Global Programmatic Display Advertising Supply, Demand and Key Producers, 2023-2029

Description

The global Programmatic Display Advertising market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.

This report studies the global Programmatic Display Advertising demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Programmatic Display Advertising, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of Programmatic Display Advertising that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Programmatic Display Advertising total market, 2018-2029, (USD Million)
Global Programmatic Display Advertising total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: Programmatic Display Advertising total market, key domestic companies and share, (USD Million)
Global Programmatic Display Advertising revenue by player and market share 2018-2023, (USD Million)
Global Programmatic Display Advertising total market by Type, CAGR, 2018-2029, (USD Million)
Global Programmatic Display Advertising total market by Application, CAGR, 2018-2029, (USD Million).

This reports profiles major players in the global Programmatic Display Advertising market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com and Yahoo, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Programmatic Display Advertising market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global Programmatic Display Advertising Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Programmatic Display Advertising Market, Segmentation by Type
    Real Time Bidding
    Private Marketplace
    Automated Guaranteed

Global Programmatic Display Advertising Market, Segmentation by Application
    E-commerce Ads
    Travel Ads
    Game Ads
    Others

Companies Profiled:
    Facebook
    Google (Doubleclick)
    Alibaba
    Adobe Systems Incorporated
    Tencent
    AppNexus
    Amazon
    JD.com
    Yahoo
    Verizon Communications
    eBay
    Booking
    Expedia
    MediaMath
    Baidu
    Rakuten
    Rocket Fuel
    The Trade Desk
    Adroll
    Sina

Key Questions Answered
1. How big is the global Programmatic Display Advertising market?
2. What is the demand of the global Programmatic Display Advertising market?
3. What is the year over year growth of the global Programmatic Display Advertising market?
4. What is the total value of the global Programmatic Display Advertising market?
5. Who are the major players in the global Programmatic Display Advertising market?

Table of Contents

1 Supply Summary
    1.1 Programmatic Display Advertising Introduction
    1.2 World Programmatic Display Advertising Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World Programmatic Display Advertising Total Market by Region (by Headquarter Location)
        1.3.1 World Programmatic Display Advertising Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States Programmatic Display Advertising Market Size (2018-2029)
        1.3.3 China Programmatic Display Advertising Market Size (2018-2029)
        1.3.4 Europe Programmatic Display Advertising Market Size (2018-2029)
        1.3.5 Japan Programmatic Display Advertising Market Size (2018-2029)
        1.3.6 South Korea Programmatic Display Advertising Market Size (2018-2029)
        1.3.7 ASEAN Programmatic Display Advertising Market Size (2018-2029)
        1.3.8 India Programmatic Display Advertising Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Programmatic Display Advertising Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Programmatic Display Advertising Major Market Trends

2 Demand Summary
    2.1 World Programmatic Display Advertising Consumption Value (2018-2029)
    2.2 World Programmatic Display Advertising Consumption Value by Region
        2.2.1 World Programmatic Display Advertising Consumption Value by Region (2018-2023)
        2.2.2 World Programmatic Display Advertising Consumption Value Forecast by Region (2024-2029)
    2.3 United States Programmatic Display Advertising Consumption Value (2018-2029)
    2.4 China Programmatic Display Advertising Consumption Value (2018-2029)
    2.5 Europe Programmatic Display Advertising Consumption Value (2018-2029)
    2.6 Japan Programmatic Display Advertising Consumption Value (2018-2029)
    2.7 South Korea Programmatic Display Advertising Consumption Value (2018-2029)
    2.8 ASEAN Programmatic Display Advertising Consumption Value (2018-2029)
    2.9 India Programmatic Display Advertising Consumption Value (2018-2029)

