Global Marketing Automation Software Supply, Demand and Key Producers, 2024-2030

Description

The global Marketing Automation Software market size is expected to reach $ 9132.4 million by 2030, rising at a market growth of 15.2% CAGR during the forecast period (2024-2030).

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.

United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.

In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

This report studies the global Marketing Automation Software demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Marketing Automation Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2023 as the base year. This report explores demand trends and competition, as well as details the characteristics of Marketing Automation Software that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Marketing Automation Software total market, 2019-2030, (USD Million)
Global Marketing Automation Software total market by region & country, CAGR, 2019-2030, (USD Million)
U.S. VS China: Marketing Automation Software total market, key domestic companies and share, (USD Million)
Global Marketing Automation Software revenue by player and market share 2019-2024, (USD Million)
Global Marketing Automation Software total market by Type, CAGR, 2019-2030, (USD Million)
Global Marketing Automation Software total market by Application, CAGR, 2019-2030, (USD Million).

This reports profiles major players in the global Marketing Automation Software market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World Marketing Automation Software market.

Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2019-2030 by year with 2023 as the base year, 2024 as the estimate year, and 2025-2030 as the forecast year.

Global Marketing Automation Software Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Marketing Automation Software Market, Segmentation by Type
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others

Global Marketing Automation Software Market, Segmentation by Application
    Large Enterprises
    Small and Mid-sized Enterprises (SMEs)

Companies Profiled:
    HubSpot
    Marketo
    Act-On Software
    Salesforce
    Adobe Systems
    Oracle
    Infusionsoft
    IBM
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    IContact
    LeadSquared
    MarcomCentral
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
    Aprimo

Key Questions Answered
1. How big is the global Marketing Automation Software market?
2. What is the demand of the global Marketing Automation Software market?
3. What is the year over year growth of the global Marketing Automation Software market?
4. What is the total value of the global Marketing Automation Software market?
5. Who are the major players in the global Marketing Automation Software market?

Table of Contents

1 Supply Summary
    1.1 Marketing Automation Software Introduction
    1.2 World Marketing Automation Software Market Size & Forecast (2019 & 2023 & 2030)
    1.3 World Marketing Automation Software Total Market by Region (by Headquarter Location)
        1.3.1 World Marketing Automation Software Market Size by Region (2019-2030), (by Headquarter Location)
        1.3.2 United States Marketing Automation Software Market Size (2019-2030)
        1.3.3 China Marketing Automation Software Market Size (2019-2030)
        1.3.4 Europe Marketing Automation Software Market Size (2019-2030)
        1.3.5 Japan Marketing Automation Software Market Size (2019-2030)
        1.3.6 South Korea Marketing Automation Software Market Size (2019-2030)
        1.3.7 ASEAN Marketing Automation Software Market Size (2019-2030)
        1.3.8 India Marketing Automation Software Market Size (2019-2030)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Marketing Automation Software Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Marketing Automation Software Major Market Trends

2 Demand Summary
    2.1 World Marketing Automation Software Consumption Value (2019-2030)
    2.2 World Marketing Automation Software Consumption Value by Region
        2.2.1 World Marketing Automation Software Consumption Value by Region (2019-2024)
        2.2.2 World Marketing Automation Software Consumption Value Forecast by Region (2025-2030)
    2.3 United States Marketing Automation Software Consumption Value (2019-2030)
    2.4 China Marketing Automation Software Consumption Value (2019-2030)
    2.5 Europe Marketing Automation Software Consumption Value (2019-2030)
    2.6 Japan Marketing Automation Software Consumption Value (2019-2030)
    2.7 South Korea Marketing Automation Software Consumption Value (2019-2030)
    2.8 ASEAN Marketing Automation Software Consumption Value (2019-2030)
    2.9 India Marketing Automation Software Consumption Value (2019-2030)

3 World Marketing Automation Software Companies Competitive Analysis
    3.1 World Marketing Automation Software Revenue by Player (2019-2024)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Marketing Automation Software Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Marketing Automation Software in 2023
        3.2.3 Global Concentration Ratios (CR8) for Marketing Automation Software in 2023
    3.3 Marketing Automation Software Company Evaluation Quadrant
    3.4 Marketing Automation Software Market: Overall Company Footprint Analysis
        3.4.1 Marketing Automation Software Market: Region Footprint
        3.4.2 Marketing Automation Software Market: Company Product Type Footprint
        3.4.3 Marketing Automation Software Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: Marketing Automation Software Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Marketing Automation Software Market Size Comparison (2019 & 2023 & 2030) (by Headquarter Location)
        4.1.2 United States VS China: Marketing Automation Software Revenue Market Share Comparison (2019 & 2023 & 2030)
    4.2 United States Based Companies VS China Based Companies: Marketing Automation Software Consumption Value Comparison
        4.2.1 United States VS China: Marketing Automation Software Consumption Value Comparison (2019 & 2023 & 2030)
        4.2.2 United States VS China: Marketing Automation Software Consumption Value Market Share Comparison (2019 & 2023 & 2030)
    4.3 United States Based Marketing Automation Software Companies and Market Share, 2019-2024
        4.3.1 United States Based Marketing Automation Software Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Marketing Automation Software Revenue, (2019-2024)
    4.4 China Based Companies Marketing Automation Software Revenue and Market Share, 2019-2024
        4.4.1 China Based Marketing Automation Software Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Marketing Automation Software Revenue, (2019-2024)
    4.5 Rest of World Based Marketing Automation Software Companies and Market Share, 2019-2024
        4.5.1 Rest of World Based Marketing Automation Software Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies Marketing Automation Software Revenue, (2019-2024)

5 Market Analysis by Type
    5.1 World Marketing Automation Software Market Size Overview by Type: 2019 VS 2023 VS 2030
    5.2 Segment Introduction by Type
        5.2.1 Campaign Management
        5.2.2 Email Marketing
        5.2.3 Mobile Application
        5.2.4 Inbound Marketing
        5.2.5 Lead Nurturing and Lead Scoring
        5.2.6 Reporting and Analytics
        5.2.7 Social Media Marketing
        5.2.8 Others
    5.3 Market Segment by Type
        5.3.1 World Marketing Automation Software Market Size by Type (2019-2024)
        5.3.2 World Marketing Automation Software Market Size by Type (2025-2030)
        5.3.3 World Marketing Automation Software Market Size Market Share by Type (2019-2030)

6 Market Analysis by Application
    6.1 World Marketing Automation Software Market Size Overview by Application: 2019 VS 2023 VS 2030
    6.2 Segment Introduction by Application
        6.2.1 Large Enterprises
        6.2.2 Small and Mid-sized Enterprises (SMEs)
    6.3 Market Segment by Application
        6.3.1 World Marketing Automation Software Market Size by Application (2019-2024)
        6.3.2 World Marketing Automation Software Market Size by Application (2025-2030)
        6.3.3 World Marketing Automation Software Market Size by Application (2019-2030)

7 Company Profiles
    7.1 HubSpot
        7.1.1 HubSpot Details
        7.1.2 HubSpot Major Business
        7.1.3 HubSpot Marketing Automation Software Product and Services
        7.1.4 HubSpot Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.1.5 HubSpot Recent Developments/Updates
        7.1.6 HubSpot Competitive Strengths & Weaknesses
    7.2 Marketo
        7.2.1 Marketo Details
        7.2.2 Marketo Major Business
        7.2.3 Marketo Marketing Automation Software Product and Services
        7.2.4 Marketo Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.2.5 Marketo Recent Developments/Updates
        7.2.6 Marketo Competitive Strengths & Weaknesses
    7.3 Act-On Software
        7.3.1 Act-On Software Details
        7.3.2 Act-On Software Major Business
        7.3.3 Act-On Software Marketing Automation Software Product and Services
        7.3.4 Act-On Software Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.3.5 Act-On Software Recent Developments/Updates
        7.3.6 Act-On Software Competitive Strengths & Weaknesses
    7.4 Salesforce
        7.4.1 Salesforce Details
        7.4.2 Salesforce Major Business
        7.4.3 Salesforce Marketing Automation Software Product and Services
        7.4.4 Salesforce Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.4.5 Salesforce Recent Developments/Updates
        7.4.6 Salesforce Competitive Strengths & Weaknesses
    7.5 Adobe Systems
        7.5.1 Adobe Systems Details
        7.5.2 Adobe Systems Major Business
        7.5.3 Adobe Systems Marketing Automation Software Product and Services
        7.5.4 Adobe Systems Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.5.5 Adobe Systems Recent Developments/Updates
        7.5.6 Adobe Systems Competitive Strengths & Weaknesses
    7.6 Oracle
        7.6.1 Oracle Details
        7.6.2 Oracle Major Business
        7.6.3 Oracle Marketing Automation Software Product and Services
        7.6.4 Oracle Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.6.5 Oracle Recent Developments/Updates
        7.6.6 Oracle Competitive Strengths & Weaknesses
    7.7 Infusionsoft
        7.7.1 Infusionsoft Details
        7.7.2 Infusionsoft Major Business
        7.7.3 Infusionsoft Marketing Automation Software Product and Services
        7.7.4 Infusionsoft Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.7.5 Infusionsoft Recent Developments/Updates
        7.7.6 Infusionsoft Competitive Strengths & Weaknesses
    7.8 IBM
        7.8.1 IBM Details
        7.8.2 IBM Major Business
        7.8.3 IBM Marketing Automation Software Product and Services
        7.8.4 IBM Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.8.5 IBM Recent Developments/Updates
        7.8.6 IBM Competitive Strengths & Weaknesses
    7.9 Cognizant
        7.9.1 Cognizant Details
        7.9.2 Cognizant Major Business
        7.9.3 Cognizant Marketing Automation Software Product and Services
        7.9.4 Cognizant Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.9.5 Cognizant Recent Developments/Updates
        7.9.6 Cognizant Competitive Strengths & Weaknesses
    7.10 ETrigue
        7.10.1 ETrigue Details
        7.10.2 ETrigue Major Business
        7.10.3 ETrigue Marketing Automation Software Product and Services
        7.10.4 ETrigue Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.10.5 ETrigue Recent Developments/Updates
        7.10.6 ETrigue Competitive Strengths & Weaknesses
    7.11 GreenRope
        7.11.1 GreenRope Details
        7.11.2 GreenRope Major Business
        7.11.3 GreenRope Marketing Automation Software Product and Services
        7.11.4 GreenRope Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.11.5 GreenRope Recent Developments/Updates
        7.11.6 GreenRope Competitive Strengths & Weaknesses
    7.12 Hatchbuck
        7.12.1 Hatchbuck Details
        7.12.2 Hatchbuck Major Business
        7.12.3 Hatchbuck Marketing Automation Software Product and Services
        7.12.4 Hatchbuck Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.12.5 Hatchbuck Recent Developments/Updates
        7.12.6 Hatchbuck Competitive Strengths & Weaknesses
    7.13 IContact
        7.13.1 IContact Details
        7.13.2 IContact Major Business
        7.13.3 IContact Marketing Automation Software Product and Services
        7.13.4 IContact Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.13.5 IContact Recent Developments/Updates
        7.13.6 IContact Competitive Strengths & Weaknesses
    7.14 LeadSquared
        7.14.1 LeadSquared Details
        7.14.2 LeadSquared Major Business
        7.14.3 LeadSquared Marketing Automation Software Product and Services
        7.14.4 LeadSquared Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.14.5 LeadSquared Recent Developments/Updates
        7.14.6 LeadSquared Competitive Strengths & Weaknesses
    7.15 MarcomCentral
        7.15.1 MarcomCentral Details
        7.15.2 MarcomCentral Major Business
        7.15.3 MarcomCentral Marketing Automation Software Product and Services
        7.15.4 MarcomCentral Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.15.5 MarcomCentral Recent Developments/Updates
        7.15.6 MarcomCentral Competitive Strengths & Weaknesses
    7.16 Salesfusion
        7.16.1 Salesfusion Details
        7.16.2 Salesfusion Major Business
        7.16.3 Salesfusion Marketing Automation Software Product and Services
        7.16.4 Salesfusion Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.16.5 Salesfusion Recent Developments/Updates
        7.16.6 Salesfusion Competitive Strengths & Weaknesses
    7.17 SALESmanago
        7.17.1 SALESmanago Details
        7.17.2 SALESmanago Major Business
        7.17.3 SALESmanago Marketing Automation Software Product and Services
        7.17.4 SALESmanago Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.17.5 SALESmanago Recent Developments/Updates
        7.17.6 SALESmanago Competitive Strengths & Weaknesses
    7.18 SAP
        7.18.1 SAP Details
        7.18.2 SAP Major Business
        7.18.3 SAP Marketing Automation Software Product and Services
        7.18.4 SAP Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.18.5 SAP Recent Developments/Updates
        7.18.6 SAP Competitive Strengths & Weaknesses
    7.19 SAS Institute
        7.19.1 SAS Institute Details
        7.19.2 SAS Institute Major Business
        7.19.3 SAS Institute Marketing Automation Software Product and Services
        7.19.4 SAS Institute Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.19.5 SAS Institute Recent Developments/Updates
        7.19.6 SAS Institute Competitive Strengths & Weaknesses
    7.20 SharpSpring
        7.20.1 SharpSpring Details
        7.20.2 SharpSpring Major Business
        7.20.3 SharpSpring Marketing Automation Software Product and Services
        7.20.4 SharpSpring Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.20.5 SharpSpring Recent Developments/Updates
        7.20.6 SharpSpring Competitive Strengths & Weaknesses
    7.21 Aprimo
        7.21.1 Aprimo Details
        7.21.2 Aprimo Major Business
        7.21.3 Aprimo Marketing Automation Software Product and Services
        7.21.4 Aprimo Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024)
        7.21.5 Aprimo Recent Developments/Updates
        7.21.6 Aprimo Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Marketing Automation Software Industry Chain
    8.2 Marketing Automation Software Upstream Analysis
    8.3 Marketing Automation Software Midstream Analysis
    8.4 Marketing Automation Software Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World Marketing Automation Software Revenue by Region (2019, 2023 and 2030) & (USD Million), (by Headquarter Location)
    Table 2. World Marketing Automation Software Revenue by Region (2019-2024) & (USD Million), (by Headquarter Location)
    Table 3. World Marketing Automation Software Revenue by Region (2025-2030) & (USD Million), (by Headquarter Location)
    Table 4. World Marketing Automation Software Revenue Market Share by Region (2019-2024), (by Headquarter Location)
    Table 5. World Marketing Automation Software Revenue Market Share by Region (2025-2030), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World Marketing Automation Software Consumption Value Growth Rate Forecast by Region (2019 & 2023 & 2030) & (USD Million)
    Table 8. World Marketing Automation Software Consumption Value by Region (2019-2024) & (USD Million)
    Table 9. World Marketing Automation Software Consumption Value Forecast by Region (2025-2030) & (USD Million)
    Table 10. World Marketing Automation Software Revenue by Player (2019-2024) & (USD Million)
    Table 11. Revenue Market Share of Key Marketing Automation Software Players in 2023
    Table 12. World Marketing Automation Software Industry Rank of Major Player, Based on Revenue in 2023
    Table 13. Global Marketing Automation Software Company Evaluation Quadrant
    Table 14. Head Office of Key Marketing Automation Software Player
    Table 15. Marketing Automation Software Market: Company Product Type Footprint
    Table 16. Marketing Automation Software Market: Company Product Application Footprint
    Table 17. Marketing Automation Software Mergers & Acquisitions Activity
    Table 18. United States VS China Marketing Automation Software Market Size Comparison, (2019 & 2023 & 2030) & (USD Million)
    Table 19. United States VS China Marketing Automation Software Consumption Value Comparison, (2019 & 2023 & 2030) & (USD Million)
    Table 20. United States Based Marketing Automation Software Companies, Headquarters (States, Country)
    Table 21. United States Based Companies Marketing Automation Software Revenue, (2019-2024) & (USD Million)
    Table 22. United States Based Companies Marketing Automation Software Revenue Market Share (2019-2024)
    Table 23. China Based Marketing Automation Software Companies, Headquarters (Province, Country)
    Table 24. China Based Companies Marketing Automation Software Revenue, (2019-2024) & (USD Million)
    Table 25. China Based Companies Marketing Automation Software Revenue Market Share (2019-2024)
    Table 26. Rest of World Based Marketing Automation Software Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies Marketing Automation Software Revenue, (2019-2024) & (USD Million)
    Table 28. Rest of World Based Companies Marketing Automation Software Revenue Market Share (2019-2024)
    Table 29. World Marketing Automation Software Market Size by Type, (USD Million), 2019 & 2023 & 2030
    Table 30. World Marketing Automation Software Market Size by Type (2019-2024) & (USD Million)
    Table 31. World Marketing Automation Software Market Size by Type (2025-2030) & (USD Million)
    Table 32. World Marketing Automation Software Market Size by Application, (USD Million), 2019 & 2023 & 2030
    Table 33. World Marketing Automation Software Market Size by Application (2019-2024) & (USD Million)
    Table 34. World Marketing Automation Software Market Size by Application (2025-2030) & (USD Million)
    Table 35. HubSpot Basic Information, Area Served and Competitors
    Table 36. HubSpot Major Business
    Table 37. HubSpot Marketing Automation Software Product and Services
    Table 38. HubSpot Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 39. HubSpot Recent Developments/Updates
    Table 40. HubSpot Competitive Strengths & Weaknesses
    Table 41. Marketo Basic Information, Area Served and Competitors
    Table 42. Marketo Major Business
    Table 43. Marketo Marketing Automation Software Product and Services
    Table 44. Marketo Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 45. Marketo Recent Developments/Updates
    Table 46. Marketo Competitive Strengths & Weaknesses
    Table 47. Act-On Software Basic Information, Area Served and Competitors
    Table 48. Act-On Software Major Business
    Table 49. Act-On Software Marketing Automation Software Product and Services
    Table 50. Act-On Software Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 51. Act-On Software Recent Developments/Updates
    Table 52. Act-On Software Competitive Strengths & Weaknesses
    Table 53. Salesforce Basic Information, Area Served and Competitors
    Table 54. Salesforce Major Business
    Table 55. Salesforce Marketing Automation Software Product and Services
    Table 56. Salesforce Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 57. Salesforce Recent Developments/Updates
    Table 58. Salesforce Competitive Strengths & Weaknesses
    Table 59. Adobe Systems Basic Information, Area Served and Competitors
    Table 60. Adobe Systems Major Business
    Table 61. Adobe Systems Marketing Automation Software Product and Services
    Table 62. Adobe Systems Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 63. Adobe Systems Recent Developments/Updates
    Table 64. Adobe Systems Competitive Strengths & Weaknesses
    Table 65. Oracle Basic Information, Area Served and Competitors
    Table 66. Oracle Major Business
    Table 67. Oracle Marketing Automation Software Product and Services
    Table 68. Oracle Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 69. Oracle Recent Developments/Updates
    Table 70. Oracle Competitive Strengths & Weaknesses
    Table 71. Infusionsoft Basic Information, Area Served and Competitors
    Table 72. Infusionsoft Major Business
    Table 73. Infusionsoft Marketing Automation Software Product and Services
    Table 74. Infusionsoft Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 75. Infusionsoft Recent Developments/Updates
    Table 76. Infusionsoft Competitive Strengths & Weaknesses
    Table 77. IBM Basic Information, Area Served and Competitors
    Table 78. IBM Major Business
    Table 79. IBM Marketing Automation Software Product and Services
    Table 80. IBM Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 81. IBM Recent Developments/Updates
    Table 82. IBM Competitive Strengths & Weaknesses
    Table 83. Cognizant Basic Information, Area Served and Competitors
    Table 84. Cognizant Major Business
    Table 85. Cognizant Marketing Automation Software Product and Services
    Table 86. Cognizant Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 87. Cognizant Recent Developments/Updates
    Table 88. Cognizant Competitive Strengths & Weaknesses
    Table 89. ETrigue Basic Information, Area Served and Competitors
    Table 90. ETrigue Major Business
    Table 91. ETrigue Marketing Automation Software Product and Services
    Table 92. ETrigue Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 93. ETrigue Recent Developments/Updates
    Table 94. ETrigue Competitive Strengths & Weaknesses
    Table 95. GreenRope Basic Information, Area Served and Competitors
    Table 96. GreenRope Major Business
    Table 97. GreenRope Marketing Automation Software Product and Services
    Table 98. GreenRope Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 99. GreenRope Recent Developments/Updates
    Table 100. GreenRope Competitive Strengths & Weaknesses
    Table 101. Hatchbuck Basic Information, Area Served and Competitors
    Table 102. Hatchbuck Major Business
    Table 103. Hatchbuck Marketing Automation Software Product and Services
    Table 104. Hatchbuck Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 105. Hatchbuck Recent Developments/Updates
    Table 106. Hatchbuck Competitive Strengths & Weaknesses
    Table 107. IContact Basic Information, Area Served and Competitors
    Table 108. IContact Major Business
    Table 109. IContact Marketing Automation Software Product and Services
    Table 110. IContact Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 111. IContact Recent Developments/Updates
    Table 112. IContact Competitive Strengths & Weaknesses
    Table 113. LeadSquared Basic Information, Area Served and Competitors
    Table 114. LeadSquared Major Business
    Table 115. LeadSquared Marketing Automation Software Product and Services
    Table 116. LeadSquared Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 117. LeadSquared Recent Developments/Updates
    Table 118. LeadSquared Competitive Strengths & Weaknesses
    Table 119. MarcomCentral Basic Information, Area Served and Competitors
    Table 120. MarcomCentral Major Business
    Table 121. MarcomCentral Marketing Automation Software Product and Services
    Table 122. MarcomCentral Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 123. MarcomCentral Recent Developments/Updates
    Table 124. MarcomCentral Competitive Strengths & Weaknesses
    Table 125. Salesfusion Basic Information, Area Served and Competitors
    Table 126. Salesfusion Major Business
    Table 127. Salesfusion Marketing Automation Software Product and Services
    Table 128. Salesfusion Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 129. Salesfusion Recent Developments/Updates
    Table 130. Salesfusion Competitive Strengths & Weaknesses
    Table 131. SALESmanago Basic Information, Area Served and Competitors
    Table 132. SALESmanago Major Business
    Table 133. SALESmanago Marketing Automation Software Product and Services
    Table 134. SALESmanago Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 135. SALESmanago Recent Developments/Updates
    Table 136. SALESmanago Competitive Strengths & Weaknesses
    Table 137. SAP Basic Information, Area Served and Competitors
    Table 138. SAP Major Business
    Table 139. SAP Marketing Automation Software Product and Services
    Table 140. SAP Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 141. SAP Recent Developments/Updates
    Table 142. SAP Competitive Strengths & Weaknesses
    Table 143. SAS Institute Basic Information, Area Served and Competitors
    Table 144. SAS Institute Major Business
    Table 145. SAS Institute Marketing Automation Software Product and Services
    Table 146. SAS Institute Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 147. SAS Institute Recent Developments/Updates
    Table 148. SAS Institute Competitive Strengths & Weaknesses
    Table 149. SharpSpring Basic Information, Area Served and Competitors
    Table 150. SharpSpring Major Business
    Table 151. SharpSpring Marketing Automation Software Product and Services
    Table 152. SharpSpring Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 153. SharpSpring Recent Developments/Updates
    Table 154. Aprimo Basic Information, Area Served and Competitors
    Table 155. Aprimo Major Business
    Table 156. Aprimo Marketing Automation Software Product and Services
    Table 157. Aprimo Marketing Automation Software Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
    Table 158. Global Key Players of Marketing Automation Software Upstream (Raw Materials)
    Table 159. Marketing Automation Software Typical Customers
List of Figure
    Figure 1. Marketing Automation Software Picture
    Figure 2. World Marketing Automation Software Total Market Size: 2019 & 2023 & 2030, (USD Million)
    Figure 3. World Marketing Automation Software Total Market Size (2019-2030) & (USD Million)
    Figure 4. World Marketing Automation Software Revenue Market Share by Region (2019, 2023 and 2030) & (USD Million) , (by Headquarter Location)
    Figure 5. World Marketing Automation Software Revenue Market Share by Region (2019-2030), (by Headquarter Location)
    Figure 6. United States Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 7. China Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 8. Europe Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 9. Japan Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 10. South Korea Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 11. ASEAN Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 12. India Based Company Marketing Automation Software Revenue (2019-2030) & (USD Million)
    Figure 13. Marketing Automation Software Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 16. World Marketing Automation Software Consumption Value Market Share by Region (2019-2030)
    Figure 17. United States Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 18. China Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 19. Europe Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 20. Japan Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 21. South Korea Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 22. ASEAN Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 23. India Marketing Automation Software Consumption Value (2019-2030) & (USD Million)
    Figure 24. Producer Shipments of Marketing Automation Software by Player Revenue ($MM) and Market Share (%): 2023
    Figure 25. Global Four-firm Concentration Ratios (CR4) for Marketing Automation Software Markets in 2023
    Figure 26. Global Four-firm Concentration Ratios (CR8) for Marketing Automation Software Markets in 2023
    Figure 27. United States VS China: Marketing Automation Software Revenue Market Share Comparison (2019 & 2023 & 2030)
    Figure 28. United States VS China: Marketing Automation Software Consumption Value Market Share Comparison (2019 & 2023 & 2030)
    Figure 29. World Marketing Automation Software Market Size by Type, (USD Million), 2019 & 2023 & 2030
    Figure 30. World Marketing Automation Software Market Size Market Share by Type in 2023
    Figure 31. Campaign Management
    Figure 32. Email Marketing
    Figure 33. Mobile Application
    Figure 34. Inbound Marketing
    Figure 35. Lead Nurturing and Lead Scoring
    Figure 36. Reporting and Analytics
    Figure 37. Social Media Marketing
    Figure 38. Others
    Figure 39. World Marketing Automation Software Market Size Market Share by Type (2019-2030)
    Figure 40. World Marketing Automation Software Market Size by Application, (USD Million), 2019 & 2023 & 2030
    Figure 41. World Marketing Automation Software Market Size Market Share by Application in 2023
    Figure 42. Large Enterprises
    Figure 43. Small and Mid-sized Enterprises (SMEs)
    Figure 44. Marketing Automation Software Industrial Chain
    Figure 45. Methodology
    Figure 46. Research Process and Data Source

Companies Mentioned

HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo