Global B2B Marketing Automation Platforms Supply, Demand and Key Producers, 2023-2029

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Published Date: 17 Feb 2023

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Description
Table of Contents
Table of Figures
Research Methodology
Related Reports
Product Tags

Description

The global B2B Marketing Automation Platforms market size is expected to reach $ million by 2029, rising at a market growth of % CAGR during the forecast period (2023-2029).

B2B marketing automation platforms support lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels. The main goal of these systems is to capture, qualify and nurture leads to the point that they are sales-ready, then align them to the appropriate sales team member(s) to drive toward a closed deal. B2B marketing automation platforms assist with data cleansing by eliminating incomplete or redundant lead information, and with lead augmentation by providing additional data about prospects.

This report studies the global B2B Marketing Automation Platforms demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for B2B Marketing Automation Platforms, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2022 as the base year. This report explores demand trends and competition, as well as details the characteristics of B2B Marketing Automation Platforms that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global B2B Marketing Automation Platforms total market, 2018-2029, (USD Million)
Global B2B Marketing Automation Platforms total market by region & country, CAGR, 2018-2029, (USD Million)
U.S. VS China: B2B Marketing Automation Platforms total market, key domestic companies and share, (USD Million)
Global B2B Marketing Automation Platforms revenue by player and market share 2018-2023, (USD Million)
Global B2B Marketing Automation Platforms total market by Type, CAGR, 2018-2029, (USD Million)
Global B2B Marketing Automation Platforms total market by Application, CAGR, 2018-2029, (USD Million)
This reports profiles major players in the global B2B Marketing Automation Platforms market based on the following parameters – company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Acoustic, Act-On, Omnisend, Autopilot, Higher Logic, HubSpot, iContact, Keap and MailChimp, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the World B2B Marketing Automation Platforms market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2018-2029 by year with 2022 as the base year, 2023 as the estimate year, and 2024-2029 as the forecast year.

Global B2B Marketing Automation Platforms Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global B2B Marketing Automation Platforms Market, Segmentation by Type
    Cloud Based
    On-premises

Global B2B Marketing Automation Platforms Market, Segmentation by Application
    SMEs
    Large Enterprises

Companies Profiled:
    Acoustic
    Act-On
    Omnisend
    Autopilot
    Higher Logic
    HubSpot
    iContact
    Keap
    MailChimp
    ActiveCampaign
    Marketo
    Mautic
    Oracle
    Salesforce
    SugarCRM
    SharpSpring

Key Questions Answered
1. How big is the global B2B Marketing Automation Platforms market?
2. What is the demand of the global B2B Marketing Automation Platforms market?
3. What is the year over year growth of the global B2B Marketing Automation Platforms market?
4. What is the total value of the global B2B Marketing Automation Platforms market?
5. Who are the major players in the global B2B Marketing Automation Platforms market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 B2B Marketing Automation Platforms Introduction
    1.2 World B2B Marketing Automation Platforms Market Size & Forecast (2018 & 2022 & 2029)
    1.3 World B2B Marketing Automation Platforms Total Market by Region (by Headquarter Location)
        1.3.1 World B2B Marketing Automation Platforms Market Size by Region (2018-2029), (by Headquarter Location)
        1.3.2 United States B2B Marketing Automation Platforms Market Size (2018-2029)
        1.3.3 China B2B Marketing Automation Platforms Market Size (2018-2029)
        1.3.4 Europe B2B Marketing Automation Platforms Market Size (2018-2029)
        1.3.5 Japan B2B Marketing Automation Platforms Market Size (2018-2029)
        1.3.6 South Korea B2B Marketing Automation Platforms Market Size (2018-2029)
        1.3.7 ASEAN B2B Marketing Automation Platforms Market Size (2018-2029)
        1.3.8 India B2B Marketing Automation Platforms Market Size (2018-2029)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 B2B Marketing Automation Platforms Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 B2B Marketing Automation Platforms Major Market Trends
    1.5 Influence of COVID-19 and Russia-Ukraine War
        1.5.1 Influence of COVID-19
        1.5.2 Influence of Russia-Ukraine War

2 Demand Summary
    2.1 World B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.2 World B2B Marketing Automation Platforms Consumption Value by Region
        2.2.1 World B2B Marketing Automation Platforms Consumption Value by Region (2018-2023)
        2.2.2 World B2B Marketing Automation Platforms Consumption Value Forecast by Region (2024-2029)
    2.3 United States B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.4 China B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.5 Europe B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.6 Japan B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.7 South Korea B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.8 ASEAN B2B Marketing Automation Platforms Consumption Value (2018-2029)
    2.9 India B2B Marketing Automation Platforms Consumption Value (2018-2029)

3 World B2B Marketing Automation Platforms Companies Competitive Analysis
    3.1 World B2B Marketing Automation Platforms Revenue by Player (2018-2023)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global B2B Marketing Automation Platforms Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for B2B Marketing Automation Platforms in 2022
        3.2.3 Global Concentration Ratios (CR8) for B2B Marketing Automation Platforms in 2022
    3.3 B2B Marketing Automation Platforms Company Evaluation Quadrant
    3.4 B2B Marketing Automation Platforms Market: Overall Company Footprint Analysis
        3.4.1 B2B Marketing Automation Platforms Market: Region Footprint
        3.4.2 B2B Marketing Automation Platforms Market: Company Product Type Footprint
        3.4.3 B2B Marketing Automation Platforms Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers, Acquisitions Activity

4 United States VS China VS Rest of the World (by Headquarter Location)
    4.1 United States VS China: B2B Marketing Automation Platforms Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: B2B Marketing Automation Platforms Market Size Comparison (2018 & 2022 & 2029) (by Headquarter Location)
        4.1.2 United States VS China: B2B Marketing Automation Platforms Revenue Market Share Comparison (2018 & 2022 & 2029)
    4.2 United States Based Companies VS China Based Companies: B2B Marketing Automation Platforms Consumption Value Comparison
        4.2.1 United States VS China: B2B Marketing Automation Platforms Consumption Value Comparison (2018 & 2022 & 2029)
        4.2.2 United States VS China: B2B Marketing Automation Platforms Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    4.3 United States Based B2B Marketing Automation Platforms Companies and Market Share, 2018-2023
        4.3.1 United States Based B2B Marketing Automation Platforms Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies B2B Marketing Automation Platforms Revenue, (2018-2023)
    4.4 China Based Companies B2B Marketing Automation Platforms Revenue and Market Share, 2018-2023
        4.4.1 China Based B2B Marketing Automation Platforms Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies B2B Marketing Automation Platforms Revenue, (2018-2023)
    4.5 Rest of World Based B2B Marketing Automation Platforms Companies and Market Share, 2018-2023
        4.5.1 Rest of World Based B2B Marketing Automation Platforms Companies, Headquarters (States, Country)
        4.5.2 Rest of World Based Companies B2B Marketing Automation Platforms Revenue, (2018-2023)

5 Market Analysis by Type
    5.1 World B2B Marketing Automation Platforms Market Size Overview by Type: 2018 VS 2022 VS 2029
    5.2 Segment Introduction by Type
        5.2.1 Cloud Based
        5.2.2 On-premises
    5.3 Market Segment by Type
        5.3.1 World B2B Marketing Automation Platforms Market Size by Type (2018-2023)
        5.3.2 World B2B Marketing Automation Platforms Market Size by Type (2024-2029)
        5.3.3 World B2B Marketing Automation Platforms Market Size Market Share by Type (2018-2029)

6 Market Analysis by Application
    6.1 World B2B Marketing Automation Platforms Market Size Overview by Application: 2018 VS 2022 VS 2029
    6.2 Segment Introduction by Application
        6.2.1 SMEs
        6.2.2 Large Enterprises
    6.3 Market Segment by Application
        6.3.1 World B2B Marketing Automation Platforms Market Size by Application (2018-2023)
        6.3.2 World B2B Marketing Automation Platforms Market Size by Application (2024-2029)
        6.3.3 World B2B Marketing Automation Platforms Market Size by Application (2018-2029)

7 Company Profiles
    7.1 Acoustic
        7.1.1 Acoustic Details
        7.1.2 Acoustic Major Business
        7.1.3 Acoustic B2B Marketing Automation Platforms Product and Services
        7.1.4 Acoustic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.1.5 Acoustic Recent Developments/Updates
        7.1.6 Acoustic Competitive Strengths & Weaknesses
    7.2 Act-On
        7.2.1 Act-On Details
        7.2.2 Act-On Major Business
        7.2.3 Act-On B2B Marketing Automation Platforms Product and Services
        7.2.4 Act-On B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.2.5 Act-On Recent Developments/Updates
        7.2.6 Act-On Competitive Strengths & Weaknesses
    7.3 Omnisend
        7.3.1 Omnisend Details
        7.3.2 Omnisend Major Business
        7.3.3 Omnisend B2B Marketing Automation Platforms Product and Services
        7.3.4 Omnisend B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.3.5 Omnisend Recent Developments/Updates
        7.3.6 Omnisend Competitive Strengths & Weaknesses
    7.4 Autopilot
        7.4.1 Autopilot Details
        7.4.2 Autopilot Major Business
        7.4.3 Autopilot B2B Marketing Automation Platforms Product and Services
        7.4.4 Autopilot B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.4.5 Autopilot Recent Developments/Updates
        7.4.6 Autopilot Competitive Strengths & Weaknesses
    7.5 Higher Logic
        7.5.1 Higher Logic Details
        7.5.2 Higher Logic Major Business
        7.5.3 Higher Logic B2B Marketing Automation Platforms Product and Services
        7.5.4 Higher Logic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.5.5 Higher Logic Recent Developments/Updates
        7.5.6 Higher Logic Competitive Strengths & Weaknesses
    7.6 HubSpot
        7.6.1 HubSpot Details
        7.6.2 HubSpot Major Business
        7.6.3 HubSpot B2B Marketing Automation Platforms Product and Services
        7.6.4 HubSpot B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.6.5 HubSpot Recent Developments/Updates
        7.6.6 HubSpot Competitive Strengths & Weaknesses
    7.7 iContact
        7.7.1 iContact Details
        7.7.2 iContact Major Business
        7.7.3 iContact B2B Marketing Automation Platforms Product and Services
        7.7.4 iContact B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.7.5 iContact Recent Developments/Updates
        7.7.6 iContact Competitive Strengths & Weaknesses
    7.8 Keap
        7.8.1 Keap Details
        7.8.2 Keap Major Business
        7.8.3 Keap B2B Marketing Automation Platforms Product and Services
        7.8.4 Keap B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.8.5 Keap Recent Developments/Updates
        7.8.6 Keap Competitive Strengths & Weaknesses
    7.9 MailChimp
        7.9.1 MailChimp Details
        7.9.2 MailChimp Major Business
        7.9.3 MailChimp B2B Marketing Automation Platforms Product and Services
        7.9.4 MailChimp B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.9.5 MailChimp Recent Developments/Updates
        7.9.6 MailChimp Competitive Strengths & Weaknesses
    7.10 ActiveCampaign
        7.10.1 ActiveCampaign Details
        7.10.2 ActiveCampaign Major Business
        7.10.3 ActiveCampaign B2B Marketing Automation Platforms Product and Services
        7.10.4 ActiveCampaign B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.10.5 ActiveCampaign Recent Developments/Updates
        7.10.6 ActiveCampaign Competitive Strengths & Weaknesses
    7.11 Marketo
        7.11.1 Marketo Details
        7.11.2 Marketo Major Business
        7.11.3 Marketo B2B Marketing Automation Platforms Product and Services
        7.11.4 Marketo B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.11.5 Marketo Recent Developments/Updates
        7.11.6 Marketo Competitive Strengths & Weaknesses
    7.12 Mautic
        7.12.1 Mautic Details
        7.12.2 Mautic Major Business
        7.12.3 Mautic B2B Marketing Automation Platforms Product and Services
        7.12.4 Mautic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.12.5 Mautic Recent Developments/Updates
        7.12.6 Mautic Competitive Strengths & Weaknesses
    7.13 Oracle
        7.13.1 Oracle Details
        7.13.2 Oracle Major Business
        7.13.3 Oracle B2B Marketing Automation Platforms Product and Services
        7.13.4 Oracle B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.13.5 Oracle Recent Developments/Updates
        7.13.6 Oracle Competitive Strengths & Weaknesses
    7.14 Salesforce
        7.14.1 Salesforce Details
        7.14.2 Salesforce Major Business
        7.14.3 Salesforce B2B Marketing Automation Platforms Product and Services
        7.14.4 Salesforce B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.14.5 Salesforce Recent Developments/Updates
        7.14.6 Salesforce Competitive Strengths & Weaknesses
    7.15 SugarCRM
        7.15.1 SugarCRM Details
        7.15.2 SugarCRM Major Business
        7.15.3 SugarCRM B2B Marketing Automation Platforms Product and Services
        7.15.4 SugarCRM B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.15.5 SugarCRM Recent Developments/Updates
        7.15.6 SugarCRM Competitive Strengths & Weaknesses
    7.16 SharpSpring
        7.16.1 SharpSpring Details
        7.16.2 SharpSpring Major Business
        7.16.3 SharpSpring B2B Marketing Automation Platforms Product and Services
        7.16.4 SharpSpring B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023)
        7.16.5 SharpSpring Recent Developments/Updates
        7.16.6 SharpSpring Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 B2B Marketing Automation Platforms Industry Chain
    8.2 B2B Marketing Automation Platforms Upstream Analysis
    8.3 B2B Marketing Automation Platforms Midstream Analysis
    8.4 B2B Marketing Automation Platforms Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
    Table 1. World B2B Marketing Automation Platforms Revenue by Region (2018, 2022 and 2029) & (USD Million), (by Headquarter Location)
    Table 2. World B2B Marketing Automation Platforms Revenue by Region (2018-2023) & (USD Million), (by Headquarter Location)
    Table 3. World B2B Marketing Automation Platforms Revenue by Region (2024-2029) & (USD Million), (by Headquarter Location)
    Table 4. World B2B Marketing Automation Platforms Revenue Market Share by Region (2018-2023), (by Headquarter Location)
    Table 5. World B2B Marketing Automation Platforms Revenue Market Share by Region (2024-2029), (by Headquarter Location)
    Table 6. Major Market Trends
    Table 7. World B2B Marketing Automation Platforms Consumption Value Growth Rate Forecast by Region (2018 & 2022 & 2029) & (USD Million)
    Table 8. World B2B Marketing Automation Platforms Consumption Value by Region (2018-2023) & (USD Million)
    Table 9. World B2B Marketing Automation Platforms Consumption Value Forecast by Region (2024-2029) & (USD Million)
    Table 10. World B2B Marketing Automation Platforms Revenue by Player (2018-2023) & (USD Million)
    Table 11. Revenue Market Share of Key B2B Marketing Automation Platforms Players in 2022
    Table 12. World B2B Marketing Automation Platforms Industry Rank of Major Player, Based on Revenue in 2022
    Table 13. Global B2B Marketing Automation Platforms Company Evaluation Quadrant
    Table 14. Head Office of Key B2B Marketing Automation Platforms Player
    Table 15. B2B Marketing Automation Platforms Market: Company Product Type Footprint
    Table 16. B2B Marketing Automation Platforms Market: Company Product Application Footprint
    Table 17. B2B Marketing Automation Platforms Mergers & Acquisitions Activity
    Table 18. United States VS China B2B Marketing Automation Platforms Market Size Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 19. United States VS China B2B Marketing Automation Platforms Consumption Value Comparison, (2018 & 2022 & 2029) & (USD Million)
    Table 20. United States Based B2B Marketing Automation Platforms Companies, Headquarters (States, Country)
    Table 21. United States Based Companies B2B Marketing Automation Platforms Revenue, (2018-2023) & (USD Million)
    Table 22. United States Based Companies B2B Marketing Automation Platforms Revenue Market Share (2018-2023)
    Table 23. China Based B2B Marketing Automation Platforms Companies, Headquarters (Province, Country)
    Table 24. China Based Companies B2B Marketing Automation Platforms Revenue, (2018-2023) & (USD Million)
    Table 25. China Based Companies B2B Marketing Automation Platforms Revenue Market Share (2018-2023)
    Table 26. Rest of World Based B2B Marketing Automation Platforms Companies, Headquarters (States, Country)
    Table 27. Rest of World Based Companies B2B Marketing Automation Platforms Revenue, (2018-2023) & (USD Million)
    Table 28. Rest of World Based Companies B2B Marketing Automation Platforms Revenue Market Share (2018-2023)
    Table 29. World B2B Marketing Automation Platforms Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Table 30. World B2B Marketing Automation Platforms Market Size by Type (2018-2023) & (USD Million)
    Table 31. World B2B Marketing Automation Platforms Market Size by Type (2024-2029) & (USD Million)
    Table 32. World B2B Marketing Automation Platforms Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Table 33. World B2B Marketing Automation Platforms Market Size by Application (2018-2023) & (USD Million)
    Table 34. World B2B Marketing Automation Platforms Market Size by Application (2024-2029) & (USD Million)
    Table 35. Acoustic Basic Information, Area Served and Competitors
    Table 36. Acoustic Major Business
    Table 37. Acoustic B2B Marketing Automation Platforms Product and Services
    Table 38. Acoustic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 39. Acoustic Recent Developments/Updates
    Table 40. Acoustic Competitive Strengths & Weaknesses
    Table 41. Act-On Basic Information, Area Served and Competitors
    Table 42. Act-On Major Business
    Table 43. Act-On B2B Marketing Automation Platforms Product and Services
    Table 44. Act-On B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 45. Act-On Recent Developments/Updates
    Table 46. Act-On Competitive Strengths & Weaknesses
    Table 47. Omnisend Basic Information, Area Served and Competitors
    Table 48. Omnisend Major Business
    Table 49. Omnisend B2B Marketing Automation Platforms Product and Services
    Table 50. Omnisend B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 51. Omnisend Recent Developments/Updates
    Table 52. Omnisend Competitive Strengths & Weaknesses
    Table 53. Autopilot Basic Information, Area Served and Competitors
    Table 54. Autopilot Major Business
    Table 55. Autopilot B2B Marketing Automation Platforms Product and Services
    Table 56. Autopilot B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 57. Autopilot Recent Developments/Updates
    Table 58. Autopilot Competitive Strengths & Weaknesses
    Table 59. Higher Logic Basic Information, Area Served and Competitors
    Table 60. Higher Logic Major Business
    Table 61. Higher Logic B2B Marketing Automation Platforms Product and Services
    Table 62. Higher Logic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 63. Higher Logic Recent Developments/Updates
    Table 64. Higher Logic Competitive Strengths & Weaknesses
    Table 65. HubSpot Basic Information, Area Served and Competitors
    Table 66. HubSpot Major Business
    Table 67. HubSpot B2B Marketing Automation Platforms Product and Services
    Table 68. HubSpot B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 69. HubSpot Recent Developments/Updates
    Table 70. HubSpot Competitive Strengths & Weaknesses
    Table 71. iContact Basic Information, Area Served and Competitors
    Table 72. iContact Major Business
    Table 73. iContact B2B Marketing Automation Platforms Product and Services
    Table 74. iContact B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 75. iContact Recent Developments/Updates
    Table 76. iContact Competitive Strengths & Weaknesses
    Table 77. Keap Basic Information, Area Served and Competitors
    Table 78. Keap Major Business
    Table 79. Keap B2B Marketing Automation Platforms Product and Services
    Table 80. Keap B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 81. Keap Recent Developments/Updates
    Table 82. Keap Competitive Strengths & Weaknesses
    Table 83. MailChimp Basic Information, Area Served and Competitors
    Table 84. MailChimp Major Business
    Table 85. MailChimp B2B Marketing Automation Platforms Product and Services
    Table 86. MailChimp B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 87. MailChimp Recent Developments/Updates
    Table 88. MailChimp Competitive Strengths & Weaknesses
    Table 89. ActiveCampaign Basic Information, Area Served and Competitors
    Table 90. ActiveCampaign Major Business
    Table 91. ActiveCampaign B2B Marketing Automation Platforms Product and Services
    Table 92. ActiveCampaign B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 93. ActiveCampaign Recent Developments/Updates
    Table 94. ActiveCampaign Competitive Strengths & Weaknesses
    Table 95. Marketo Basic Information, Area Served and Competitors
    Table 96. Marketo Major Business
    Table 97. Marketo B2B Marketing Automation Platforms Product and Services
    Table 98. Marketo B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 99. Marketo Recent Developments/Updates
    Table 100. Marketo Competitive Strengths & Weaknesses
    Table 101. Mautic Basic Information, Area Served and Competitors
    Table 102. Mautic Major Business
    Table 103. Mautic B2B Marketing Automation Platforms Product and Services
    Table 104. Mautic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 105. Mautic Recent Developments/Updates
    Table 106. Mautic Competitive Strengths & Weaknesses
    Table 107. Oracle Basic Information, Area Served and Competitors
    Table 108. Oracle Major Business
    Table 109. Oracle B2B Marketing Automation Platforms Product and Services
    Table 110. Oracle B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 111. Oracle Recent Developments/Updates
    Table 112. Oracle Competitive Strengths & Weaknesses
    Table 113. Salesforce Basic Information, Area Served and Competitors
    Table 114. Salesforce Major Business
    Table 115. Salesforce B2B Marketing Automation Platforms Product and Services
    Table 116. Salesforce B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 117. Salesforce Recent Developments/Updates
    Table 118. Salesforce Competitive Strengths & Weaknesses
    Table 119. SugarCRM Basic Information, Area Served and Competitors
    Table 120. SugarCRM Major Business
    Table 121. SugarCRM B2B Marketing Automation Platforms Product and Services
    Table 122. SugarCRM B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 123. SugarCRM Recent Developments/Updates
    Table 124. SharpSpring Basic Information, Area Served and Competitors
    Table 125. SharpSpring Major Business
    Table 126. SharpSpring B2B Marketing Automation Platforms Product and Services
    Table 127. SharpSpring B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2018-2023) & (USD Million)
    Table 128. Global Key Players of B2B Marketing Automation Platforms Upstream (Raw Materials)
    Table 129. B2B Marketing Automation Platforms Typical Customers
List of Figure
    Figure 1. B2B Marketing Automation Platforms Picture
    Figure 2. World B2B Marketing Automation Platforms Total Market Size: 2018 & 2022 & 2029, (USD Million)
    Figure 3. World B2B Marketing Automation Platforms Total Market Size (2018-2029) & (USD Million)
    Figure 4. World B2B Marketing Automation Platforms Revenue Market Share by Region (2018, 2022 and 2029) & (USD Million) , (by Headquarter Location)
    Figure 5. World B2B Marketing Automation Platforms Revenue Market Share by Region (2018-2029), (by Headquarter Location)
    Figure 6. United States Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 7. China Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 8. Europe Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 9. Japan Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 10. South Korea Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 11. ASEAN Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 12. India Based Company B2B Marketing Automation Platforms Revenue (2018-2029) & (USD Million)
    Figure 13. B2B Marketing Automation Platforms Market Drivers
    Figure 14. Factors Affecting Demand
    Figure 15. World B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 16. World B2B Marketing Automation Platforms Consumption Value Market Share by Region (2018-2029)
    Figure 17. United States B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 18. China B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 19. Europe B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 20. Japan B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 21. South Korea B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 22. ASEAN B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 23. India B2B Marketing Automation Platforms Consumption Value (2018-2029) & (USD Million)
    Figure 24. Producer Shipments of B2B Marketing Automation Platforms by Player Revenue ($MM) and Market Share (%): 2022
    Figure 25. Global Four-firm Concentration Ratios (CR4) for B2B Marketing Automation Platforms Markets in 2022
    Figure 26. Global Four-firm Concentration Ratios (CR8) for B2B Marketing Automation Platforms Markets in 2022
    Figure 27. United States VS China: B2B Marketing Automation Platforms Revenue Market Share Comparison (2018 & 2022 & 2029)
    Figure 28. United States VS China: B2B Marketing Automation Platforms Consumption Value Market Share Comparison (2018 & 2022 & 2029)
    Figure 29. World B2B Marketing Automation Platforms Market Size by Type, (USD Million), 2018 & 2022 & 2029
    Figure 30. World B2B Marketing Automation Platforms Market Size Market Share by Type in 2022
    Figure 31. Cloud Based
    Figure 32. On-premises
    Figure 33. World B2B Marketing Automation Platforms Market Size Market Share by Type (2018-2029)
    Figure 34. World B2B Marketing Automation Platforms Market Size by Application, (USD Million), 2018 & 2022 & 2029
    Figure 35. World B2B Marketing Automation Platforms Market Size Market Share by Application in 2022
    Figure 36. SMEs
    Figure 37. Large Enterprises
    Figure 38. B2B Marketing Automation Platforms Industrial Chain
    Figure 39. Methodology
    Figure 40. Research Process and Data Source

Research Methodology

Client Requirements

Review and analyze client requirements

Discussion of all the project requirements and queries

Flexibility Check

Project Feasibility Analysis

Finalizing tentative research programme

Structuring project proposal with scope, timeline, and costs

Analyzing Market Dynamics

Determination of key drivers, restraints, challenge, and opportunity

Identifies market needs and trends

Market Size Estimation & Forecast

Estimation of historical data based on secondary and primary data

Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)

Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies

Consideration of geography, region-specific product/service demand for region segments

Consideration of product utilization rates, product demand outlook for segments by application or end-user.

Data Source

Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports, paid database, press releases, blogs, newsletters,and GIR repositories.

Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts to verify insights.

Validation and
triangulation of
secondary and primary source.

Collection of data

Cumulating and collating the essential qualitative and quantitative data

Generation of report in client requested format by research analysts

Reviews by expert analysts

Final quality check

Clarifying queries

Receiving feedback

Ensuring satisfaction

01 Identification of data

This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic

This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data

This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data

This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis

This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.

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