Global Programmatic Display Advertising Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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Published Date: 13 Sep 2023

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Description
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags

Description

According to our (Global Info Research) latest study, the global Programmatic Display Advertising market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period.

Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

The Global Info Research report includes an overview of the development of the Programmatic Display Advertising industry chain, the market status of E-commerce Ads (Real Time Bidding, Private Marketplace), Travel Ads (Real Time Bidding, Private Marketplace), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Programmatic Display Advertising.

Regionally, the report analyzes the Programmatic Display Advertising markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Programmatic Display Advertising market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the Programmatic Display Advertising market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Programmatic Display Advertising industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Real Time Bidding, Private Marketplace).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Programmatic Display Advertising market.

Regional Analysis: The report involves examining the Programmatic Display Advertising market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Programmatic Display Advertising market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Programmatic Display Advertising:
Company Analysis: Report covers individual Programmatic Display Advertising players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Programmatic Display Advertising This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (E-commerce Ads, Travel Ads).

Technology Analysis: Report covers specific technologies relevant to Programmatic Display Advertising. It assesses the current state, advancements, and potential future developments in Programmatic Display Advertising areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Programmatic Display Advertising market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
Programmatic Display Advertising market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
Real Time Bidding
Private Marketplace
Automated Guaranteed

Market segment by Application
E-commerce Ads
Travel Ads
Game Ads
Others

Market segment by players, this report covers
Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Programmatic Display Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Programmatic Display Advertising, with revenue, gross margin and global market share of Programmatic Display Advertising from 2018 to 2023.
Chapter 3, the Programmatic Display Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Programmatic Display Advertising market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Display Advertising.
Chapter 13, to describe Programmatic Display Advertising research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of Programmatic Display Advertising
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Programmatic Display Advertising by Type
        1.3.1 Overview: Global Programmatic Display Advertising Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Programmatic Display Advertising Consumption Value Market Share by Type in 2022
        1.3.3 Real Time Bidding
        1.3.4 Private Marketplace
        1.3.5 Automated Guaranteed
    1.4 Global Programmatic Display Advertising Market by Application
        1.4.1 Overview: Global Programmatic Display Advertising Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 E-commerce Ads
        1.4.3 Travel Ads
        1.4.4 Game Ads
        1.4.5 Others
    1.5 Global Programmatic Display Advertising Market Size & Forecast
    1.6 Global Programmatic Display Advertising Market Size and Forecast by Region
        1.6.1 Global Programmatic Display Advertising Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Programmatic Display Advertising Market Size by Region, (2018-2029)
        1.6.3 North America Programmatic Display Advertising Market Size and Prospect (2018-2029)
        1.6.4 Europe Programmatic Display Advertising Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Programmatic Display Advertising Market Size and Prospect (2018-2029)
        1.6.6 South America Programmatic Display Advertising Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Programmatic Display Advertising Market Size and Prospect (2018-2029)

2 Company Profiles
    2.1 Facebook
        2.1.1 Facebook Details
        2.1.2 Facebook Major Business
        2.1.3 Facebook Programmatic Display Advertising Product and Solutions
        2.1.4 Facebook Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Facebook Recent Developments and Future Plans
    2.2 Google (Doubleclick)
        2.2.1 Google (Doubleclick) Details
        2.2.2 Google (Doubleclick) Major Business
        2.2.3 Google (Doubleclick) Programmatic Display Advertising Product and Solutions
        2.2.4 Google (Doubleclick) Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Google (Doubleclick) Recent Developments and Future Plans
    2.3 Alibaba
        2.3.1 Alibaba Details
        2.3.2 Alibaba Major Business
        2.3.3 Alibaba Programmatic Display Advertising Product and Solutions
        2.3.4 Alibaba Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 Alibaba Recent Developments and Future Plans
    2.4 Adobe Systems Incorporated
        2.4.1 Adobe Systems Incorporated Details
        2.4.2 Adobe Systems Incorporated Major Business
        2.4.3 Adobe Systems Incorporated Programmatic Display Advertising Product and Solutions
        2.4.4 Adobe Systems Incorporated Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 Adobe Systems Incorporated Recent Developments and Future Plans
    2.5 Tencent
        2.5.1 Tencent Details
        2.5.2 Tencent Major Business
        2.5.3 Tencent Programmatic Display Advertising Product and Solutions
        2.5.4 Tencent Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 Tencent Recent Developments and Future Plans
    2.6 AppNexus
        2.6.1 AppNexus Details
        2.6.2 AppNexus Major Business
        2.6.3 AppNexus Programmatic Display Advertising Product and Solutions
        2.6.4 AppNexus Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 AppNexus Recent Developments and Future Plans
    2.7 Amazon
        2.7.1 Amazon Details
        2.7.2 Amazon Major Business
        2.7.3 Amazon Programmatic Display Advertising Product and Solutions
        2.7.4 Amazon Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Amazon Recent Developments and Future Plans
    2.8 JD.com
        2.8.1 JD.com Details
        2.8.2 JD.com Major Business
        2.8.3 JD.com Programmatic Display Advertising Product and Solutions
        2.8.4 JD.com Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 JD.com Recent Developments and Future Plans
    2.9 Yahoo
        2.9.1 Yahoo Details
        2.9.2 Yahoo Major Business
        2.9.3 Yahoo Programmatic Display Advertising Product and Solutions
        2.9.4 Yahoo Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 Yahoo Recent Developments and Future Plans
    2.10 Verizon Communications
        2.10.1 Verizon Communications Details
        2.10.2 Verizon Communications Major Business
        2.10.3 Verizon Communications Programmatic Display Advertising Product and Solutions
        2.10.4 Verizon Communications Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 Verizon Communications Recent Developments and Future Plans
    2.11 eBay
        2.11.1 eBay Details
        2.11.2 eBay Major Business
        2.11.3 eBay Programmatic Display Advertising Product and Solutions
        2.11.4 eBay Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 eBay Recent Developments and Future Plans
    2.12 Booking
        2.12.1 Booking Details
        2.12.2 Booking Major Business
        2.12.3 Booking Programmatic Display Advertising Product and Solutions
        2.12.4 Booking Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 Booking Recent Developments and Future Plans
    2.13 Expedia
        2.13.1 Expedia Details
        2.13.2 Expedia Major Business
        2.13.3 Expedia Programmatic Display Advertising Product and Solutions
        2.13.4 Expedia Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.13.5 Expedia Recent Developments and Future Plans
    2.14 MediaMath
        2.14.1 MediaMath Details
        2.14.2 MediaMath Major Business
        2.14.3 MediaMath Programmatic Display Advertising Product and Solutions
        2.14.4 MediaMath Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.14.5 MediaMath Recent Developments and Future Plans
    2.15 Baidu
        2.15.1 Baidu Details
        2.15.2 Baidu Major Business
        2.15.3 Baidu Programmatic Display Advertising Product and Solutions
        2.15.4 Baidu Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.15.5 Baidu Recent Developments and Future Plans
    2.16 Rakuten
        2.16.1 Rakuten Details
        2.16.2 Rakuten Major Business
        2.16.3 Rakuten Programmatic Display Advertising Product and Solutions
        2.16.4 Rakuten Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.16.5 Rakuten Recent Developments and Future Plans
    2.17 Rocket Fuel
        2.17.1 Rocket Fuel Details
        2.17.2 Rocket Fuel Major Business
        2.17.3 Rocket Fuel Programmatic Display Advertising Product and Solutions
        2.17.4 Rocket Fuel Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.17.5 Rocket Fuel Recent Developments and Future Plans
    2.18 The Trade Desk
        2.18.1 The Trade Desk Details
        2.18.2 The Trade Desk Major Business
        2.18.3 The Trade Desk Programmatic Display Advertising Product and Solutions
        2.18.4 The Trade Desk Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.18.5 The Trade Desk Recent Developments and Future Plans
    2.19 Adroll
        2.19.1 Adroll Details
        2.19.2 Adroll Major Business
        2.19.3 Adroll Programmatic Display Advertising Product and Solutions
        2.19.4 Adroll Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.19.5 Adroll Recent Developments and Future Plans
    2.20 Sina
        2.20.1 Sina Details
        2.20.2 Sina Major Business
        2.20.3 Sina Programmatic Display Advertising Product and Solutions
        2.20.4 Sina Programmatic Display Advertising Revenue, Gross Margin and Market Share (2018-2023)
        2.20.5 Sina Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global Programmatic Display Advertising Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Programmatic Display Advertising by Company Revenue
        3.2.2 Top 3 Programmatic Display Advertising Players Market Share in 2022
        3.2.3 Top 6 Programmatic Display Advertising Players Market Share in 2022
    3.3 Programmatic Display Advertising Market: Overall Company Footprint Analysis
        3.3.1 Programmatic Display Advertising Market: Region Footprint
        3.3.2 Programmatic Display Advertising Market: Company Product Type Footprint
        3.3.3 Programmatic Display Advertising Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global Programmatic Display Advertising Consumption Value and Market Share by Type (2018-2023)
    4.2 Global Programmatic Display Advertising Market Forecast by Type (2024-2029)

5 Market Size Segment by Application
    5.1 Global Programmatic Display Advertising Consumption Value Market Share by Application (2018-2023)
    5.2 Global Programmatic Display Advertising Market Forecast by Application (2024-2029)

6 North America
    6.1 North America Programmatic Display Advertising Consumption Value by Type (2018-2029)
    6.2 North America Programmatic Display Advertising Consumption Value by Application (2018-2029)
    6.3 North America Programmatic Display Advertising Market Size by Country
        6.3.1 North America Programmatic Display Advertising Consumption Value by Country (2018-2029)
        6.3.2 United States Programmatic Display Advertising Market Size and Forecast (2018-2029)
        6.3.3 Canada Programmatic Display Advertising Market Size and Forecast (2018-2029)
        6.3.4 Mexico Programmatic Display Advertising Market Size and Forecast (2018-2029)

7 Europe
    7.1 Europe Programmatic Display Advertising Consumption Value by Type (2018-2029)
    7.2 Europe Programmatic Display Advertising Consumption Value by Application (2018-2029)
    7.3 Europe Programmatic Display Advertising Market Size by Country
        7.3.1 Europe Programmatic Display Advertising Consumption Value by Country (2018-2029)
        7.3.2 Germany Programmatic Display Advertising Market Size and Forecast (2018-2029)
        7.3.3 France Programmatic Display Advertising Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Programmatic Display Advertising Market Size and Forecast (2018-2029)
        7.3.5 Russia Programmatic Display Advertising Market Size and Forecast (2018-2029)
        7.3.6 Italy Programmatic Display Advertising Market Size and Forecast (2018-2029)

8 Asia-Pacific
    8.1 Asia-Pacific Programmatic Display Advertising Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific Programmatic Display Advertising Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Programmatic Display Advertising Market Size by Region
        8.3.1 Asia-Pacific Programmatic Display Advertising Consumption Value by Region (2018-2029)
        8.3.2 China Programmatic Display Advertising Market Size and Forecast (2018-2029)
        8.3.3 Japan Programmatic Display Advertising Market Size and Forecast (2018-2029)
        8.3.4 South Korea Programmatic Display Advertising Market Size and Forecast (2018-2029)
        8.3.5 India Programmatic Display Advertising Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Programmatic Display Advertising Market Size and Forecast (2018-2029)
        8.3.7 Australia Programmatic Display Advertising Market Size and Forecast (2018-2029)

9 South America
    9.1 South America Programmatic Display Advertising Consumption Value by Type (2018-2029)
    9.2 South America Programmatic Display Advertising Consumption Value by Application (2018-2029)
    9.3 South America Programmatic Display Advertising Market Size by Country
        9.3.1 South America Programmatic Display Advertising Consumption Value by Country (2018-2029)
        9.3.2 Brazil Programmatic Display Advertising Market Size and Forecast (2018-2029)
        9.3.3 Argentina Programmatic Display Advertising Market Size and Forecast (2018-2029)

10 Middle East & Africa
    10.1 Middle East & Africa Programmatic Display Advertising Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa Programmatic Display Advertising Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Programmatic Display Advertising Market Size by Country
        10.3.1 Middle East & Africa Programmatic Display Advertising Consumption Value by Country (2018-2029)
        10.3.2 Turkey Programmatic Display Advertising Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Programmatic Display Advertising Market Size and Forecast (2018-2029)
        10.3.4 UAE Programmatic Display Advertising Market Size and Forecast (2018-2029)

11 Market Dynamics
    11.1 Programmatic Display Advertising Market Drivers
    11.2 Programmatic Display Advertising Market Restraints
    11.3 Programmatic Display Advertising Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 Programmatic Display Advertising Industry Chain
    12.2 Programmatic Display Advertising Upstream Analysis
    12.3 Programmatic Display Advertising Midstream Analysis
    12.4 Programmatic Display Advertising Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global Programmatic Display Advertising Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Table 2. Global Programmatic Display Advertising Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
    Table 3. Global Programmatic Display Advertising Consumption Value by Region (2018-2023) & (USD Million)
    Table 4. Global Programmatic Display Advertising Consumption Value by Region (2024-2029) & (USD Million)
    Table 5. Facebook Company Information, Head Office, and Major Competitors
    Table 6. Facebook Major Business
    Table 7. Facebook Programmatic Display Advertising Product and Solutions
    Table 8. Facebook Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 9. Facebook Recent Developments and Future Plans
    Table 10. Google (Doubleclick) Company Information, Head Office, and Major Competitors
    Table 11. Google (Doubleclick) Major Business
    Table 12. Google (Doubleclick) Programmatic Display Advertising Product and Solutions
    Table 13. Google (Doubleclick) Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 14. Google (Doubleclick) Recent Developments and Future Plans
    Table 15. Alibaba Company Information, Head Office, and Major Competitors
    Table 16. Alibaba Major Business
    Table 17. Alibaba Programmatic Display Advertising Product and Solutions
    Table 18. Alibaba Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 19. Alibaba Recent Developments and Future Plans
    Table 20. Adobe Systems Incorporated Company Information, Head Office, and Major Competitors
    Table 21. Adobe Systems Incorporated Major Business
    Table 22. Adobe Systems Incorporated Programmatic Display Advertising Product and Solutions
    Table 23. Adobe Systems Incorporated Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 24. Adobe Systems Incorporated Recent Developments and Future Plans
    Table 25. Tencent Company Information, Head Office, and Major Competitors
    Table 26. Tencent Major Business
    Table 27. Tencent Programmatic Display Advertising Product and Solutions
    Table 28. Tencent Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 29. Tencent Recent Developments and Future Plans
    Table 30. AppNexus Company Information, Head Office, and Major Competitors
    Table 31. AppNexus Major Business
    Table 32. AppNexus Programmatic Display Advertising Product and Solutions
    Table 33. AppNexus Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 34. AppNexus Recent Developments and Future Plans
    Table 35. Amazon Company Information, Head Office, and Major Competitors
    Table 36. Amazon Major Business
    Table 37. Amazon Programmatic Display Advertising Product and Solutions
    Table 38. Amazon Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 39. Amazon Recent Developments and Future Plans
    Table 40. JD.com Company Information, Head Office, and Major Competitors
    Table 41. JD.com Major Business
    Table 42. JD.com Programmatic Display Advertising Product and Solutions
    Table 43. JD.com Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 44. JD.com Recent Developments and Future Plans
    Table 45. Yahoo Company Information, Head Office, and Major Competitors
    Table 46. Yahoo Major Business
    Table 47. Yahoo Programmatic Display Advertising Product and Solutions
    Table 48. Yahoo Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 49. Yahoo Recent Developments and Future Plans
    Table 50. Verizon Communications Company Information, Head Office, and Major Competitors
    Table 51. Verizon Communications Major Business
    Table 52. Verizon Communications Programmatic Display Advertising Product and Solutions
    Table 53. Verizon Communications Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 54. Verizon Communications Recent Developments and Future Plans
    Table 55. eBay Company Information, Head Office, and Major Competitors
    Table 56. eBay Major Business
    Table 57. eBay Programmatic Display Advertising Product and Solutions
    Table 58. eBay Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 59. eBay Recent Developments and Future Plans
    Table 60. Booking Company Information, Head Office, and Major Competitors
    Table 61. Booking Major Business
    Table 62. Booking Programmatic Display Advertising Product and Solutions
    Table 63. Booking Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 64. Booking Recent Developments and Future Plans
    Table 65. Expedia Company Information, Head Office, and Major Competitors
    Table 66. Expedia Major Business
    Table 67. Expedia Programmatic Display Advertising Product and Solutions
    Table 68. Expedia Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 69. Expedia Recent Developments and Future Plans
    Table 70. MediaMath Company Information, Head Office, and Major Competitors
    Table 71. MediaMath Major Business
    Table 72. MediaMath Programmatic Display Advertising Product and Solutions
    Table 73. MediaMath Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 74. MediaMath Recent Developments and Future Plans
    Table 75. Baidu Company Information, Head Office, and Major Competitors
    Table 76. Baidu Major Business
    Table 77. Baidu Programmatic Display Advertising Product and Solutions
    Table 78. Baidu Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 79. Baidu Recent Developments and Future Plans
    Table 80. Rakuten Company Information, Head Office, and Major Competitors
    Table 81. Rakuten Major Business
    Table 82. Rakuten Programmatic Display Advertising Product and Solutions
    Table 83. Rakuten Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 84. Rakuten Recent Developments and Future Plans
    Table 85. Rocket Fuel Company Information, Head Office, and Major Competitors
    Table 86. Rocket Fuel Major Business
    Table 87. Rocket Fuel Programmatic Display Advertising Product and Solutions
    Table 88. Rocket Fuel Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 89. Rocket Fuel Recent Developments and Future Plans
    Table 90. The Trade Desk Company Information, Head Office, and Major Competitors
    Table 91. The Trade Desk Major Business
    Table 92. The Trade Desk Programmatic Display Advertising Product and Solutions
    Table 93. The Trade Desk Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 94. The Trade Desk Recent Developments and Future Plans
    Table 95. Adroll Company Information, Head Office, and Major Competitors
    Table 96. Adroll Major Business
    Table 97. Adroll Programmatic Display Advertising Product and Solutions
    Table 98. Adroll Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 99. Adroll Recent Developments and Future Plans
    Table 100. Sina Company Information, Head Office, and Major Competitors
    Table 101. Sina Major Business
    Table 102. Sina Programmatic Display Advertising Product and Solutions
    Table 103. Sina Programmatic Display Advertising Revenue (USD Million), Gross Margin and Market Share (2018-2023)
    Table 104. Sina Recent Developments and Future Plans
    Table 105. Global Programmatic Display Advertising Revenue (USD Million) by Players (2018-2023)
    Table 106. Global Programmatic Display Advertising Revenue Share by Players (2018-2023)
    Table 107. Breakdown of Programmatic Display Advertising by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 108. Market Position of Players in Programmatic Display Advertising, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
    Table 109. Head Office of Key Programmatic Display Advertising Players
    Table 110. Programmatic Display Advertising Market: Company Product Type Footprint
    Table 111. Programmatic Display Advertising Market: Company Product Application Footprint
    Table 112. Programmatic Display Advertising New Market Entrants and Barriers to Market Entry
    Table 113. Programmatic Display Advertising Mergers, Acquisition, Agreements, and Collaborations
    Table 114. Global Programmatic Display Advertising Consumption Value (USD Million) by Type (2018-2023)
    Table 115. Global Programmatic Display Advertising Consumption Value Share by Type (2018-2023)
    Table 116. Global Programmatic Display Advertising Consumption Value Forecast by Type (2024-2029)
    Table 117. Global Programmatic Display Advertising Consumption Value by Application (2018-2023)
    Table 118. Global Programmatic Display Advertising Consumption Value Forecast by Application (2024-2029)
    Table 119. North America Programmatic Display Advertising Consumption Value by Type (2018-2023) & (USD Million)
    Table 120. North America Programmatic Display Advertising Consumption Value by Type (2024-2029) & (USD Million)
    Table 121. North America Programmatic Display Advertising Consumption Value by Application (2018-2023) & (USD Million)
    Table 122. North America Programmatic Display Advertising Consumption Value by Application (2024-2029) & (USD Million)
    Table 123. North America Programmatic Display Advertising Consumption Value by Country (2018-2023) & (USD Million)
    Table 124. North America Programmatic Display Advertising Consumption Value by Country (2024-2029) & (USD Million)
    Table 125. Europe Programmatic Display Advertising Consumption Value by Type (2018-2023) & (USD Million)
    Table 126. Europe Programmatic Display Advertising Consumption Value by Type (2024-2029) & (USD Million)
    Table 127. Europe Programmatic Display Advertising Consumption Value by Application (2018-2023) & (USD Million)
    Table 128. Europe Programmatic Display Advertising Consumption Value by Application (2024-2029) & (USD Million)
    Table 129. Europe Programmatic Display Advertising Consumption Value by Country (2018-2023) & (USD Million)
    Table 130. Europe Programmatic Display Advertising Consumption Value by Country (2024-2029) & (USD Million)
    Table 131. Asia-Pacific Programmatic Display Advertising Consumption Value by Type (2018-2023) & (USD Million)
    Table 132. Asia-Pacific Programmatic Display Advertising Consumption Value by Type (2024-2029) & (USD Million)
    Table 133. Asia-Pacific Programmatic Display Advertising Consumption Value by Application (2018-2023) & (USD Million)
    Table 134. Asia-Pacific Programmatic Display Advertising Consumption Value by Application (2024-2029) & (USD Million)
    Table 135. Asia-Pacific Programmatic Display Advertising Consumption Value by Region (2018-2023) & (USD Million)
    Table 136. Asia-Pacific Programmatic Display Advertising Consumption Value by Region (2024-2029) & (USD Million)
    Table 137. South America Programmatic Display Advertising Consumption Value by Type (2018-2023) & (USD Million)
    Table 138. South America Programmatic Display Advertising Consumption Value by Type (2024-2029) & (USD Million)
    Table 139. South America Programmatic Display Advertising Consumption Value by Application (2018-2023) & (USD Million)
    Table 140. South America Programmatic Display Advertising Consumption Value by Application (2024-2029) & (USD Million)
    Table 141. South America Programmatic Display Advertising Consumption Value by Country (2018-2023) & (USD Million)
    Table 142. South America Programmatic Display Advertising Consumption Value by Country (2024-2029) & (USD Million)
    Table 143. Middle East & Africa Programmatic Display Advertising Consumption Value by Type (2018-2023) & (USD Million)
    Table 144. Middle East & Africa Programmatic Display Advertising Consumption Value by Type (2024-2029) & (USD Million)
    Table 145. Middle East & Africa Programmatic Display Advertising Consumption Value by Application (2018-2023) & (USD Million)
    Table 146. Middle East & Africa Programmatic Display Advertising Consumption Value by Application (2024-2029) & (USD Million)
    Table 147. Middle East & Africa Programmatic Display Advertising Consumption Value by Country (2018-2023) & (USD Million)
    Table 148. Middle East & Africa Programmatic Display Advertising Consumption Value by Country (2024-2029) & (USD Million)
    Table 149. Programmatic Display Advertising Raw Material
    Table 150. Key Suppliers of Programmatic Display Advertising Raw Materials
List of Figures
    Figure 1. Programmatic Display Advertising Picture
    Figure 2. Global Programmatic Display Advertising Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Figure 3. Global Programmatic Display Advertising Consumption Value Market Share by Type in 2022
    Figure 4. Real Time Bidding
    Figure 5. Private Marketplace
    Figure 6. Automated Guaranteed
    Figure 7. Global Programmatic Display Advertising Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
    Figure 8. Programmatic Display Advertising Consumption Value Market Share by Application in 2022
    Figure 9. E-commerce Ads Picture
    Figure 10. Travel Ads Picture
    Figure 11. Game Ads Picture
    Figure 12. Others Picture
    Figure 13. Global Programmatic Display Advertising Consumption Value, (USD Million): 2018 & 2022 & 2029
    Figure 14. Global Programmatic Display Advertising Consumption Value and Forecast (2018-2029) & (USD Million)
    Figure 15. Global Market Programmatic Display Advertising Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
    Figure 16. Global Programmatic Display Advertising Consumption Value Market Share by Region (2018-2029)
    Figure 17. Global Programmatic Display Advertising Consumption Value Market Share by Region in 2022
    Figure 18. North America Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 20. Asia-Pacific Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 21. South America Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 22. Middle East and Africa Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 23. Global Programmatic Display Advertising Revenue Share by Players in 2022
    Figure 24. Programmatic Display Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
    Figure 25. Global Top 3 Players Programmatic Display Advertising Market Share in 2022
    Figure 26. Global Top 6 Players Programmatic Display Advertising Market Share in 2022
    Figure 27. Global Programmatic Display Advertising Consumption Value Share by Type (2018-2023)
    Figure 28. Global Programmatic Display Advertising Market Share Forecast by Type (2024-2029)
    Figure 29. Global Programmatic Display Advertising Consumption Value Share by Application (2018-2023)
    Figure 30. Global Programmatic Display Advertising Market Share Forecast by Application (2024-2029)
    Figure 31. North America Programmatic Display Advertising Consumption Value Market Share by Type (2018-2029)
    Figure 32. North America Programmatic Display Advertising Consumption Value Market Share by Application (2018-2029)
    Figure 33. North America Programmatic Display Advertising Consumption Value Market Share by Country (2018-2029)
    Figure 34. United States Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 35. Canada Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 36. Mexico Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 37. Europe Programmatic Display Advertising Consumption Value Market Share by Type (2018-2029)
    Figure 38. Europe Programmatic Display Advertising Consumption Value Market Share by Application (2018-2029)
    Figure 39. Europe Programmatic Display Advertising Consumption Value Market Share by Country (2018-2029)
    Figure 40. Germany Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 41. France Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 42. United Kingdom Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 43. Russia Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 44. Italy Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 45. Asia-Pacific Programmatic Display Advertising Consumption Value Market Share by Type (2018-2029)
    Figure 46. Asia-Pacific Programmatic Display Advertising Consumption Value Market Share by Application (2018-2029)
    Figure 47. Asia-Pacific Programmatic Display Advertising Consumption Value Market Share by Region (2018-2029)
    Figure 48. China Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 49. Japan Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 50. South Korea Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 51. India Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 52. Southeast Asia Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 53. Australia Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 54. South America Programmatic Display Advertising Consumption Value Market Share by Type (2018-2029)
    Figure 55. South America Programmatic Display Advertising Consumption Value Market Share by Application (2018-2029)
    Figure 56. South America Programmatic Display Advertising Consumption Value Market Share by Country (2018-2029)
    Figure 57. Brazil Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 58. Argentina Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 59. Middle East and Africa Programmatic Display Advertising Consumption Value Market Share by Type (2018-2029)
    Figure 60. Middle East and Africa Programmatic Display Advertising Consumption Value Market Share by Application (2018-2029)
    Figure 61. Middle East and Africa Programmatic Display Advertising Consumption Value Market Share by Country (2018-2029)
    Figure 62. Turkey Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 63. Saudi Arabia Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 64. UAE Programmatic Display Advertising Consumption Value (2018-2029) & (USD Million)
    Figure 65. Programmatic Display Advertising Market Drivers
    Figure 66. Programmatic Display Advertising Market Restraints
    Figure 67. Programmatic Display Advertising Market Trends
    Figure 68. Porters Five Forces Analysis
    Figure 69. Manufacturing Cost Structure Analysis of Programmatic Display Advertising in 2022
    Figure 70. Manufacturing Process Analysis of Programmatic Display Advertising
    Figure 71. Programmatic Display Advertising Industrial Chain
    Figure 72. Methodology
    Figure 73. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Companies Mentioned

Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina

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