Global Brand Licensing Market 2023 by Company, Regions, Type and Application, Forecast to 2029
Page: 124
Published Date: 08 Jul 2023
Category: Service & Software
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- Description
- Table of Contents
- Table of Figures
- Research Methodology
- Companies Mentioned
- Related Reports
- Product Tags
Description
According to our (Global Info Research) latest study, the global Brand Licensing market size was valued at USD 347380 million in 2022 and is forecast to a readjusted size of USD 459500 million by 2029 with a CAGR of 4.1% during review period.
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
The Global Info Research report includes an overview of the development of the Brand Licensing industry chain, the market status of Entertainment (Apparels, Toys), Corporate Trademarks/Brand (Apparels, Toys), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Brand Licensing.
Regionally, the report analyzes the Brand Licensing markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Brand Licensing market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Brand Licensing market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Brand Licensing industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Apparels, Toys).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Brand Licensing market.
Regional Analysis: The report involves examining the Brand Licensing market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Brand Licensing market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Brand Licensing:
Company Analysis: Report covers individual Brand Licensing players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Brand Licensing This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Entertainment, Corporate Trademarks/Brand).
Technology Analysis: Report covers specific technologies relevant to Brand Licensing. It assesses the current state, advancements, and potential future developments in Brand Licensing areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Brand Licensing market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Brand Licensing market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Market segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Market segment by players, this report covers
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Brand Licensing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Brand Licensing, with revenue, gross margin and global market share of Brand Licensing from 2018 to 2023.
Chapter 3, the Brand Licensing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Brand Licensing market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Brand Licensing.
Chapter 13, to describe Brand Licensing research findings and conclusion.
Table of Contents
1 Market Overview
1.1 Product Overview and Scope of Brand Licensing
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Brand Licensing by Type
1.3.1 Overview: Global Brand Licensing Market Size by Type: 2018 Versus 2022 Versus 2029
1.3.2 Global Brand Licensing Consumption Value Market Share by Type in 2022
1.3.3 Apparels
1.3.4 Toys
1.3.5 Accessories
1.3.6 Home Decoration
1.3.7 Software/Video Games
1.3.8 Food and Beverage
1.3.9 Others
1.4 Global Brand Licensing Market by Application
1.4.1 Overview: Global Brand Licensing Market Size by Application: 2018 Versus 2022 Versus 2029
1.4.2 Entertainment
1.4.3 Corporate Trademarks/Brand
1.4.4 Fashion
1.4.5 Sports
1.4.6 Others
1.5 Global Brand Licensing Market Size & Forecast
1.6 Global Brand Licensing Market Size and Forecast by Region
1.6.1 Global Brand Licensing Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Brand Licensing Market Size by Region, (2018-2029)
1.6.3 North America Brand Licensing Market Size and Prospect (2018-2029)
1.6.4 Europe Brand Licensing Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Brand Licensing Market Size and Prospect (2018-2029)
1.6.6 South America Brand Licensing Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Brand Licensing Market Size and Prospect (2018-2029)
2 Company Profiles
2.1 The Walt Disney Company
2.1.1 The Walt Disney Company Details
2.1.2 The Walt Disney Company Major Business
2.1.3 The Walt Disney Company Brand Licensing Product and Solutions
2.1.4 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 The Walt Disney Company Recent Developments and Future Plans
2.2 Dotdash Meredith
2.2.1 Dotdash Meredith Details
2.2.2 Dotdash Meredith Major Business
2.2.3 Dotdash Meredith Brand Licensing Product and Solutions
2.2.4 Dotdash Meredith Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 Dotdash Meredith Recent Developments and Future Plans
2.3 Authentic Brands Group
2.3.1 Authentic Brands Group Details
2.3.2 Authentic Brands Group Major Business
2.3.3 Authentic Brands Group Brand Licensing Product and Solutions
2.3.4 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Authentic Brands Group Recent Developments and Future Plans
2.4 Warner Bros. Consumer Products (WarnerMedia)
2.4.1 Warner Bros. Consumer Products (WarnerMedia) Details
2.4.2 Warner Bros. Consumer Products (WarnerMedia) Major Business
2.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Product and Solutions
2.4.4 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Developments and Future Plans
2.5 Universal Brand Development (NBC Universal)
2.5.1 Universal Brand Development (NBC Universal) Details
2.5.2 Universal Brand Development (NBC Universal) Major Business
2.5.3 Universal Brand Development (NBC Universal) Brand Licensing Product and Solutions
2.5.4 Universal Brand Development (NBC Universal) Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Universal Brand Development (NBC Universal) Recent Developments and Future Plans
2.6 PVH Corp.
2.6.1 PVH Corp. Details
2.6.2 PVH Corp. Major Business
2.6.3 PVH Corp. Brand Licensing Product and Solutions
2.6.4 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 PVH Corp. Recent Developments and Future Plans
2.7 Hasbro
2.7.1 Hasbro Details
2.7.2 Hasbro Major Business
2.7.3 Hasbro Brand Licensing Product and Solutions
2.7.4 Hasbro Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 Hasbro Recent Developments and Future Plans
2.8 The Pokémon Company International
2.8.1 The Pokémon Company International Details
2.8.2 The Pokémon Company International Major Business
2.8.3 The Pokémon Company International Brand Licensing Product and Solutions
2.8.4 The Pokémon Company International Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.8.5 The Pokémon Company International Recent Developments and Future Plans
2.9 Mattel
2.9.1 Mattel Details
2.9.2 Mattel Major Business
2.9.3 Mattel Brand Licensing Product and Solutions
2.9.4 Mattel Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.9.5 Mattel Recent Developments and Future Plans
2.10 Bluestar Alliance
2.10.1 Bluestar Alliance Details
2.10.2 Bluestar Alliance Major Business
2.10.3 Bluestar Alliance Brand Licensing Product and Solutions
2.10.4 Bluestar Alliance Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.10.5 Bluestar Alliance Recent Developments and Future Plans
2.11 Paramount Consumer Products (Paramount Global)
2.11.1 Paramount Consumer Products (Paramount Global) Details
2.11.2 Paramount Consumer Products (Paramount Global) Major Business
2.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Product and Solutions
2.11.4 Paramount Consumer Products (Paramount Global) Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.11.5 Paramount Consumer Products (Paramount Global) Recent Developments and Future Plans
2.12 WHP Global
2.12.1 WHP Global Details
2.12.2 WHP Global Major Business
2.12.3 WHP Global Brand Licensing Product and Solutions
2.12.4 WHP Global Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.12.5 WHP Global Recent Developments and Future Plans
2.13 General Motors
2.13.1 General Motors Details
2.13.2 General Motors Major Business
2.13.3 General Motors Brand Licensing Product and Solutions
2.13.4 General Motors Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.13.5 General Motors Recent Developments and Future Plans
2.14 Electrolux
2.14.1 Electrolux Details
2.14.2 Electrolux Major Business
2.14.3 Electrolux Brand Licensing Product and Solutions
2.14.4 Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.14.5 Electrolux Recent Developments and Future Plans
2.15 Stanley Black & Decker
2.15.1 Stanley Black & Decker Details
2.15.2 Stanley Black & Decker Major Business
2.15.3 Stanley Black & Decker Brand Licensing Product and Solutions
2.15.4 Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.15.5 Stanley Black & Decker Recent Developments and Future Plans
2.16 Sanrio
2.16.1 Sanrio Details
2.16.2 Sanrio Major Business
2.16.3 Sanrio Brand Licensing Product and Solutions
2.16.4 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.16.5 Sanrio Recent Developments and Future Plans
2.17 Iconix Brand Group
2.17.1 Iconix Brand Group Details
2.17.2 Iconix Brand Group Major Business
2.17.3 Iconix Brand Group Brand Licensing Product and Solutions
2.17.4 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.17.5 Iconix Brand Group Recent Developments and Future Plans
2.18 Procter & Gamble
2.18.1 Procter & Gamble Details
2.18.2 Procter & Gamble Major Business
2.18.3 Procter & Gamble Brand Licensing Product and Solutions
2.18.4 Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.18.5 Procter & Gamble Recent Developments and Future Plans
2.19 BBC Studios
2.19.1 BBC Studios Details
2.19.2 BBC Studios Major Business
2.19.3 BBC Studios Brand Licensing Product and Solutions
2.19.4 BBC Studios Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.19.5 BBC Studios Recent Developments and Future Plans
2.20 Kathy Ireland Worldwide
2.20.1 Kathy Ireland Worldwide Details
2.20.2 Kathy Ireland Worldwide Major Business
2.20.3 Kathy Ireland Worldwide Brand Licensing Product and Solutions
2.20.4 Kathy Ireland Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.20.5 Kathy Ireland Worldwide Recent Developments and Future Plans
2.21 Caterpillar
2.21.1 Caterpillar Details
2.21.2 Caterpillar Major Business
2.21.3 Caterpillar Brand Licensing Product and Solutions
2.21.4 Caterpillar Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.21.5 Caterpillar Recent Developments and Future Plans
2.22 Whirlpool Corporation
2.22.1 Whirlpool Corporation Details
2.22.2 Whirlpool Corporation Major Business
2.22.3 Whirlpool Corporation Brand Licensing Product and Solutions
2.22.4 Whirlpool Corporation Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.22.5 Whirlpool Corporation Recent Developments and Future Plans
2.23 Ferrari
2.23.1 Ferrari Details
2.23.2 Ferrari Major Business
2.23.3 Ferrari Brand Licensing Product and Solutions
2.23.4 Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.23.5 Ferrari Recent Developments and Future Plans
2.24 Major League Baseball
2.24.1 Major League Baseball Details
2.24.2 Major League Baseball Major Business
2.24.3 Major League Baseball Brand Licensing Product and Solutions
2.24.4 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.24.5 Major League Baseball Recent Developments and Future Plans
2.25 NFL Players Association
2.25.1 NFL Players Association Details
2.25.2 NFL Players Association Major Business
2.25.3 NFL Players Association Brand Licensing Product and Solutions
2.25.4 NFL Players Association Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.25.5 NFL Players Association Recent Developments and Future Plans
2.26 National Football League
2.26.1 National Football League Details
2.26.2 National Football League Major Business
2.26.3 National Football League Brand Licensing Product and Solutions
2.26.4 National Football League Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.26.5 National Football League Recent Developments and Future Plans
2.27 Ford Motor Company
2.27.1 Ford Motor Company Details
2.27.2 Ford Motor Company Major Business
2.27.3 Ford Motor Company Brand Licensing Product and Solutions
2.27.4 Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.27.5 Ford Motor Company Recent Developments and Future Plans
2.28 Rainbow
2.28.1 Rainbow Details
2.28.2 Rainbow Major Business
2.28.3 Rainbow Brand Licensing Product and Solutions
2.28.4 Rainbow Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.28.5 Rainbow Recent Developments and Future Plans
2.29 Toei Animation
2.29.1 Toei Animation Details
2.29.2 Toei Animation Major Business
2.29.3 Toei Animation Brand Licensing Product and Solutions
2.29.4 Toei Animation Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.29.5 Toei Animation Recent Developments and Future Plans
2.30 The Hershey Company
2.30.1 The Hershey Company Details
2.30.2 The Hershey Company Major Business
2.30.3 The Hershey Company Brand Licensing Product and Solutions
2.30.4 The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.30.5 The Hershey Company Recent Developments and Future Plans
2.31 National Basketball Association
2.31.1 National Basketball Association Details
2.31.2 National Basketball Association Major Business
2.31.3 National Basketball Association Brand Licensing Product and Solutions
2.31.4 National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.31.5 National Basketball Association Recent Developments and Future Plans
2.32 Sunkist Growers
2.32.1 Sunkist Growers Details
2.32.2 Sunkist Growers Major Business
2.32.3 Sunkist Growers Brand Licensing Product and Solutions
2.32.4 Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.32.5 Sunkist Growers Recent Developments and Future Plans
2.33 PGA Tour
2.33.1 PGA Tour Details
2.33.2 PGA Tour Major Business
2.33.3 PGA Tour Brand Licensing Product and Solutions
2.33.4 PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.33.5 PGA Tour Recent Developments and Future Plans
2.34 WWE
2.34.1 WWE Details
2.34.2 WWE Major Business
2.34.3 WWE Brand Licensing Product and Solutions
2.34.4 WWE Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.34.5 WWE Recent Developments and Future Plans
2.35 Ralph Lauren
2.35.1 Ralph Lauren Details
2.35.2 Ralph Lauren Major Business
2.35.3 Ralph Lauren Brand Licensing Product and Solutions
2.35.4 Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2018-2023)
2.35.5 Ralph Lauren Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Brand Licensing Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Brand Licensing by Company Revenue
3.2.2 Top 3 Brand Licensing Players Market Share in 2022
3.2.3 Top 6 Brand Licensing Players Market Share in 2022
3.3 Brand Licensing Market: Overall Company Footprint Analysis
3.3.1 Brand Licensing Market: Region Footprint
3.3.2 Brand Licensing Market: Company Product Type Footprint
3.3.3 Brand Licensing Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
4.1 Global Brand Licensing Consumption Value and Market Share by Type (2018-2023)
4.2 Global Brand Licensing Market Forecast by Type (2024-2029)
5 Market Size Segment by Application
5.1 Global Brand Licensing Consumption Value Market Share by Application (2018-2023)
5.2 Global Brand Licensing Market Forecast by Application (2024-2029)
6 North America
6.1 North America Brand Licensing Consumption Value by Type (2018-2029)
6.2 North America Brand Licensing Consumption Value by Application (2018-2029)
6.3 North America Brand Licensing Market Size by Country
6.3.1 North America Brand Licensing Consumption Value by Country (2018-2029)
6.3.2 United States Brand Licensing Market Size and Forecast (2018-2029)
6.3.3 Canada Brand Licensing Market Size and Forecast (2018-2029)
6.3.4 Mexico Brand Licensing Market Size and Forecast (2018-2029)
7 Europe
7.1 Europe Brand Licensing Consumption Value by Type (2018-2029)
7.2 Europe Brand Licensing Consumption Value by Application (2018-2029)
7.3 Europe Brand Licensing Market Size by Country
7.3.1 Europe Brand Licensing Consumption Value by Country (2018-2029)
7.3.2 Germany Brand Licensing Market Size and Forecast (2018-2029)
7.3.3 France Brand Licensing Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Brand Licensing Market Size and Forecast (2018-2029)
7.3.5 Russia Brand Licensing Market Size and Forecast (2018-2029)
7.3.6 Italy Brand Licensing Market Size and Forecast (2018-2029)
8 Asia-Pacific
8.1 Asia-Pacific Brand Licensing Consumption Value by Type (2018-2029)
8.2 Asia-Pacific Brand Licensing Consumption Value by Application (2018-2029)
8.3 Asia-Pacific Brand Licensing Market Size by Region
8.3.1 Asia-Pacific Brand Licensing Consumption Value by Region (2018-2029)
8.3.2 China Brand Licensing Market Size and Forecast (2018-2029)
8.3.3 Japan Brand Licensing Market Size and Forecast (2018-2029)
8.3.4 South Korea Brand Licensing Market Size and Forecast (2018-2029)
8.3.5 India Brand Licensing Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Brand Licensing Market Size and Forecast (2018-2029)
8.3.7 Australia Brand Licensing Market Size and Forecast (2018-2029)
9 South America
9.1 South America Brand Licensing Consumption Value by Type (2018-2029)
9.2 South America Brand Licensing Consumption Value by Application (2018-2029)
9.3 South America Brand Licensing Market Size by Country
9.3.1 South America Brand Licensing Consumption Value by Country (2018-2029)
9.3.2 Brazil Brand Licensing Market Size and Forecast (2018-2029)
9.3.3 Argentina Brand Licensing Market Size and Forecast (2018-2029)
10 Middle East & Africa
10.1 Middle East & Africa Brand Licensing Consumption Value by Type (2018-2029)
10.2 Middle East & Africa Brand Licensing Consumption Value by Application (2018-2029)
10.3 Middle East & Africa Brand Licensing Market Size by Country
10.3.1 Middle East & Africa Brand Licensing Consumption Value by Country (2018-2029)
10.3.2 Turkey Brand Licensing Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Brand Licensing Market Size and Forecast (2018-2029)
10.3.4 UAE Brand Licensing Market Size and Forecast (2018-2029)
11 Market Dynamics
11.1 Brand Licensing Market Drivers
11.2 Brand Licensing Market Restraints
11.3 Brand Licensing Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
12.1 Brand Licensing Industry Chain
12.2 Brand Licensing Upstream Analysis
12.3 Brand Licensing Midstream Analysis
12.4 Brand Licensing Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
Table of Figures
List of Tables
Table 1. Global Brand Licensing Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Table 2. Global Brand Licensing Consumption Value by Application, (USD Million), 2018 & 2022 & 2029
Table 3. Global Brand Licensing Consumption Value by Region (2018-2023) & (USD Million)
Table 4. Global Brand Licensing Consumption Value by Region (2024-2029) & (USD Million)
Table 5. The Walt Disney Company Company Information, Head Office, and Major Competitors
Table 6. The Walt Disney Company Major Business
Table 7. The Walt Disney Company Brand Licensing Product and Solutions
Table 8. The Walt Disney Company Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 9. The Walt Disney Company Recent Developments and Future Plans
Table 10. Dotdash Meredith Company Information, Head Office, and Major Competitors
Table 11. Dotdash Meredith Major Business
Table 12. Dotdash Meredith Brand Licensing Product and Solutions
Table 13. Dotdash Meredith Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 14. Dotdash Meredith Recent Developments and Future Plans
Table 15. Authentic Brands Group Company Information, Head Office, and Major Competitors
Table 16. Authentic Brands Group Major Business
Table 17. Authentic Brands Group Brand Licensing Product and Solutions
Table 18. Authentic Brands Group Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 19. Authentic Brands Group Recent Developments and Future Plans
Table 20. Warner Bros. Consumer Products (WarnerMedia) Company Information, Head Office, and Major Competitors
Table 21. Warner Bros. Consumer Products (WarnerMedia) Major Business
Table 22. Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Product and Solutions
Table 23. Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 24. Warner Bros. Consumer Products (WarnerMedia) Recent Developments and Future Plans
Table 25. Universal Brand Development (NBC Universal) Company Information, Head Office, and Major Competitors
Table 26. Universal Brand Development (NBC Universal) Major Business
Table 27. Universal Brand Development (NBC Universal) Brand Licensing Product and Solutions
Table 28. Universal Brand Development (NBC Universal) Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 29. Universal Brand Development (NBC Universal) Recent Developments and Future Plans
Table 30. PVH Corp. Company Information, Head Office, and Major Competitors
Table 31. PVH Corp. Major Business
Table 32. PVH Corp. Brand Licensing Product and Solutions
Table 33. PVH Corp. Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 34. PVH Corp. Recent Developments and Future Plans
Table 35. Hasbro Company Information, Head Office, and Major Competitors
Table 36. Hasbro Major Business
Table 37. Hasbro Brand Licensing Product and Solutions
Table 38. Hasbro Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 39. Hasbro Recent Developments and Future Plans
Table 40. The Pokémon Company International Company Information, Head Office, and Major Competitors
Table 41. The Pokémon Company International Major Business
Table 42. The Pokémon Company International Brand Licensing Product and Solutions
Table 43. The Pokémon Company International Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 44. The Pokémon Company International Recent Developments and Future Plans
Table 45. Mattel Company Information, Head Office, and Major Competitors
Table 46. Mattel Major Business
Table 47. Mattel Brand Licensing Product and Solutions
Table 48. Mattel Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 49. Mattel Recent Developments and Future Plans
Table 50. Bluestar Alliance Company Information, Head Office, and Major Competitors
Table 51. Bluestar Alliance Major Business
Table 52. Bluestar Alliance Brand Licensing Product and Solutions
Table 53. Bluestar Alliance Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 54. Bluestar Alliance Recent Developments and Future Plans
Table 55. Paramount Consumer Products (Paramount Global) Company Information, Head Office, and Major Competitors
Table 56. Paramount Consumer Products (Paramount Global) Major Business
Table 57. Paramount Consumer Products (Paramount Global) Brand Licensing Product and Solutions
Table 58. Paramount Consumer Products (Paramount Global) Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 59. Paramount Consumer Products (Paramount Global) Recent Developments and Future Plans
Table 60. WHP Global Company Information, Head Office, and Major Competitors
Table 61. WHP Global Major Business
Table 62. WHP Global Brand Licensing Product and Solutions
Table 63. WHP Global Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 64. WHP Global Recent Developments and Future Plans
Table 65. General Motors Company Information, Head Office, and Major Competitors
Table 66. General Motors Major Business
Table 67. General Motors Brand Licensing Product and Solutions
Table 68. General Motors Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 69. General Motors Recent Developments and Future Plans
Table 70. Electrolux Company Information, Head Office, and Major Competitors
Table 71. Electrolux Major Business
Table 72. Electrolux Brand Licensing Product and Solutions
Table 73. Electrolux Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 74. Electrolux Recent Developments and Future Plans
Table 75. Stanley Black & Decker Company Information, Head Office, and Major Competitors
Table 76. Stanley Black & Decker Major Business
Table 77. Stanley Black & Decker Brand Licensing Product and Solutions
Table 78. Stanley Black & Decker Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 79. Stanley Black & Decker Recent Developments and Future Plans
Table 80. Sanrio Company Information, Head Office, and Major Competitors
Table 81. Sanrio Major Business
Table 82. Sanrio Brand Licensing Product and Solutions
Table 83. Sanrio Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 84. Sanrio Recent Developments and Future Plans
Table 85. Iconix Brand Group Company Information, Head Office, and Major Competitors
Table 86. Iconix Brand Group Major Business
Table 87. Iconix Brand Group Brand Licensing Product and Solutions
Table 88. Iconix Brand Group Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 89. Iconix Brand Group Recent Developments and Future Plans
Table 90. Procter & Gamble Company Information, Head Office, and Major Competitors
Table 91. Procter & Gamble Major Business
Table 92. Procter & Gamble Brand Licensing Product and Solutions
Table 93. Procter & Gamble Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 94. Procter & Gamble Recent Developments and Future Plans
Table 95. BBC Studios Company Information, Head Office, and Major Competitors
Table 96. BBC Studios Major Business
Table 97. BBC Studios Brand Licensing Product and Solutions
Table 98. BBC Studios Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 99. BBC Studios Recent Developments and Future Plans
Table 100. Kathy Ireland Worldwide Company Information, Head Office, and Major Competitors
Table 101. Kathy Ireland Worldwide Major Business
Table 102. Kathy Ireland Worldwide Brand Licensing Product and Solutions
Table 103. Kathy Ireland Worldwide Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 104. Kathy Ireland Worldwide Recent Developments and Future Plans
Table 105. Caterpillar Company Information, Head Office, and Major Competitors
Table 106. Caterpillar Major Business
Table 107. Caterpillar Brand Licensing Product and Solutions
Table 108. Caterpillar Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 109. Caterpillar Recent Developments and Future Plans
Table 110. Whirlpool Corporation Company Information, Head Office, and Major Competitors
Table 111. Whirlpool Corporation Major Business
Table 112. Whirlpool Corporation Brand Licensing Product and Solutions
Table 113. Whirlpool Corporation Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 114. Whirlpool Corporation Recent Developments and Future Plans
Table 115. Ferrari Company Information, Head Office, and Major Competitors
Table 116. Ferrari Major Business
Table 117. Ferrari Brand Licensing Product and Solutions
Table 118. Ferrari Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 119. Ferrari Recent Developments and Future Plans
Table 120. Major League Baseball Company Information, Head Office, and Major Competitors
Table 121. Major League Baseball Major Business
Table 122. Major League Baseball Brand Licensing Product and Solutions
Table 123. Major League Baseball Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 124. Major League Baseball Recent Developments and Future Plans
Table 125. NFL Players Association Company Information, Head Office, and Major Competitors
Table 126. NFL Players Association Major Business
Table 127. NFL Players Association Brand Licensing Product and Solutions
Table 128. NFL Players Association Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 129. NFL Players Association Recent Developments and Future Plans
Table 130. National Football League Company Information, Head Office, and Major Competitors
Table 131. National Football League Major Business
Table 132. National Football League Brand Licensing Product and Solutions
Table 133. National Football League Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 134. National Football League Recent Developments and Future Plans
Table 135. Ford Motor Company Company Information, Head Office, and Major Competitors
Table 136. Ford Motor Company Major Business
Table 137. Ford Motor Company Brand Licensing Product and Solutions
Table 138. Ford Motor Company Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 139. Ford Motor Company Recent Developments and Future Plans
Table 140. Rainbow Company Information, Head Office, and Major Competitors
Table 141. Rainbow Major Business
Table 142. Rainbow Brand Licensing Product and Solutions
Table 143. Rainbow Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 144. Rainbow Recent Developments and Future Plans
Table 145. Toei Animation Company Information, Head Office, and Major Competitors
Table 146. Toei Animation Major Business
Table 147. Toei Animation Brand Licensing Product and Solutions
Table 148. Toei Animation Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 149. Toei Animation Recent Developments and Future Plans
Table 150. The Hershey Company Company Information, Head Office, and Major Competitors
Table 151. The Hershey Company Major Business
Table 152. The Hershey Company Brand Licensing Product and Solutions
Table 153. The Hershey Company Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 154. The Hershey Company Recent Developments and Future Plans
Table 155. National Basketball Association Company Information, Head Office, and Major Competitors
Table 156. National Basketball Association Major Business
Table 157. National Basketball Association Brand Licensing Product and Solutions
Table 158. National Basketball Association Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 159. National Basketball Association Recent Developments and Future Plans
Table 160. Sunkist Growers Company Information, Head Office, and Major Competitors
Table 161. Sunkist Growers Major Business
Table 162. Sunkist Growers Brand Licensing Product and Solutions
Table 163. Sunkist Growers Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 164. Sunkist Growers Recent Developments and Future Plans
Table 165. PGA Tour Company Information, Head Office, and Major Competitors
Table 166. PGA Tour Major Business
Table 167. PGA Tour Brand Licensing Product and Solutions
Table 168. PGA Tour Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 169. PGA Tour Recent Developments and Future Plans
Table 170. WWE Company Information, Head Office, and Major Competitors
Table 171. WWE Major Business
Table 172. WWE Brand Licensing Product and Solutions
Table 173. WWE Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 174. WWE Recent Developments and Future Plans
Table 175. Ralph Lauren Company Information, Head Office, and Major Competitors
Table 176. Ralph Lauren Major Business
Table 177. Ralph Lauren Brand Licensing Product and Solutions
Table 178. Ralph Lauren Brand Licensing Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 179. Ralph Lauren Recent Developments and Future Plans
Table 180. Global Brand Licensing Revenue (USD Million) by Players (2018-2023)
Table 181. Global Brand Licensing Revenue Share by Players (2018-2023)
Table 182. Breakdown of Brand Licensing by Company Type (Tier 1, Tier 2, and Tier 3)
Table 183. Market Position of Players in Brand Licensing, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
Table 184. Head Office of Key Brand Licensing Players
Table 185. Brand Licensing Market: Company Product Type Footprint
Table 186. Brand Licensing Market: Company Product Application Footprint
Table 187. Brand Licensing New Market Entrants and Barriers to Market Entry
Table 188. Brand Licensing Mergers, Acquisition, Agreements, and Collaborations
Table 189. Global Brand Licensing Consumption Value (USD Million) by Type (2018-2023)
Table 190. Global Brand Licensing Consumption Value Share by Type (2018-2023)
Table 191. Global Brand Licensing Consumption Value Forecast by Type (2024-2029)
Table 192. Global Brand Licensing Consumption Value by Application (2018-2023)
Table 193. Global Brand Licensing Consumption Value Forecast by Application (2024-2029)
Table 194. North America Brand Licensing Consumption Value by Type (2018-2023) & (USD Million)
Table 195. North America Brand Licensing Consumption Value by Type (2024-2029) & (USD Million)
Table 196. North America Brand Licensing Consumption Value by Application (2018-2023) & (USD Million)
Table 197. North America Brand Licensing Consumption Value by Application (2024-2029) & (USD Million)
Table 198. North America Brand Licensing Consumption Value by Country (2018-2023) & (USD Million)
Table 199. North America Brand Licensing Consumption Value by Country (2024-2029) & (USD Million)
Table 200. Europe Brand Licensing Consumption Value by Type (2018-2023) & (USD Million)
Table 201. Europe Brand Licensing Consumption Value by Type (2024-2029) & (USD Million)
Table 202. Europe Brand Licensing Consumption Value by Application (2018-2023) & (USD Million)
Table 203. Europe Brand Licensing Consumption Value by Application (2024-2029) & (USD Million)
Table 204. Europe Brand Licensing Consumption Value by Country (2018-2023) & (USD Million)
Table 205. Europe Brand Licensing Consumption Value by Country (2024-2029) & (USD Million)
Table 206. Asia-Pacific Brand Licensing Consumption Value by Type (2018-2023) & (USD Million)
Table 207. Asia-Pacific Brand Licensing Consumption Value by Type (2024-2029) & (USD Million)
Table 208. Asia-Pacific Brand Licensing Consumption Value by Application (2018-2023) & (USD Million)
Table 209. Asia-Pacific Brand Licensing Consumption Value by Application (2024-2029) & (USD Million)
Table 210. Asia-Pacific Brand Licensing Consumption Value by Region (2018-2023) & (USD Million)
Table 211. Asia-Pacific Brand Licensing Consumption Value by Region (2024-2029) & (USD Million)
Table 212. South America Brand Licensing Consumption Value by Type (2018-2023) & (USD Million)
Table 213. South America Brand Licensing Consumption Value by Type (2024-2029) & (USD Million)
Table 214. South America Brand Licensing Consumption Value by Application (2018-2023) & (USD Million)
Table 215. South America Brand Licensing Consumption Value by Application (2024-2029) & (USD Million)
Table 216. South America Brand Licensing Consumption Value by Country (2018-2023) & (USD Million)
Table 217. South America Brand Licensing Consumption Value by Country (2024-2029) & (USD Million)
Table 218. Middle East & Africa Brand Licensing Consumption Value by Type (2018-2023) & (USD Million)
Table 219. Middle East & Africa Brand Licensing Consumption Value by Type (2024-2029) & (USD Million)
Table 220. Middle East & Africa Brand Licensing Consumption Value by Application (2018-2023) & (USD Million)
Table 221. Middle East & Africa Brand Licensing Consumption Value by Application (2024-2029) & (USD Million)
Table 222. Middle East & Africa Brand Licensing Consumption Value by Country (2018-2023) & (USD Million)
Table 223. Middle East & Africa Brand Licensing Consumption Value by Country (2024-2029) & (USD Million)
Table 224. Brand Licensing Raw Material
Table 225. Key Suppliers of Brand Licensing Raw Materials
List of Figures
Figure 1. Brand Licensing Picture
Figure 2. Global Brand Licensing Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 3. Global Brand Licensing Consumption Value Market Share by Type in 2022
Figure 4. Apparels
Figure 5. Toys
Figure 6. Accessories
Figure 7. Home Decoration
Figure 8. Software/Video Games
Figure 9. Food and Beverage
Figure 10. Others
Figure 11. Global Brand Licensing Consumption Value by Type, (USD Million), 2018 & 2022 & 2029
Figure 12. Brand Licensing Consumption Value Market Share by Application in 2022
Figure 13. Entertainment Picture
Figure 14. Corporate Trademarks/Brand Picture
Figure 15. Fashion Picture
Figure 16. Sports Picture
Figure 17. Others Picture
Figure 18. Global Brand Licensing Consumption Value, (USD Million): 2018 & 2022 & 2029
Figure 19. Global Brand Licensing Consumption Value and Forecast (2018-2029) & (USD Million)
Figure 20. Global Market Brand Licensing Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
Figure 21. Global Brand Licensing Consumption Value Market Share by Region (2018-2029)
Figure 22. Global Brand Licensing Consumption Value Market Share by Region in 2022
Figure 23. North America Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 24. Europe Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 25. Asia-Pacific Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 26. South America Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 27. Middle East and Africa Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 28. Global Brand Licensing Revenue Share by Players in 2022
Figure 29. Brand Licensing Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
Figure 30. Global Top 3 Players Brand Licensing Market Share in 2022
Figure 31. Global Top 6 Players Brand Licensing Market Share in 2022
Figure 32. Global Brand Licensing Consumption Value Share by Type (2018-2023)
Figure 33. Global Brand Licensing Market Share Forecast by Type (2024-2029)
Figure 34. Global Brand Licensing Consumption Value Share by Application (2018-2023)
Figure 35. Global Brand Licensing Market Share Forecast by Application (2024-2029)
Figure 36. North America Brand Licensing Consumption Value Market Share by Type (2018-2029)
Figure 37. North America Brand Licensing Consumption Value Market Share by Application (2018-2029)
Figure 38. North America Brand Licensing Consumption Value Market Share by Country (2018-2029)
Figure 39. United States Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 40. Canada Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 41. Mexico Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 42. Europe Brand Licensing Consumption Value Market Share by Type (2018-2029)
Figure 43. Europe Brand Licensing Consumption Value Market Share by Application (2018-2029)
Figure 44. Europe Brand Licensing Consumption Value Market Share by Country (2018-2029)
Figure 45. Germany Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 46. France Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 47. United Kingdom Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 48. Russia Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 49. Italy Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 50. Asia-Pacific Brand Licensing Consumption Value Market Share by Type (2018-2029)
Figure 51. Asia-Pacific Brand Licensing Consumption Value Market Share by Application (2018-2029)
Figure 52. Asia-Pacific Brand Licensing Consumption Value Market Share by Region (2018-2029)
Figure 53. China Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 54. Japan Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 55. South Korea Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 56. India Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 57. Southeast Asia Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 58. Australia Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 59. South America Brand Licensing Consumption Value Market Share by Type (2018-2029)
Figure 60. South America Brand Licensing Consumption Value Market Share by Application (2018-2029)
Figure 61. South America Brand Licensing Consumption Value Market Share by Country (2018-2029)
Figure 62. Brazil Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 63. Argentina Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 64. Middle East and Africa Brand Licensing Consumption Value Market Share by Type (2018-2029)
Figure 65. Middle East and Africa Brand Licensing Consumption Value Market Share by Application (2018-2029)
Figure 66. Middle East and Africa Brand Licensing Consumption Value Market Share by Country (2018-2029)
Figure 67. Turkey Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 68. Saudi Arabia Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 69. UAE Brand Licensing Consumption Value (2018-2029) & (USD Million)
Figure 70. Brand Licensing Market Drivers
Figure 71. Brand Licensing Market Restraints
Figure 72. Brand Licensing Market Trends
Figure 73. Porters Five Forces Analysis
Figure 74. Manufacturing Cost Structure Analysis of Brand Licensing in 2022
Figure 75. Manufacturing Process Analysis of Brand Licensing
Figure 76. Brand Licensing Industrial Chain
Figure 77. Methodology
Figure 78. Research Process and Data Source
Research Methodology
Client Requirements
Review and analyze client requirements
Discussion of all the project requirements and queries
Flexibility Check
Project Feasibility Analysis
Finalizing tentative research programme
Structuring project proposal with scope, timeline, and costs
Analyzing Market Dynamics
Determination of key drivers, restraints, challenge, and opportunity
Identifies market needs and trends
Market Size Estimation & Forecast
Estimation of historical data based on secondary and primary data
Anticipating market recast by assigning weightage to market forces (drivers, restraints, opportunities)
Freezing historical and forecast market size estimations based on evolution, trends, outlook, and strategies
Consideration of geography, region-specific product/service demand for region segments
Consideration of product utilization rates, product demand outlook for segments by application or end-user.
Data Source
Secondary Source
Data collections from annual reports, presentations,associations, journals, analyst reports,
paid database, press releases, blogs, newsletters,and GIR repositories.
Primary Source
Research discussion with manufacturers, distributors, suppliers, end user, industry experts
to verify insights.
Validation
and
triangulation of
secondary and primary source.
Collection of data
Cumulating and collating the essential qualitative and quantitative data
Generation of report in client requested format by research analysts
Reviews by expert analysts
Final quality check
Clarifying queries
Receiving feedback
Ensuring satisfaction
01 Identification of data
This step involves identification of several primary and secondary data research sources, including Global Info Research's internal data sources. The primary sources consist of in-depth discussions and interviews with policy makers, industry experts, and data evaluators, whereas secondary sources include a thorough study of market journals, press releases, annual reports, and government and non-government agencies websites.
02 Evaluation of Market Dynamic
This phase includes a detailed evaluation of several factors that are likely to affect the market dynamics. It involves a comprehensive assessment of major market pain points, drivers, and trends. It also comprises a detailed study of research plans and methodology.
03 Collection of Data
This process consists of gathering data, accessing proprietary databases, and reaching out to key industry participants that operate in the market across the value chain. It also involves studying several patterns in the historical data and comparing it with the current scenario.
04 Collaboration of Data
This stage involves the validation of data and arrival at actual statistics, and evolution of the market over the years. It entails the study and analyzes various segments and verticals of the market. An impact analysis is also performed to observe which factors will affect the market in the next few years.
05 Verification and Analysis
This is the final stage, which involves both quantity and quality checks. Although the process of data verification is an integral part of the research process, all data points and statistics and figures are re-checked to uphold their authenticity and validity.
Companies Mentioned
The Walt Disney Company Dotdash Meredith Authentic Brands Group Warner Bros. Consumer Products (WarnerMedia) Universal Brand Development (NBC Universal) PVH Corp. Hasbro The Pokémon Company International Mattel Bluestar Alliance Paramount Consumer Products (Paramount Global) WHP Global General Motors Electrolux Stanley Black & Decker Sanrio Iconix Brand Group Procter & Gamble BBC Studios Kathy Ireland Worldwide Caterpillar Whirlpool Corporation Ferrari Major League Baseball NFL Players Association National Football League Ford Motor Company Rainbow Toei Animation The Hershey Company National Basketball Association Sunkist Growers PGA Tour WWE Ralph Lauren
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