Global Programmatic Display Advertising Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030

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Published Date: 06 Jan 2024

Category: Service & Software

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Description
Table of Contents
Table of Figures
Research Methodology
Companies Mentioned
Related Reports
Product Tags

Description

According to our (Global Info Research) latest study, the global Programmatic Display Advertising Platform market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.

Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.

Digiday defines it as:
“The use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.”
The Global Info Research report includes an overview of the development of the Programmatic Display Advertising Platform industry chain, the market status of Retail (Cloud based, On Premise), Recreation (Cloud based, On Premise), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Programmatic Display Advertising Platform.

Regionally, the report analyzes the Programmatic Display Advertising Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Programmatic Display Advertising Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the Programmatic Display Advertising Platform market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Programmatic Display Advertising Platform industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud based, On Premise).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Programmatic Display Advertising Platform market.

Regional Analysis: The report involves examining the Programmatic Display Advertising Platform market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Programmatic Display Advertising Platform market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to Programmatic Display Advertising Platform:
Company Analysis: Report covers individual Programmatic Display Advertising Platform players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Programmatic Display Advertising Platform This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Retail, Recreation).

Technology Analysis: Report covers specific technologies relevant to Programmatic Display Advertising Platform. It assesses the current state, advancements, and potential future developments in Programmatic Display Advertising Platform areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Programmatic Display Advertising Platform market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
Programmatic Display Advertising Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
    Cloud based
    On Premise

Market segment by Application
    Retail
    Recreation
    Banking
    Transportation
    Other

Market segment by players, this report covers
    FACEBOOK BUSINESS
    ADWORDS
    WORDSTREAM
    SIZMEK
    MARIN SOFTWARE
    DATAXU
    Yahoo Gemini
    MediaMath
    Adobe Media Optimizer
    Quantcast Advertise
    Choozle
    Acquisio
    The Trade Desk
    Flashtalking

Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Programmatic Display Advertising Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Programmatic Display Advertising Platform, with revenue, gross margin and global market share of Programmatic Display Advertising Platform from 2019 to 2024.
Chapter 3, the Programmatic Display Advertising Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Programmatic Display Advertising Platform market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Display Advertising Platform.
Chapter 13, to describe Programmatic Display Advertising Platform research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of Programmatic Display Advertising Platform
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Programmatic Display Advertising Platform by Type
        1.3.1 Overview: Global Programmatic Display Advertising Platform Market Size by Type: 2019 Versus 2023 Versus 2030
        1.3.2 Global Programmatic Display Advertising Platform Consumption Value Market Share by Type in 2023
        1.3.3 Cloud based
        1.3.4 On Premise
    1.4 Global Programmatic Display Advertising Platform Market by Application
        1.4.1 Overview: Global Programmatic Display Advertising Platform Market Size by Application: 2019 Versus 2023 Versus 2030
        1.4.2 Retail
        1.4.3 Recreation
        1.4.4 Banking
        1.4.5 Transportation
        1.4.6 Other
    1.5 Global Programmatic Display Advertising Platform Market Size & Forecast
    1.6 Global Programmatic Display Advertising Platform Market Size and Forecast by Region
        1.6.1 Global Programmatic Display Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
        1.6.2 Global Programmatic Display Advertising Platform Market Size by Region, (2019-2030)
        1.6.3 North America Programmatic Display Advertising Platform Market Size and Prospect (2019-2030)
        1.6.4 Europe Programmatic Display Advertising Platform Market Size and Prospect (2019-2030)
        1.6.5 Asia-Pacific Programmatic Display Advertising Platform Market Size and Prospect (2019-2030)
        1.6.6 South America Programmatic Display Advertising Platform Market Size and Prospect (2019-2030)
        1.6.7 Middle East and Africa Programmatic Display Advertising Platform Market Size and Prospect (2019-2030)

2 Company Profiles
    2.1 FACEBOOK BUSINESS
        2.1.1 FACEBOOK BUSINESS Details
        2.1.2 FACEBOOK BUSINESS Major Business
        2.1.3 FACEBOOK BUSINESS Programmatic Display Advertising Platform Product and Solutions
        2.1.4 FACEBOOK BUSINESS Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.1.5 FACEBOOK BUSINESS Recent Developments and Future Plans
    2.2 ADWORDS
        2.2.1 ADWORDS Details
        2.2.2 ADWORDS Major Business
        2.2.3 ADWORDS Programmatic Display Advertising Platform Product and Solutions
        2.2.4 ADWORDS Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.2.5 ADWORDS Recent Developments and Future Plans
    2.3 WORDSTREAM
        2.3.1 WORDSTREAM Details
        2.3.2 WORDSTREAM Major Business
        2.3.3 WORDSTREAM Programmatic Display Advertising Platform Product and Solutions
        2.3.4 WORDSTREAM Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.3.5 WORDSTREAM Recent Developments and Future Plans
    2.4 SIZMEK
        2.4.1 SIZMEK Details
        2.4.2 SIZMEK Major Business
        2.4.3 SIZMEK Programmatic Display Advertising Platform Product and Solutions
        2.4.4 SIZMEK Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.4.5 SIZMEK Recent Developments and Future Plans
    2.5 MARIN SOFTWARE
        2.5.1 MARIN SOFTWARE Details
        2.5.2 MARIN SOFTWARE Major Business
        2.5.3 MARIN SOFTWARE Programmatic Display Advertising Platform Product and Solutions
        2.5.4 MARIN SOFTWARE Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.5.5 MARIN SOFTWARE Recent Developments and Future Plans
    2.6 DATAXU
        2.6.1 DATAXU Details
        2.6.2 DATAXU Major Business
        2.6.3 DATAXU Programmatic Display Advertising Platform Product and Solutions
        2.6.4 DATAXU Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.6.5 DATAXU Recent Developments and Future Plans
    2.7 Yahoo Gemini
        2.7.1 Yahoo Gemini Details
        2.7.2 Yahoo Gemini Major Business
        2.7.3 Yahoo Gemini Programmatic Display Advertising Platform Product and Solutions
        2.7.4 Yahoo Gemini Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.7.5 Yahoo Gemini Recent Developments and Future Plans
    2.8 MediaMath
        2.8.1 MediaMath Details
        2.8.2 MediaMath Major Business
        2.8.3 MediaMath Programmatic Display Advertising Platform Product and Solutions
        2.8.4 MediaMath Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.8.5 MediaMath Recent Developments and Future Plans
    2.9 Adobe Media Optimizer
        2.9.1 Adobe Media Optimizer Details
        2.9.2 Adobe Media Optimizer Major Business
        2.9.3 Adobe Media Optimizer Programmatic Display Advertising Platform Product and Solutions
        2.9.4 Adobe Media Optimizer Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.9.5 Adobe Media Optimizer Recent Developments and Future Plans
    2.10 Quantcast Advertise
        2.10.1 Quantcast Advertise Details
        2.10.2 Quantcast Advertise Major Business
        2.10.3 Quantcast Advertise Programmatic Display Advertising Platform Product and Solutions
        2.10.4 Quantcast Advertise Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.10.5 Quantcast Advertise Recent Developments and Future Plans
    2.11 Choozle
        2.11.1 Choozle Details
        2.11.2 Choozle Major Business
        2.11.3 Choozle Programmatic Display Advertising Platform Product and Solutions
        2.11.4 Choozle Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.11.5 Choozle Recent Developments and Future Plans
    2.12 Acquisio
        2.12.1 Acquisio Details
        2.12.2 Acquisio Major Business
        2.12.3 Acquisio Programmatic Display Advertising Platform Product and Solutions
        2.12.4 Acquisio Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.12.5 Acquisio Recent Developments and Future Plans
    2.13 The Trade Desk
        2.13.1 The Trade Desk Details
        2.13.2 The Trade Desk Major Business
        2.13.3 The Trade Desk Programmatic Display Advertising Platform Product and Solutions
        2.13.4 The Trade Desk Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.13.5 The Trade Desk Recent Developments and Future Plans
    2.14 Flashtalking
        2.14.1 Flashtalking Details
        2.14.2 Flashtalking Major Business
        2.14.3 Flashtalking Programmatic Display Advertising Platform Product and Solutions
        2.14.4 Flashtalking Programmatic Display Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
        2.14.5 Flashtalking Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global Programmatic Display Advertising Platform Revenue and Share by Players (2019-2024)
    3.2 Market Share Analysis (2023)
        3.2.1 Market Share of Programmatic Display Advertising Platform by Company Revenue
        3.2.2 Top 3 Programmatic Display Advertising Platform Players Market Share in 2023
        3.2.3 Top 6 Programmatic Display Advertising Platform Players Market Share in 2023
    3.3 Programmatic Display Advertising Platform Market: Overall Company Footprint Analysis
        3.3.1 Programmatic Display Advertising Platform Market: Region Footprint
        3.3.2 Programmatic Display Advertising Platform Market: Company Product Type Footprint
        3.3.3 Programmatic Display Advertising Platform Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global Programmatic Display Advertising Platform Consumption Value and Market Share by Type (2019-2024)
    4.2 Global Programmatic Display Advertising Platform Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
    5.1 Global Programmatic Display Advertising Platform Consumption Value Market Share by Application (2019-2024)
    5.2 Global Programmatic Display Advertising Platform Market Forecast by Application (2025-2030)

6 North America
    6.1 North America Programmatic Display Advertising Platform Consumption Value by Type (2019-2030)
    6.2 North America Programmatic Display Advertising Platform Consumption Value by Application (2019-2030)
    6.3 North America Programmatic Display Advertising Platform Market Size by Country
        6.3.1 North America Programmatic Display Advertising Platform Consumption Value by Country (2019-2030)
        6.3.2 United States Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        6.3.3 Canada Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        6.3.4 Mexico Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)

7 Europe
    7.1 Europe Programmatic Display Advertising Platform Consumption Value by Type (2019-2030)
    7.2 Europe Programmatic Display Advertising Platform Consumption Value by Application (2019-2030)
    7.3 Europe Programmatic Display Advertising Platform Market Size by Country
        7.3.1 Europe Programmatic Display Advertising Platform Consumption Value by Country (2019-2030)
        7.3.2 Germany Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        7.3.3 France Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        7.3.4 United Kingdom Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        7.3.5 Russia Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        7.3.6 Italy Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)

8 Asia-Pacific
    8.1 Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Type (2019-2030)
    8.2 Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Application (2019-2030)
    8.3 Asia-Pacific Programmatic Display Advertising Platform Market Size by Region
        8.3.1 Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Region (2019-2030)
        8.3.2 China Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        8.3.3 Japan Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        8.3.4 South Korea Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        8.3.5 India Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        8.3.6 Southeast Asia Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        8.3.7 Australia Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)

9 South America
    9.1 South America Programmatic Display Advertising Platform Consumption Value by Type (2019-2030)
    9.2 South America Programmatic Display Advertising Platform Consumption Value by Application (2019-2030)
    9.3 South America Programmatic Display Advertising Platform Market Size by Country
        9.3.1 South America Programmatic Display Advertising Platform Consumption Value by Country (2019-2030)
        9.3.2 Brazil Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        9.3.3 Argentina Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)

10 Middle East & Africa
    10.1 Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Type (2019-2030)
    10.2 Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Application (2019-2030)
    10.3 Middle East & Africa Programmatic Display Advertising Platform Market Size by Country
        10.3.1 Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Country (2019-2030)
        10.3.2 Turkey Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        10.3.3 Saudi Arabia Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)
        10.3.4 UAE Programmatic Display Advertising Platform Market Size and Forecast (2019-2030)

11 Market Dynamics
    11.1 Programmatic Display Advertising Platform Market Drivers
    11.2 Programmatic Display Advertising Platform Market Restraints
    11.3 Programmatic Display Advertising Platform Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 Programmatic Display Advertising Platform Industry Chain
    12.2 Programmatic Display Advertising Platform Upstream Analysis
    12.3 Programmatic Display Advertising Platform Midstream Analysis
    12.4 Programmatic Display Advertising Platform Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global Programmatic Display Advertising Platform Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Table 2. Global Programmatic Display Advertising Platform Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
    Table 3. Global Programmatic Display Advertising Platform Consumption Value by Region (2019-2024) & (USD Million)
    Table 4. Global Programmatic Display Advertising Platform Consumption Value by Region (2025-2030) & (USD Million)
    Table 5. FACEBOOK BUSINESS Company Information, Head Office, and Major Competitors
    Table 6. FACEBOOK BUSINESS Major Business
    Table 7. FACEBOOK BUSINESS Programmatic Display Advertising Platform Product and Solutions
    Table 8. FACEBOOK BUSINESS Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 9. FACEBOOK BUSINESS Recent Developments and Future Plans
    Table 10. ADWORDS Company Information, Head Office, and Major Competitors
    Table 11. ADWORDS Major Business
    Table 12. ADWORDS Programmatic Display Advertising Platform Product and Solutions
    Table 13. ADWORDS Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 14. ADWORDS Recent Developments and Future Plans
    Table 15. WORDSTREAM Company Information, Head Office, and Major Competitors
    Table 16. WORDSTREAM Major Business
    Table 17. WORDSTREAM Programmatic Display Advertising Platform Product and Solutions
    Table 18. WORDSTREAM Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 19. WORDSTREAM Recent Developments and Future Plans
    Table 20. SIZMEK Company Information, Head Office, and Major Competitors
    Table 21. SIZMEK Major Business
    Table 22. SIZMEK Programmatic Display Advertising Platform Product and Solutions
    Table 23. SIZMEK Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 24. SIZMEK Recent Developments and Future Plans
    Table 25. MARIN SOFTWARE Company Information, Head Office, and Major Competitors
    Table 26. MARIN SOFTWARE Major Business
    Table 27. MARIN SOFTWARE Programmatic Display Advertising Platform Product and Solutions
    Table 28. MARIN SOFTWARE Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 29. MARIN SOFTWARE Recent Developments and Future Plans
    Table 30. DATAXU Company Information, Head Office, and Major Competitors
    Table 31. DATAXU Major Business
    Table 32. DATAXU Programmatic Display Advertising Platform Product and Solutions
    Table 33. DATAXU Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 34. DATAXU Recent Developments and Future Plans
    Table 35. Yahoo Gemini Company Information, Head Office, and Major Competitors
    Table 36. Yahoo Gemini Major Business
    Table 37. Yahoo Gemini Programmatic Display Advertising Platform Product and Solutions
    Table 38. Yahoo Gemini Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 39. Yahoo Gemini Recent Developments and Future Plans
    Table 40. MediaMath Company Information, Head Office, and Major Competitors
    Table 41. MediaMath Major Business
    Table 42. MediaMath Programmatic Display Advertising Platform Product and Solutions
    Table 43. MediaMath Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 44. MediaMath Recent Developments and Future Plans
    Table 45. Adobe Media Optimizer Company Information, Head Office, and Major Competitors
    Table 46. Adobe Media Optimizer Major Business
    Table 47. Adobe Media Optimizer Programmatic Display Advertising Platform Product and Solutions
    Table 48. Adobe Media Optimizer Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 49. Adobe Media Optimizer Recent Developments and Future Plans
    Table 50. Quantcast Advertise Company Information, Head Office, and Major Competitors
    Table 51. Quantcast Advertise Major Business
    Table 52. Quantcast Advertise Programmatic Display Advertising Platform Product and Solutions
    Table 53. Quantcast Advertise Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 54. Quantcast Advertise Recent Developments and Future Plans
    Table 55. Choozle Company Information, Head Office, and Major Competitors
    Table 56. Choozle Major Business
    Table 57. Choozle Programmatic Display Advertising Platform Product and Solutions
    Table 58. Choozle Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 59. Choozle Recent Developments and Future Plans
    Table 60. Acquisio Company Information, Head Office, and Major Competitors
    Table 61. Acquisio Major Business
    Table 62. Acquisio Programmatic Display Advertising Platform Product and Solutions
    Table 63. Acquisio Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 64. Acquisio Recent Developments and Future Plans
    Table 65. The Trade Desk Company Information, Head Office, and Major Competitors
    Table 66. The Trade Desk Major Business
    Table 67. The Trade Desk Programmatic Display Advertising Platform Product and Solutions
    Table 68. The Trade Desk Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 69. The Trade Desk Recent Developments and Future Plans
    Table 70. Flashtalking Company Information, Head Office, and Major Competitors
    Table 71. Flashtalking Major Business
    Table 72. Flashtalking Programmatic Display Advertising Platform Product and Solutions
    Table 73. Flashtalking Programmatic Display Advertising Platform Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 74. Flashtalking Recent Developments and Future Plans
    Table 75. Global Programmatic Display Advertising Platform Revenue (USD Million) by Players (2019-2024)
    Table 76. Global Programmatic Display Advertising Platform Revenue Share by Players (2019-2024)
    Table 77. Breakdown of Programmatic Display Advertising Platform by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 78. Market Position of Players in Programmatic Display Advertising Platform, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
    Table 79. Head Office of Key Programmatic Display Advertising Platform Players
    Table 80. Programmatic Display Advertising Platform Market: Company Product Type Footprint
    Table 81. Programmatic Display Advertising Platform Market: Company Product Application Footprint
    Table 82. Programmatic Display Advertising Platform New Market Entrants and Barriers to Market Entry
    Table 83. Programmatic Display Advertising Platform Mergers, Acquisition, Agreements, and Collaborations
    Table 84. Global Programmatic Display Advertising Platform Consumption Value (USD Million) by Type (2019-2024)
    Table 85. Global Programmatic Display Advertising Platform Consumption Value Share by Type (2019-2024)
    Table 86. Global Programmatic Display Advertising Platform Consumption Value Forecast by Type (2025-2030)
    Table 87. Global Programmatic Display Advertising Platform Consumption Value by Application (2019-2024)
    Table 88. Global Programmatic Display Advertising Platform Consumption Value Forecast by Application (2025-2030)
    Table 89. North America Programmatic Display Advertising Platform Consumption Value by Type (2019-2024) & (USD Million)
    Table 90. North America Programmatic Display Advertising Platform Consumption Value by Type (2025-2030) & (USD Million)
    Table 91. North America Programmatic Display Advertising Platform Consumption Value by Application (2019-2024) & (USD Million)
    Table 92. North America Programmatic Display Advertising Platform Consumption Value by Application (2025-2030) & (USD Million)
    Table 93. North America Programmatic Display Advertising Platform Consumption Value by Country (2019-2024) & (USD Million)
    Table 94. North America Programmatic Display Advertising Platform Consumption Value by Country (2025-2030) & (USD Million)
    Table 95. Europe Programmatic Display Advertising Platform Consumption Value by Type (2019-2024) & (USD Million)
    Table 96. Europe Programmatic Display Advertising Platform Consumption Value by Type (2025-2030) & (USD Million)
    Table 97. Europe Programmatic Display Advertising Platform Consumption Value by Application (2019-2024) & (USD Million)
    Table 98. Europe Programmatic Display Advertising Platform Consumption Value by Application (2025-2030) & (USD Million)
    Table 99. Europe Programmatic Display Advertising Platform Consumption Value by Country (2019-2024) & (USD Million)
    Table 100. Europe Programmatic Display Advertising Platform Consumption Value by Country (2025-2030) & (USD Million)
    Table 101. Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Type (2019-2024) & (USD Million)
    Table 102. Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Type (2025-2030) & (USD Million)
    Table 103. Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Application (2019-2024) & (USD Million)
    Table 104. Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Application (2025-2030) & (USD Million)
    Table 105. Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Region (2019-2024) & (USD Million)
    Table 106. Asia-Pacific Programmatic Display Advertising Platform Consumption Value by Region (2025-2030) & (USD Million)
    Table 107. South America Programmatic Display Advertising Platform Consumption Value by Type (2019-2024) & (USD Million)
    Table 108. South America Programmatic Display Advertising Platform Consumption Value by Type (2025-2030) & (USD Million)
    Table 109. South America Programmatic Display Advertising Platform Consumption Value by Application (2019-2024) & (USD Million)
    Table 110. South America Programmatic Display Advertising Platform Consumption Value by Application (2025-2030) & (USD Million)
    Table 111. South America Programmatic Display Advertising Platform Consumption Value by Country (2019-2024) & (USD Million)
    Table 112. South America Programmatic Display Advertising Platform Consumption Value by Country (2025-2030) & (USD Million)
    Table 113. Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Type (2019-2024) & (USD Million)
    Table 114. Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Type (2025-2030) & (USD Million)
    Table 115. Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Application (2019-2024) & (USD Million)
    Table 116. Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Application (2025-2030) & (USD Million)
    Table 117. Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Country (2019-2024) & (USD Million)
    Table 118. Middle East & Africa Programmatic Display Advertising Platform Consumption Value by Country (2025-2030) & (USD Million)
    Table 119. Programmatic Display Advertising Platform Raw Material
    Table 120. Key Suppliers of Programmatic Display Advertising Platform Raw Materials
List of Figures
    Figure 1. Programmatic Display Advertising Platform Picture
    Figure 2. Global Programmatic Display Advertising Platform Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 3. Global Programmatic Display Advertising Platform Consumption Value Market Share by Type in 2023
    Figure 4. Cloud based
    Figure 5. On Premise
    Figure 6. Global Programmatic Display Advertising Platform Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 7. Programmatic Display Advertising Platform Consumption Value Market Share by Application in 2023
    Figure 8. Retail Picture
    Figure 9. Recreation Picture
    Figure 10. Banking Picture
    Figure 11. Transportation Picture
    Figure 12. Other Picture
    Figure 13. Global Programmatic Display Advertising Platform Consumption Value, (USD Million): 2019 & 2023 & 2030
    Figure 14. Global Programmatic Display Advertising Platform Consumption Value and Forecast (2019-2030) & (USD Million)
    Figure 15. Global Market Programmatic Display Advertising Platform Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
    Figure 16. Global Programmatic Display Advertising Platform Consumption Value Market Share by Region (2019-2030)
    Figure 17. Global Programmatic Display Advertising Platform Consumption Value Market Share by Region in 2023
    Figure 18. North America Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 19. Europe Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 20. Asia-Pacific Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 21. South America Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 22. Middle East and Africa Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 23. Global Programmatic Display Advertising Platform Revenue Share by Players in 2023
    Figure 24. Programmatic Display Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
    Figure 25. Global Top 3 Players Programmatic Display Advertising Platform Market Share in 2023
    Figure 26. Global Top 6 Players Programmatic Display Advertising Platform Market Share in 2023
    Figure 27. Global Programmatic Display Advertising Platform Consumption Value Share by Type (2019-2024)
    Figure 28. Global Programmatic Display Advertising Platform Market Share Forecast by Type (2025-2030)
    Figure 29. Global Programmatic Display Advertising Platform Consumption Value Share by Application (2019-2024)
    Figure 30. Global Programmatic Display Advertising Platform Market Share Forecast by Application (2025-2030)
    Figure 31. North America Programmatic Display Advertising Platform Consumption Value Market Share by Type (2019-2030)
    Figure 32. North America Programmatic Display Advertising Platform Consumption Value Market Share by Application (2019-2030)
    Figure 33. North America Programmatic Display Advertising Platform Consumption Value Market Share by Country (2019-2030)
    Figure 34. United States Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 35. Canada Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 36. Mexico Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 37. Europe Programmatic Display Advertising Platform Consumption Value Market Share by Type (2019-2030)
    Figure 38. Europe Programmatic Display Advertising Platform Consumption Value Market Share by Application (2019-2030)
    Figure 39. Europe Programmatic Display Advertising Platform Consumption Value Market Share by Country (2019-2030)
    Figure 40. Germany Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 41. France Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 42. United Kingdom Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 43. Russia Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 44. Italy Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 45. Asia-Pacific Programmatic Display Advertising Platform Consumption Value Market Share by Type (2019-2030)
    Figure 46. Asia-Pacific Programmatic Display Advertising Platform Consumption Value Market Share by Application (2019-2030)
    Figure 47. Asia-Pacific Programmatic Display Advertising Platform Consumption Value Market Share by Region (2019-2030)
    Figure 48. China Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 49. Japan Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 50. South Korea Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 51. India Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 52. Southeast Asia Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 53. Australia Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 54. South America Programmatic Display Advertising Platform Consumption Value Market Share by Type (2019-2030)
    Figure 55. South America Programmatic Display Advertising Platform Consumption Value Market Share by Application (2019-2030)
    Figure 56. South America Programmatic Display Advertising Platform Consumption Value Market Share by Country (2019-2030)
    Figure 57. Brazil Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 58. Argentina Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 59. Middle East and Africa Programmatic Display Advertising Platform Consumption Value Market Share by Type (2019-2030)
    Figure 60. Middle East and Africa Programmatic Display Advertising Platform Consumption Value Market Share by Application (2019-2030)
    Figure 61. Middle East and Africa Programmatic Display Advertising Platform Consumption Value Market Share by Country (2019-2030)
    Figure 62. Turkey Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 63. Saudi Arabia Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 64. UAE Programmatic Display Advertising Platform Consumption Value (2019-2030) & (USD Million)
    Figure 65. Programmatic Display Advertising Platform Market Drivers
    Figure 66. Programmatic Display Advertising Platform Market Restraints
    Figure 67. Programmatic Display Advertising Platform Market Trends
    Figure 68. Porters Five Forces Analysis
    Figure 69. Manufacturing Cost Structure Analysis of Programmatic Display Advertising Platform in 2023
    Figure 70. Manufacturing Process Analysis of Programmatic Display Advertising Platform
    Figure 71. Programmatic Display Advertising Platform Industrial Chain
    Figure 72. Methodology
    Figure 73. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

Companies Mentioned

FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking

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Global Programmatic Display Advertising Platform Supply, Demand and Key Producers, 2023-2029

Global Programmatic Display Advertising Platform Supply, Demand and Key Producers, 2023-2029

date 01 Feb 2023

date Service & Software

Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.

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