3 World Programmatic Display Advertising Companies Competitive Analysis
    3.1 World Programmatic Display Advertising Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Programmatic Display Advertising Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Programmatic Display Advertising in 2022
        3.2.3 Global Concentration Ratios (CR8) for Programmatic Display Advertising in 2022
    3.3 Programmatic Display Advertising Company Evaluation Quadrant
    3.4 Programmatic Display Advertising Market: Overall Company Footprint Analysis
        3.4.1 Programmatic Display Advertising Market: Region Footprint
        3.4.2 Programmatic Display Advertising Market: Company Product Type Footprint
        3.4.3 Programmatic Display Advertising Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: Programmatic Display Advertising Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Programmatic Display Advertising Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: Programmatic Display Advertising Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: Programmatic Display Advertising Consumption Value Comparison
        4.2.1 United States VS China: Programmatic Display Advertising Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: Programmatic Display Advertising Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based Programmatic Display Advertising Companies and Market Share, 2018-2023
        4.3.1 United States Based Programmatic Display Advertising Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Programmatic Display Advertising Revenue, (2018-2023)
    4.4 China Based Companies Programmatic Display Advertising Revenue and Market Share, 2018-2023
        4.4.1 China Based Programmatic Display Advertising Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Programmatic Display Advertising Revenue, (2018-2023)
    4.5 Rest of World Based Programmatic Display Advertising Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based Programmatic Display Advertising Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies Programmatic Display Advertising Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World Programmatic Display Advertising Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 Real Time Bidding
        5.2.2 Private Marketplace
        5.2.3 Automated Guaranteed
    5.3 Market Segment by Type
        5.3.1 World Programmatic Display Advertising Market Size by Type (2018-2023)
        5.3.2 World Programmatic Display Advertising Market Size by Type (2024-2029)
        5.3.3 World Programmatic Display Advertising Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World Programmatic Display Advertising Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 E-commerce Ads
        6.2.2 Travel Ads
        6.2.3 Game Ads
        6.2.4 Others
        6.2.5 Others
    6.3 Market Segment by Application
        6.3.1 World Programmatic Display Advertising Market Size by Application (2018-2023)
        6.3.2 World Programmatic Display Advertising Market Size by Application (2024-2029)
        6.3.3 World Programmatic Display Advertising Market Size by Application (2018-2029)

