Global Brand Licensing Supply, Demand and Key Producers, 2024-2030

Description

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.  In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.

The global Brand Licensing market size is expected to reach $ 395540 million by 2030, rising at a market growth of 4.1% CAGR during the forecast period (2024-2030).

In 2023, global brand licensing key players include The Walt Disney Company, Authentic Brands Group, Dotdash Meredith, Authentic Brands Group, Hasbro, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.

This report studies the global Brand Licensing demand, key companies, and key regions.

This report is a detailed and comprehensive analysis of the world market for Brand Licensing, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2023 as the base year. This report explores demand trends and competition, as well as details the characteristics of Brand Licensing that contribute to its increasing demand across many markets.

Highlights and key features of the study
Global Brand Licensing total market, 2019-2030, (USD Million)
Global Brand Licensing total market by region & country, CAGR, 2019-2030, (USD Million)
U.S. VS China: Brand Licensing total market, key domestic companies, and share, (USD Million)
Global Brand Licensing revenue by player, revenue and market share 2019-2024, (USD Million)
Global Brand Licensing total market by Type, CAGR, 2019-2030, (USD Million)
Global Brand Licensing total market by Application, CAGR, 2019-2030, (USD Million)
This report profiles major players in the global Brand Licensing market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include The Walt Disney Company, Authentic Brands Group, Dotdash Meredith, Warner Bros. Discovery, Hasbro, NBCUniversal/Universal Products & Experiences, The Pokémon Company International, Bluestar Alliance, Mattel, WHP Global, etc.

This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Brand Licensing market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by Type, and by Application. Data is given for the years 2019-2030 by year with 2023 as the base year, 2024 as the estimate year, and 2025-2030 as the forecast year.

Global Brand Licensing Market, By Region:
    United States
    China
    Europe
    Japan
    South Korea
    ASEAN
    India
    Rest of World

Global Brand Licensing Market, Segmentation by Type
    Apparels
    Toys
    Accessories
    Home Decoration
    Software/Video Games
    Food and Beverage
    Others

Global Brand Licensing Market, Segmentation by Application:
    Entertainment
    Corporate Trademarks/Brand
    Fashion
    Sports
    Others

Companies Profiled:
    The Walt Disney Company
    Authentic Brands Group
    Dotdash Meredith
    Warner Bros. Discovery
    Hasbro
    NBCUniversal/Universal Products & Experiences
    The Pokémon Company International
    Bluestar Alliance
    Mattel
    WHP Global
    PVH Corp.
    Iconix Brand Group
    Nickelodeon (ViacomCBS)
    Major League Baseball
    Learfield IMG College
    Sanrio
    Sequential Brands Group
    General Motors
    National Basketball Association
    Electrolux
    National Football League
    Procter & Gamble
    Ferrari
    Ralph Lauren
    Ford Motor Company
    BBC Worldwide
    The Hershey Company
    Stanley Black & Decker
    PGA Tour
    National Hockey League
    Sunkist Growers
    WWE

Key Questions Answered
1. How big is the global Brand Licensing market?
2. What is the demand of the global Brand Licensing market?
3. What is the year over year growth of the global Brand Licensing market?
4. What is the total value of the global Brand Licensing market?
5. Who are the Major Players in the global Brand Licensing market?
6. What are the growth factors driving the market demand?

Table of Contents

1 Supply Summary
    1.1 Brand Licensing Introduction
    1.2 World Brand Licensing Market Size & Forecast (2019 & 2023 & 2030)
    1.3 World Brand Licensing Total Market by Region (by Headquarter Location)
        1.3.1 World Brand Licensing Market Size by Region (2019-2030), (by Headquarter Location)
        1.3.2 United States Based Company Brand Licensing Revenue (2019-2030)
        1.3.3 China Based Company Brand Licensing Revenue (2019-2030)
        1.3.4 Europe Based Company Brand Licensing Revenue (2019-2030)
        1.3.5 Japan Based Company Brand Licensing Revenue (2019-2030)
        1.3.6 South Korea Based Company Brand Licensing Revenue (2019-2030)
        1.3.7 ASEAN Based Company Brand Licensing Revenue (2019-2030)
        1.3.8 India Based Company Brand Licensing Revenue (2019-2030)
    1.4 Market Drivers, Restraints and Trends
        1.4.1 Brand Licensing Market Drivers
        1.4.2 Factors Affecting Demand
        1.4.3 Major Market Trends

2 Demand Summary
    2.1 World Brand Licensing Consumption Value (2019-2030)
    2.2 World Brand Licensing Consumption Value by Region
        2.2.1 World Brand Licensing Consumption Value by Region (2019-2024)
        2.2.2 World Brand Licensing Consumption Value Forecast by Region (2025-2030)
    2.3 United States Brand Licensing Consumption Value (2019-2030)
    2.4 China Brand Licensing Consumption Value (2019-2030)
    2.5 Europe Brand Licensing Consumption Value (2019-2030)
    2.6 Japan Brand Licensing Consumption Value (2019-2030)
    2.7 South Korea Brand Licensing Consumption Value (2019-2030)
    2.8 ASEAN Brand Licensing Consumption Value (2019-2030)
    2.9 India Brand Licensing Consumption Value (2019-2030)

3 World Brand Licensing Companies Competitive Analysis
    3.1 World Brand Licensing Revenue by Player (2019-2024)
    3.2 Industry Rank and Concentration Rate (CR)
        3.2.1 Global Brand Licensing Industry Rank of Major Players
        3.2.2 Global Concentration Ratios (CR4) for Brand Licensing in 2023
        3.2.3 Global Concentration Ratios (CR8) for Brand Licensing in 2023
    3.3 Brand Licensing Company Evaluation Quadrant
    3.4 Brand Licensing Market: Overall Company Footprint Analysis
        3.4.1 Brand Licensing Market: Region Footprint
        3.4.2 Brand Licensing Market: Company Product Type Footprint
        3.4.3 Brand Licensing Market: Company Product Application Footprint
    3.5 Competitive Environment
        3.5.1 Historical Structure of the Industry
        3.5.2 Barriers of Market Entry
        3.5.3 Factors of Competition
    3.6 Mergers & Acquisitions Activity

4 United States VS China VS Rest of World (by Headquarter Location)
    4.1 United States VS China: Brand Licensing Revenue Comparison (by Headquarter Location)
        4.1.1 United States VS China: Brand Licensing Revenue Comparison (2019 & 2023 & 2030) (by Headquarter Location)
        4.1.2 United States VS China: Brand Licensing Revenue Market Share Comparison (2019 & 2023 & 2030)
    4.2 United States Based Companies VS China Based Companies: Brand Licensing Consumption Value Comparison
        4.2.1 United States VS China: Brand Licensing Consumption Value Comparison (2019 & 2023 & 2030)
        4.2.2 United States VS China: Brand Licensing Consumption Value Market Share Comparison (2019 & 2023 & 2030)
    4.3 United States Based Brand Licensing Companies and Market Share, 2019-2024
        4.3.1 United States Based Brand Licensing Companies, Headquarters (States, Country)
        4.3.2 United States Based Companies Brand Licensing Revenue, (2019-2024)
    4.4 China Based Companies Brand Licensing Revenue and Market Share, 2019-2024
        4.4.1 China Based Brand Licensing Companies, Company Headquarters (Province, Country)
        4.4.2 China Based Companies Brand Licensing Revenue, (2019-2024)
    4.5 Rest of World Based Brand Licensing Companies and Market Share, 2019-2024
        4.5.1 Rest of World Based Brand Licensing Companies, Headquarters (Province, Country)
        4.5.2 Rest of World Based Companies Brand Licensing Revenue (2019-2024)

5 Market Analysis by Type
    5.1 World Brand Licensing Market Size Overview by Type: 2019 VS 2023 VS 2030
    5.2 Segment Introduction by Type
        5.2.1 Apparels
        5.2.2 Toys
        5.2.3 Accessories
        5.2.4 Home Decoration
        5.2.5 Software/Video Games
        5.2.6 Food and Beverage
        5.2.7 Others
    5.3 Market Segment by Type
        5.3.1 World Brand Licensing Market Size by Type (2019-2024)
        5.3.2 World Brand Licensing Market Size by Type (2025-2030)
        5.3.3 World Brand Licensing Market Size Market Share by Type (2025-2030)

6 Market Analysis by Application
    6.1 World Brand Licensing Market Size Overview by Application: 2019 VS 2023 VS 2030
    6.2 Segment Introduction by Application
        6.2.1 Entertainment
        6.2.2 Corporate Trademarks/Brand
        6.2.3 Fashion
        6.2.4 Sports
        6.2.5 Others
    6.3 Market Segment by Application
        6.3.1 World Brand Licensing Market Size by Application (2019-2024)
        6.3.2 World Brand Licensing Market Size by Application (2025-2030)
        6.3.3 World Brand Licensing Market Size Market Share by Application (2019-2030)

7 Company Profiles
    7.1 The Walt Disney Company
        7.1.1 The Walt Disney Company Details
        7.1.2 The Walt Disney Company Major Business
        7.1.3 The Walt Disney Company Brand Licensing Product and Services
        7.1.4 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.1.5 The Walt Disney Company Recent Developments/Updates
        7.1.6 The Walt Disney Company Competitive Strengths & Weaknesses
    7.2 Authentic Brands Group
        7.2.1 Authentic Brands Group Details
        7.2.2 Authentic Brands Group Major Business
        7.2.3 Authentic Brands Group Brand Licensing Product and Services
        7.2.4 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.2.5 Authentic Brands Group Recent Developments/Updates
        7.2.6 Authentic Brands Group Competitive Strengths & Weaknesses
    7.3 Dotdash Meredith
        7.3.1 Dotdash Meredith Details
        7.3.2 Dotdash Meredith Major Business
        7.3.3 Dotdash Meredith Brand Licensing Product and Services
        7.3.4 Dotdash Meredith Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.3.5 Dotdash Meredith Recent Developments/Updates
        7.3.6 Dotdash Meredith Competitive Strengths & Weaknesses
    7.4 Warner Bros. Discovery
        7.4.1 Warner Bros. Discovery Details
        7.4.2 Warner Bros. Discovery Major Business
        7.4.3 Warner Bros. Discovery Brand Licensing Product and Services
        7.4.4 Warner Bros. Discovery Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.4.5 Warner Bros. Discovery Recent Developments/Updates
        7.4.6 Warner Bros. Discovery Competitive Strengths & Weaknesses
    7.5 Hasbro
        7.5.1 Hasbro Details
        7.5.2 Hasbro Major Business
        7.5.3 Hasbro Brand Licensing Product and Services
        7.5.4 Hasbro Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.5.5 Hasbro Recent Developments/Updates
        7.5.6 Hasbro Competitive Strengths & Weaknesses
    7.6 NBCUniversal/Universal Products & Experiences
        7.6.1 NBCUniversal/Universal Products & Experiences Details
        7.6.2 NBCUniversal/Universal Products & Experiences Major Business
        7.6.3 NBCUniversal/Universal Products & Experiences Brand Licensing Product and Services
        7.6.4 NBCUniversal/Universal Products & Experiences Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.6.5 NBCUniversal/Universal Products & Experiences Recent Developments/Updates
        7.6.6 NBCUniversal/Universal Products & Experiences Competitive Strengths & Weaknesses
    7.7 The Pokémon Company International
        7.7.1 The Pokémon Company International Details
        7.7.2 The Pokémon Company International Major Business
        7.7.3 The Pokémon Company International Brand Licensing Product and Services
        7.7.4 The Pokémon Company International Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.7.5 The Pokémon Company International Recent Developments/Updates
        7.7.6 The Pokémon Company International Competitive Strengths & Weaknesses
    7.8 Bluestar Alliance
        7.8.1 Bluestar Alliance Details
        7.8.2 Bluestar Alliance Major Business
        7.8.3 Bluestar Alliance Brand Licensing Product and Services
        7.8.4 Bluestar Alliance Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.8.5 Bluestar Alliance Recent Developments/Updates
        7.8.6 Bluestar Alliance Competitive Strengths & Weaknesses
    7.9 Mattel
        7.9.1 Mattel Details
        7.9.2 Mattel Major Business
        7.9.3 Mattel Brand Licensing Product and Services
        7.9.4 Mattel Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.9.5 Mattel Recent Developments/Updates
        7.9.6 Mattel Competitive Strengths & Weaknesses
    7.10 WHP Global
        7.10.1 WHP Global Details
        7.10.2 WHP Global Major Business
        7.10.3 WHP Global Brand Licensing Product and Services
        7.10.4 WHP Global Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.10.5 WHP Global Recent Developments/Updates
        7.10.6 WHP Global Competitive Strengths & Weaknesses
    7.11 PVH Corp.
        7.11.1 PVH Corp. Details
        7.11.2 PVH Corp. Major Business
        7.11.3 PVH Corp. Brand Licensing Product and Services
        7.11.4 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.11.5 PVH Corp. Recent Developments/Updates
        7.11.6 PVH Corp. Competitive Strengths & Weaknesses
    7.12 Iconix Brand Group
        7.12.1 Iconix Brand Group Details
        7.12.2 Iconix Brand Group Major Business
        7.12.3 Iconix Brand Group Brand Licensing Product and Services
        7.12.4 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.12.5 Iconix Brand Group Recent Developments/Updates
        7.12.6 Iconix Brand Group Competitive Strengths & Weaknesses
    7.13 Nickelodeon (ViacomCBS)
        7.13.1 Nickelodeon (ViacomCBS) Details
        7.13.2 Nickelodeon (ViacomCBS) Major Business
        7.13.3 Nickelodeon (ViacomCBS) Brand Licensing Product and Services
        7.13.4 Nickelodeon (ViacomCBS) Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.13.5 Nickelodeon (ViacomCBS) Recent Developments/Updates
        7.13.6 Nickelodeon (ViacomCBS) Competitive Strengths & Weaknesses
    7.14 Major League Baseball
        7.14.1 Major League Baseball Details
        7.14.2 Major League Baseball Major Business
        7.14.3 Major League Baseball Brand Licensing Product and Services
        7.14.4 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.14.5 Major League Baseball Recent Developments/Updates
        7.14.6 Major League Baseball Competitive Strengths & Weaknesses
    7.15 Learfield IMG College
        7.15.1 Learfield IMG College Details
        7.15.2 Learfield IMG College Major Business
        7.15.3 Learfield IMG College Brand Licensing Product and Services
        7.15.4 Learfield IMG College Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.15.5 Learfield IMG College Recent Developments/Updates
        7.15.6 Learfield IMG College Competitive Strengths & Weaknesses
    7.16 Sanrio
        7.16.1 Sanrio Details
        7.16.2 Sanrio Major Business
        7.16.3 Sanrio Brand Licensing Product and Services
        7.16.4 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.16.5 Sanrio Recent Developments/Updates
        7.16.6 Sanrio Competitive Strengths & Weaknesses
    7.17 Sequential Brands Group
        7.17.1 Sequential Brands Group Details
        7.17.2 Sequential Brands Group Major Business
        7.17.3 Sequential Brands Group Brand Licensing Product and Services
        7.17.4 Sequential Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.17.5 Sequential Brands Group Recent Developments/Updates
        7.17.6 Sequential Brands Group Competitive Strengths & Weaknesses
    7.18 General Motors
        7.18.1 General Motors Details
        7.18.2 General Motors Major Business
        7.18.3 General Motors Brand Licensing Product and Services
        7.18.4 General Motors Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.18.5 General Motors Recent Developments/Updates
        7.18.6 General Motors Competitive Strengths & Weaknesses
    7.19 National Basketball Association
        7.19.1 National Basketball Association Details
        7.19.2 National Basketball Association Major Business
        7.19.3 National Basketball Association Brand Licensing Product and Services
        7.19.4 National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.19.5 National Basketball Association Recent Developments/Updates
        7.19.6 National Basketball Association Competitive Strengths & Weaknesses
    7.20 Electrolux
        7.20.1 Electrolux Details
        7.20.2 Electrolux Major Business
        7.20.3 Electrolux Brand Licensing Product and Services
        7.20.4 Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.20.5 Electrolux Recent Developments/Updates
        7.20.6 Electrolux Competitive Strengths & Weaknesses
    7.21 National Football League
        7.21.1 National Football League Details
        7.21.2 National Football League Major Business
        7.21.3 National Football League Brand Licensing Product and Services
        7.21.4 National Football League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.21.5 National Football League Recent Developments/Updates
        7.21.6 National Football League Competitive Strengths & Weaknesses
    7.22 Procter & Gamble
        7.22.1 Procter & Gamble Details
        7.22.2 Procter & Gamble Major Business
        7.22.3 Procter & Gamble Brand Licensing Product and Services
        7.22.4 Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.22.5 Procter & Gamble Recent Developments/Updates
        7.22.6 Procter & Gamble Competitive Strengths & Weaknesses
    7.23 Ferrari
        7.23.1 Ferrari Details
        7.23.2 Ferrari Major Business
        7.23.3 Ferrari Brand Licensing Product and Services
        7.23.4 Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.23.5 Ferrari Recent Developments/Updates
        7.23.6 Ferrari Competitive Strengths & Weaknesses
    7.24 Ralph Lauren
        7.24.1 Ralph Lauren Details
        7.24.2 Ralph Lauren Major Business
        7.24.3 Ralph Lauren Brand Licensing Product and Services
        7.24.4 Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.24.5 Ralph Lauren Recent Developments/Updates
        7.24.6 Ralph Lauren Competitive Strengths & Weaknesses
    7.25 Ford Motor Company
        7.25.1 Ford Motor Company Details
        7.25.2 Ford Motor Company Major Business
        7.25.3 Ford Motor Company Brand Licensing Product and Services
        7.25.4 Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.25.5 Ford Motor Company Recent Developments/Updates
        7.25.6 Ford Motor Company Competitive Strengths & Weaknesses
    7.26 BBC Worldwide
        7.26.1 BBC Worldwide Details
        7.26.2 BBC Worldwide Major Business
        7.26.3 BBC Worldwide Brand Licensing Product and Services
        7.26.4 BBC Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.26.5 BBC Worldwide Recent Developments/Updates
        7.26.6 BBC Worldwide Competitive Strengths & Weaknesses
    7.27 The Hershey Company
        7.27.1 The Hershey Company Details
        7.27.2 The Hershey Company Major Business
        7.27.3 The Hershey Company Brand Licensing Product and Services
        7.27.4 The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.27.5 The Hershey Company Recent Developments/Updates
        7.27.6 The Hershey Company Competitive Strengths & Weaknesses
    7.28 Stanley Black & Decker
        7.28.1 Stanley Black & Decker Details
        7.28.2 Stanley Black & Decker Major Business
        7.28.3 Stanley Black & Decker Brand Licensing Product and Services
        7.28.4 Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.28.5 Stanley Black & Decker Recent Developments/Updates
        7.28.6 Stanley Black & Decker Competitive Strengths & Weaknesses
    7.29 PGA Tour
        7.29.1 PGA Tour Details
        7.29.2 PGA Tour Major Business
        7.29.3 PGA Tour Brand Licensing Product and Services
        7.29.4 PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.29.5 PGA Tour Recent Developments/Updates
        7.29.6 PGA Tour Competitive Strengths & Weaknesses
    7.30 National Hockey League
        7.30.1 National Hockey League Details
        7.30.2 National Hockey League Major Business
        7.30.3 National Hockey League Brand Licensing Product and Services
        7.30.4 National Hockey League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.30.5 National Hockey League Recent Developments/Updates
        7.30.6 National Hockey League Competitive Strengths & Weaknesses
    7.31 Sunkist Growers
        7.31.1 Sunkist Growers Details
        7.31.2 Sunkist Growers Major Business
        7.31.3 Sunkist Growers Brand Licensing Product and Services
        7.31.4 Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.31.5 Sunkist Growers Recent Developments/Updates
        7.31.6 Sunkist Growers Competitive Strengths & Weaknesses
    7.32 WWE
        7.32.1 WWE Details
        7.32.2 WWE Major Business
        7.32.3 WWE Brand Licensing Product and Services
        7.32.4 WWE Brand Licensing Revenue, Gross Margin and Market Share (2019-2024)
        7.32.5 WWE Recent Developments/Updates
        7.32.6 WWE Competitive Strengths & Weaknesses

8 Industry Chain Analysis
    8.1 Brand Licensing Industry Chain
    8.2 Brand Licensing Upstream Analysis
    8.3 Brand Licensing Midstream Analysis
    8.4 Brand Licensing Downstream Analysis

9 Research Findings and Conclusion

10 Appendix
    10.1 Methodology
    10.2 Research Process and Data Source
    10.3 Disclaimer

Table of Figures

List of Tables
 Table 1. World Brand Licensing Revenue by Region (2019, 2023 and 2030) & (USD Million), (by Headquarter Location)
 Table 2. World Brand Licensing Revenue by Region (2019-2024) & (USD Million), (by Headquarter Location)
 Table 3. World Brand Licensing Revenue by Region (2025-2030) & (USD Million), (by Headquarter Location)
 Table 4. World Brand Licensing Revenue Market Share by Region (2019-2024), (by Headquarter Location)
 Table 5. World Brand Licensing Revenue Market Share by Region (2025-2030), (by Headquarter Location)
 Table 6. Major Market Trends
 Table 7. World Brand Licensing Consumption Value Growth Rate Forecast by Region (2019 & 2023 & 2030) & (USD Million)
 Table 8. World Brand Licensing Consumption Value by Region (2019-2024) & (USD Million)
 Table 9. World Brand Licensing Consumption Value Forecast by Region (2025-2030) & (USD Million)
 Table 10. World Brand Licensing Revenue by Player (2019-2024) & (USD Million)
 Table 11. Revenue Market Share of Key Brand Licensing Players in 2023
 Table 12. World Brand Licensing Industry Rank of Major Player, Based on Revenue in 2023
 Table 13. Global Brand Licensing Company Evaluation Quadrant
 Table 14. Head Office of Key Brand Licensing Players
 Table 15. Brand Licensing Market: Company Product Type Footprint
 Table 16. Brand Licensing Market: Company Product Application Footprint
 Table 17. Brand Licensing Mergers & Acquisitions Activity
 Table 18. United States VS China Brand Licensing Revenue Comparison, (2019 & 2023 & 2030) & (USD Million)
 Table 19. United States VS China Brand Licensing Consumption Value Comparison, (2019 & 2023 & 2030) & (USD Million)
 Table 20. United States Based Brand Licensing Companies, Headquarters (States, Country)
 Table 21. United States Based Companies Brand Licensing Revenue, (2019-2024) & (USD Million)
 Table 22. United States Based Companies Brand Licensing Revenue Market Share (2019-2024)
 Table 23. China Based Brand Licensing Companies, Headquarters (Province, Country)
 Table 24. China Based Companies Brand Licensing Revenue, (2019-2024) & (USD Million)
 Table 25. China Based Companies Brand Licensing Revenue Market Share (2019-2024)
 Table 26. Rest of World Based Brand Licensing Companies, Headquarters (Province, Country)
 Table 27. Rest of World Based Companies Brand Licensing Revenue (2019-2024) & (USD Million)
 Table 28. Rest of World Based Companies Brand Licensing Revenue Market Share (2019-2024)
 Table 29. World Brand Licensing Market Size by Type, (USD Million), 2019 & 2023 & 2030
 Table 30. World Brand Licensing Market Size Value by Type (2019-2024) & (USD Million)
 Table 31. World Brand Licensing Market Size by Type (2025-2030) & (USD Million)
 Table 32. World Brand Licensing Market Size by Application, (USD Million), 2019 & 2023 & 2030
 Table 33. World Brand Licensing Market Size by Application (2019-2024) & (USD Million)
 Table 34. World Brand Licensing Market Size by Application (2025-2030) & (USD Million)
 Table 35. The Walt Disney Company Basic Information, Manufacturing Base and Competitors
 Table 36. The Walt Disney Company Major Business
 Table 37. The Walt Disney Company Brand Licensing Product and Services
 Table 38. The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 39. The Walt Disney Company Recent Developments/Updates
 Table 40. The Walt Disney Company Competitive Strengths & Weaknesses
 Table 41. Authentic Brands Group Basic Information, Manufacturing Base and Competitors
 Table 42. Authentic Brands Group Major Business
 Table 43. Authentic Brands Group Brand Licensing Product and Services
 Table 44. Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 45. Authentic Brands Group Recent Developments/Updates
 Table 46. Authentic Brands Group Competitive Strengths & Weaknesses
 Table 47. Dotdash Meredith Basic Information, Manufacturing Base and Competitors
 Table 48. Dotdash Meredith Major Business
 Table 49. Dotdash Meredith Brand Licensing Product and Services
 Table 50. Dotdash Meredith Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 51. Dotdash Meredith Recent Developments/Updates
 Table 52. Dotdash Meredith Competitive Strengths & Weaknesses
 Table 53. Warner Bros. Discovery Basic Information, Manufacturing Base and Competitors
 Table 54. Warner Bros. Discovery Major Business
 Table 55. Warner Bros. Discovery Brand Licensing Product and Services
 Table 56. Warner Bros. Discovery Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 57. Warner Bros. Discovery Recent Developments/Updates
 Table 58. Warner Bros. Discovery Competitive Strengths & Weaknesses
 Table 59. Hasbro Basic Information, Manufacturing Base and Competitors
 Table 60. Hasbro Major Business
 Table 61. Hasbro Brand Licensing Product and Services
 Table 62. Hasbro Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 63. Hasbro Recent Developments/Updates
 Table 64. Hasbro Competitive Strengths & Weaknesses
 Table 65. NBCUniversal/Universal Products & Experiences Basic Information, Manufacturing Base and Competitors
 Table 66. NBCUniversal/Universal Products & Experiences Major Business
 Table 67. NBCUniversal/Universal Products & Experiences Brand Licensing Product and Services
 Table 68. NBCUniversal/Universal Products & Experiences Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 69. NBCUniversal/Universal Products & Experiences Recent Developments/Updates
 Table 70. NBCUniversal/Universal Products & Experiences Competitive Strengths & Weaknesses
 Table 71. The Pokémon Company International Basic Information, Manufacturing Base and Competitors
 Table 72. The Pokémon Company International Major Business
 Table 73. The Pokémon Company International Brand Licensing Product and Services
 Table 74. The Pokémon Company International Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 75. The Pokémon Company International Recent Developments/Updates
 Table 76. The Pokémon Company International Competitive Strengths & Weaknesses
 Table 77. Bluestar Alliance Basic Information, Manufacturing Base and Competitors
 Table 78. Bluestar Alliance Major Business
 Table 79. Bluestar Alliance Brand Licensing Product and Services
 Table 80. Bluestar Alliance Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 81. Bluestar Alliance Recent Developments/Updates
 Table 82. Bluestar Alliance Competitive Strengths & Weaknesses
 Table 83. Mattel Basic Information, Manufacturing Base and Competitors
 Table 84. Mattel Major Business
 Table 85. Mattel Brand Licensing Product and Services
 Table 86. Mattel Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 87. Mattel Recent Developments/Updates
 Table 88. Mattel Competitive Strengths & Weaknesses
 Table 89. WHP Global Basic Information, Manufacturing Base and Competitors
 Table 90. WHP Global Major Business
 Table 91. WHP Global Brand Licensing Product and Services
 Table 92. WHP Global Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 93. WHP Global Recent Developments/Updates
 Table 94. WHP Global Competitive Strengths & Weaknesses
 Table 95. PVH Corp. Basic Information, Manufacturing Base and Competitors
 Table 96. PVH Corp. Major Business
 Table 97. PVH Corp. Brand Licensing Product and Services
 Table 98. PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 99. PVH Corp. Recent Developments/Updates
 Table 100. PVH Corp. Competitive Strengths & Weaknesses
 Table 101. Iconix Brand Group Basic Information, Manufacturing Base and Competitors
 Table 102. Iconix Brand Group Major Business
 Table 103. Iconix Brand Group Brand Licensing Product and Services
 Table 104. Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 105. Iconix Brand Group Recent Developments/Updates
 Table 106. Iconix Brand Group Competitive Strengths & Weaknesses
 Table 107. Nickelodeon (ViacomCBS) Basic Information, Manufacturing Base and Competitors
 Table 108. Nickelodeon (ViacomCBS) Major Business
 Table 109. Nickelodeon (ViacomCBS) Brand Licensing Product and Services
 Table 110. Nickelodeon (ViacomCBS) Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 111. Nickelodeon (ViacomCBS) Recent Developments/Updates
 Table 112. Nickelodeon (ViacomCBS) Competitive Strengths & Weaknesses
 Table 113. Major League Baseball Basic Information, Manufacturing Base and Competitors
 Table 114. Major League Baseball Major Business
 Table 115. Major League Baseball Brand Licensing Product and Services
 Table 116. Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 117. Major League Baseball Recent Developments/Updates
 Table 118. Major League Baseball Competitive Strengths & Weaknesses
 Table 119. Learfield IMG College Basic Information, Manufacturing Base and Competitors
 Table 120. Learfield IMG College Major Business
 Table 121. Learfield IMG College Brand Licensing Product and Services
 Table 122. Learfield IMG College Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 123. Learfield IMG College Recent Developments/Updates
 Table 124. Learfield IMG College Competitive Strengths & Weaknesses
 Table 125. Sanrio Basic Information, Manufacturing Base and Competitors
 Table 126. Sanrio Major Business
 Table 127. Sanrio Brand Licensing Product and Services
 Table 128. Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 129. Sanrio Recent Developments/Updates
 Table 130. Sanrio Competitive Strengths & Weaknesses
 Table 131. Sequential Brands Group Basic Information, Manufacturing Base and Competitors
 Table 132. Sequential Brands Group Major Business
 Table 133. Sequential Brands Group Brand Licensing Product and Services
 Table 134. Sequential Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 135. Sequential Brands Group Recent Developments/Updates
 Table 136. Sequential Brands Group Competitive Strengths & Weaknesses
 Table 137. General Motors Basic Information, Manufacturing Base and Competitors
 Table 138. General Motors Major Business
 Table 139. General Motors Brand Licensing Product and Services
 Table 140. General Motors Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 141. General Motors Recent Developments/Updates
 Table 142. General Motors Competitive Strengths & Weaknesses
 Table 143. National Basketball Association Basic Information, Manufacturing Base and Competitors
 Table 144. National Basketball Association Major Business
 Table 145. National Basketball Association Brand Licensing Product and Services
 Table 146. National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 147. National Basketball Association Recent Developments/Updates
 Table 148. National Basketball Association Competitive Strengths & Weaknesses
 Table 149. Electrolux Basic Information, Manufacturing Base and Competitors
 Table 150. Electrolux Major Business
 Table 151. Electrolux Brand Licensing Product and Services
 Table 152. Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 153. Electrolux Recent Developments/Updates
 Table 154. Electrolux Competitive Strengths & Weaknesses
 Table 155. National Football League Basic Information, Manufacturing Base and Competitors
 Table 156. National Football League Major Business
 Table 157. National Football League Brand Licensing Product and Services
 Table 158. National Football League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 159. National Football League Recent Developments/Updates
 Table 160. National Football League Competitive Strengths & Weaknesses
 Table 161. Procter & Gamble Basic Information, Manufacturing Base and Competitors
 Table 162. Procter & Gamble Major Business
 Table 163. Procter & Gamble Brand Licensing Product and Services
 Table 164. Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 165. Procter & Gamble Recent Developments/Updates
 Table 166. Procter & Gamble Competitive Strengths & Weaknesses
 Table 167. Ferrari Basic Information, Manufacturing Base and Competitors
 Table 168. Ferrari Major Business
 Table 169. Ferrari Brand Licensing Product and Services
 Table 170. Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 171. Ferrari Recent Developments/Updates
 Table 172. Ferrari Competitive Strengths & Weaknesses
 Table 173. Ralph Lauren Basic Information, Manufacturing Base and Competitors
 Table 174. Ralph Lauren Major Business
 Table 175. Ralph Lauren Brand Licensing Product and Services
 Table 176. Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 177. Ralph Lauren Recent Developments/Updates
 Table 178. Ralph Lauren Competitive Strengths & Weaknesses
 Table 179. Ford Motor Company Basic Information, Manufacturing Base and Competitors
 Table 180. Ford Motor Company Major Business
 Table 181. Ford Motor Company Brand Licensing Product and Services
 Table 182. Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 183. Ford Motor Company Recent Developments/Updates
 Table 184. Ford Motor Company Competitive Strengths & Weaknesses
 Table 185. BBC Worldwide Basic Information, Manufacturing Base and Competitors
 Table 186. BBC Worldwide Major Business
 Table 187. BBC Worldwide Brand Licensing Product and Services
 Table 188. BBC Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 189. BBC Worldwide Recent Developments/Updates
 Table 190. BBC Worldwide Competitive Strengths & Weaknesses
 Table 191. The Hershey Company Basic Information, Manufacturing Base and Competitors
 Table 192. The Hershey Company Major Business
 Table 193. The Hershey Company Brand Licensing Product and Services
 Table 194. The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 195. The Hershey Company Recent Developments/Updates
 Table 196. The Hershey Company Competitive Strengths & Weaknesses
 Table 197. Stanley Black & Decker Basic Information, Manufacturing Base and Competitors
 Table 198. Stanley Black & Decker Major Business
 Table 199. Stanley Black & Decker Brand Licensing Product and Services
 Table 200. Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 201. Stanley Black & Decker Recent Developments/Updates
 Table 202. Stanley Black & Decker Competitive Strengths & Weaknesses
 Table 203. PGA Tour Basic Information, Manufacturing Base and Competitors
 Table 204. PGA Tour Major Business
 Table 205. PGA Tour Brand Licensing Product and Services
 Table 206. PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 207. PGA Tour Recent Developments/Updates
 Table 208. PGA Tour Competitive Strengths & Weaknesses
 Table 209. National Hockey League Basic Information, Manufacturing Base and Competitors
 Table 210. National Hockey League Major Business
 Table 211. National Hockey League Brand Licensing Product and Services
 Table 212. National Hockey League Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 213. National Hockey League Recent Developments/Updates
 Table 214. National Hockey League Competitive Strengths & Weaknesses
 Table 215. Sunkist Growers Basic Information, Manufacturing Base and Competitors
 Table 216. Sunkist Growers Major Business
 Table 217. Sunkist Growers Brand Licensing Product and Services
 Table 218. Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 219. Sunkist Growers Recent Developments/Updates
 Table 220. Sunkist Growers Competitive Strengths & Weaknesses
 Table 221. WWE Basic Information, Manufacturing Base and Competitors
 Table 222. WWE Major Business
 Table 223. WWE Brand Licensing Product and Services
 Table 224. WWE Brand Licensing Revenue, Gross Margin and Market Share (2019-2024) & (USD Million)
 Table 225. WWE Recent Developments/Updates
 Table 226. WWE Competitive Strengths & Weaknesses
 Table 227. Global Key Players of Brand Licensing Upstream (Raw Materials)
 Table 228. Global Brand Licensing Typical Customers


List of Figures
 Figure 1. Brand Licensing Picture
 Figure 2. World Brand Licensing Total Revenue: 2019 & 2023 & 2030, (USD Million)
 Figure 3. World Brand Licensing Total Revenue (2019-2030) & (USD Million)
 Figure 4. World Brand Licensing Revenue by Region (2019, 2023 and 2030) & (USD Million), (by Headquarter Location)
 Figure 5. World Brand Licensing Revenue Market Share by Region (2019-2030), (by Headquarter Location)
 Figure 6. United States Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 7. China Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 8. Europe Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 9. Japan Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 10. South Korea Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 11. ASEAN Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 12. India Based Company Brand Licensing Revenue (2019-2030) & (USD Million)
 Figure 13. Brand Licensing Market Drivers
 Figure 14. Factors Affecting Demand
 Figure 15. World Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 16. World Brand Licensing Consumption Value Market Share by Region (2019-2030)
 Figure 17. United States Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 18. China Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 19. Europe Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 20. Japan Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 21. South Korea Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 22. ASEAN Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 23. India Brand Licensing Consumption Value (2019-2030) & (USD Million)
 Figure 24. Producer Shipments of Brand Licensing by Player Revenue ($MM) and Market Share (%): 2023
 Figure 25. Global Four-firm Concentration Ratios (CR4) for Brand Licensing Markets in 2023
 Figure 26. Global Four-firm Concentration Ratios (CR8) for Brand Licensing Markets in 2023
 Figure 27. United States VS China: Brand Licensing Revenue Market Share Comparison (2019 & 2023 & 2030)
 Figure 28. United States VS China: Brand Licensing Consumption Value Market Share Comparison (2019 & 2023 & 2030)
 Figure 29. World Brand Licensing Market Size by Type, (USD Million), 2019 & 2023 & 2030
 Figure 30. World Brand Licensing Market Size Market Share by Type in 2023
 Figure 31. Apparels
 Figure 32. Toys
 Figure 33. Accessories
 Figure 34. Home Decoration
 Figure 35. Software/Video Games
 Figure 36. Food and Beverage
 Figure 37. Others
 Figure 38. World Brand Licensing Market Size Market Share by Type (2019-2030)
 Figure 39. World Brand Licensing Market Size by Application, (USD Million), 2019 & 2023 & 2030
 Figure 40. World Brand Licensing Market Size Market Share by Application in 2023
 Figure 41. Entertainment
 Figure 42. Corporate Trademarks/Brand
 Figure 43. Fashion
 Figure 44. Sports
 Figure 45. Others
 Figure 46. World Brand Licensing Market Size Market Share by Application (2019-2030)
 Figure 47. Brand Licensing Industrial Chain
 Figure 48. Methodology
 Figure 49. Research Process and Data Source

Companies Mentioned

The Walt Disney Company
Authentic Brands Group
Dotdash Meredith
Warner Bros. Discovery
Hasbro
NBCUniversal/Universal Products & Experiences
The Pokémon Company International
Bluestar Alliance
Mattel
WHP Global
PVH Corp.
Iconix Brand Group
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
General Motors
National Basketball Association
Electrolux
National Football League
Procter & Gamble
Ferrari
Ralph Lauren
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE