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According to our (Global Info Research) latest study, the global Online Travel Agency (OTA) market size was valued at USD 137450 million in 2023 and is forecast to a readjusted size of USD 167570 million by 2030 with a CAGR of 2.9% during review period.

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Smart tourism refers to the application of information and communication technology for developing innovative tools in tourism.[1] It supports integrated efforts at a destination to find innovative ways to collect and use data derived from physical infrastructure, social connectedness and organizational sources (both government and non-government), and users in combination with advanced technologies to increase efficiency, sustainability, experiences. The information and communication technology tools used for smart tourism include IoT, mobile communication, cloud computing, and artificial intelligence. It combines physical, informational, social, and commercial infrastructure of tourism with such tools to provide smart tourism opportunities.[1]The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects.It should also gather and distribute information to facilitate efficient allocation of tourism resources and integrate tourism supplies at a micro and macro level ensuring that the benefits are well distributed.

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