7 Company Profiles
    7.1 Facebook
        7.1.1 Facebook Details
        7.1.2 Facebook Major Business
        7.1.3 Facebook Programmatic Display Advertising Product and Services
        7.1.4 Facebook Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 Facebook Recent Developments/Updates
        7.1.6 Facebook Competitive Strengths & Weaknesses
    7.2 Google (Doubleclick)
        7.2.1 Google (Doubleclick) Details
        7.2.2 Google (Doubleclick) Major Business
        7.2.3 Google (Doubleclick) Programmatic Display Advertising Product and Services
        7.2.4 Google (Doubleclick) Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 Google (Doubleclick) Recent Developments/Updates
        7.2.6 Google (Doubleclick) Competitive Strengths & Weaknesses
    7.3 Alibaba
        7.3.1 Alibaba Details
        7.3.2 Alibaba Major Business
        7.3.3 Alibaba Programmatic Display Advertising Product and Services
        7.3.4 Alibaba Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 Alibaba Recent Developments/Updates
        7.3.6 Alibaba Competitive Strengths & Weaknesses
    7.4 Adobe Systems Incorporated
        7.4.1 Adobe Systems Incorporated Details
        7.4.2 Adobe Systems Incorporated Major Business
        7.4.3 Adobe Systems Incorporated Programmatic Display Advertising Product and Services
        7.4.4 Adobe Systems Incorporated Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 Adobe Systems Incorporated Recent Developments/Updates
        7.4.6 Adobe Systems Incorporated Competitive Strengths & Weaknesses
    7.5 Tencent
        7.5.1 Tencent Details
        7.5.2 Tencent Major Business
        7.5.3 Tencent Programmatic Display Advertising Product and Services
        7.5.4 Tencent Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.5.5 Tencent Recent Developments/Updates
        7.5.6 Tencent Competitive Strengths & Weaknesses
    7.6 AppNexus
        7.6.1 AppNexus Details
        7.6.2 AppNexus Major Business
        7.6.3 AppNexus Programmatic Display Advertising Product and Services
        7.6.4 AppNexus Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.6.5 AppNexus Recent Developments/Updates
        7.6.6 AppNexus Competitive Strengths & Weaknesses
    7.7 Amazon
        7.7.1 Amazon Details
        7.7.2 Amazon Major Business
        7.7.3 Amazon Programmatic Display Advertising Product and Services
        7.7.4 Amazon Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.7.5 Amazon Recent Developments/Updates
        7.7.6 Amazon Competitive Strengths & Weaknesses
    7.8 JD.com
        7.8.1 JD.com Details
        7.8.2 JD.com Major Business
        7.8.3 JD.com Programmatic Display Advertising Product and Services
        7.8.4 JD.com Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.8.5 JD.com Recent Developments/Updates
        7.8.6 JD.com Competitive Strengths & Weaknesses
    7.9 Yahoo
        7.9.1 Yahoo Details
        7.9.2 Yahoo Major Business
        7.9.3 Yahoo Programmatic Display Advertising Product and Services
        7.9.4 Yahoo Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.9.5 Yahoo Recent Developments/Updates
        7.9.6 Yahoo Competitive Strengths & Weaknesses
    7.10 Verizon Communications
        7.10.1 Verizon Communications Details
        7.10.2 Verizon Communications Major Business
        7.10.3 Verizon Communications Programmatic Display Advertising Product and Services
        7.10.4 Verizon Communications Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.10.5 Verizon Communications Recent Developments/Updates
        7.10.6 Verizon Communications Competitive Strengths & Weaknesses
    7.11 eBay
        7.11.1 eBay Details
        7.11.2 eBay Major Business
        7.11.3 eBay Programmatic Display Advertising Product and Services
        7.11.4 eBay Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.11.5 eBay Recent Developments/Updates
        7.11.6 eBay Competitive Strengths & Weaknesses
    7.12 Booking
        7.12.1 Booking Details
        7.12.2 Booking Major Business
        7.12.3 Booking Programmatic Display Advertising Product and Services
        7.12.4 Booking Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.12.5 Booking Recent Developments/Updates
        7.12.6 Booking Competitive Strengths & Weaknesses
    7.13 Expedia
        7.13.1 Expedia Details
        7.13.2 Expedia Major Business
        7.13.3 Expedia Programmatic Display Advertising Product and Services
        7.13.4 Expedia Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.13.5 Expedia Recent Developments/Updates
        7.13.6 Expedia Competitive Strengths & Weaknesses
    7.14 MediaMath
        7.14.1 MediaMath Details
        7.14.2 MediaMath Major Business
        7.14.3 MediaMath Programmatic Display Advertising Product and Services
        7.14.4 MediaMath Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.14.5 MediaMath Recent Developments/Updates
        7.14.6 MediaMath Competitive Strengths & Weaknesses
    7.15 Baidu
        7.15.1 Baidu Details
        7.15.2 Baidu Major Business
        7.15.3 Baidu Programmatic Display Advertising Product and Services
        7.15.4 Baidu Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.15.5 Baidu Recent Developments/Updates
        7.15.6 Baidu Competitive Strengths & Weaknesses
    7.16 Rakuten
        7.16.1 Rakuten Details
        7.16.2 Rakuten Major Business
        7.16.3 Rakuten Programmatic Display Advertising Product and Services
        7.16.4 Rakuten Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.16.5 Rakuten Recent Developments/Updates
        7.16.6 Rakuten Competitive Strengths & Weaknesses
    7.17 Rocket Fuel
        7.17.1 Rocket Fuel Details
        7.17.2 Rocket Fuel Major Business
        7.17.3 Rocket Fuel Programmatic Display Advertising Product and Services
        7.17.4 Rocket Fuel Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.17.5 Rocket Fuel Recent Developments/Updates
        7.17.6 Rocket Fuel Competitive Strengths & Weaknesses
    7.18 The Trade Desk
        7.18.1 The Trade Desk Details
        7.18.2 The Trade Desk Major Business
        7.18.3 The Trade Desk Programmatic Display Advertising Product and Services
        7.18.4 The Trade Desk Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.18.5 The Trade Desk Recent Developments/Updates
        7.18.6 The Trade Desk Competitive Strengths & Weaknesses
    7.19 Adroll
        7.19.1 Adroll Details
        7.19.2 Adroll Major Business
        7.19.3 Adroll Programmatic Display Advertising Product and Services
        7.19.4 Adroll Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.19.5 Adroll Recent Developments/Updates
        7.19.6 Adroll Competitive Strengths & Weaknesses
    7.20 Sina
        7.20.1 Sina Details
        7.20.2 Sina Major Business
        7.20.3 Sina Programmatic Display Advertising Product and Services
        7.20.4 Sina Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        7.20.5 Sina Recent Developments/Updates
        7.20.6 Sina Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Programmatic Display Advertising Industry Chain
    8.2 Programmatic Display Advertising Upstream Analysis
    8.3 Programmatic Display Advertising Midstream Analysis
    8.4 Programmatic Display Advertising Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World Programmatic Display Advertising Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World Programmatic Display Advertising Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World Programmatic Display Advertising Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World Programmatic Display Advertising Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World Programmatic Display Advertising Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World Programmatic Display Advertising Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World Programmatic Display Advertising Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World Programmatic Display Advertising Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World Programmatic Display Advertising Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key Programmatic Display Advertising Players in 2022
    Table 12. World Programmatic Display Advertising Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global Programmatic Display Advertising Company Evaluation Quadrant
    Table 14. Head Office of Key Programmatic Display Advertising Player
    Table 15. Programmatic Display Advertising Market: Company Product Type Footprint
    Table 16. Programmatic Display Advertising Market: Company Product Application Footprint
    Table 17. Programmatic Display Advertising Mergers & Acquisitions Activity
    Table 18. United States VS China Programmatic Display Advertising Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China Programmatic Display Advertising Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based Programmatic Display Advertising Companies, Headquarters (States, Country)
    Table 21. United States Based Companies Programmatic Display Advertising Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies Programmatic Display Advertising Revenue Market Share (2018-2023)
    Table 23. China Based Programmatic Display Advertising Companies, Headquarters (Province, Country)
    Table 24. China Based Companies Programmatic Display Advertising Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies Programmatic Display Advertising Revenue Market Share (2018-2023)
    Table 26. Rest of World Based Programmatic Display Advertising Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies Programmatic Display Advertising Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies Programmatic Display Advertising Revenue Market Share (2018-2023)
    Table 29. World Programmatic Display Advertising Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World Programmatic Display Advertising Market Size by Type (2018-2023) & (USD Million)
    Table 31. World Programmatic Display Advertising Market Size by Type (2024-2029) & (USD Million)
    Table 32. World Programmatic Display Advertising Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World Programmatic Display Advertising Market Size by Application (2018-2023) & (USD Million)
    Table 34. World Programmatic Display Advertising Market Size by Application (2024-2029) & (USD Million)
    Table 35. Facebook Basic Information, Area Served and Competitors
    Table 36. Facebook Major Business
    Table 37. Facebook Programmatic Display Advertising Product and Services
    Table 38. Facebook Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. Facebook Recent Developments/Updates
    Table 40. Facebook Competitive Strengths & Weaknesses
    Table 41. Google (Doubleclick) Basic Information, Area Served and Competitors
    Table 42. Google (Doubleclick) Major Business
    Table 43. Google (Doubleclick) Programmatic Display Advertising Product and Services
    Table 44. Google (Doubleclick) Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. Google (Doubleclick) Recent Developments/Updates
    Table 46. Google (Doubleclick) Competitive Strengths & Weaknesses
    Table 47. Alibaba Basic Information, Area Served and Competitors
    Table 48. Alibaba Major Business
    Table 49. Alibaba Programmatic Display Advertising Product and Services
    Table 50. Alibaba Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. Alibaba Recent Developments/Updates
    Table 52. Alibaba Competitive Strengths & Weaknesses
    Table 53. Adobe Systems Incorporated Basic Information, Area Served and Competitors
    Table 54. Adobe Systems Incorporated Major Business
    Table 55. Adobe Systems Incorporated Programmatic Display Advertising Product and Services
    Table 56. Adobe Systems Incorporated Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 57. Adobe Systems Incorporated Recent Developments/Updates
    Table 58. Adobe Systems Incorporated Competitive Strengths & Weaknesses
    Table 59. Tencent Basic Information, Area Served and Competitors
    Table 60. Tencent Major Business
    Table 61. Tencent Programmatic Display Advertising Product and Services
    Table 62. Tencent Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 63. Tencent Recent Developments/Updates
    Table 64. Tencent Competitive Strengths & Weaknesses
    Table 65. AppNexus Basic Information, Area Served and Competitors
    Table 66. AppNexus Major Business
    Table 67. AppNexus Programmatic Display Advertising Product and Services
    Table 68. AppNexus Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 69. AppNexus Recent Developments/Updates
    Table 70. AppNexus Competitive Strengths & Weaknesses
    Table 71. Amazon Basic Information, Area Served and Competitors
    Table 72. Amazon Major Business
    Table 73. Amazon Programmatic Display Advertising Product and Services
    Table 74. Amazon Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 75. Amazon Recent Developments/Updates
    Table 76. Amazon Competitive Strengths & Weaknesses
    Table 77. JD.com Basic Information, Area Served and Competitors
    Table 78. JD.com Major Business
    Table 79. JD.com Programmatic Display Advertising Product and Services
    Table 80. JD.com Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 81. JD.com Recent Developments/Updates
    Table 82. JD.com Competitive Strengths & Weaknesses
    Table 83. Yahoo Basic Information, Area Served and Competitors
    Table 84. Yahoo Major Business
    Table 85. Yahoo Programmatic Display Advertising Product and Services
    Table 86. Yahoo Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 87. Yahoo Recent Developments/Updates
    Table 88. Yahoo Competitive Strengths & Weaknesses
    Table 89. Verizon Communications Basic Information, Area Served and Competitors
    Table 90. Verizon Communications Major Business
    Table 91. Verizon Communications Programmatic Display Advertising Product and Services
    Table 92. Verizon Communications Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 93. Verizon Communications Recent Developments/Updates
    Table 94. Verizon Communications Competitive Strengths & Weaknesses
    Table 95. eBay Basic Information, Area Served and Competitors
    Table 96. eBay Major Business
    Table 97. eBay Programmatic Display Advertising Product and Services
    Table 98. eBay Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 99. eBay Recent Developments/Updates
    Table 100. eBay Competitive Strengths & Weaknesses
    Table 101. Booking Basic Information, Area Served and Competitors
    Table 102. Booking Major Business
    Table 103. Booking Programmatic Display Advertising Product and Services
    Table 104. Booking Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 105. Booking Recent Developments/Updates
    Table 106. Booking Competitive Strengths & Weaknesses
    Table 107. Expedia Basic Information, Area Served and Competitors
    Table 108. Expedia Major Business
    Table 109. Expedia Programmatic Display Advertising Product and Services
    Table 110. Expedia Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 111. Expedia Recent Developments/Updates
    Table 112. Expedia Competitive Strengths & Weaknesses
    Table 113. MediaMath Basic Information, Area Served and Competitors
    Table 114. MediaMath Major Business
    Table 115. MediaMath Programmatic Display Advertising Product and Services
    Table 116. MediaMath Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 117. MediaMath Recent Developments/Updates
    Table 118. MediaMath Competitive Strengths & Weaknesses
    Table 119. Baidu Basic Information, Area Served and Competitors
    Table 120. Baidu Major Business
    Table 121. Baidu Programmatic Display Advertising Product and Services
    Table 122. Baidu Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 123. Baidu Recent Developments/Updates
    Table 124. Baidu Competitive Strengths & Weaknesses
    Table 125. Rakuten Basic Information, Area Served and Competitors
    Table 126. Rakuten Major Business
    Table 127. Rakuten Programmatic Display Advertising Product and Services
    Table 128. Rakuten Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 129. Rakuten Recent Developments/Updates
    Table 130. Rakuten Competitive Strengths & Weaknesses
    Table 131. Rocket Fuel Basic Information, Area Served and Competitors
    Table 132. Rocket Fuel Major Business
    Table 133. Rocket Fuel Programmatic Display Advertising Product and Services
    Table 134. Rocket Fuel Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 135. Rocket Fuel Recent Developments/Updates
    Table 136. Rocket Fuel Competitive Strengths & Weaknesses
    Table 137. The Trade Desk Basic Information, Area Served and Competitors
    Table 138. The Trade Desk Major Business
    Table 139. The Trade Desk Programmatic Display Advertising Product and Services
    Table 140. The Trade Desk Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 141. The Trade Desk Recent Developments/Updates
    Table 142. The Trade Desk Competitive Strengths & Weaknesses
    Table 143. Adroll Basic Information, Area Served and Competitors
    Table 144. Adroll Major Business
    Table 145. Adroll Programmatic Display Advertising Product and Services
    Table 146. Adroll Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 147. Adroll Recent Developments/Updates
    Table 148. Sina Basic Information, Area Served and Competitors
    Table 149. Sina Major Business
    Table 150. Sina Programmatic Display Advertising Product and Services
    Table 151. Sina Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 152. Global Key Players of Programmatic Display Advertising Upstream (Raw Materials)
    Table 153. Programmatic Display Advertising Typical Customers
List of Figure
    Figure 1. Programmatic Display Advertising Picture
    Figure 2. World Programmatic Display Advertising Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World Programmatic Display Advertising Total Market Size (2018-2029) & (USD Million)
    Figure 4. World Programmatic Display Advertising Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World Programmatic Display Advertising Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company Programmatic Display Advertising Revenue (2018-2029) & (USD Million)
    Figure 13. Programmatic Display Advertising Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 16. World Programmatic Display Advertising Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 18. China Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 23. India Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of Programmatic Display Advertising by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for Programmatic Display Advertising Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for Programmatic Display Advertising Markets in 2022
    Figure 27. United States VS China: Programmatic Display Advertising Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: Programmatic Display Advertising Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World Programmatic Display Advertising Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World Programmatic Display Advertising Market Size Market Share by Type in 2022
    Figure 31. Real Time Bidding
    Figure 32. Private Marketplace
    Figure 33. Automated Guaranteed
    Figure 34. World Programmatic Display Advertising Market Size Market Share by Type (2018-2029)
    Figure 35. World Programmatic Display Advertising Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 36. World Programmatic Display Advertising Market Size Market Share by Application in 2022
    Figure 37. E-commerce Ads
    Figure 38. Travel Ads
    Figure 39. Game Ads
    Figure 40. Others
    Figure 41. Programmatic Display Advertising Industrial Chain
    Figure 42. Methodology
    Figure 43. Research Process and Data Source

Companies Mentioned

Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina