Sizmek DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 99. Sizmek Recent Developments/Updates
    Table 100. Sizmek Competitive Strengths & Weaknesses
    Table 101. Tubemogul Basic Information, Area Served and Competitors
    Table 102. Tubemogul Major Business
    Table 103. Tubemogul DSP (Demand Side Platform) System Product and Services
    Table 104. Tubemogul DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 105. Tubemogul Recent Developments/Updates
    Table 106. Tubemogul Competitive Strengths & Weaknesses
    Table 107. Oath Inc Basic Information, Area Served and Competitors
    Table 108. Oath Inc Major Business
    Table 109. Oath Inc DSP (Demand Side Platform) System Product and Services
    Table 110. Oath Inc DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 111. Oath Inc Recent Developments/Updates
    Table 112. Oath Inc Competitive Strengths & Weaknesses
    Table 113. AdForm Basic Information, Area Served and Competitors
    Table 114. AdForm Major Business
    Table 115. AdForm DSP (Demand Side Platform) System Product and Services
    Table 116. AdForm DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 117. AdForm Recent Developments/Updates
    Table 118. AdForm Competitive Strengths & Weaknesses
    Table 119. Amobee Basic Information, Area Served and Competitors
    Table 120. Amobee Major Business
    Table 121. Amobee DSP (Demand Side Platform) System Product and Services
    Table 122. Amobee DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 123. Amobee Recent Developments/Updates
    Table 124. Centro Inc Basic Information, Area Served and Competitors
    Table 125. Centro Inc Major Business
    Table 126. Centro Inc DSP (Demand Side Platform) System Product and Services
    Table 127. Centro Inc DSP (Demand Side Platform) System Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 128. Global Key Players of DSP (Demand Side Platform) System Upstream (Raw Materials)
    Table 129. DSP (Demand Side Platform) System Typical Customers
List of Figure
    Figure 1. DSP (Demand Side Platform) System Picture
    Figure 2. World DSP (Demand Side Platform) System Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World DSP (Demand Side Platform) System Total Market Size (2018-2029) & (USD Million)
    Figure 4. World DSP (Demand Side Platform) System Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World DSP (Demand Side Platform) System Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company DSP (Demand Side Platform) System Revenue (2018-2029) & (USD Million)
    Figure 13. DSP (Demand Side Platform) System Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 16. World DSP (Demand Side Platform) System Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 18. China DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 23. India DSP (Demand Side Platform) System Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of DSP (Demand Side Platform) System by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for DSP (Demand Side Platform) System Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for DSP (Demand Side Platform) System Markets in 2022
    Figure 27. United States VS China: DSP (Demand Side Platform) System Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: DSP (Demand Side Platform) System Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World DSP (Demand Side Platform) System Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World DSP (Demand Side Platform) System Market Size Market Share by Type in 2022
    Figure 31. RTB (Real Time Bidding)
    Figure 32. PPB (Programmatic Premium Buying)
    Figure 33. World DSP (Demand Side Platform) System Market Size Market Share by Type (2018-2029)
    Figure 34. World DSP (Demand Side Platform) System Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 35. World DSP (Demand Side Platform) System Market Size Market Share by Application in 2022
    Figure 36. Retail
    Figure 37. Automotive
    Figure 38. Financial
    Figure 39. Telecom
    Figure 40. Others
    Figure 41. DSP (Demand Side Platform) System Industrial Chain
    Figure 42. Methodology
    Figure 43. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Related Reports

Global DSP (Demand Side Platform) System Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Global DSP (Demand Side Platform) System Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

Global DSP (Demand Side Platform) System Market 2024 by Company, Regions, Type and Application, Forecast to 2030

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According to our (Global Info Research) latest study, the global DSP (Demand Side Platform) System market size was valued at USD 11290 million in 2023 and is forecast to a readjusted size of USD 14120 million by 2030 with a CAGR of 3.3% during review period.

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