Global B2B Marketing Automation Platforms Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Description

According to our (Global Info Research) latest study, the global B2B Marketing Automation Platforms market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.

B2B marketing automation platforms support lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels. The main goal of these systems is to capture, qualify and nurture leads to the point that they are sales-ready, then align them to the appropriate sales team member(s) to drive toward a closed deal. B2B marketing automation platforms assist with data cleansing by eliminating incomplete or redundant lead information, and with lead augmentation by providing additional data about prospects.

According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.

The Global Info Research report includes an overview of the development of the B2B Marketing Automation Platforms industry chain, the market status of SMEs (Cloud Based, On-premises), Large Enterprises (Cloud Based, On-premises), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of B2B Marketing Automation Platforms.

Regionally, the report analyzes the B2B Marketing Automation Platforms markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global B2B Marketing Automation Platforms market, with robust domestic demand, supportive policies, and a strong manufacturing base.

Key Features:
The report presents comprehensive understanding of the B2B Marketing Automation Platforms market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the B2B Marketing Automation Platforms industry.

The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud Based, On-premises).

Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the B2B Marketing Automation Platforms market.

Regional Analysis: The report involves examining the B2B Marketing Automation Platforms market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.

Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the B2B Marketing Automation Platforms market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.

The report also involves a more granular approach to B2B Marketing Automation Platforms:
Company Analysis: Report covers individual B2B Marketing Automation Platforms players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.

Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards B2B Marketing Automation Platforms This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (SMEs, Large Enterprises).

Technology Analysis: Report covers specific technologies relevant to B2B Marketing Automation Platforms. It assesses the current state, advancements, and potential future developments in B2B Marketing Automation Platforms areas.

Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the B2B Marketing Automation Platforms market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.

Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.

Market Segmentation
B2B Marketing Automation Platforms market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.

Market segment by Type
    Cloud Based
    On-premises

Market segment by Application
    SMEs
    Large Enterprises

Market segment by players, this report covers
    Acoustic
    Act-On
    Omnisend
    Autopilot
    Higher Logic
    HubSpot
    iContact
    Keap
    MailChimp
    ActiveCampaign
    Marketo
    Mautic
    Oracle
    Salesforce
    SugarCRM
    SharpSpring

Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)

The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe B2B Marketing Automation Platforms product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of B2B Marketing Automation Platforms, with revenue, gross margin and global market share of B2B Marketing Automation Platforms from 2019 to 2024.
Chapter 3, the B2B Marketing Automation Platforms competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and B2B Marketing Automation Platforms market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of B2B Marketing Automation Platforms.
Chapter 13, to describe B2B Marketing Automation Platforms research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope of B2B Marketing Automation Platforms
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of B2B Marketing Automation Platforms by Type
        1.3.1 Overview: Global B2B Marketing Automation Platforms Market Size by Type: 2019 Versus 2023 Versus 2030
        1.3.2 Global B2B Marketing Automation Platforms Consumption Value Market Share by Type in 2023
        1.3.3 Cloud Based
        1.3.4 On-premises
    1.4 Global B2B Marketing Automation Platforms Market by Application
        1.4.1 Overview: Global B2B Marketing Automation Platforms Market Size by Application: 2019 Versus 2023 Versus 2030
        1.4.2 SMEs
        1.4.3 Large Enterprises
    1.5 Global B2B Marketing Automation Platforms Market Size & Forecast
    1.6 Global B2B Marketing Automation Platforms Market Size and Forecast by Region
        1.6.1 Global B2B Marketing Automation Platforms Market Size by Region: 2019 VS 2023 VS 2030
        1.6.2 Global B2B Marketing Automation Platforms Market Size by Region, (2019-2030)
        1.6.3 North America B2B Marketing Automation Platforms Market Size and Prospect (2019-2030)
        1.6.4 Europe B2B Marketing Automation Platforms Market Size and Prospect (2019-2030)
        1.6.5 Asia-Pacific B2B Marketing Automation Platforms Market Size and Prospect (2019-2030)
        1.6.6 South America B2B Marketing Automation Platforms Market Size and Prospect (2019-2030)
        1.6.7 Middle East and Africa B2B Marketing Automation Platforms Market Size and Prospect (2019-2030)

2 Company Profiles
    2.1 Acoustic
        2.1.1 Acoustic Details
        2.1.2 Acoustic Major Business
        2.1.3 Acoustic B2B Marketing Automation Platforms Product and Solutions
        2.1.4 Acoustic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.1.5 Acoustic Recent Developments and Future Plans
    2.2 Act-On
        2.2.1 Act-On Details
        2.2.2 Act-On Major Business
        2.2.3 Act-On B2B Marketing Automation Platforms Product and Solutions
        2.2.4 Act-On B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.2.5 Act-On Recent Developments and Future Plans
    2.3 Omnisend
        2.3.1 Omnisend Details
        2.3.2 Omnisend Major Business
        2.3.3 Omnisend B2B Marketing Automation Platforms Product and Solutions
        2.3.4 Omnisend B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.3.5 Omnisend Recent Developments and Future Plans
    2.4 Autopilot
        2.4.1 Autopilot Details
        2.4.2 Autopilot Major Business
        2.4.3 Autopilot B2B Marketing Automation Platforms Product and Solutions
        2.4.4 Autopilot B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.4.5 Autopilot Recent Developments and Future Plans
    2.5 Higher Logic
        2.5.1 Higher Logic Details
        2.5.2 Higher Logic Major Business
        2.5.3 Higher Logic B2B Marketing Automation Platforms Product and Solutions
        2.5.4 Higher Logic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.5.5 Higher Logic Recent Developments and Future Plans
    2.6 HubSpot
        2.6.1 HubSpot Details
        2.6.2 HubSpot Major Business
        2.6.3 HubSpot B2B Marketing Automation Platforms Product and Solutions
        2.6.4 HubSpot B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.6.5 HubSpot Recent Developments and Future Plans
    2.7 iContact
        2.7.1 iContact Details
        2.7.2 iContact Major Business
        2.7.3 iContact B2B Marketing Automation Platforms Product and Solutions
        2.7.4 iContact B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.7.5 iContact Recent Developments and Future Plans
    2.8 Keap
        2.8.1 Keap Details
        2.8.2 Keap Major Business
        2.8.3 Keap B2B Marketing Automation Platforms Product and Solutions
        2.8.4 Keap B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.8.5 Keap Recent Developments and Future Plans
    2.9 MailChimp
        2.9.1 MailChimp Details
        2.9.2 MailChimp Major Business
        2.9.3 MailChimp B2B Marketing Automation Platforms Product and Solutions
        2.9.4 MailChimp B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.9.5 MailChimp Recent Developments and Future Plans
    2.10 ActiveCampaign
        2.10.1 ActiveCampaign Details
        2.10.2 ActiveCampaign Major Business
        2.10.3 ActiveCampaign B2B Marketing Automation Platforms Product and Solutions
        2.10.4 ActiveCampaign B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.10.5 ActiveCampaign Recent Developments and Future Plans
    2.11 Marketo
        2.11.1 Marketo Details
        2.11.2 Marketo Major Business
        2.11.3 Marketo B2B Marketing Automation Platforms Product and Solutions
        2.11.4 Marketo B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.11.5 Marketo Recent Developments and Future Plans
    2.12 Mautic
        2.12.1 Mautic Details
        2.12.2 Mautic Major Business
        2.12.3 Mautic B2B Marketing Automation Platforms Product and Solutions
        2.12.4 Mautic B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.12.5 Mautic Recent Developments and Future Plans
    2.13 Oracle
        2.13.1 Oracle Details
        2.13.2 Oracle Major Business
        2.13.3 Oracle B2B Marketing Automation Platforms Product and Solutions
        2.13.4 Oracle B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.13.5 Oracle Recent Developments and Future Plans
    2.14 Salesforce
        2.14.1 Salesforce Details
        2.14.2 Salesforce Major Business
        2.14.3 Salesforce B2B Marketing Automation Platforms Product and Solutions
        2.14.4 Salesforce B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.14.5 Salesforce Recent Developments and Future Plans
    2.15 SugarCRM
        2.15.1 SugarCRM Details
        2.15.2 SugarCRM Major Business
        2.15.3 SugarCRM B2B Marketing Automation Platforms Product and Solutions
        2.15.4 SugarCRM B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.15.5 SugarCRM Recent Developments and Future Plans
    2.16 SharpSpring
        2.16.1 SharpSpring Details
        2.16.2 SharpSpring Major Business
        2.16.3 SharpSpring B2B Marketing Automation Platforms Product and Solutions
        2.16.4 SharpSpring B2B Marketing Automation Platforms Revenue, Gross Margin and Market Share (2019-2024)
        2.16.5 SharpSpring Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global B2B Marketing Automation Platforms Revenue and Share by Players (2019-2024)
    3.2 Market Share Analysis (2023)
        3.2.1 Market Share of B2B Marketing Automation Platforms by Company Revenue
        3.2.2 Top 3 B2B Marketing Automation Platforms Players Market Share in 2023
        3.2.3 Top 6 B2B Marketing Automation Platforms Players Market Share in 2023
    3.3 B2B Marketing Automation Platforms Market: Overall Company Footprint Analysis
        3.3.1 B2B Marketing Automation Platforms Market: Region Footprint
        3.3.2 B2B Marketing Automation Platforms Market: Company Product Type Footprint
        3.3.3 B2B Marketing Automation Platforms Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global B2B Marketing Automation Platforms Consumption Value and Market Share by Type (2019-2024)
    4.2 Global B2B Marketing Automation Platforms Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
    5.1 Global B2B Marketing Automation Platforms Consumption Value Market Share by Application (2019-2024)
    5.2 Global B2B Marketing Automation Platforms Market Forecast by Application (2025-2030)

6 North America
    6.1 North America B2B Marketing Automation Platforms Consumption Value by Type (2019-2030)
    6.2 North America B2B Marketing Automation Platforms Consumption Value by Application (2019-2030)
    6.3 North America B2B Marketing Automation Platforms Market Size by Country
        6.3.1 North America B2B Marketing Automation Platforms Consumption Value by Country (2019-2030)
        6.3.2 United States B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        6.3.3 Canada B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        6.3.4 Mexico B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)

7 Europe
    7.1 Europe B2B Marketing Automation Platforms Consumption Value by Type (2019-2030)
    7.2 Europe B2B Marketing Automation Platforms Consumption Value by Application (2019-2030)
    7.3 Europe B2B Marketing Automation Platforms Market Size by Country
        7.3.1 Europe B2B Marketing Automation Platforms Consumption Value by Country (2019-2030)
        7.3.2 Germany B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        7.3.3 France B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        7.3.4 United Kingdom B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        7.3.5 Russia B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        7.3.6 Italy B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)

8 Asia-Pacific
    8.1 Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Type (2019-2030)
    8.2 Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Application (2019-2030)
    8.3 Asia-Pacific B2B Marketing Automation Platforms Market Size by Region
        8.3.1 Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Region (2019-2030)
        8.3.2 China B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        8.3.3 Japan B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        8.3.4 South Korea B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        8.3.5 India B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        8.3.6 Southeast Asia B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        8.3.7 Australia B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)

9 South America
    9.1 South America B2B Marketing Automation Platforms Consumption Value by Type (2019-2030)
    9.2 South America B2B Marketing Automation Platforms Consumption Value by Application (2019-2030)
    9.3 South America B2B Marketing Automation Platforms Market Size by Country
        9.3.1 South America B2B Marketing Automation Platforms Consumption Value by Country (2019-2030)
        9.3.2 Brazil B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        9.3.3 Argentina B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)

10 Middle East & Africa
    10.1 Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Type (2019-2030)
    10.2 Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Application (2019-2030)
    10.3 Middle East & Africa B2B Marketing Automation Platforms Market Size by Country
        10.3.1 Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Country (2019-2030)
        10.3.2 Turkey B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        10.3.3 Saudi Arabia B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)
        10.3.4 UAE B2B Marketing Automation Platforms Market Size and Forecast (2019-2030)

11 Market Dynamics
    11.1 B2B Marketing Automation Platforms Market Drivers
    11.2 B2B Marketing Automation Platforms Market Restraints
    11.3 B2B Marketing Automation Platforms Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 B2B Marketing Automation Platforms Industry Chain
    12.2 B2B Marketing Automation Platforms Upstream Analysis
    12.3 B2B Marketing Automation Platforms Midstream Analysis
    12.4 B2B Marketing Automation Platforms Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
    Table 1. Global B2B Marketing Automation Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Table 2. Global B2B Marketing Automation Platforms Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
    Table 3. Global B2B Marketing Automation Platforms Consumption Value by Region (2019-2024) & (USD Million)
    Table 4. Global B2B Marketing Automation Platforms Consumption Value by Region (2025-2030) & (USD Million)
    Table 5. Acoustic Company Information, Head Office, and Major Competitors
    Table 6. Acoustic Major Business
    Table 7. Acoustic B2B Marketing Automation Platforms Product and Solutions
    Table 8. Acoustic B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 9. Acoustic Recent Developments and Future Plans
    Table 10. Act-On Company Information, Head Office, and Major Competitors
    Table 11. Act-On Major Business
    Table 12. Act-On B2B Marketing Automation Platforms Product and Solutions
    Table 13. Act-On B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 14. Act-On Recent Developments and Future Plans
    Table 15. Omnisend Company Information, Head Office, and Major Competitors
    Table 16. Omnisend Major Business
    Table 17. Omnisend B2B Marketing Automation Platforms Product and Solutions
    Table 18. Omnisend B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 19. Omnisend Recent Developments and Future Plans
    Table 20. Autopilot Company Information, Head Office, and Major Competitors
    Table 21. Autopilot Major Business
    Table 22. Autopilot B2B Marketing Automation Platforms Product and Solutions
    Table 23. Autopilot B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 24. Autopilot Recent Developments and Future Plans
    Table 25. Higher Logic Company Information, Head Office, and Major Competitors
    Table 26. Higher Logic Major Business
    Table 27. Higher Logic B2B Marketing Automation Platforms Product and Solutions
    Table 28. Higher Logic B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 29. Higher Logic Recent Developments and Future Plans
    Table 30. HubSpot Company Information, Head Office, and Major Competitors
    Table 31. HubSpot Major Business
    Table 32. HubSpot B2B Marketing Automation Platforms Product and Solutions
    Table 33. HubSpot B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 34. HubSpot Recent Developments and Future Plans
    Table 35. iContact Company Information, Head Office, and Major Competitors
    Table 36. iContact Major Business
    Table 37. iContact B2B Marketing Automation Platforms Product and Solutions
    Table 38. iContact B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 39. iContact Recent Developments and Future Plans
    Table 40. Keap Company Information, Head Office, and Major Competitors
    Table 41. Keap Major Business
    Table 42. Keap B2B Marketing Automation Platforms Product and Solutions
    Table 43. Keap B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 44. Keap Recent Developments and Future Plans
    Table 45. MailChimp Company Information, Head Office, and Major Competitors
    Table 46. MailChimp Major Business
    Table 47. MailChimp B2B Marketing Automation Platforms Product and Solutions
    Table 48. MailChimp B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 49. MailChimp Recent Developments and Future Plans
    Table 50. ActiveCampaign Company Information, Head Office, and Major Competitors
    Table 51. ActiveCampaign Major Business
    Table 52. ActiveCampaign B2B Marketing Automation Platforms Product and Solutions
    Table 53. ActiveCampaign B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 54. ActiveCampaign Recent Developments and Future Plans
    Table 55. Marketo Company Information, Head Office, and Major Competitors
    Table 56. Marketo Major Business
    Table 57. Marketo B2B Marketing Automation Platforms Product and Solutions
    Table 58. Marketo B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 59. Marketo Recent Developments and Future Plans
    Table 60. Mautic Company Information, Head Office, and Major Competitors
    Table 61. Mautic Major Business
    Table 62. Mautic B2B Marketing Automation Platforms Product and Solutions
    Table 63. Mautic B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 64. Mautic Recent Developments and Future Plans
    Table 65. Oracle Company Information, Head Office, and Major Competitors
    Table 66. Oracle Major Business
    Table 67. Oracle B2B Marketing Automation Platforms Product and Solutions
    Table 68. Oracle B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 69. Oracle Recent Developments and Future Plans
    Table 70. Salesforce Company Information, Head Office, and Major Competitors
    Table 71. Salesforce Major Business
    Table 72. Salesforce B2B Marketing Automation Platforms Product and Solutions
    Table 73. Salesforce B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 74. Salesforce Recent Developments and Future Plans
    Table 75. SugarCRM Company Information, Head Office, and Major Competitors
    Table 76. SugarCRM Major Business
    Table 77. SugarCRM B2B Marketing Automation Platforms Product and Solutions
    Table 78. SugarCRM B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 79. SugarCRM Recent Developments and Future Plans
    Table 80. SharpSpring Company Information, Head Office, and Major Competitors
    Table 81. SharpSpring Major Business
    Table 82. SharpSpring B2B Marketing Automation Platforms Product and Solutions
    Table 83. SharpSpring B2B Marketing Automation Platforms Revenue (USD Million), Gross Margin and Market Share (2019-2024)
    Table 84. SharpSpring Recent Developments and Future Plans
    Table 85. Global B2B Marketing Automation Platforms Revenue (USD Million) by Players (2019-2024)
    Table 86. Global B2B Marketing Automation Platforms Revenue Share by Players (2019-2024)
    Table 87. Breakdown of B2B Marketing Automation Platforms by Company Type (Tier 1, Tier 2, and Tier 3)
    Table 88. Market Position of Players in B2B Marketing Automation Platforms, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
    Table 89. Head Office of Key B2B Marketing Automation Platforms Players
    Table 90. B2B Marketing Automation Platforms Market: Company Product Type Footprint
    Table 91. B2B Marketing Automation Platforms Market: Company Product Application Footprint
    Table 92. B2B Marketing Automation Platforms New Market Entrants and Barriers to Market Entry
    Table 93. B2B Marketing Automation Platforms Mergers, Acquisition, Agreements, and Collaborations
    Table 94. Global B2B Marketing Automation Platforms Consumption Value (USD Million) by Type (2019-2024)
    Table 95. Global B2B Marketing Automation Platforms Consumption Value Share by Type (2019-2024)
    Table 96. Global B2B Marketing Automation Platforms Consumption Value Forecast by Type (2025-2030)
    Table 97. Global B2B Marketing Automation Platforms Consumption Value by Application (2019-2024)
    Table 98. Global B2B Marketing Automation Platforms Consumption Value Forecast by Application (2025-2030)
    Table 99. North America B2B Marketing Automation Platforms Consumption Value by Type (2019-2024) & (USD Million)
    Table 100. North America B2B Marketing Automation Platforms Consumption Value by Type (2025-2030) & (USD Million)
    Table 101. North America B2B Marketing Automation Platforms Consumption Value by Application (2019-2024) & (USD Million)
    Table 102. North America B2B Marketing Automation Platforms Consumption Value by Application (2025-2030) & (USD Million)
    Table 103. North America B2B Marketing Automation Platforms Consumption Value by Country (2019-2024) & (USD Million)
    Table 104. North America B2B Marketing Automation Platforms Consumption Value by Country (2025-2030) & (USD Million)
    Table 105. Europe B2B Marketing Automation Platforms Consumption Value by Type (2019-2024) & (USD Million)
    Table 106. Europe B2B Marketing Automation Platforms Consumption Value by Type (2025-2030) & (USD Million)
    Table 107. Europe B2B Marketing Automation Platforms Consumption Value by Application (2019-2024) & (USD Million)
    Table 108. Europe B2B Marketing Automation Platforms Consumption Value by Application (2025-2030) & (USD Million)
    Table 109. Europe B2B Marketing Automation Platforms Consumption Value by Country (2019-2024) & (USD Million)
    Table 110. Europe B2B Marketing Automation Platforms Consumption Value by Country (2025-2030) & (USD Million)
    Table 111. Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Type (2019-2024) & (USD Million)
    Table 112. Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Type (2025-2030) & (USD Million)
    Table 113. Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Application (2019-2024) & (USD Million)
    Table 114. Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Application (2025-2030) & (USD Million)
    Table 115. Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Region (2019-2024) & (USD Million)
    Table 116. Asia-Pacific B2B Marketing Automation Platforms Consumption Value by Region (2025-2030) & (USD Million)
    Table 117. South America B2B Marketing Automation Platforms Consumption Value by Type (2019-2024) & (USD Million)
    Table 118. South America B2B Marketing Automation Platforms Consumption Value by Type (2025-2030) & (USD Million)
    Table 119. South America B2B Marketing Automation Platforms Consumption Value by Application (2019-2024) & (USD Million)
    Table 120. South America B2B Marketing Automation Platforms Consumption Value by Application (2025-2030) & (USD Million)
    Table 121. South America B2B Marketing Automation Platforms Consumption Value by Country (2019-2024) & (USD Million)
    Table 122. South America B2B Marketing Automation Platforms Consumption Value by Country (2025-2030) & (USD Million)
    Table 123. Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Type (2019-2024) & (USD Million)
    Table 124. Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Type (2025-2030) & (USD Million)
    Table 125. Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Application (2019-2024) & (USD Million)
    Table 126. Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Application (2025-2030) & (USD Million)
    Table 127. Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Country (2019-2024) & (USD Million)
    Table 128. Middle East & Africa B2B Marketing Automation Platforms Consumption Value by Country (2025-2030) & (USD Million)
    Table 129. B2B Marketing Automation Platforms Raw Material
    Table 130. Key Suppliers of B2B Marketing Automation Platforms Raw Materials
List of Figures
    Figure 1. B2B Marketing Automation Platforms Picture
    Figure 2. Global B2B Marketing Automation Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 3. Global B2B Marketing Automation Platforms Consumption Value Market Share by Type in 2023
    Figure 4. Cloud Based
    Figure 5. On-premises
    Figure 6. Global B2B Marketing Automation Platforms Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
    Figure 7. B2B Marketing Automation Platforms Consumption Value Market Share by Application in 2023
    Figure 8. SMEs Picture
    Figure 9. Large Enterprises Picture
    Figure 10. Global B2B Marketing Automation Platforms Consumption Value, (USD Million): 2019 & 2023 & 2030
    Figure 11. Global B2B Marketing Automation Platforms Consumption Value and Forecast (2019-2030) & (USD Million)
    Figure 12. Global Market B2B Marketing Automation Platforms Consumption Value (USD Million) Comparison by Region (2019 & 2023 & 2030)
    Figure 13. Global B2B Marketing Automation Platforms Consumption Value Market Share by Region (2019-2030)
    Figure 14. Global B2B Marketing Automation Platforms Consumption Value Market Share by Region in 2023
    Figure 15. North America B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 16. Europe B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 17. Asia-Pacific B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 18. South America B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 19. Middle East and Africa B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 20. Global B2B Marketing Automation Platforms Revenue Share by Players in 2023
    Figure 21. B2B Marketing Automation Platforms Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2023
    Figure 22. Global Top 3 Players B2B Marketing Automation Platforms Market Share in 2023
    Figure 23. Global Top 6 Players B2B Marketing Automation Platforms Market Share in 2023
    Figure 24. Global B2B Marketing Automation Platforms Consumption Value Share by Type (2019-2024)
    Figure 25. Global B2B Marketing Automation Platforms Market Share Forecast by Type (2025-2030)
    Figure 26. Global B2B Marketing Automation Platforms Consumption Value Share by Application (2019-2024)
    Figure 27. Global B2B Marketing Automation Platforms Market Share Forecast by Application (2025-2030)
    Figure 28. North America B2B Marketing Automation Platforms Consumption Value Market Share by Type (2019-2030)
    Figure 29. North America B2B Marketing Automation Platforms Consumption Value Market Share by Application (2019-2030)
    Figure 30. North America B2B Marketing Automation Platforms Consumption Value Market Share by Country (2019-2030)
    Figure 31. United States B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 32. Canada B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 33. Mexico B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 34. Europe B2B Marketing Automation Platforms Consumption Value Market Share by Type (2019-2030)
    Figure 35. Europe B2B Marketing Automation Platforms Consumption Value Market Share by Application (2019-2030)
    Figure 36. Europe B2B Marketing Automation Platforms Consumption Value Market Share by Country (2019-2030)
    Figure 37. Germany B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 38. France B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 39. United Kingdom B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 40. Russia B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 41. Italy B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 42. Asia-Pacific B2B Marketing Automation Platforms Consumption Value Market Share by Type (2019-2030)
    Figure 43. Asia-Pacific B2B Marketing Automation Platforms Consumption Value Market Share by Application (2019-2030)
    Figure 44. Asia-Pacific B2B Marketing Automation Platforms Consumption Value Market Share by Region (2019-2030)
    Figure 45. China B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 46. Japan B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 47. South Korea B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 48. India B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 49. Southeast Asia B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 50. Australia B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 51. South America B2B Marketing Automation Platforms Consumption Value Market Share by Type (2019-2030)
    Figure 52. South America B2B Marketing Automation Platforms Consumption Value Market Share by Application (2019-2030)
    Figure 53. South America B2B Marketing Automation Platforms Consumption Value Market Share by Country (2019-2030)
    Figure 54. Brazil B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 55. Argentina B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 56. Middle East and Africa B2B Marketing Automation Platforms Consumption Value Market Share by Type (2019-2030)
    Figure 57. Middle East and Africa B2B Marketing Automation Platforms Consumption Value Market Share by Application (2019-2030)
    Figure 58. Middle East and Africa B2B Marketing Automation Platforms Consumption Value Market Share by Country (2019-2030)
    Figure 59. Turkey B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 60. Saudi Arabia B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 61. UAE B2B Marketing Automation Platforms Consumption Value (2019-2030) & (USD Million)
    Figure 62. B2B Marketing Automation Platforms Market Drivers
    Figure 63. B2B Marketing Automation Platforms Market Restraints
    Figure 64. B2B Marketing Automation Platforms Market Trends
    Figure 65. Porters Five Forces Analysis
    Figure 66. Manufacturing Cost Structure Analysis of B2B Marketing Automation Platforms in 2023
    Figure 67. Manufacturing Process Analysis of B2B Marketing Automation Platforms
    Figure 68. B2B Marketing Automation Platforms Industrial Chain
    Figure 69. Methodology
    Figure 70. Research Process and Data Source

Companies Mentioned

Acoustic
Act-On
Omnisend
Autopilot
Higher Logic
HubSpot
iContact
Keap
MailChimp
ActiveCampaign
Marketo
Mautic
Oracle
Salesforce
SugarCRM
SharpSpring