Global Brand Licensing Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Description

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.  In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

According to our (Global Info Research) latest study, the global Brand Licensing market size was valued at US$ 297010 million in 2023 and is forecast to a readjusted size of USD 395540 million by 2030 with a CAGR of 4.1% during review period.

In 2023, global brand licensing key players include The Walt Disney Company, Authentic Brands Group, Dotdash Meredith, Authentic Brands Group, Hasbro, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.

This report is a detailed and comprehensive analysis for global Brand Licensing market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.

Key Features:
Global Brand Licensing market size and forecasts, in consumption value ($ Million), 2019-2030
Global Brand Licensing market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
Global Brand Licensing market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
Global Brand Licensing market shares of main players, in revenue ($ Million), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Brand Licensing
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Brand Licensing market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include The Walt Disney Company, Authentic Brands Group, Dotdash Meredith, Warner Bros. Discovery, Hasbro, NBCUniversal/Universal Products & Experiences, The Pokémon Company International, Bluestar Alliance, Mattel, WHP Global, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Market segmentation
Brand Licensing market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segmentation
Brand Licensing market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.

Market segment by Type
    Apparels
    Toys
    Accessories
    Home Decoration
    Software/Video Games
    Food and Beverage
    Others

Market segment by Application
    Entertainment
    Corporate Trademarks/Brand
    Fashion
    Sports
    Others

Market segment by players, this report covers
    The Walt Disney Company
    Authentic Brands Group
    Dotdash Meredith
    Warner Bros. Discovery
    Hasbro
    NBCUniversal/Universal Products & Experiences
    The Pokémon Company International
    Bluestar Alliance
    Mattel
    WHP Global
    PVH Corp.
    Iconix Brand Group
    Nickelodeon (ViacomCBS)
    Major League Baseball
    Learfield IMG College
    Sanrio
    Sequential Brands Group
    General Motors
    National Basketball Association
    Electrolux
    National Football League
    Procter & Gamble
    Ferrari
    Ralph Lauren
    Ford Motor Company
    BBC Worldwide
    The Hershey Company
    Stanley Black & Decker
    PGA Tour
    National Hockey League
    Sunkist Growers
    WWE

Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Brand Licensing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Brand Licensing, with revenue, gross margin, and global market share of Brand Licensing from 2019 to 2024.
Chapter 3, the Brand Licensing competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Brand Licensing market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Brand Licensing.
Chapter 13, to describe Brand Licensing research findings and conclusion.

Table of Contents

1 Market Overview
    1.1 Product Overview and Scope
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Brand Licensing by Type
        1.3.1 Overview: Global Brand Licensing Market Size by Type: 2019 Versus 2023 Versus 2030
        1.3.2 Global Brand Licensing Consumption Value Market Share by Type in 2023
        1.3.3 Apparels
        1.3.4 Toys
        1.3.5 Accessories
        1.3.6 Home Decoration
        1.3.7 Software/Video Games
        1.3.8 Food and Beverage
        1.3.9 Others
    1.4 Global Brand Licensing Market by Application
        1.4.1 Overview: Global Brand Licensing Market Size by Application: 2019 Versus 2023 Versus 2030
        1.4.2 Entertainment
        1.4.3 Corporate Trademarks/Brand
        1.4.4 Fashion
        1.4.5 Sports
        1.4.6 Others
    1.5 Global Brand Licensing Market Size & Forecast
    1.6 Global Brand Licensing Market Size and Forecast by Region
        1.6.1 Global Brand Licensing Market Size by Region: 2019 VS 2023 VS 2030
        1.6.2 Global Brand Licensing Market Size by Region, (2019-2030)
        1.6.3 North America Brand Licensing Market Size and Prospect (2019-2030)
        1.6.4 Europe Brand Licensing Market Size and Prospect (2019-2030)
        1.6.5 Asia-Pacific Brand Licensing Market Size and Prospect (2019-2030)
        1.6.6 South America Brand Licensing Market Size and Prospect (2019-2030)
        1.6.7 Middle East & Africa Brand Licensing Market Size and Prospect (2019-2030)

2 Company Profiles
    2.1 The Walt Disney Company
        2.1.1 The Walt Disney Company Details
        2.1.2 The Walt Disney Company Major Business
        2.1.3 The Walt Disney Company Brand Licensing Product and Solutions
        2.1.4 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.1.5 The Walt Disney Company Recent Developments and Future Plans
    2.2 Authentic Brands Group
        2.2.1 Authentic Brands Group Details
        2.2.2 Authentic Brands Group Major Business
        2.2.3 Authentic Brands Group Brand Licensing Product and Solutions
        2.2.4 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.2.5 Authentic Brands Group Recent Developments and Future Plans
    2.3 Dotdash Meredith
        2.3.1 Dotdash Meredith Details
        2.3.2 Dotdash Meredith Major Business
        2.3.3 Dotdash Meredith Brand Licensing Product and Solutions
        2.3.4 Dotdash Meredith Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.3.5 Dotdash Meredith Recent Developments and Future Plans
    2.4 Warner Bros. Discovery
        2.4.1 Warner Bros. Discovery Details
        2.4.2 Warner Bros. Discovery Major Business
        2.4.3 Warner Bros. Discovery Brand Licensing Product and Solutions
        2.4.4 Warner Bros. Discovery Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.4.5 Warner Bros. Discovery Recent Developments and Future Plans
    2.5 Hasbro
        2.5.1 Hasbro Details
        2.5.2 Hasbro Major Business
        2.5.3 Hasbro Brand Licensing Product and Solutions
        2.5.4 Hasbro Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.5.5 Hasbro Recent Developments and Future Plans
    2.6 NBCUniversal/Universal Products & Experiences
        2.6.1 NBCUniversal/Universal Products & Experiences Details
        2.6.2 NBCUniversal/Universal Products & Experiences Major Business
        2.6.3 NBCUniversal/Universal Products & Experiences Brand Licensing Product and Solutions
        2.6.4 NBCUniversal/Universal Products & Experiences Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.6.5 NBCUniversal/Universal Products & Experiences Recent Developments and Future Plans
    2.7 The Pokémon Company International
        2.7.1 The Pokémon Company International Details
        2.7.2 The Pokémon Company International Major Business
        2.7.3 The Pokémon Company International Brand Licensing Product and Solutions
        2.7.4 The Pokémon Company International Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.7.5 The Pokémon Company International Recent Developments and Future Plans
    2.8 Bluestar Alliance
        2.8.1 Bluestar Alliance Details
        2.8.2 Bluestar Alliance Major Business
        2.8.3 Bluestar Alliance Brand Licensing Product and Solutions
        2.8.4 Bluestar Alliance Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.8.5 Bluestar Alliance Recent Developments and Future Plans
    2.9 Mattel
        2.9.1 Mattel Details
        2.9.2 Mattel Major Business
        2.9.3 Mattel Brand Licensing Product and Solutions
        2.9.4 Mattel Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.9.5 Mattel Recent Developments and Future Plans
    2.10 WHP Global
        2.10.1 WHP Global Details
        2.10.2 WHP Global Major Business
        2.10.3 WHP Global Brand Licensing Product and Solutions
        2.10.4 WHP Global Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.10.5 WHP Global Recent Developments and Future Plans
    2.11 PVH Corp.
        2.11.1 PVH Corp. Details
        2.11.2 PVH Corp. Major Business
        2.11.3 PVH Corp. Brand Licensing Product and Solutions
        2.11.4 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.11.5 PVH Corp. Recent Developments and Future Plans
    2.12 Iconix Brand Group
        2.12.1 Iconix Brand Group Details
        2.12.2 Iconix Brand Group Major Business
        2.12.3 Iconix Brand Group Brand Licensing Product and Solutions
        2.12.4 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.12.5 Iconix Brand Group Recent Developments and Future Plans
    2.13 Nickelodeon (ViacomCBS)
        2.13.1 Nickelodeon (ViacomCBS) Details
        2.13.2 Nickelodeon (ViacomCBS) Major Business
        2.13.3 Nickelodeon (ViacomCBS) Brand Licensing Product and Solutions
        2.13.4 Nickelodeon (ViacomCBS) Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.13.5 Nickelodeon (ViacomCBS) Recent Developments and Future Plans
    2.14 Major League Baseball
        2.14.1 Major League Baseball Details
        2.14.2 Major League Baseball Major Business
        2.14.3 Major League Baseball Brand Licensing Product and Solutions
        2.14.4 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.14.5 Major League Baseball Recent Developments and Future Plans
    2.15 Learfield IMG College
        2.15.1 Learfield IMG College Details
        2.15.2 Learfield IMG College Major Business
        2.15.3 Learfield IMG College Brand Licensing Product and Solutions
        2.15.4 Learfield IMG College Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.15.5 Learfield IMG College Recent Developments and Future Plans
    2.16 Sanrio
        2.16.1 Sanrio Details
        2.16.2 Sanrio Major Business
        2.16.3 Sanrio Brand Licensing Product and Solutions
        2.16.4 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.16.5 Sanrio Recent Developments and Future Plans
    2.17 Sequential Brands Group
        2.17.1 Sequential Brands Group Details
        2.17.2 Sequential Brands Group Major Business
        2.17.3 Sequential Brands Group Brand Licensing Product and Solutions
        2.17.4 Sequential Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.17.5 Sequential Brands Group Recent Developments and Future Plans
    2.18 General Motors
        2.18.1 General Motors Details
        2.18.2 General Motors Major Business
        2.18.3 General Motors Brand Licensing Product and Solutions
        2.18.4 General Motors Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.18.5 General Motors Recent Developments and Future Plans
    2.19 National Basketball Association
        2.19.1 National Basketball Association Details
        2.19.2 National Basketball Association Major Business
        2.19.3 National Basketball Association Brand Licensing Product and Solutions
        2.19.4 National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.19.5 National Basketball Association Recent Developments and Future Plans
    2.20 Electrolux
        2.20.1 Electrolux Details
        2.20.2 Electrolux Major Business
        2.20.3 Electrolux Brand Licensing Product and Solutions
        2.20.4 Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.20.5 Electrolux Recent Developments and Future Plans
    2.21 National Football League
        2.21.1 National Football League Details
        2.21.2 National Football League Major Business
        2.21.3 National Football League Brand Licensing Product and Solutions
        2.21.4 National Football League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.21.5 National Football League Recent Developments and Future Plans
    2.22 Procter & Gamble
        2.22.1 Procter & Gamble Details
        2.22.2 Procter & Gamble Major Business
        2.22.3 Procter & Gamble Brand Licensing Product and Solutions
        2.22.4 Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.22.5 Procter & Gamble Recent Developments and Future Plans
    2.23 Ferrari
        2.23.1 Ferrari Details
        2.23.2 Ferrari Major Business
        2.23.3 Ferrari Brand Licensing Product and Solutions
        2.23.4 Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.23.5 Ferrari Recent Developments and Future Plans
    2.24 Ralph Lauren
        2.24.1 Ralph Lauren Details
        2.24.2 Ralph Lauren Major Business
        2.24.3 Ralph Lauren Brand Licensing Product and Solutions
        2.24.4 Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.24.5 Ralph Lauren Recent Developments and Future Plans
    2.25 Ford Motor Company
        2.25.1 Ford Motor Company Details
        2.25.2 Ford Motor Company Major Business
        2.25.3 Ford Motor Company Brand Licensing Product and Solutions
        2.25.4 Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.25.5 Ford Motor Company Recent Developments and Future Plans
    2.26 BBC Worldwide
        2.26.1 BBC Worldwide Details
        2.26.2 BBC Worldwide Major Business
        2.26.3 BBC Worldwide Brand Licensing Product and Solutions
        2.26.4 BBC Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.26.5 BBC Worldwide Recent Developments and Future Plans
    2.27 The Hershey Company
        2.27.1 The Hershey Company Details
        2.27.2 The Hershey Company Major Business
        2.27.3 The Hershey Company Brand Licensing Product and Solutions
        2.27.4 The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.27.5 The Hershey Company Recent Developments and Future Plans
    2.28 Stanley Black & Decker
        2.28.1 Stanley Black & Decker Details
        2.28.2 Stanley Black & Decker Major Business
        2.28.3 Stanley Black & Decker Brand Licensing Product and Solutions
        2.28.4 Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.28.5 Stanley Black & Decker Recent Developments and Future Plans
    2.29 PGA Tour
        2.29.1 PGA Tour Details
        2.29.2 PGA Tour Major Business
        2.29.3 PGA Tour Brand Licensing Product and Solutions
        2.29.4 PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.29.5 PGA Tour Recent Developments and Future Plans
    2.30 National Hockey League
        2.30.1 National Hockey League Details
        2.30.2 National Hockey League Major Business
        2.30.3 National Hockey League Brand Licensing Product and Solutions
        2.30.4 National Hockey League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.30.5 National Hockey League Recent Developments and Future Plans
    2.31 Sunkist Growers
        2.31.1 Sunkist Growers Details
        2.31.2 Sunkist Growers Major Business
        2.31.3 Sunkist Growers Brand Licensing Product and Solutions
        2.31.4 Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.31.5 Sunkist Growers Recent Developments and Future Plans
    2.32 WWE
        2.32.1 WWE Details
        2.32.2 WWE Major Business
        2.32.3 WWE Brand Licensing Product and Solutions
        2.32.4 WWE Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        2.32.5 WWE Recent Developments and Future Plans

3 Market Competition, by Players
    3.1 Global Brand Licensing Revenue and Share by Players (2019-2024)
    3.2 Market Share Analysis (2023)
        3.2.1 Market Share of Brand Licensing by Company Revenue
        3.2.2 Top 3 Brand Licensing Players Market Share in 2023
        3.2.3 Top 6 Brand Licensing Players Market Share in 2023
    3.3 Brand Licensing Market: Overall Company Footprint Analysis
        3.3.1 Brand Licensing Market: Region Footprint
        3.3.2 Brand Licensing Market: Company Product Type Footprint
        3.3.3 Brand Licensing Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type
    4.1 Global Brand Licensing Consumption Value and Market Share by Type (2019-2024)
    4.2 Global Brand Licensing Market Forecast by Type (2025-2030)

5 Market Size Segment by Application
    5.1 Global Brand Licensing Consumption Value Market Share by Application (2019-2024)
    5.2 Global Brand Licensing Market Forecast by Application (2025-2030)

6 North America
    6.1 North America Brand Licensing Consumption Value by Type (2019-2030)
    6.2 North America Brand Licensing Market Size by Application (2019-2030)
    6.3 North America Brand Licensing Market Size by Country
        6.3.1 North America Brand Licensing Consumption Value by Country (2019-2030)
        6.3.2 United States Brand Licensing Market Size and Forecast (2019-2030)
        6.3.3 Canada Brand Licensing Market Size and Forecast (2019-2030)
        6.3.4 Mexico Brand Licensing Market Size and Forecast (2019-2030)

7 Europe
    7.1 Europe Brand Licensing Consumption Value by Type (2019-2030)
    7.2 Europe Brand Licensing Consumption Value by Application (2019-2030)
    7.3 Europe Brand Licensing Market Size by Country
        7.3.1 Europe Brand Licensing Consumption Value by Country (2019-2030)
        7.3.2 Germany Brand Licensing Market Size and Forecast (2019-2030)
        7.3.3 France Brand Licensing Market Size and Forecast (2019-2030)
        7.3.4 United Kingdom Brand Licensing Market Size and Forecast (2019-2030)
        7.3.5 Russia Brand Licensing Market Size and Forecast (2019-2030)
        7.3.6 Italy Brand Licensing Market Size and Forecast (2019-2030)

8 Asia-Pacific
    8.1 Asia-Pacific Brand Licensing Consumption Value by Type (2019-2030)
    8.2 Asia-Pacific Brand Licensing Consumption Value by Application (2019-2030)
    8.3 Asia-Pacific Brand Licensing Market Size by Region
        8.3.1 Asia-Pacific Brand Licensing Consumption Value by Region (2019-2030)
        8.3.2 China Brand Licensing Market Size and Forecast (2019-2030)
        8.3.3 Japan Brand Licensing Market Size and Forecast (2019-2030)
        8.3.4 South Korea Brand Licensing Market Size and Forecast (2019-2030)
        8.3.5 India Brand Licensing Market Size and Forecast (2019-2030)
        8.3.6 Southeast Asia Brand Licensing Market Size and Forecast (2019-2030)
        8.3.7 Australia Brand Licensing Market Size and Forecast (2019-2030)

9 South America
    9.1 South America Brand Licensing Consumption Value by Type (2019-2030)
    9.2 South America Brand Licensing Consumption Value by Application (2019-2030)
    9.3 South America Brand Licensing Market Size by Country
        9.3.1 South America Brand Licensing Consumption Value by Country (2019-2030)
        9.3.2 Brazil Brand Licensing Market Size and Forecast (2019-2030)
        9.3.3 Argentina Brand Licensing Market Size and Forecast (2019-2030)

10 Middle East & Africa
    10.1 Middle East & Africa Brand Licensing Consumption Value by Type (2019-2030)
    10.2 Middle East & Africa Brand Licensing Consumption Value by Application (2019-2030)
    10.3 Middle East & Africa Brand Licensing Market Size by Country
        10.3.1 Middle East & Africa Brand Licensing Consumption Value by Country (2019-2030)
        10.3.2 Turkey Brand Licensing Market Size and Forecast (2019-2030)
        10.3.3 Saudi Arabia Brand Licensing Market Size and Forecast (2019-2030)
        10.3.4 UAE Brand Licensing Market Size and Forecast (2019-2030)

11 Market Dynamics
    11.1 Brand Licensing Market Drivers
    11.2 Brand Licensing Market Restraints
    11.3 Brand Licensing Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry

12 Industry Chain Analysis
    12.1 Brand Licensing Industry Chain
    12.2 Brand Licensing Upstream Analysis
    12.3 Brand Licensing Midstream Analysis
    12.4 Brand Licensing Downstream Analysis

13 Research Findings and Conclusion

14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

Table of Figures

List of Tables
 Table 1. Global Brand Licensing Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
 Table 2. Global Brand Licensing Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
 Table 3. Global Brand Licensing Consumption Value by Region (2019-2024) & (USD Million)
 Table 4. Global Brand Licensing Consumption Value by Region (2025-2030) & (USD Million)
 Table 5. The Walt Disney Company Company Information, Head Office, and Major Competitors
 Table 6. The Walt Disney Company Major Business
 Table 7. The Walt Disney Company Brand Licensing Product and Solutions
 Table 8. The Walt Disney Company Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 9. The Walt Disney Company Recent Developments and Future Plans
 Table 10. Authentic Brands Group Company Information, Head Office, and Major Competitors
 Table 11. Authentic Brands Group Major Business
 Table 12. Authentic Brands Group Brand Licensing Product and Solutions
 Table 13. Authentic Brands Group Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 14. Authentic Brands Group Recent Developments and Future Plans
 Table 15. Dotdash Meredith Company Information, Head Office, and Major Competitors
 Table 16. Dotdash Meredith Major Business
 Table 17. Dotdash Meredith Brand Licensing Product and Solutions
 Table 18. Dotdash Meredith Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 19. Warner Bros. Discovery Company Information, Head Office, and Major Competitors
 Table 20. Warner Bros. Discovery Major Business
 Table 21. Warner Bros. Discovery Brand Licensing Product and Solutions
 Table 22. Warner Bros. Discovery Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 23. Warner Bros. Discovery Recent Developments and Future Plans
 Table 24. Hasbro Company Information, Head Office, and Major Competitors
 Table 25. Hasbro Major Business
 Table 26. Hasbro Brand Licensing Product and Solutions
 Table 27. Hasbro Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 28. Hasbro Recent Developments and Future Plans
 Table 29. NBCUniversal/Universal Products & Experiences Company Information, Head Office, and Major Competitors
 Table 30. NBCUniversal/Universal Products & Experiences Major Business
 Table 31. NBCUniversal/Universal Products & Experiences Brand Licensing Product and Solutions
 Table 32. NBCUniversal/Universal Products & Experiences Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 33. NBCUniversal/Universal Products & Experiences Recent Developments and Future Plans
 Table 34. The Pokémon Company International Company Information, Head Office, and Major Competitors
 Table 35. The Pokémon Company International Major Business
 Table 36. The Pokémon Company International Brand Licensing Product and Solutions
 Table 37. The Pokémon Company International Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 38. The Pokémon Company International Recent Developments and Future Plans
 Table 39. Bluestar Alliance Company Information, Head Office, and Major Competitors
 Table 40. Bluestar Alliance Major Business
 Table 41. Bluestar Alliance Brand Licensing Product and Solutions
 Table 42. Bluestar Alliance Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 43. Bluestar Alliance Recent Developments and Future Plans
 Table 44. Mattel Company Information, Head Office, and Major Competitors
 Table 45. Mattel Major Business
 Table 46. Mattel Brand Licensing Product and Solutions
 Table 47. Mattel Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 48. Mattel Recent Developments and Future Plans
 Table 49. WHP Global Company Information, Head Office, and Major Competitors
 Table 50. WHP Global Major Business
 Table 51. WHP Global Brand Licensing Product and Solutions
 Table 52. WHP Global Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 53. WHP Global Recent Developments and Future Plans
 Table 54. PVH Corp. Company Information, Head Office, and Major Competitors
 Table 55. PVH Corp. Major Business
 Table 56. PVH Corp. Brand Licensing Product and Solutions
 Table 57. PVH Corp. Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 58. PVH Corp. Recent Developments and Future Plans
 Table 59. Iconix Brand Group Company Information, Head Office, and Major Competitors
 Table 60. Iconix Brand Group Major Business
 Table 61. Iconix Brand Group Brand Licensing Product and Solutions
 Table 62. Iconix Brand Group Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 63. Iconix Brand Group Recent Developments and Future Plans
 Table 64. Nickelodeon (ViacomCBS) Company Information, Head Office, and Major Competitors
 Table 65. Nickelodeon (ViacomCBS) Major Business
 Table 66. Nickelodeon (ViacomCBS) Brand Licensing Product and Solutions
 Table 67. Nickelodeon (ViacomCBS) Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 68. Nickelodeon (ViacomCBS) Recent Developments and Future Plans
 Table 69. Major League Baseball Company Information, Head Office, and Major Competitors
 Table 70. Major League Baseball Major Business
 Table 71. Major League Baseball Brand Licensing Product and Solutions
 Table 72. Major League Baseball Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 73. Major League Baseball Recent Developments and Future Plans
 Table 74. Learfield IMG College Company Information, Head Office, and Major Competitors
 Table 75. Learfield IMG College Major Business
 Table 76. Learfield IMG College Brand Licensing Product and Solutions
 Table 77. Learfield IMG College Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 78. Learfield IMG College Recent Developments and Future Plans
 Table 79. Sanrio Company Information, Head Office, and Major Competitors
 Table 80. Sanrio Major Business
 Table 81. Sanrio Brand Licensing Product and Solutions
 Table 82. Sanrio Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 83. Sanrio Recent Developments and Future Plans
 Table 84. Sequential Brands Group Company Information, Head Office, and Major Competitors
 Table 85. Sequential Brands Group Major Business
 Table 86. Sequential Brands Group Brand Licensing Product and Solutions
 Table 87. Sequential Brands Group Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 88. Sequential Brands Group Recent Developments and Future Plans
 Table 89. General Motors Company Information, Head Office, and Major Competitors
 Table 90. General Motors Major Business
 Table 91. General Motors Brand Licensing Product and Solutions
 Table 92. General Motors Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 93. General Motors Recent Developments and Future Plans
 Table 94. National Basketball Association Company Information, Head Office, and Major Competitors
 Table 95. National Basketball Association Major Business
 Table 96. National Basketball Association Brand Licensing Product and Solutions
 Table 97. National Basketball Association Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 98. National Basketball Association Recent Developments and Future Plans
 Table 99. Electrolux Company Information, Head Office, and Major Competitors
 Table 100. Electrolux Major Business
 Table 101. Electrolux Brand Licensing Product and Solutions
 Table 102. Electrolux Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 103. Electrolux Recent Developments and Future Plans
 Table 104. National Football League Company Information, Head Office, and Major Competitors
 Table 105. National Football League Major Business
 Table 106. National Football League Brand Licensing Product and Solutions
 Table 107. National Football League Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 108. National Football League Recent Developments and Future Plans
 Table 109. Procter & Gamble Company Information, Head Office, and Major Competitors
 Table 110. Procter & Gamble Major Business
 Table 111. Procter & Gamble Brand Licensing Product and Solutions
 Table 112. Procter & Gamble Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 113. Procter & Gamble Recent Developments and Future Plans
 Table 114. Ferrari Company Information, Head Office, and Major Competitors
 Table 115. Ferrari Major Business
 Table 116. Ferrari Brand Licensing Product and Solutions
 Table 117. Ferrari Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 118. Ferrari Recent Developments and Future Plans
 Table 119. Ralph Lauren Company Information, Head Office, and Major Competitors
 Table 120. Ralph Lauren Major Business
 Table 121. Ralph Lauren Brand Licensing Product and Solutions
 Table 122. Ralph Lauren Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 123. Ralph Lauren Recent Developments and Future Plans
 Table 124. Ford Motor Company Company Information, Head Office, and Major Competitors
 Table 125. Ford Motor Company Major Business
 Table 126. Ford Motor Company Brand Licensing Product and Solutions
 Table 127. Ford Motor Company Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 128. Ford Motor Company Recent Developments and Future Plans
 Table 129. BBC Worldwide Company Information, Head Office, and Major Competitors
 Table 130. BBC Worldwide Major Business
 Table 131. BBC Worldwide Brand Licensing Product and Solutions
 Table 132. BBC Worldwide Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 133. BBC Worldwide Recent Developments and Future Plans
 Table 134. The Hershey Company Company Information, Head Office, and Major Competitors
 Table 135. The Hershey Company Major Business
 Table 136. The Hershey Company Brand Licensing Product and Solutions
 Table 137. The Hershey Company Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 138. The Hershey Company Recent Developments and Future Plans
 Table 139. Stanley Black & Decker Company Information, Head Office, and Major Competitors
 Table 140. Stanley Black & Decker Major Business
 Table 141. Stanley Black & Decker Brand Licensing Product and Solutions
 Table 142. Stanley Black & Decker Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 143. Stanley Black & Decker Recent Developments and Future Plans
 Table 144. PGA Tour Company Information, Head Office, and Major Competitors
 Table 145. PGA Tour Major Business
 Table 146. PGA Tour Brand Licensing Product and Solutions
 Table 147. PGA Tour Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 148. PGA Tour Recent Developments and Future Plans
 Table 149. National Hockey League Company Information, Head Office, and Major Competitors
 Table 150. National Hockey League Major Business
 Table 151. National Hockey League Brand Licensing Product and Solutions
 Table 152. National Hockey League Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 153. National Hockey League Recent Developments and Future Plans
 Table 154. Sunkist Growers Company Information, Head Office, and Major Competitors
 Table 155. Sunkist Growers Major Business
 Table 156. Sunkist Growers Brand Licensing Product and Solutions
 Table 157. Sunkist Growers Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 158. Sunkist Growers Recent Developments and Future Plans
 Table 159. WWE Company Information, Head Office, and Major Competitors
 Table 160. WWE Major Business
 Table 161. WWE Brand Licensing Product and Solutions
 Table 162. WWE Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2019-2024)
 Table 163. WWE Recent Developments and Future Plans
 Table 164. Global Brand Licensing Revenue (USD Million) by Players (2019-2024)
 Table 165. Global Brand Licensing Revenue Share by Players (2019-2024)
 Table 166. Breakdown of Brand Licensing by Company Type (Tier 1, Tier 2, and Tier 3)
 Table 167. Market Position of Players in Brand Licensing, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2023
 Table 168. Head Office of Key Brand Licensing Players
 Table 169. Brand Licensing Market: Company Product Type Footprint
 Table 170. Brand Licensing Market: Company Product Application Footprint
 Table 171. Brand Licensing New Market Entrants and Barriers to Market Entry
 Table 172. Brand Licensing Mergers, Acquisition, Agreements, and Collaborations
 Table 173. Global Brand Licensing Consumption Value (USD Million) by Type (2019-2024)
 Table 174. Global Brand Licensing Consumption Value Share by Type (2019-2024)
 Table 175. Global Brand Licensing Consumption Value Forecast by Type (2025-2030)
 Table 176. Global Brand Licensing Consumption Value by Application (2019-2024)
 Table 177. Global Brand Licensing Consumption Value Forecast by Application (2025-2030)
 Table 178. North America Brand Licensing Consumption Value by Type (2019-2024) & (USD Million)
 Table 179. North America Brand Licensing Consumption Value by Type (2025-2030) & (USD Million)
 Table 180. North America Brand Licensing Consumption Value by Application (2019-2024) & (USD Million)
 Table 181. North America Brand Licensing Consumption Value by Application (2025-2030) & (USD Million)
 Table 182. North America Brand Licensing Consumption Value by Country (2019-2024) & (USD Million)
 Table 183. North America Brand Licensing Consumption Value by Country (2025-2030) & (USD Million)
 Table 184. Europe Brand Licensing Consumption Value by Type (2019-2024) & (USD Million)
 Table 185. Europe Brand Licensing Consumption Value by Type (2025-2030) & (USD Million)
 Table 186. Europe Brand Licensing Consumption Value by Application (2019-2024) & (USD Million)
 Table 187. Europe Brand Licensing Consumption Value by Application (2025-2030) & (USD Million)
 Table 188. Europe Brand Licensing Consumption Value by Country (2019-2024) & (USD Million)
 Table 189. Europe Brand Licensing Consumption Value by Country (2025-2030) & (USD Million)
 Table 190. Asia-Pacific Brand Licensing Consumption Value by Type (2019-2024) & (USD Million)
 Table 191. Asia-Pacific Brand Licensing Consumption Value by Type (2025-2030) & (USD Million)
 Table 192. Asia-Pacific Brand Licensing Consumption Value by Application (2019-2024) & (USD Million)
 Table 193. Asia-Pacific Brand Licensing Consumption Value by Application (2025-2030) & (USD Million)
 Table 194. Asia-Pacific Brand Licensing Consumption Value by Region (2019-2024) & (USD Million)
 Table 195. Asia-Pacific Brand Licensing Consumption Value by Region (2025-2030) & (USD Million)
 Table 196. South America Brand Licensing Consumption Value by Type (2019-2024) & (USD Million)
 Table 197. South America Brand Licensing Consumption Value by Type (2025-2030) & (USD Million)
 Table 198. South America Brand Licensing Consumption Value by Application (2019-2024) & (USD Million)
 Table 199. South America Brand Licensing Consumption Value by Application (2025-2030) & (USD Million)
 Table 200. South America Brand Licensing Consumption Value by Country (2019-2024) & (USD Million)
 Table 201. South America Brand Licensing Consumption Value by Country (2025-2030) & (USD Million)
 Table 202. Middle East & Africa Brand Licensing Consumption Value by Type (2019-2024) & (USD Million)
 Table 203. Middle East & Africa Brand Licensing Consumption Value by Type (2025-2030) & (USD Million)
 Table 204. Middle East & Africa Brand Licensing Consumption Value by Application (2019-2024) & (USD Million)
 Table 205. Middle East & Africa Brand Licensing Consumption Value by Application (2025-2030) & (USD Million)
 Table 206. Middle East & Africa Brand Licensing Consumption Value by Country (2019-2024) & (USD Million)
 Table 207. Middle East & Africa Brand Licensing Consumption Value by Country (2025-2030) & (USD Million)
 Table 208. Global Key Players of Brand Licensing Upstream (Raw Materials)
 Table 209. Global Brand Licensing Typical Customers


List of Figures
 Figure 1. Brand Licensing Picture
 Figure 2. Global Brand Licensing Consumption Value by Type, (USD Million), 2019 & 2023 & 2030
 Figure 3. Global Brand Licensing Consumption Value Market Share by Type in 2023
 Figure 4. Apparels
 Figure 5. Toys
 Figure 6. Accessories
 Figure 7. Home Decoration
 Figure 8. Software/Video Games
 Figure 9. Food and Beverage
 Figure 10. Others
 Figure 11. Global Brand Licensing Consumption Value by Application, (USD Million), 2019 & 2023 & 2030
 Figure 12. Brand Licensing Consumption Value Market Share by Application in 2023
 Figure 13. Entertainment Picture
 Figure 14. Corporate Trademarks/Brand Picture
 Figure 15. Fashion Picture
 Figure 16. Sports Picture
 Figure 17. Others Picture
 Figure 18. Global Brand Licensing Consumption Value, (USD Million): 2019 & 2023 & 2030
 Figure 19. Global Brand Licensing Consumption Value and Forecast (2019-2030) & (USD Million)
 Figure 20. Global Market Brand Licensing Consumption Value (USD Million) Comparison by Region (2019 VS 2023 VS 2030)
 Figure 21. Global Brand Licensing Consumption Value Market Share by Region (2019-2030)
 Figure 22. Global Brand Licensing Consumption Value Market Share by Region in 2023
 Figure 23. North America Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 24. Europe Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 25. Asia-Pacific Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 26. South America Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 27. Middle East & Africa Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 28. Company Three Recent Developments and Future Plans
 Figure 29. Global Brand Licensing Revenue Share by Players in 2023
 Figure 30. Brand Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3) in 2023
 Figure 31. Market Share of Brand Licensing by Player Revenue in 2023
 Figure 32. Top 3 Brand Licensing Players Market Share in 2023
 Figure 33. Top 6 Brand Licensing Players Market Share in 2023
 Figure 34. Global Brand Licensing Consumption Value Share by Type (2019-2024)
 Figure 35. Global Brand Licensing Market Share Forecast by Type (2025-2030)
 Figure 36. Global Brand Licensing Consumption Value Share by Application (2019-2024)
 Figure 37. Global Brand Licensing Market Share Forecast by Application (2025-2030)
 Figure 38. North America Brand Licensing Consumption Value Market Share by Type (2019-2030)
 Figure 39. North America Brand Licensing Consumption Value Market Share by Application (2019-2030)
 Figure 40. North America Brand Licensing Consumption Value Market Share by Country (2019-2030)
 Figure 41. United States Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 42. Canada Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 43. Mexico Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 44. Europe Brand Licensing Consumption Value Market Share by Type (2019-2030)
 Figure 45. Europe Brand Licensing Consumption Value Market Share by Application (2019-2030)
 Figure 46. Europe Brand Licensing Consumption Value Market Share by Country (2019-2030)
 Figure 47. Germany Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 48. France Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 49. United Kingdom Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 50. Russia Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 51. Italy Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 52. Asia-Pacific Brand Licensing Consumption Value Market Share by Type (2019-2030)
 Figure 53. Asia-Pacific Brand Licensing Consumption Value Market Share by Application (2019-2030)
 Figure 54. Asia-Pacific Brand Licensing Consumption Value Market Share by Region (2019-2030)
 Figure 55. China Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 56. Japan Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 57. South Korea Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 58. India Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 59. Southeast Asia Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 60. Australia Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 61. South America Brand Licensing Consumption Value Market Share by Type (2019-2030)
 Figure 62. South America Brand Licensing Consumption Value Market Share by Application (2019-2030)
 Figure 63. South America Brand Licensing Consumption Value Market Share by Country (2019-2030)
 Figure 64. Brazil Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 65. Argentina Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 66. Middle East & Africa Brand Licensing Consumption Value Market Share by Type (2019-2030)
 Figure 67. Middle East & Africa Brand Licensing Consumption Value Market Share by Application (2019-2030)
 Figure 68. Middle East & Africa Brand Licensing Consumption Value Market Share by Country (2019-2030)
 Figure 69. Turkey Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 70. Saudi Arabia Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 71. UAE Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 72. Brand Licensing Market Drivers
 Figure 73. Brand Licensing Market Restraints
 Figure 74. Brand Licensing Market Trends
 Figure 75. Porters Five Forces Analysis
 Figure 76. Brand Licensing Industrial Chain
 Figure 77. Methodology
 Figure 78. Research Process and Data Source

Companies Mentioned

The Walt Disney Company
Authentic Brands Group
Dotdash Meredith
Warner Bros. Discovery
Hasbro
NBCUniversal/Universal Products & Experiences
The Pokémon Company International
Bluestar Alliance
Mattel
WHP Global
PVH Corp.
Iconix Brand Group
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
General Motors
National Basketball Association
Electrolux
National Football League
Procter & Gamble
Ferrari
Ralph Lauren
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE